The biggest misconception about AI bidding
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastPublished On: Sat Aug 15 2026
Description: Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star metric for most advertisers—undermines effective spend decisions across channels and campaigns. He makes the case for shifting to marginal ROAS to measure diminishing returns at the channel, platform, audience, and creative level, and reframes clicks as a fundamentally compromised leading indicator that should never drive optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The note was deleted
The note was saved
Your message was sent