How to Beat Direct Competitors with 2 Simple Questions
How to Beat Direct Competitors with 2 Simple Questions  
Podcast: Business, Bourbon & Cigars
Published On: Thu Jun 26 2025
Description: What’s the best way to outsell a direct competitor without putting them down?In this episode, Scott Joseph shares a powerful two-question technique for positioning yourself above direct competitors—without ever going negative. He explains how these questions shift the sales conversation by revealing what matters most to your prospects and where your competitors fall short. Join Scott as he explores: (2:56) The Story Behind the Two-Question Technique* The real power comes from positioning—not objection handling.* Sales success comes from asking the right questions, not being pushy.(6:55) The First Question* Ask: “What are the one or two things that have kept you [i.e. the prospect] loyal to them [i.e. your competitor]?"(7:40) The Second Question * Ask: “If there were one or two things they [i.e. your competitor] could improve on, what would they be?”* Let the prospect feel the pain of staying with their current provider.(10:28) Test Closing * Use test closes to reinforce relevance throughout the pitch.The first three people who go to https://MePlusUltra.com/hotseat will get free access to one of our Me Plus Ultra virtual mastermind hot seats.BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/ Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.* Me Plus Ultra Instagram: https://www.instagram.com/me_plus_ultra/ * Me Plus Ultra Facebook page: https://www.facebook.com/MePlusUltra/ * Me Plus Ultra Facebook group:...