Inside the Playbook: Tom Windish on The Real Cost of Touring
Inside the Playbook: Tom Windish on The Real Cost of Touring  
Podcast: The Manager's Playbook
Published On: Sat Aug 22 2026
Description: Tom Windish joins The Manager’s Playbook to break down why big streaming numbers do not always translate into real ticket sales, and what it actually takes to build a long-term live career.In this clip, Tom explains why artists should not be discouraged by playing smaller rooms, why superstar artists still need independent agents, and how great booking agents help create opportunities across promoters, festivals, cities, and markets.We also get into the real cost of touring, how artists can tour smarter on a budget, why fan-shot content can be useful, and how patience, curiosity, and relationships helped Tom discover artists early, including The xx.For artists, managers, agents, and aspiring music executives, this is a practical look at touring strategy, ticket sales, artist development, and the live music business.Simply put, a conversation like this doesn't come cheap.Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠Listen to the full episode here -Spotify: ⁠⁠https://open.spotify.com/episode/4iOGoCNraEzW4SV2QbtZAU?si=w8RtcXRkSDWxRj8iXiOIdg⁠⁠Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook