Elliot Grainge - Part 2
Elliot Grainge - Part 2  
Podcast: Artist Friendly with Joel Madden
Rating: Explicit Published On: Wed Aug 20 2025
Description: On this week's episode of Artist Friendly, Joel Madden is joined by Elliot Grainge. As the CEO of Atlantic Records, Grainge embodies the very ethos of “Artist Friendly,” promoting a hands-off approach and trusting the process. Before stepping into that role, though, he was releasing independent music through his label ⁠10K Projects⁠, founded shortly after graduating from Northeastern University (using ⁠money earned from flipping an apartment⁠ in Boston). Over the years, he’s signed a slew of talent, including ⁠Ice Spice⁠, ⁠iann dior⁠, and ⁠Trippie Redd⁠. During the episode, Madden sits down with his brother-in-law for a rare and personal conversation. They dive into family, fatherhood, and the music business while reflecting on love, loss, resilience, and what it takes to build a lasting legacy. Listen to their conversation on Artist Friendly wherever you listen to podcasts. You can also watch the episode over at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Veeps⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.  Follow Artist Friendly! IG: @artist.friendly TikTok: @artist.friendly YouTube: www.youtube.com/goodcharlotte ------- Host: Joel Madden, @joelmadden Executive Producers: Joel Madden, Benji Madden, Jillian King Producers: Josh Madden, Joey Simmrin, Janice Leary Visual Producer/Editor: Ryan Schaefer Audio Producer/Composer: Nick Gray Music/Theme Composer: Nick Gray Cover Art/Design: Ryan Schaefer Additional Contributors: Anna Zanes, Neville Hardman Learn more about your ad choices. Visit megaphone.fm/adchoices