Old Forester Birthday Bourbon 2025 brings a sweet mash twist to the annual release. At 12 years old and 92 proof, it delivers a standout nose with confectioners sugar, fried dough, and oak, but does the low proof leave something missing? We break it all down in this Whiskey Quickie.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 19th 2025. Cannabinoid regulation is underway, a trial using a robotic dog with an ethanol sensing system is launched, and Wilderness Trail Distillery has announced the limited-edition release of a 10-Year Wheated Bourbon.Show Notes: The Cannabinoid Safety and Regulation Act (CSRA) establishes a strict federal framework for hemp-derived products President Trump reportedly planning executive order to reclassify marijuana to Schedule III status Uncle Nearest CEO Fawn Weaver issues apology following "dismissive" out-of-context video encounter Benson Valley Bourbon joins Kentucky Distillers’ Association as newest craft level member Bourbon on the Banks Festival awards over $100,000 to local nonprofits from 2025 proceeds Bacardi trials autonomous "Royal Bark-la" robot dog to detect Scotch warehouse leaks Garrison Brothers announces December 6 release of 2025 Cowboy Bourbon at $249.99 Four Roses launches 375ml Small Batch and Small Batch Select bottles nationwide Wilderness Trail debuts limited 10-Year Wheated Bourbon for Wilderness Road 250th anniversary Heaven Hill announces Fall 2025 Old Fitzgerald 11-Year-Old Bottled-in-Bond decanter release Learn more about your ad choices. Visit megaphone.fm/adchoices

It's the end of the year and that means we get to rattle off all of our favorite whiskeys this year. But it's not just us, it's the entire roundtable. We don't talk about our "Bourbon of the Year" but we hit on all the great ones we tried and I don't want to spoil it, but there's a ton of good ones so pay attention. And can you believe it... Ryan actually put a honey finish and two american single malts in his list. At this rate, maybe he'll enjoy amburana in 2026. Show Notes: The standout quality of Bardstown Bourbon Company, particularly Cathedral and Normandy Ryan’s insights on Redemption 18-Year and its market implications Exploration of craft distilleries pushing the envelope with innovative offerings Engaging conversations around honey-finished bourbons and the evolving perception of American single malts Predictions for trends shaping the whiskey market in the near future Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’ve been following along with the Behind the Pursuit series, you know we don't hold much back. We’ve spent the last twelve months talking about everything from the construction chaos downtown to the nitty-gritty of brand building, but today it’s time to look at the scoreboard. We’re reflecting on 2025—a year that was easily our most ambitious to date. Ryan and I sit down to get real about whether we actually hit those aggressive case goals we set last January and what the financial health of the business looks like after a year of heavy reinvestment. We’ve expanded the team and pushed the envelope on product development, but as any founder will tell you, growth usually comes with a side of growing pains. The conversation gets into the weeds of our newest releases and innovations, but we also take a step back to look at the bigger picture. We talk about the reality of market expansion in a crowded landscape and share some personal reflections on the career shifts that have happened within our own walls. This time last year, we had a vision of where Pursuit Spirits would be by December—today, we find out if we actually made it there, or if the industry had other plans for us.Show Notes: Introduction and Year in Review Case Goals and Financial Insights Team Growth and Management Challenges Product Development and Innovations Future Goals and Market Expansion Personal Reflections and Career Changes Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re diving into the Parker’s Heritage Collection 19th Edition, one of the most unpredictable annual releases from Heaven Hill. This year’s blend pulls from 160 barrels across multiple rickhouses.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 12th 2025. WhistlePig Distillery has opened The WhistlePig Vault in Louisville, Garrison Brothers Distillery has released a limited-edition Spurs Single Barrel bourbon, and The Old Forester 117 Series is releasing their Prohibition Era Still Proof.Show Notes: WhistlePig opened "The Vault" in Louisville—an immersive experience in a bank featuring a blending room and unique cocktail service via ATM tube Maker's Mark became the first Official Spirits Partner of the Unrivaled women's basketball league, their first-ever sports league sponsorship Jack Daniel's Distillery Series #16, a Tennessee Rye, was released after finishing in Southern table syrup barrels (exclusive to Tennessee) Garrison Brothers released a limited-edition Spurs Single Barrel to celebrate the San Antonio Spurs' City Edition uniforms return Old Hickory launched two new age-stated whiskies: a 12-year Straight Rye BiB and a 15-year Barrel Proof Whiskey Ole Smoky Distillery expanded nationwide into the premium straight whiskey category with a four-year-old Tennessee Straight Bourbon Old Forester 117 Series released the Prohibition Era Still Proof at 130 proof, marking Repeal Day with a historic strength Cathead Distillery introduced Tintype #3 'Kenny Brown,' an 11-year, high-rye, uncut & unfiltered Old Soul Bourbon Learn more about your ad choices. Visit megaphone.fm/adchoices

