Should brands care more about being linked or mentioned?
Should brands care more about being linked or mentioned?  
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published On: Thu Feb 26 2026
Description: Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how creating a Wikipedia presence drove measurable visibility improvements for his company within eight months of launch. The discussion covers Wikipedia's role as a trust signal for AI models and practical strategies for brands to establish authoritative presence on the platform.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.