B12MD: Commissioner Brett Yormark on “progress over perfection” and the professionalization of college sports
Podcast: Eye On College BasketballPublished On: Wed Oct 21 2026
Description: Big 12 Commissioner Brett Yormark joins Gary Parrish at Big 12 Media Days for a wide-ranging conversation about the future of college athletics. Yormark discusses the challenges of leading the conference through a rapidly changing landscape, the professionalization of college sports, and the potential impact of the Protect College Sports Act. Plus, he shares how he balances the perspectives of coaches across the league, his vision for the Big 12's biggest events, and his experience working with Jay-Z at Roc Nation.
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