We all know music and whiskey just inherently go together, but how do you actually build a successful business around that synergy? In this episode, we're sitting down with Ryan Gill, the Director of Marketing and Brand Development for Three Chord Bourbon. Ryan’s journey is pretty cool because he started his life in music production. He takes us through his early days running liquor stores in Memphis, where he first saw the magic of music and whiskey intertwine, straight through to his current role leading brand vision at Three Chord. We get into the inception of Three Chord and where Neil Girlado becomes a face of it. Plus, we dive into their innovative tactics, from artist collaborations to cool limited releases, and he even pitches us some great ideas for immersive experiences, like acoustic sessions right there in the liquor store. I'm you're a huge music junkie, this one's for you. Show Notes: Ryan Gill's origins in retail and concert promotion Journey from liquor store manager to brand leader at Three Chord Bourbon The role of Dock 52 in his whiskey career Three Chord's mission to bridge music and whiskey cultures Creative branding strategies and artist collaborations Insights into the whiskey blending process Building community within the whiskey and music industries The concept of immersive retail experiences through acoustic sessions Learn more about your ad choices. Visit megaphone.fm/adchoices

We cracked open the 2025 Four Roses Limited Edition Small Batch Bourbon to see if this year’s blend lives up to the hype. Full tasting notes, honest reactions, and whether it’s worth chasing for $250. Cheers.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 5th 2025. The founders of Uncle Nearest Distillery have filed an emergency motion, Catoctin Creek is trying to raise US$5 million, and Goose Island Brewery and Heaven Hill Distillery have partnered to release the 2025 Bourbon County Brand Reserve Stout.Show Notes: Bourbon Pursuit video contradicted Adam Herz's report by suggesting the vintage whiskey counterfeiter's bottles might have shown up at Unicorn Auctions instead of Lot 14 Uncle Nearest founders filed an emergency motion to prevent a court-appointed receiver from sharing sensitive trade secrets with potential rival buyers Nova Scotia will sell off US$14 million in US alcohol stock pulled due to tariffs and donate the US$4 million net profit to community food organizations. Catoctin Creek Distilling is raising up to US$5 million via a Private Placement Memorandum for growth, with plans for a large partner transition in 5-7 years Cave City, KY, is celebrating the opening of Dueling Grounds and MB Roland tasting rooms downtown, establishing the city as a major Western Kentucky bourbon destination Baker's Bourbon released 125 pairs of hand-painted collector's gloves honoring Baker Beam, retailing for $39.99 Jack Daniel’s launched its annual Barrel Tree sale, offering 140 barrels for $200 each to benefit the military community's "Operation Ride Home" program Goose Island partnered with Heaven Hill for its 2025 Bourbon County Brand Reserve Stout, aged two years in Parker's Heritage 17th Edition Rye barrels Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your love of high-proof, perfectly aged bourbon actually good for you? Or are we all just telling ourselves that? Today, we're tackling the elephant in the whiskey room with the science: Dr. Ulysses Wu (Yuli), the Chief Epidemiologist at Hartford HealthCare. Uly's personal journey is wild—from corporate finance to infectious diseases—and now he focuses on the intersection of alcohol, health, and longevity. He joins us to share his personal bourbon journey and how he accidentally procured some seriously rare Stitzel-Weller when nobody was looking. In this eye-opening episode, we dive into: The Calorie Problem for barrel-proof bourbon, Uly's concept of "firewalls" (the human ability to curb excess), why robust long-term health studies on alcohol are so difficult to conduct, and the profound psychological impact of bourbon, which Uly calls a "time machine" for positive memories. This is a mandatory listen for anyone who loves brown water and wants to understand the science behind drinking healthily and responsibly. Show Notes: Introduction to Dr. Ulysses Wu (Uly), Chief Epidemiologist at Hartford HealthCare Uly’s surprising career shift from corporate finance to infectious diseases The connection between alcohol, health, and longevity Uly's personal bourbon journey, including the accidental procurement of rare Stitzel-Weller Scientific discussion on the true caloric content of barrel-proof bourbon Analysis of "firewalls"—the psychological ability to prevent excess in consumption Challenges of conducting robust, long-term health studies on alcohol consumption The psychological power of bourbon as a "time machine" for positive memory creation Advice for drinking bourbon responsibly and healthily Alcohol and Health Research and Data from Dr. Wu Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we crack open Ingram’s new Unchartered wheated bourbon, aged in their floating barrel warehouses drifting along the Mississippi River. Creamy texture, cola notes, classic caramel and vanilla, and a price point that makes the one-liter bottle the obvious move.