The Manager’s Playbook: JBeau Lewis - Bad Bunny, Karol G, UTA, Super Bowl, Coachella, Touring & Music Business (EP 87)
Podcast: The Manager's PlaybookPublished On: Sun Oct 11 2026
Description: What does it actually take to build a global superstar?UTA partner and music agent JBeau Lewis joins The Manager’s Playbook to break down the strategy, teamwork, and behind-the-scenes decisions powering some of music’s biggest careers.From Bad Bunny’s historic Grammy-to-Super Bowl week to Karol G headlining Coachella, JBeau shares what these massive moments look like from inside the team and why modern artist representation requires much more than booking shows.He and Mauricio dig into JBeau’s journey from medical school to CAA and eventually UTA, how he evaluates artists and teams, why strategy can matter more than the biggest check, the evolution of Latin music into a global force, and what independent artists, managers, agents, and aspiring music executives can learn from careers operating at the highest level.This is a conversation about artist management, touring strategy, team building, the music business, and how global superstars are actually built.A conversation like this doesn’t come cheap.Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/homeWant your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook Watch the full episode on YouTube: https://www.youtube.com/@managersplaybookNew episodes drop Sundays @ 10am ET
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