How "surveillance pricing" charges one online customer more than another for the same item
Podcast: Marketplace TechPublished On: Tue Jan 20 2026
Description: Consumers have heard of “dynamic pricing,” when the prices are based on demand within a single moment. But whether they know it or not, they’re also contending with “surveillance pricing,” where companies use personalized consumer data to serve up personalized prices. Marketplace's Kristin Schwab reports.
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