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 28th 2025. The Lodge at Trial and Error is open, Jim Gaffigan’s Releases A Bourbon Set on YouTube, and Vintage Whiskey Counterfeiter Exposed in Maryland.Show Notes: Jim Gaffigan's new bourbon-themed stand-up special, "Live from Old Forester: The Bourbon Set," is now streaming on his YouTube channel Elijah Craig is debuting a new fragrance, Char No. 3 Cologne, inspired by the warm, smoky scent of their charred oak barrels A man in Maryland was exposed for producing and selling at least 50 bottles of counterfeit "vintage" whiskeys by refilling old bottles with modern spirits Black Button Distilling, recently acquired by Blackstar, terminated its entire staff, including the founder, as the company moves to liquidate assets Give 270's Whiskey Wednesdays raffle offers a chance to win a full Pappy Van Winkle vertical and an exclusive bourbon set signed by comedian Jim Gaffigan Chattanooga Whiskey's signature recipe, Chattanooga Whiskey 91, is now available in a new, larger 1.5 liter bottle size in Tennessee and Georgia Foley Family Wines & Spirits, featuring Master Distiller Chip Tate, announced Ampersand, a new collection of unexpected spirits blends including bourbon finished in Tokaji barrels Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Did the world need a 45 minute standup set on Bourbon? Probably not but I'm sure glad it's happened. I am thrilled to welcome back the hilarious Jim Gaffigan for his second time on the show! Since his last time on the show when he launched Fathertime Bourbon, Jim has been traveling the country and getting hooked into the bourbon scene at every stop. His journey has gone from curious to borderline hoarder because he reveals that he keeps a spreadsheet of his bourbon purchases, which just proves he's definitely one of us. The real subject of this show is to share the details about his new special, A Bourbon Set. 45 minutes of uncontrollable laughter that only us bourbon nerds will understand because we've all experienced it before. Don't wait, go now to YouTube to watch it because it's already hit 1M streams. And make sure you stay to watch the credits, you may see some familiar faces. Show Notes: Jim Gaffigan's entry into bourbon during the pandemic The importance of bourbon in fostering community and masculinity Collaboration with Stu Pollard to create Father Time bourbon Humorous takes on bourbon hunting The fervor of bourbon collectors and “bourbon nerds” Charitable contributions in the bourbon community Promotion of Gaffigan’s special, *A Bourbon Set* Information on purchasing Father Time bourbon and upcoming meet-and-greet events Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Maker’s Mark dropped their 2025 Cellar Aged release, and we were not ready for what happened in the glass. We break down the blend, the proof, the price, and why this year’s edition hits differently. If you’ve been on the fence about the Cellar Aged series, this might be the one that changes your mind.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Did the world need a 45 minute standup set on Bourbon? Probably not but I'm sure glad it's happened. I am thrilled to welcome back the hilarious Jim Gaffigan for his second time on the show! Since his last time on the show when he launched Fathertime Bourbon, Jim has been traveling the country and getting hooked into the bourbon scene at every stop. His journey has gone from curious to borderline hoarder because he reveals that he keeps a spreadsheet of his bourbon purchases, which just proves he's definitely one of us. The real subject of this show is to share the details about his new special, A Bourbon Set. 45 minutes of uncontrollable laughter that only us bourbon nerds will understand because we've all experienced it before. Don't wait, go now to YouTube to watch it because it's already hit 1M streams. And make sure you stay to watch the credits, you may see some familiar faces. Show Notes: Jim Gaffigan's entry into bourbon during the pandemic The importance of bourbon in fostering community and masculinity Collaboration with Stu Pollard to create Father Time bourbon Humorous takes on bourbon hunting The fervor of bourbon collectors and “bourbon nerds” Charitable contributions in the bourbon community Promotion of Gaffigan’s special, *A Bourbon Set* Information on purchasing Father Time bourbon and upcoming meet-and-greet events Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 21st 2025. Buffalo Trace does a pop-up in Mumbai, A break-in happened at Castle & Key, and Rabbit Hole Distillery introduces Amrûlé.Show Notes: EU's top court rules non-alcoholic drinks cannot legally be labeled as "gin" Buffalo Trace launches its 27th annual "Holidays at the Trace" celebration in December, featuring "Spirited Nights" and a complimentary drive-through light show Sazerac promotes its bourbons in India with a three-day, immersive pop-up experience in Mumbai following the removal of retaliatory tariffs A new continuing appropriations bill recriminalizes most hemp-derived