Creator vs. Influencer: The New Social Marketing Paradigm
Creator vs. Influencer: The New Social Marketing Paradigm  
Podcast: Most Innovative Companies
Published On: Fri Aug 28 2026
Description: On today’s episode, cohosts Yasmin Gagne and Josh Christensen talk to former Fast Company senior editor and now Alto editorial director Jeff Beer about why the influencer bubble is finally popping. Then Yaz talks to Cotopaxi CEO Lindsay Shumlas about Cotopaxi’s sustainability efforts, international expansion, and how they build credibility.  To check out Jeff’s reporting, go to: https://www.fastcompany.com/91576953/the-influencer-bubble-is-finally-popping  For more of the latest business and innovation news, go to fastcompany.com/news