CUSE MANIA w/ Ian Wishingrad
CUSE MANIA w/ Ian Wishingrad  
Podcast: Challenge Mania
Published On: Sun Nov 08 2026
Description: Scott Yager is joined by Entreprenuer and frequent collaborate Ian Wishgrad.As we continue to roll out some of our Post Season Cutthroat interviews you here in the "Challenge Off-Season" we also have some additional studio banter for you. As Scott gets ready to head back up to Syracuse University this week to once again receive the CUSE50 Alma Mater Award on behalf of Challenge Mania, he thought it would be the perfect time to connect with Entrepreneur, Creative Director, Marketing Mastermind, frequent collaborator and longtime pal IAN WISHINGRAD for their first ever podcast together.Ian is the Co-Founder and CMO of THREE WISHES CEREAL (a favorite of The Godfather Mark Long) as well as the Co-Founder of BIG EYED WISH Creative Agency. Scott and Ian met in 2001 at Westhill High School in Stamford, CT. They went on to attend Syracuse University together and have collaborated on everything from student films to national commercials and viral t-shirt campaigns. In this Reality-TV-Free (sorry guys) chat they talk about the Don'te Leave T-Shirt and how it changed Ian's life forever, Buddy Boeheim and the First Ever NIL Commercial they did together for Three Wishes, the state of College Enrollment, our new Chancellor Mike Haynie and the future of SU!Whether you bleed Orange or not, this is an interesting chat about advertising, marketing, business and life paths that many of you should enjoy! It's also a peak into some of the areas of Scott's life and projects that you may not know about. Ian has been a large part of it!PS: Ian and Big Eyed Wish were also behind the We Way the Max and Recteq commercials you may have seen over the years as well. VIDEO VERSION AVAILABLE HERE: https://www.patreon.com/ChallengeMania/posts/video-cuse-mania-174710784?pr=truewww.ChallengeManiacs.comwww.ChallengeMania.Livewww.ChallengeMania.Shop