THC products by setting a strict 0.4 mg total THC limit per container Three men from Cincinnati face felony charges after breaking into Castle & Key Distillery, stealing bourbon, and damaging property during a two-hour manhunt New Riff Distilling re-releases its malt-focused Winter Whiskey and barrel-strength Sherry Finish Malted Rye for the holidays Country music artist Riley Green partners with Morningside Brands to launch Duck Club™ Bourbon, a new brand supporting wetland protection Rabbit Hole introduces Amrûlé, a limited-edition Sour Mash Rye finished in custom Maple Brûlé barrels Chattanooga Whiskey announces Batch 046: Spiced Cacao Infused, a bourbon liqueur featuring cacao nibs, cinnamon, vanilla, and two varieties of dried chiles Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon world has a lot of tradition, but what happens when someone throws out the rulebook and decides to treat whiskey making like a scientific pursuit and a creative endeavor? That’s what our guest is doing today. We're sitting down with Macaulay Minton, the self-proclaimed Chief Alchemist of Dark Arts Whiskey House. This is Macauley's second time on the show and if you don't remember here's a bit about him. He was studying law but realized it wasn't his ultimate career path and became the Barrel Program Manager at Wilderness Trail. After Campari acquired Wildernes Trail he left and started his own brand and today he shares the creative vision behind Dark Arts. Macaulay gets candid about the major challenges of launching a brand right in the middle of a pandemic, from securing financing to maintaining a positive mindset. We walk through some of Dark Arts' most innovative—and sometimes controversial—aspects, including their use of unique wood finishes and their famous "Blunt Blend." This is a brand committed to pushing boundaries in a seriously crowded market. Plus, we get the inside scoop on the symbolic meanings behind their distinct labels and their newly opened venue in Lexington. Show Notes: Macaulay Minton's transition from law to whiskey-making The journey from Wilderness Trail to founding Dark Arts Whiskey House Creativity and positivity in the face of entrepreneurial challenges Discussion of alchemical principles in whiskey production Unique offerings of Dark Arts, including wood finishes and experimental blends Symbolism of Dark Arts labels and storytelling through whiskey Insight into the creation of the "Blunt Blend" Vision for the immersive experience at Dark Arts Whiskey House Importance of community engagement in whiskey appreciation Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We put Bluffton Whiskey Carolina Gold Rice to the test. Expect fresh donut vibes on the nose, sweet almond and brown sugar on the palate, and a soft finish thanks to those ultra pampered barrels. A fun, gentle pour for newcomers and a unique pick for anyone curious about American rice whiskey. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 14th 2025. Tennessee Distilling to Acquire Waterford Whiskey, Michter’s Drops their 20 Year Bourbon, and Willett Distillery has announced its new Willett Family Estate Small Batch Bourbon.Show Notes: Tennessee Distilling Group (TDG) is in exclusive talks to acquire the collapsed Irish company Waterford Whisky for €6M, excluding its existing cask inventory Hong Kong authorities report a rise in drug trafficking, with narcotics like liquid cocaine increasingly concealed within alcohol and wine shipments Buffalo Trace will open "Perfectly Untamed" in Spring 2026, a remote Wyoming tasting room with wild buffalo views, offering guided tastings with Freddie Johnson for a $500 donation Castle & Key announced its 2025 Cask Strength releases: a 7-year Wheated Bourbon and an Experimental Rye finished in Extra Old Haitian Rhum Casks Southern Distilling Company released the highly anticipated second batch of Southern Star Bourbon Finished in Honey Barrels (108.4 proof) in North Carolina Garrison Brothers announced the 11th annual release of its Cowboy Bourbon, an 8-year, uncut, and unfiltered straight bourbon bottled at a robust 146.4 proof Yea Alabama (the NIL entity) partnered with Bespoken Spirits to launch the Yea Alabama Bourbon line, featuring two expressions celebrating the Crimson Tide Willett Distillery released the Willett Family Estate Small Batch Bourbon, a new cask-strength blend of two distinct mashbills from Master Distiller Drew Kulsveen Michter’s 20 Year Kentucky Straight Bourbon (114.2 proof, $1,200 SRP) has been approved and begins shipping to retailers on December 1st Fr. Jim Sichko concluded his "Papal Series" with a limited 11-year Wheated Bourbon honoring Pope Leo XIV, with proceeds supporting various charities Jack Daniel's increased its donation to $150,000 for the 15th year of "Operation Ride Home," helping service members travel home for the holidays Booker's Bourbon's fourth 2025 batch, the "Phantom Pipes Batch" (126.4 proof), is inspired by old distillery remnants and aged over seven years Bardstown Bourbon Co. concluded its 2025 Reserve series with the Normandie Calvados Brandy Barrel Finish, an 11-12 year bourbon finished for 28 months Buffalo Trace introduced Sazerac Rye Whiskey Full Proof (125 proof) as a new, permanent addition to the Sazerac Rye portfolio, retailing for $39.99 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the follow-up you asked for! We're back with Bourbon Community Roundtable number 112 to continue tackling the "spicy" and controversial topic of the three-tier distribution system. Last time, we were bombarded with questions in the chat, so this episode is dedicated to answering your submissions. Our panel dives into how consumers can actually help their favorite smaller brands get distribution, offering real-world advice on retailer outreach and using social media for buzz. We then dissect what massive political or economic shift would be required to see meaningful reform. Finally, we debate the powerful question: if the whole system disappeared tomorrow, who would win—the hustling craft distilleries or the heritage brands with deep pockets?. This one is packed with high-stakes debate! Show Notes: A follow-up discussion on the three-tier distribution system, specifically addressing consumer-submitted questions Actionable ways consumers can help their favorite spirits brands get distribution, including direct retailer outreach and using social media to generate buzz An explanation of LibDib as an alternative, smaller avenue to market, particularly useful for single barrel programs and single-customer orders Analysis of the necessary political or economic shifts required for meaningful three-tier system reform The argument that major change is unlikely unless a strong economic interest or consumer-driven demand (similar to Uber or the push for cannabis legalization) forces it Discussion of the potential for a parallel direct-to-consumer (DTC) shipping system for spirits, mirroring the progress made in the wine industry following the Granholme v. Heald case A deep-dive debate on which segment of the industry—"hustling" craft distilleries or heritage brands with deep pockets—would adapt faster if the three-tier system were to disappear The argument that the biggest organizations control the power dynamic and maintain the status quo to protect their existing turf Encouragement for consumers to advocate for change by reaching out to their congressmen and congresswomen Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve heard us talk about single barrels for years, but this time we’re sitting on the other side of the table. Kenny and Ryan just dropped a new round of Pursuit Series bottles — Episodes 77 through 81 — and if you’ve been following the brand since the early days, this lineup might feel like a full-circle moment. These were first unveiled during the debut of Founder Hour, a brand-new, six-seat tasting experience inside the Pursuit Spirits gift shop on Whiskey Row. Think of it as the most intimate flight we’ve ever done, with pours that tell the story of how far this brand has come. In this episode, we’re taking you behind the scenes of those releases for everyone who couldn’t make that inaugural Founder Hour. Kenny and Ryan walk through what makes each of these barrels special — from a 12-year Bardstown sibling to the legendary 017, to a 20-year Tennessee giant that officially becomes the oldest whiskey in Pursuit Spirits history. We talk about how long they’ve been sitting on some of these barrels, what patience really looks like when you’re building a brand, and why Founder Hour might be the most personal experience they’ve ever created. So pour a glass, settle in, and let’s go inside the story of Pursuit Series 77–81 — the bottles that turned a small tasting idea into a full-blown experience.Show Notes: Introduction of the Pursuit Founder Hour Introducing Episodes 77-81 Backstory of Episodes Tasting the Latest Releases The Future of Pursuit Series Closing Thoughts and Community Engagement Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Blue Run is back with one of its wildest experiments yet: Glimmer, a Kentucky straight bourbon finished in Barr Hill Tom Cat Gin barrels and dressed in a flashy, color-shifting bottle. Kenny and Ryan dive into the nose, taste, and finish of this limited 103.2-proof release to find out if gin and bourbon can actually work together. Fewer than 90 cases exist, so let's see if Glimmer is worth the hunt or just a shiny distraction.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 7th 2025. A Fiscal Court in Eastern Kentucky will regulate bio-digestion facilities, Shiner Bock is now entering bourbon, and Pursuit Spirits launches founder hour and 4 new single barrels. Show Notes: Old Fourth Distillery + Kitchen opens at Hartsfield-Jackson Atlanta Airport, bringing Southern dining and locally crafted Old Fourth spirits to Terminal E Rowan County, KY approved a new ordinance to proactively regulate bio-digestion facilities (for distillery waste) to mitigate nuisances near residential areas Molson Coors took a $3.65 billion goodwill charge in Q3, including a $75.3 million write-down on the Blue Run Spirits brand, indicating a significant drop in its valuation Pursuit Spirits is launching "Founder Hour," an exclusive, six-person tasting event featuring five of the brand's rarest and oldest Pursuit Series single-barrel whiskeys (up to 20 years old) Templeton Distillery releases its inaugural, cask-strength Single Barrel Rye, a 95% rye whiskey distilled and bottled entirely at its Iowa facility Jeptha Creed will release its fourth