PERSUASION: How to Change People’s Minds
Podcast: The Next Big IdeaPublished On: Tue Jul 28 2020
Description: Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change. Learn more about your ad choices. Visit megaphone.fm/adchoices
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