SMB SEO in the GEO Era
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastPublished On: Mon Dec 01 2025
Description: Small and mid-sized businesses struggle to balance visual and written content optimization strategies. Helen Pollitt from iStock brings enterprise-level visual content expertise, having developed scalable optimization frameworks for one of the world's largest stock photography platforms. The discussion covers holistic content strategy integration that breaks down traditional barriers between written, visual, and video optimization, plus audience-intent matching frameworks that help SMBs determine optimal content formats for specific search scenarios.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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