43 - Give Violence a Chance | The Ruthless Decisions Your Business Is Avoiding
Podcast:Impact with Eddie Wilson Published On: Tue Nov 25 2025 Description: Most founders don’t have a business problem, they have a decision problem. In this hard-hitting episode, Eddie Wilson reframes “violence” not as physical aggression, but as surgical intensity: the courage to cut people, systems, and revenue that are quietly killing your empire. Using a story from the Continental Congress, memories of his father’s quiet strength, and real world examples from his own companies, while breaking down three “violent” decisions every empire builder must make. You’ll learn why delay is often just fear in disguise, why your gut as a solid operator is rarely wrong, how to think in terms of protecting your future instead of punishing the past, and why “profit that costs purpose is way too expensive.” Eddie closes with three piercing questions to audit your life, business, and relationships so you can finally make the cuts you already know you need to make.TIMESTAMPS: 00:00 – Franklin vs. Adams & the danger of endless diplomacy02:03 – Empires require clear, courageous, sometimes ruthless decisions03:01 – Eddie’s dad’s quiet strength06:27 – Defining “violence” in business: not fists, but focus and surgical intensity08:09 – Why most founders avoid “violent” decisions: indecision, loyalty, and “not burning bridges”10:03 – Trusting your gut vs. over-rationalizing what people have already shown you10:45 – Violent Decision #1: The courage to cut16:15 – You’re not punishing the past; you’re protecting your future17:19 – Who in your organization is no longer qualified to carry what’s next?17:48 – Violent Decision #2: Burn what’s comfortable but broken19:28 – Violent Decision #3: Kill the wrong revenue21:40 – “Profit that costs purpose is way too expensive”22:02 – What “violence” actually looks like25:11 – Empire builders don’t swing wildly; they strike strategically and on time26:06 – Three questions: What are you tolerating out of fear, what are you delaying, and what “violence” does your empire need today? Hosted on Acast. See acast.com/privacy for more information.