9-9-6: What is Means and Why Everyone is Talking About It
9-9-6: What is Means and Why Everyone is Talking About It  
Podcast: The Metrics Brothers (fka SaaS Talk)
Published On: Thu Oct 23 2025
Description: 9-9-6. A term to describe the work culture of working 9AM - 9PM six days a week. This term is most often associated with those founders, companies, and their employees that work in generational software opportunities - such as we see right now with AI Software.Dave and Ray discuss 9-9-6 from multiple angles in today's episode including:What 9-9-6 isWhere did it originateWhy is it trendingThe importance of Winning in the early stage of a new software eraGeoffrey Moore's segmentation of new enterprise software markets (Gorillas, Chimps and Monkeys)Historic examples of those companies that became category leaderWhy the grind is not the point - Winning isWhy the choice of entering a 9-9-6 environment makes choosing the company even more importantIf you are currently in an early-stage AI-Native software company or considering making the move - this episode is a must listen!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.