Speaking the language of execs: it's not about CX
Speaking the language of execs: it's not about CX  
Podcast: Insights Unlocked
Published On: Mon Apr 19 2021
Description: Are you speaking the language of your executives?  If you’ve been sending them a doc to explain your latest great idea, you’re not.  Because they speak in the language of spreadsheets.  In Episode 12 of the Human Insight #podcast, @Tamara Adlin discusses the importance of understanding your audience, especially when your audience are your executives. In this episode, you'll learn: Her seminal book, The Essential Persona Lifecycle: Your Guide to Building and Using Personas Her magic trick to achieving executive alignment Startups and the Catch 22 of the MVP