The biggest mistake brands make when they treat LLM optimization like SEO
The biggest mistake brands make when they treat LLM optimization like SEO  
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published On: Wed Mar 18 2026
Description: Most brands fail when treating LLM optimization like traditional SEO. Jeff Reine, co-founder at Everything Machines with two decades in enterprise marketing and platform strategy, has developed Everything Cache to make websites readable for LLM crawlers without rebuilding human-facing sites. The discussion covers why LLM bots behave fundamentally differently from Googlebot and the strategic framework for optimizing content for AI systems versus traditional search engines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.