How Focusing on Content Leads the Media Astray
How Focusing on Content Leads the Media Astray  
Podcast: HBR IdeaCast
Published On: Wed Nov 23 2016
Description: Bharat Anand, author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he and his colleagues wrestled with them when designing HBX, the school's online learning platform.