annual Red, White & Blue Batch 4 Bourbon on November 8th, with a portion of proceeds benefiting the veterans' service dog non-profit, Paws of War Adventure Spirits Distilling announces its first allocated release, Summit Series #1, a double-oaked, 12-year-old Kentucky American Whiskey limited to 132 bottles B. H. James Distillers is celebrating its three-year anniversary by releasing its first in-house distilled Kentucky Grit® Bourbon and a new Burton James® Reserve 10-year-old blend Jack Daniel’s is making its iconic Old No. 7 Tennessee Whiskey permanently available in a large 3-liter bottle across the U.S Cedar Ridge Distillery releases its annual Double Barrel Bourbon and limited-edition Double Barrel Rye, both finished in a second, new American oak barrel and bottled at 105 proof Brooklyn Brewery and Four Roses reunite for their 7th annual collaboration, releasing the 2025 edition of Brooklyn Black Ops, a 12% ABV Russian Imperial Stout aged in Small Batch Bourbon barrels K. Spoetzl Brewery & Distillery (Shiner) enters the whiskey market with Shiner Texas Legend Straight Bourbon, a four-grain, 109-proof, barrel-strength expression Old Potrero announces the 2025 release of Christmas Spirit, a highly limited, nine-year-old whiskey distilled from a 2015 Christmas Spiced Ale Heaven Hill Distillery will release a special 9-year-old, 107-proof Kentucky Straight Bourbon Whiskey in October 2025 to commemorate its 90th Anniversary Freddie Noe unveils Little Book® The Infinite: Edition II, a 120.8 proof blend integrating 22-year-old, 10-year-old, and 7-year-old bourbons with the original Infinite blend Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Here's a story that goes from the vineyards of Australia to the front lines of the military, and suddenly lands right in bourbon country. Today we're joined by Greg Keeley, the founder and distiller of Larrikin Bourbon Company. Greg’s background is wild: He’s taking us through his early days in the Margaret River wine industry and his incredible 22-year career in the military, explaining how those very different experiences shaped his philosophy on whiskey. Greg recounts the path that took him from military life in Washington, D.C., to the hemp industry, and then—in a move fueled by pure passion—to founding his own bourbon company. We finally figure out what the name "Larrikin," stands for and how that translates to what the brand tries to achieve. We get candid about the major challenges of launching a brand, including the rebranding from Lawrenceburg Bourbon Company along with being a small fish in a big pond. Show Notes: Introduction to Greg Keeley and his journey from Australia to the US Growing up in Margaret River: Surfer, wine enthusiast, and military life Transition from military service to working in Washington, D.C. The serendipitous shift to bourbon: From hemp to Larrikin Bourbon Meaning and significance of the term "Larrikin" The rebranding process from Lawrenceburg Bourbon Company to Larrikin Overcoming the challenges of launching a new brand within tight time constraints The supportive community in the bourbon industry and reflections on quality craft Future aspirations for Larrikin Bourbon and maintaining authenticity Anecdotes from Greg's military life and how they inform his business ethos Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Beyke's Blue Kentucky Straight Blue Corn Bourbon Whiskey 001. This 6 year old whiskey is is 111.5 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 31st 2025. Japan’s Kirin Holdings has put Four Roses up for sale, Big Thirst and Pour Now have partnered to launch an AI-driven e-commerce platform for the alcohol industry, and Hardin’s Creek Kentucky Straight Bourbon Whiskey is releasing the Warehouse Series. Show Notes: Castle & Key Distillery named Sherrie Moore, a veteran with five decades of experience who started at Jack Daniel's, as its new Whisky Plant Manager Heritage Distilling is closing five retail tasting rooms to focus on high-margin contract production and DtC, aiming to reduce expenses by over $5 million Japan’s Kirin Holdings put its Four Roses bourbon brand up for sale, with a $1 billion valuation expected, to focus on healthcare Green River Distilling Co. is offering free, personalized labels for their bourbon bottles as a holiday gift to customers Big Thirst and Pour Now launched an AI-driven e-commerce platform uniting online sales channels for the alcohol industry Frank August released CASE STUDY: 06 | LEGACY RESERVE, a multi-award-winning, blended 8-to-10-year-old Kentucky Straight Bourbon Hardin’s Creek released the Warehouse Series, a three-part, 11-year-old collection highlighting the impact of different aging microclimates Rare Character Whiskey launched the inaugural annual release of Old Cassidy 2025, a cask-strength blend with an 18-year-old Kentucky bourbon base Alan Jackson’s Silverbelly Whiskey is expanding with the limited-edition "Last Call" straight bourbon, commemorating his 67th birthday and final concert Bluegrass Distillers released the limited 9-year single barrel Elkwood Reserve bourbon (inspired by Thorpedo Anna), with 50% of profits benefiting the Permanently Disabled Jockeys Fund James B. Beam Distilling Co. introduced Knob Creek 21 Year Old at $249.99, the oldest expression in