What is ROI and Why Does it Matter in AI Software Investments?
What is ROI and Why Does it Matter in AI Software Investments?  
Podcast: The Metrics Brothers (fka SaaS Talk)
Published On: Wed Oct 29 2025
Description: The buzz about ROI from AI software investments is palpable, so Dave "CAC" Kellogg and Ray "Growth" Rike take on the topic of measuring Return on Investment on AI software investments. During today's episode, Dave and Ray discuss the details on measuring ROI including:Defining Return on InvestmentSoft vs Hard BenefitsProductivity - the primary benefit of AI investments todayBuy versus Build & Run - an old problem is new againROI models need to go beyond payback periodLook back reviews - the value vs the realityReturn on Investment (ROI) is not a new term - but one that is coming back into favor thanks to AI. If you are considering making or continuing an investment in AI software and project for your organization - this episode has something of value for you!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.