49. Make Numbers Count: How to Communicate Data Effectively
49. Make Numbers Count: How to Communicate Data Effectively  
Podcast: Think Fast Talk Smart: Communication Techniques
Published On: Tue Jan 18 2022
Description: “We have to make data emotional because emotions are what drive us to act,” says Chip Heath, a professor of organizational behavior and author of the new book, Making Numbers Count: The Art of Science of Communicating Numbers. In this interview with host Matt Abrahams, Heath talks about ways that data and statistics can be used to illuminate — or obscure — our message. “A lot of people in the world don’t understand numbers like the numbers people,” he says. “And there are a lot of untranslated numbers that float around in organizations and in society.” Heath suggests thinking about numbers like a foreign language we need to “translate” for our audience: “If we don’t translate numbers into something that’s more tangible, we’re going to sacrifice in a big way.“ Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn  ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.