How a Marine Officer Grew a $3M Business to $23M
How a Marine Officer Grew a $3M Business to $23M  
Podcast: Living Your Legacy
Published On: Wed Sep 16 2026
Description: Former U.S. Marine Corps officer Ryan Sturm enters civilian life without a clear career path, then discovers an ownership model that lets him lead like an entrepreneur. Now president of Winsupply of Omaha, he explains how Marine Corps leadership principles translate into building teams, earning customer trust, and creating business growth. Ryan shares what he learned while growing Wichita Winsupply from $3 million to $23 million in revenue, why word-of-mouth marketing follows operational consistency, and how expanding into HVAC creates new opportunity. He also reveals why he hires around his weaknesses, gives employees direction without micromanaging, and believes authenticity is essential to leadership. For veterans, operators, and entrepreneurs, his journey explores what it takes to build a company people want to work with.Key TakeawaysStrong growth starts with developing existing talent and hiring people who fill the leader’s weaknesses.Customer and vendor trust grows through consistent pricing, reliable deliveries, and operational execution.Leaders can reduce micromanagement by defining the destination while giving employees freedom to determine how to get there.Word-of-mouth marketing becomes powerful when customers genuinely save time, make money, and enjoy doing business with the company.Veterans transitioning into civilian careers can benefit from recruiting and placement services that connect military leadership experience with business opportunities.Notable Quotes“People don’t follow fake. People follow authenticity.”“Don’t tell people what to do all the time.”“Tell them what you need done. Don’t tell them how to do it.”“The less I have to tell people what to do... that’s ideal.”“At some point once it starts working, then people want to do business with you.”