Diving into creative chaos to find magic in uncertainty - PJ Richardson (Laundry)
Diving into creative chaos to find magic in uncertainty - PJ Richardson (Laundry)  
Podcast: Daring Creativity. Daring Forever.
Published On: Mon May 19 2025
Description: PJ Richardson, co-founder of motion design studio Laundry, shares his journey from graffiti artist in San Francisco to running a successful creative company. This episode explores how personal struggles and anxiety have shaped his creative approach and business philosophy. Richardson discusses his experience growing up in Chinatown with a single mother, finding creative escape through graffiti, and eventually transforming that hustler mindset into entrepreneurship. He reveals the insecurities that still plague him despite his success and how he's learned to harness chaos as a creative force rather than fighting against it.This episode was produced in association with Paradiso Key Takeaways:Creative anxiety and perfectionism are common even among highly successful professionalsEmbracing chaos rather than trying to control it can lead to unexpected creative breakthroughsPersonal experiences and trauma often fuel creative drive but require addressing for long-term wellbeingThe parallels between graffiti art and marketing reveal how creative hustle translates to business successCreative leadership requires learning to delegate and set boundaries rather than doing everything yourselfMaking personal experimental work can lead to unexpected commercial opportunitiesThe importance of not waiting for permission to create and try new approachesCreating "sandboxes" for discovery rather than rigid plans can yield the most innovative resultsIndustry change is constant - studios must continuously evolve or risk becoming obsoleteWorking with people you enjoy collaborating with should be a priority metric for taking on projects Daring Creativity. Daring Forever. Podcast with Radim Malinic Show questions or suggestions to desk@daringcreativity.com Latest books by Radim MalinicMindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)