3 areas SEO should focus on to stay relevant
3 areas SEO should focus on to stay relevant  
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published On: Sat Jun 14 2025
Description: SEO professionals face a rapidly evolving landscape with AI integration. Dale Bertrand, President of Fire&Spark, shares strategic insights for maintaining relevance in modern search. He emphasizes staying laser-focused on understanding customer search behaviors across platforms, monitoring how users interact with AI systems, and tracking which pages receive traffic from AI referrals rather than being distracted by industry speculation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.