What's a common mistake companies make when hiring a new resource?
What's a common mistake companies make when hiring a new resource?  
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published On: Tue Jan 20 2026
Description: Enterprise SEO teams struggle to prove ROI while adapting to constant change. Eli Schwartz, growth advisor and author of Product Led SEO, has helped companies like Tinder, Coinbase, and LinkedIn generate millions in organic revenue by focusing on business outcomes over vanity metrics. The discussion covers transitioning from traffic-focused to conversion-driven SEO strategies, building cross-channel attribution models that demonstrate first-click value, and why AI visibility tracking often measures activity rather than meaningful business impact.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.