the brand’s history Ross & Squibb Distillery brought back the limited-edition Remus Gatsby Reserve, a 15-year, 102.8-proof bourbon with Art Deco packaging Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Is Kentucky’s bourbon crown finally under threat? That’s the question we're tackling today, because there is a shift happening in the world of American whiskey right now. While the Bluegrass State still has its grip on the market, the surging production in states like New York, Texas, and Colorado is raising the question: Are we seeing something that could actually rival Kentucky's dominance? We dive into the real challenges facing out-of-state distillers, discussing how community support, innovative marketing, and consistent quality are their most powerful tools but, it’s an uphill battle as craft distillers try to gain recognition against the established giants. What do you think? Is the whiskey map is being redrawn? Show Notes: Kenny Coleman, Ryan Cecil, and Fred Minnick explore the emergence of regional whiskeys Discussion on the impact of local pride on market dynamics Examination of the celebrity whiskey trend and its influence on consumer choices Insights on grain selection and fermentation in diverse distilleries Success stories from regions like Iowa, Texas, and Colorado The role of branding and packaging in shaping craft whiskey's appeal The influence of competitions on the perception of whiskey quality Why Kentucky remains the gold standard in whiskey Future projections for regional whiskey brands in a changing consumer landscape Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Co. Hokkaido Mizunara Oak Barrel Finish Whiskey. This 9-18 year old whiskey is is 109.3 proof and $100 MSRP (375 ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 24th 2025. Sazerac is investing more than $38 million to expand its bottling and production, 2025 Craft Spirits Data Project results are in, and it’s not surprising, and Jack Daniel's Single Barrel Special Release Tanyard Hill Rye.Show Notes: Jefferson’s Bourbon launches "Tradition in the Breaking" campaign with actor Taylor Kitsch to highlight its unconventional approach Sazerac is investing over $38 million to expand its bottling and production capacity in New Albany, Indiana, to meet demand for spirits like Fireball Wholesalers criticize California's new spirits DtC shipping bill, which allows out-of-state craft distillers to ship to the state under a temporary 1-year permit New data from the ACSA shows a second consecutive year of decline for the craft spirits market, with drops in sales volume, value, and employment New Riff and Chattanooga Whiskey debut The Confluence Project, a collaboration featuring two unique Straight Wheat Whiskeys from a single shared mashbill High n' Wicked releases Warlander Blended Straight Whiskey, a 99-proof blend of Kentucky Straight Rye and Bourbon re-barreled for deeper integration Jack Daniel's unveils Single Barrel Special Release Tanyard Hill Rye, a Barrel Proof Tennessee Rye ranging up to 148.8 proof Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If there's one distillery that truly feels like a cornerstone of the bourbon world, it has to be Heaven Hill. From Evan Williams to Elijah Craig to Larceny, their portfolio is an absolute institution. And with their 90th anniversary upcoming, there's no better time to get a look at the past, present, and future of this bourbon powerhouse. We're sitting down with Conor O' Driscoll, the Master Distiller at Heaven Hill. He's taking us on a journey through the company's remarkable history, from its founding in 1935 to its massive expansion with the new Heaven Hill Springs Distillery, capable of pumping out 1,500 barrels a day. Conor talks to us about how every facet of the new distillery was planned from fermentation techniques to how they will continue to innovative with their Grain to Glass series. We also get into the latest market trends, including if Conor thinks barrel proof expressions are on the decline. Show Notes: Conor's insights on Heaven Hill's 90-year legacy and the future of the family business Overview of the new Heaven Hill Springs distillery and production advancements Highlights of the Grain to Glass program and its unique mash bills Discussion on modern bourbon trends and the rise of barrel-proof spirits Humorous takes on celebrity culture and children's views of the whiskey industry Conor's vision for Heaven Hill's future, focusing on quality and sustainability Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald 7 Year Old Bottled-in-Bond Bourbon. This 7 year old bourbon is is 100 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 17th 2025. TTB Shutdown Plan Details, Kentucky has reached an all-time high of 16.1 million aging barrels of Bourbon, and Pursuit Spirits has released Pursuit United Kodama Mizunara Bourbon.Show Notes: TTB releases shutdown plan, furloughing 398 staff and immediately halting C-label and permit approvals if federal funding lapses Casey Jones Distillery launches a "Bottle Your Own Bourbon Experience" featuring a Triple Casked Amburana finish for $89.99 A federal judge rejected the Kentucky Owl/Stoli Group bankruptcy plan, ruling that the "dismal" bourbon market makes selling barrels to cover their $78 million debt unfeasible California