How Elena Bonvicini Got EB Denim Jeans on Taylor Swift & Built a Fashion Empire
Podcast: The Inside EditPublished On: Mon Sep 01 2025
Description: Elena Bonvicini explains how EB Denim grew from selling DIY cutoff shorts in high school to a multi-million dollar, celebrity-loved brand. She shares early vintage inspirations, key PR wins (Hailey Bieber, Taylor Swift, Megan Fox), the shift from reworked Levi’s to original jeans, production and funding challenges, and opening her first flagship store at 217 S La Brea.
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