Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever
Podcast: The Manager's PlaybookPublished On: Wed Jun 11 2025
Description: Zach Katz, music exec and co-founder of Fixated, breaks down a game-changing approach to creator marketing.It’s called the clipper strategy: a network of young, incentivized content creators driving virality across TikTok, Shorts, and Instagram. Zach shares how his team tapped into Discord and Twitter communities to spark real-time momentum for artists, bypassing traditional marketing models.This is about more than just trends. It’s about building with the internet’s most powerful subcultures before the industry catches on.A conversation like this doesn't come cheap. Listen to the full episode here -Spotify:https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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