Podcast:Great Business Stories Published On: Wed Jun 25 2025 Description: This is such a great story, like the very first Atari product was a wooden cabinet, with two knobs, and a piece of paper stuck onto it that read “Avoid Missing Ball For High Score.” Their first expansion plan involved literally sawing a hole in the wall to steal office space next door. And what if I told you that the same man who invented modern gaming also created the Chuck E Cheese chain of pizza joints. And he also turned down the opportunity to invest $50,000 for one third of Apple. The story of Nolan Bushnell is a hell of a ride—enjoy.