The R-word is back: How do you get people to care? | Part 1 | Hyperfocus
The R-word is back: How do you get people to care? | Part 1 | Hyperfocus  
Podcast: MissUnderstood: The ADHD in Women Channel
Published On: Thu Jul 24 2025
Description: Last year, Rae and Cody at Team Hyperfocus noticed something unnerving: The R-word was coming back into public discourse. People, especially people in power, seemed to be using it more often, and more freely. We weren’t the only ones who’d spotted this upsetting trend. Researchers, disability advocates, and other journalists were also concerned. If this word, long considered a slur, was being used by some very powerful people, what did that mean for people with disabilities?So we dove in, talking to researchers, members of the community, and even a famous comedy writer. (You’ll see!) And we surfaced with another, deeper question: If the R-word can, and does, cause harm, how do you get people to care? Related resourcesSpread the Word campaignDisability Discourse MattersThe ‘R-Word’ Is Back. How a Slur Became Renormalized (Special Olympics)Rosa’s LawWe love hearing from our listeners! Email us at hyperfocus@understood.org. ADHD Unstuck is a free, self-guided activity from Understood.org and Northwestern University designed to help women with ADHD boost their mood and take small, practical steps to get unstuck. In about 10 minutes, learn why mood spirals happen and get a personalized action plan of quick wins and science-backed strategies that work with your brain. Give it a try at Understood.org/GetUnstuck.Understood.org is a nonprofit organization dedicated to empowering people with learning and thinking differences, like ADHD and dyslexia. If you want to help us continue this work, donate at understood.org/give Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.