The Trail Ahead: Consumer & Industry Trends Shaping Trail Running (TRE Live Panel)
Podcast: The Freetrail Podcast with Dylan BowmanPublished On: Tue Dec 16 2025
Description: This is a recording from a live panel conducted at The Running Event - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests: David Callahan, Co-CEO of UltraSignup Stephen Holmberg, Founder of Insight Accelerator We talk about the following topics: Growth trends in the sport Trail Culture as a growth driving phenomenon Cultural impact vs. commercial impact - the realities of the size of the market How people are discovering and experiencing the sport The impact of star athletes on the business of trail Marketplace dynamics (tariffs, inflation, competition, etc.) Q&A! LEARN MORE ABOUT TRAILCON REGISTER FOR THE BIG ALTA REGISTER FOR GORGE WATERFALLS Sponsors: Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts Dylan Links: Instagram | Twitter | LinkedIn | Strava
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