Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape
Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape  
Podcast: Singletrack
Published On: Mon Sep 19 2022
Description: Jonathan Levitt is the Host of the "For The Long Run" Podcast, a show that explores the why behind what keeps runners running long, strong, and motivated. In this conversation, we talk in-depth about the state of running podcasts, changes in the athlete-sponsor landscape, and how to build a career in the endurance world. Sponsors:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderTimestamps:(5:17) - riffing on what's damaging to the craft of running podcasting(12:58) - sponsorship dilemmas, incentives in running podcasting(16:08) - considering how sponsors spread in the running world(18:15) - Jon's background in the endurance sports world(37:42) - the "burnt ends" philosophy of running content creation(44:36) - how to serve your podcast audience(49:11) - optimism and pessimism in the running podcast space(54:19) - not overcomplicating running content creation(59:47) - endemic versus non-endemic sponsors in running(72:10) - the opportunities non-endemic sponsors provide to the running world(78:16) - how athletes can identify and start non-endemic sponsor relationships(85:33) - understanding and appreciating the sponsorship grind(95:51) - importance of supporting running creators (102:20) - investing more into performance, content creation, lifestyle(111:43) - the changing athlete-sponsor relationship(121:23) - examples of the changing athlete-sponsor relationship (130:49) - next evolutions in the running media space(134:00) - opportunities for next generation running content creators(140:47) - what's next for Jon and For The Long Run PodcastLinks:Check out "For The Long Run" PodcastFollow Jonathan on InstagramFollow Jonathan on TwitterAdditional Episodes You May Enjoy:#130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry#20 - Zoe Rom | Trail Runner Magazine, Running Journalism, Diversity Talks#3 - Jimmy Daly | Social Media, Content Creation, Branding For Trail RunnersSupport the show