One piece of advice for the next 12 months
One piece of advice for the next 12 months  
Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published On: Sat Jun 13 2026
Description: Enterprise teams waste 53% of go-to-market spend because buyer journeys have fundamentally changed in the AI era. Liza Adams, AI advisor and go-to-market strategist at Growth Path Partners, brings 25+ years of marketing leadership experience from companies like Pure Storage, Smartsheet, and Juniper Networks to address this critical challenge. Adams introduces her visibility-sentiment-recommendation framework for AI search optimization and outlines the strategic shift from gated content tactics to trust-building through authentic value delivery. She details how cross-functional AI adoption breaks down departmental silos and advocates for people-first AI implementation that prioritizes upskilling over workforce reduction.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.