Ep 31 | Building Tomorrow’s Insurer | From Restaurants to Risk: Bill Deemer on Modernising Small Business Insurance
Podcast: Building Tomorrow's InsurerPublished On: Tue May 27 2025
Description: What does it take to transform restaurant insurance into a data-rich, tech-forward experience that truly supports small businesses?In this episode of Building Tomorrow’s Insurer, host and Kanopi CEO Nigel Fellowes-Freeman is joined by Bill Deemer, Head of Insurance at Rainbow, to explore how his team is redesigning small business insurance from the ground up. From launching in high-risk markets like Texas to building a platform tailored for restaurants and service-based SMEs, Rainbow is bringing discipline and innovation back to underwriting.Tune in as Bill shares:Why restaurants were Rainbow’s first frontier—and what they learnedHow deeper, industry-specific data unlocks better coverage and pricingThe role of agents, relationships, and real-world insight in commercial insuranceWhy Rainbow’s approach to prevention and risk visibility goes beyond the claims processWhat’s next: scaling to beauty, wellness, and beyondFor anyone working in commercial lines, MGA growth, or insurance tech strategy, this is a must-listen episode on how to build coverage that truly serves small businesses.
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