Build-A-Bear CEO, Sharon Price John: The Mindset Behind a Billion-Dollar Comeback | E134
Podcast: Leap Academy with Ilana GolanPublished On: Tue Nov 18 2025
Description: When Sharon Price John was a kid, she spent a summer determined to climb a massive tree. After several falls, she reached the top, only to realize she didn’t know how to get down. As darkness fell, she jumped into the pine needles below and learned a lasting lesson: tough goals can be fun. Years later, that same mindset guided her as CEO of Build-A-Bear Workshop, a company that was $49 million in the red. Instead of retreating, she climbed again, leading one of retail’s greatest comebacks. In this episode, Sharon shares how to face fear with curiosity, lead with heart, and use storytelling to spark transformation in business and life. Sharon Price John is the President and CEO of Build-A-Bear Workshop, where she led one of retail’s most inspiring turnarounds. She is also the author of Stories & Heart and Chair of the Toy Association. In this episode, Ilana and Sharon discuss (00:00) Introduction (02:17) The Truth Behind Every “Overnight” Success (03:53) The Tree That Taught Her Courage (07:16) Breaking Into Advertising (13:49) Climbing the Ladder at Mattel (19:41) When Her Startup Collapsed (28:55) Leading a Turnaround When Everything Seems Lost (32:44) The One Rule Every Great Leader Lives By (33:40) Avoiding the Mistakes That Cost You Most (38:12) The Strategy That Saved Build-A-Bear (50:57) Leading With Courage and Clarity Through Crisis(01:04:33) Storytelling as the Heart of Great Leadership Sharon Price John has served as President and CEO of Build-A-Bear Workshop since 2013, leading the brand from a $49 million loss to record profitability. Before Build-A-Bear, she held senior roles at Hasbro, Mattel, and Stride Rite Children’s Group, earning a reputation as a turnaround expert. Sharon is the author of Stories & Heart and serves on the boards of Jack in the Box and First Book. She is also Chair of the Toy Association. Connect with Sharon: Sharon’s LinkedIn: linkedin.com/in/sharon-price-john-26239820 Sharon’s Website: storiesandheart.com Resources Mentioned: Sharon’s Book, Stories & Heart: Unlock the Power of Personal Stories to Create a Life You Love: https://www.amazon.com/dp/1950863441 First Book: https://firstbook.org Build-A-Bear Workshop: https://www.buildabear.com Leap Academy: Ready to make the LEAP in your career? There is a NEW WAY for professionals to fast-track their careers and leap to bigger opportunities. Check out our free training today at https://bit.ly/leap--free-training📈 Leap Academy helps professionals reinvent their careers, build portfolio careers, land board seats, and grow executive leadership skills through expert coaching, personal branding, and career development strategies. Founded by Ilana Golan, it's where bold professionals come to grow.🎯 Start with a free strategy call: https://www.leapacademy.com/yt-schedule🎓 Watch the free masterclass on building multiple income streams: https://webinar.leapacademy.com/24hr-pass1👇 Like what you see? Comment below and let us know what resonated!📌 Subscribe for weekly insights, career strategy, and behind-the-scenes mentorship from Ilana: https://www.youtube.com/@ilanagolan-leap-academy⭐ Hear how others made their leap: https://www.leapacademy.com/reviews🧠 Explore actionable tips on our blog: https://www.leapacademy.com/blog-1---------------🎧 PODCAST | Leap Academy with Ilana GolanInspiring, unfiltered conversations with leaders and professionals who broke the mold. Learn how to build your reputation, impact, and income on your terms.▶️ https://www.leapacademy.com/podcast---------------🔔 Hit the bell so you never miss an episode.📲 Connect with Ilana:Facebook ▶️ https://www.facebook.com/IlanaGolanLeapAcademyLinkedIn ▶️ https://www.linkedin.com/in/ilanagolan/Instagram ▶️ https://www.instagram.com/ilanagolanleapWebsite ▶️ https://www.leapacademy.com/
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