Will storytelling become more important or less important over the next five years?
Will storytelling become more important or less important over the next five years?  
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published On: Sat Jul 18 2026
Description: AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter AI, brings 13 years of enterprise content experience and a classically trained storytelling background to explain why differentiation now determines who wins. The conversation covers a brand story framework that positions the audience as hero rather than the founder, strategic placement of human creativity across the content workflow instead of relegating it to a final QA gate, and a content ideation model that surfaces real-time, relevance-driven topics to build audience trust—particularly in high-scrutiny YMYL verticals like cybersecurity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.