From friction to fortune: the art of gaining executive buy-in for experience research
Podcast: Insights UnlockedPublished On: Mon Oct 09 2023
Description: Teams often tell us they have trouble connecting the dots between business value and experience research. Whether you’re a marketer, UX practitioner, or project manager, you should be working to match what you do with measurable business results. In this week’s Insights Unlocked, UserTesting’s Chief Operating Officer Josh Maltz talks with UpTop's Craig Nishizaki about getting executive buy-in for experience research.
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