The Iconiq State of Software 2025 Report
The Iconiq State of Software 2025 Report  
Podcast: The Metrics Brothers (fka SaaS Talk)
Published On: Wed Oct 08 2025
Description: Iconiq recently published its State of Software 2025: Rethinking the Playbook. Whenever a new industry benchmark report is published, Dave "CAC" Kellogg and Ray "Growth" Rike try to quickly read, analyze and decide if the report should be discussed on an episode of the Metrics Brothers. The Iconiq State of Software 2025 is a solid industry report that includes several key findings that Dave and Ray discuss during this episode including:Ai-Native vs AI-Enabled vs non-AI segmentationGrowth's impact on Enterprise Value to Revenue multiplesRevenue growth trends by company sizeNet Revenue Retention BenchmarksCAC Payback Period BenchmarksAdoption vs Engagement vs Outcomes for AI software companiesFunnel Conversion metrics for AI vs non-AI companiesIf you are interested in how the top tier, maybe I should say top quartile of SaaS companies are performing, in context of SaaS companies leveraging AI, those not leveraging AI and AI-Native software companies - this episode has something for everyone!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.