AI companies are eyeing your shopping cart and your data
AI companies are eyeing your shopping cart and your data  
Podcast: Marketplace Tech
Published On: Mon Oct 13 2025
Description: Open AI has added a checkout feature to ChatGPT, partnering with Etsy and Shopify to let users purchase some items from select merchants. OpenAI says ChatGPT's answers are still organic and unsponsored. But why not offer a seamless way to buy things that come up in certain responses? Eventually this could lead to so-called “agentic” shopping: letting AI research items, pick one, and then buy it on our behalf. Marketplace's Nova Safo spoke with colleague Meghan McCarty Carino about what AI companies stand to gain from integrating e-commerce tech.