One thing marketers trust too much
One thing marketers trust too much  
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published On: Fri Aug 14 2026
Description: Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the North Star metric guiding most advertisers actually disguises the truth about channel effectiveness. He makes the case for marginal ROAS over aggregate ROAS to expose diminishing returns across platforms, campaigns, and audiences, and reframes clicks as a fundamentally compromised leading indicator rather than a signal of performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.