Open AI's Enterprise War Just Escalated
Open AI's Enterprise War Just Escalated  
Podcast: Elon Musk Podcast
Published On: Tue Jan 20 2026
Description: ServiceNow signs a three-year deal with OpenAI to embed GPT-5.2 directly into its enterprise platform. We break down the competitive dynamics, the $12 billion acquisition spree behind this strategy, and why every enterprise software company is racing to become the AI control tower for business.