Greg Shove on Why Most Companies Are Not Seeing ROI On AI (yet)
Greg Shove on Why Most Companies Are Not Seeing ROI On AI (yet)  
Podcast: Beyond The Prompt - How to use AI in your company
Published On: Wed Mar 18 2026
Description: Greg Shove describes a growing gap between individual and organizational AI adoption. A small group of employees are already using AI effectively, while most companies are still early. AI is generating real productivity gains, but those gains are not being captured at the company level. Instead, they are absorbed by individuals who use AI to work faster, often without changing team outputs or structures — raising a central question: if AI creates time, where does that time go? The conversation explores why enterprise AI adoption remains uneven. Many organizations lack a clear point of view on AI, and workflows take time to adapt, making it difficult to turn individual gains into coordinated results. At the same time, AI is breaking capability boundaries, allowing people to take on work across roles while companies remain structured around existing ways of operating. From a leadership perspective, Greg emphasizes that the challenge is not just efficiency. AI creates capacity, but without clear direction on how to use it, that capacity disappears. Leaders must decide how to reinvest the time AI creates if they want to capture real business value.Key Takeaways:  AI’s ROI is leaking, not missing Companies are generating value from AI, but it’s being captured by employees rather than the organization. A small group drives most of the impact Roughly 10–15% of employees adopt AI early and use it effectively, creating an uneven distribution of gains. AI is breaking capability boundaries Individuals can now take on work across roles, but organizations are still structured around fixed responsibilities. Most companies lack a clear point of view on AI Without direction from leadership, adoption becomes fragmented and employees are left to figure it out themselves. Leaders must decide what to do with the time AI creates Efficiency gains alone don’t create value. Organizations need to define new, higher-value work or the gains disappear. Greg's LinkedIn: linkedin/gregshove Section LinkedIn: linkedin/company/sectionai Section AI: sectionai.com Prof AI: prof.ai 00:00 Intro: Entering the Era of AI Chaos00:31 Meet Greg Shove01:32 Enterprise AI Is a C Minus01:51 AI’s ROI Is “Leaking” to Employees03:04 When Individuals Outrun the Organization05:44 When AI Breaks Workflows06:47 Disposable Software and New Ways of Building09:10 Cut vs Create12:01 Using the Calendar as a Lever16:24 Why Enterprises Don’t Move17:32 When Customers Force Change21:31 AI Breaks Capability Boundaries25:44 The Productivity Firehose27:49 Who Actually Captures the Value28:45 Why Everyone Needs Good AI32:00 Adoption Beats Buying More Tools40:17 Teaching the 90 Percent43:48 Where Humans Still Matter48:09 The Debrief 📜 Read the transcript for this episode: greg-shove-on-why-most-companies-are-not-seeing-roi-on-ai-yet/transcript  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.