How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries
How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries  
Podcast: The Balanced, Beautiful and Abundant Show - Rebecca Whitman
Published On: Sun Jun 28 2026
Description: How do you turn a side hustle into a nationally recognized beauty brand?   In this inspiring episode, Shan Berries shares how purpose, perseverance, and passion helped her build a cosmetics company that’s changing lives.   After more than a decade in radio and television, Shan made a bold leap into entrepreneurship by launching Shades By Shan Cosmetics, a beauty brand now carried in over 600 JCPenney stores nationwide. Beyond creating high-quality beauty products, Shan built her company around a mission to support single parents through the The MamaBerries Nonprofit Foundation, which has already helped more than 100 families across the country.   In this episode, we discuss:   • Transitioning from broadcasting to entrepreneurship • Growing a side hustle into a national retail brand • The realities of fundraising and scaling a business • Building a purpose-driven company that gives back • Representation as a Latina founder in the beauty industry • Balancing ambition with impact   Whether you’re an aspiring entrepreneur, a beauty enthusiast, or someone looking for inspiration to pursue your purpose, this conversation will leave you motivated to dream bigger and lead with heart.   Connect with Shan   🌐 Shades By Shan Cosmetics Website   Special Offer for Listeners   Use code Balanced20 to receive a discount on your order.   🛍️ Shop here: Shades By Shan Collection   #ShadesByShan #BeautyEntrepreneur #WomenInBusiness #LatinaFounder #PurposeDrivenBusiness #EntrepreneurshipJourney #BeautyBrand #BusinessGrowth #PodcastInterview #BalancedBeautifulAbundant ✨ CONNECT WITH REBECCA ✨💫 Events and happeningshttps://pillar.io/rebeccaewhitman💫 Grab the balanced beautiful bundlehttps://balancedbeautifulabundant.com/tier-1-bbb💫Romantic Reset 15 min free coaching callhttps://calendly.com/rebeccaelizabethwhitman/touch-base-call💫Help me plan my next retreathttps://my.trovatrip.com/public/l/survey-rebecca-whitman💫Neucollagen with $10 off linkhttps://amare.com/g10/2088608/p/ncol📱 FOLLOW REBECCA:YouTube: https://www.youtube.com/@rebeccaewhitmanInstagram: https://www.instagram.com/rebeccaewhitmanFacebook: https://www.facebook.com/rebecca.whitmanLinkedIn: https://www.linkedin.com/in/rebeccaewhitmanTikTok: https://www.tiktok.com/@magnetic.midlifeWebsite: https://Rebeccawhitman.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.