KevOnStage Keeps It Real on Touring Economics, Tubi, and Ownership
KevOnStage Keeps It Real on Touring Economics, Tubi, and Ownership  
Podcast: Trapital
Published On: Thu Oct 08 2026
Description: KevOnStage has millions of followers, a growing production company, and the largest creator deal Tubi has signed to date. But live touring still drives roughly 60% of his revenue, while his TV shows are more about building his long-term business. Kev and I sat down at the Trapital Summit to break down his business model, why he can sometimes make more money selling 300 tickets at a church than 1,000 tickets at a traditional venue, and his frustrations with Live Nation and Ticketmaster fees. We also discussed his Tubi deal, the importance of ownership, lessons from Tyler Perry and Issa Rae, and how he's building an audience across platforms. CHAPTERS 02:00 Tubi Deal and Ownership 07:29 KevOnStage's Revenue Breakdown 12:23 Live Nation and Ticketmaster Economics 17:23 Why Kev Prefers to Tour in Churches 20:11 Tyler Perry and Issa Rae 25:53 The Creator Business Flywheel SPONSORS Chartmetric: Listen in for our Stat of the Week. Chartmetric Flow: Flow is Chartmetric's new AI-powered music intelligence tool that helps music professionals turn complex data into actionable insights. Ask questions in plain language, discover trends, and get the information you need to make smarter decisions, all without digging through dashboards. Learn more: https://flow.chartmetric.com/pricing/trapital TRAPITAL Where technology shapes culture. New episodes and memos every week. Sign up here for free.