Why Companies That Are Great at Innovation Still Fail - with Stanford Professor Charles O'Reilly
Why Companies That Are Great at Innovation Still Fail - with Stanford Professor Charles O'Reilly  
Podcast: Beyond The Prompt - How to use AI in your company
Published On: Wed Aug 05 2026
Description: Most companies know how to innovate. Far fewer know how to scale innovation. Charles introduces the explore versus exploit framework, explaining why the same systems that help organizations succeed today can make them resistant to change tomorrow. As companies mature, they become better at serving existing customers, improving existing products, and optimizing existing processes. The harder question is how to create space for experimentation without undermining the business that already exists. Henrik, Jeremy, and Charles explore what this means in the age of AI. They discuss whether AI should be viewed as a substitute or a complement, why Microsoft's transformation under Satya Nadella succeeded, how Amazon has built exploration into its operating system, and why leaders don't create adaptable organizations through vision alone. They do it by shaping culture through incentives, systems, and the behaviors they reward.Key Takeaways:  The biggest challenge isn't generating ideas. It's scaling them. Many organizations are good at innovation. The difficult part is giving promising ideas the support they need to grow. Great companies become trapped by what made them successful. The metrics, incentives, and culture that optimize today's business can make it harder to adapt to tomorrow's. Culture is built through systems. Leadership principles only matter when they're reflected in hiring, incentives, performance reviews, and everyday behavior. The goal isn't to predict the future. It's to discover it. The most adaptable organizations build processes that help them experiment, learn, and uncover new opportunities as the world changes. Charles' Stanford profile: stanford.edu/faculty/charles-oreilly00:00 Intro: Why Companies Die Fast00:36 Meet Charles O'Reilly02:01 Explore Versus Exploit03:50 AI Substitute Or Complement06:51 Adaptability As Culture09:19 Resistance To Change12:32 Microsoft Culture Turnaround15:25 Ambidexterity And Lifespans18:20 Ideate Incubate Scale20:10 Scaling Needs Separation24:44 Amazon PRFAQ Machine34:33 Rituals And Failure Signals38:05 The Debrief 📜 Read the transcript for this episode: here! For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.