Making UX measurement manageable - Christian Rohrer, Vice President of Experience Design at TD Bank
Making UX measurement manageable - Christian Rohrer, Vice President of Experience Design at TD Bank  
Podcast: Insights Unlocked
Published On: Tue Jul 19 2022
Description: Christian Rohrer, Vice President of Experience Design at TD Bank shares his expertise in UX measurement, specifically the PURE Method. Pure stands for Pragmatic Usability Rating by Experts and is a usability-evaluation method that attempts to quantify how difficult a product is to use and provides qualitative insights into how to fix it, without costing a lot of time or money.