How to maintain brand visibility when users can't see search results
How to maintain brand visibility when users can't see search results  
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published On: Sat Jul 05 2025
Description: Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining visibility when traditional search results aren't visible to users. He recommends leveraging alternative platforms like shopping and maps while conducting deeper research on brand perception across different buyer journeys. Lax also emphasizes the importance of understanding how content appears differently in AI platforms versus traditional search and developing new measurement frameworks for tracking performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.