From $20K to Game Industry Icon: Bob Moog’s Journey Building University Games
From $20K to Game Industry Icon: Bob Moog’s Journey Building University Games  
Podcast: The Mike Litton Experience
Published On: Fri Jun 13 2025
Description: In this powerful episode of The Mike Litton Experience, we sit down with Bob Moog, co-founder of University Games, to uncover how he turned just $20,000 and a bold vision into one of the most influential companies in the board game industry. Bob shares real-world lessons on leadership, innovation, and ethical entrepreneurship, drawing from his 40+ years of experience. Learn how he’s: Built a global company with hundreds of titles like Smartass and Am I the Asshole? Created a company culture rooted in empathy and strategic thinking Used small, intentional decisions (like box design!) to make a massive retail impact Is now launching both a documentary film and the first board game and puzzle museum in the U.S. Whether you’re an entrepreneur, creative, or lifelong learner — this conversation will inspire you to rethink what’s possible with a little vision, purpose, and a lot of action. Explore More from Bob Moog & University Games: Visit: https://ugames.com Buy Games: https://areyougame.com Also Available On: Amazon, Walmart, Target Subscribe to The Mike Litton Experience for more exclusive interviews with world-class entrepreneurs, creatives, and thought leaders.