Customer Lifetime Value to CAC Ratio - The Ultimate Compound SaaS Metric
Podcast: SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive LeadersPublished On: Thu Apr 11 2024
Description: Dave "CAC" Kellogg and Ray "Growth" Rike discuss the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) Ratio - a metric many consider the ultimate compound metric that investors love.During this episode topics covered include:How to calculate Customer Lifetime ValueHow to calculate Customer Acquisition CostBenchmarks for LTV:CAC Ratio and the translation to Rate of ReturnPrimary input variables and predictive indicators to optimize LTV:CAC RatioIf you have ever heard of the LTV:CAC Ratio or just are interested in some of the details and finer points from CAC and GROWTH - this is a entertaining and information episode!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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