One thing every brand needs to develop a stronger point of view
One thing every brand needs to develop a stronger point of view  
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published On: Fri Jul 17 2026
Description: Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content Workshop and Chatter, draws on 13 years of content production for enterprise and cybersecurity clients to explain why brand storytelling now determines competitive advantage. He reframes brand story around audience transformation rather than founder origins, maps human creativity as a variable insertion point across the production workflow rather than a final approval gate, and outlines a trust-building content model that shifts from gated informational assets toward educational content aligned with real-time audience signals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.