The infrastructure investment every retailer should make today
The infrastructure investment every retailer should make today  
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published On: Fri Aug 07 2026
Description: Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy JavaScript rendering and fragmented product data leave nearly half of retail catalogs invisible to Google and AI crawlers alike. He details the crawl budget compounding effect that shrinks indexation, the confirmation-crawl behavior LLMs use to verify and cite pages, and why structured product feeds—not visible page content—now determine agentic commerce visibility. He also makes the case for rethinking attribution beyond session-based tracking to measure multi-touch contribution across AI search, paid media, and traditional organic channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.