How agents need to be managed for the purpose of SEO
How agents need to be managed for the purpose of SEO  
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published On: Thu Jul 02 2026
Description: Agent adoption is outpacing governance frameworks across search. Danny Goodwin, Editorial Director of Search Engine Land and SMX, brings editorial oversight spanning SEO, PPC, and AI search to the question of how marketers should manage autonomous agents. The conversation examines treating agents as proxies for human intent rather than standalone technology, separating genuine capability from current overhype, and why slow industry adoption creates both risk and competitive opportunity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.