has legalized a temporary one-year Direct-to-Consumer (DtC) spirits shipping for craft distilleries (under 150K gallons) starting January 2026 Jack Daniel's is ending its decades-long free cattle feed program, diverting the byproduct for fertilizer and forcing many local farmers to exit the cattle business Buffalo Trace is debuting a new Halloween experience called "Night at the Distillery," featuring a folklore tour and a Private Ghost Hunting giveaway Kentucky's aging barrel inventory has reached an all-time high of 16.1 million barrels, leading distillers to pay $75 million in taxes this year Sagamore Spirit debuts its first High Rye Straight Bourbon (6-year, 118 proof), blending Kentucky and Maryland styles for $49 Woodford Reserve releases a limited Barrel Strength Rye at 125.1 proof, using its pre-prohibition style mash bill for $129.99 SRP High West releases A Midwinter Night’s Dram Act 13, a limited Rendezvous Rye finished in Ruby and Tawny Port barrels Templeton Distillery unveils its highly limited 13-Year-Old Rye (108 proof) as the first in its "Hidden Stash" collection for $169.99 Smokeye Hill announces its first rye expression, a 5-year Barrel Proof Rye (131+ proof) with blue corn and high-altitude aging for $89.99 Four Roses and New Belgium Brewing release Oakspire Bourbon Barrel Ale, a limited annual collaboration infused with charred oak and bourbon-soaked spirals The Ingram Distillery releases the 2025 Flagship Bourbon, a micro-batch of only eight high-rye barrels aged on the Mississippi River at 116.5 proof Russell’s Reserve announces Single Rickhouse Collection Camp Nelson E, a 128-proof bourbon from the fifth floor of the Camp Nelson E rickhouse Bluegrass Distillers partners with the Pasadena Tournament of Roses to release a limited 100-proof Toasted Oak Bourbon for $50 MSRP Buffalo Trace adds Colonel E.H. Taylor Bottled-in-Bond Bourbon to the BTAC, the collection's first new expression since 2006 Heaven Hill launches Grain to Glass Specialty Barrel Series, a $129.99 allocated release of three 6-year whiskies aged in Chinquapin Oak barrels Chattanooga Whiskey releases its Bottled in Bond Fall 2021 Vintage, featuring the debut of the new SB104 mash bill in the blend for $52.99 Pursuit Spirits releases Kodama Mizunara Bourbon (117 Proof), a blend finished in both Japanese Mizunara and Infrared-Toasted American Oak for $89.99 Penelope Bourbon launches a limited-edition Apple Cinnamon Old Fashioned ready-to-pour cocktail (80 proof) for $29.99 MSRP Old Overholt launches a limited, unfiltered 12-Year Extra Aged Cask Strength Rye (53–65% ABV) for $109.99 SRP Blue Run Spirits releases a 111-proof Chicago Bears commemorative High Rye Bourbon to honor the 1985 team for $89.99 SRP Woodford Reserve unveils its 2025 holiday bottle featuring a sage and berry garland design collaboration with fashion designer Alexandra O’Neill Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Oh, this is a good one, y'all. We hit on one of the most polarizing and divisive topics that is in our world today, and that's distribution. Love it, hate it, whatever you want, it doesn't matter, it's not going anywhere, and it is the system that we are currently in because of the history of Prohibition, and you're going to learn about that and more. Plus, we're going to start hitting on our own trials and tribulations of living through the three-tier system and some stories from the front lines. Then we wrap up with what you can do as a consumer to help fight back. Got questions for the next episode? submit them at https://brbn.at/q112 Show Notes: The origins and implications of the three-tier distribution system Prohibition's influence on alcohol distribution practices The complexities of distiller-distributor relationships Challenges faced by craft distillers in a corporate-centric market The role of consumer demand in shaping retail preferences Calls for modernization of the distribution model Ways for consumers to support their favorite small brands Encouragement for listeners to engage and share the podcast Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the 2025 Heaven Hill Grain to Glass Rye Whiskey. This 6 year old rye whiskey is is 105.2 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

You know, when you talk about the intersection of science and world-class whiskey, there's one person who immediately comes to mind. I am thrilled to welcome back a true pillar of the industry, the insightful Dr. Pat Heist, co-founder of Wilderness Trail Distillery, for his third visit! Dr. Heist is breaking down the full, fascinating journey of Wilderness Trail—from its incredibly dedicated early days to the huge, strategic partnership with Campari. And you know Pat and his background in microbiology, so we had to talk about yeast for a bit. But it’s not just about science; we also explore his unexpected second career in music with his band, Zella May, and what he's now doing with his wealth of investing in other businesses. Plus, we dive into the glass with a tasting of some new bourbon and rye whiskeys they are about ready to share. Show Notes: Dr. Heist’s reflections on the journey of Wilderness Trail Distillery The significance of the partnership with Campari and its strategic objectives How music plays a role in Dr. Heist’s life and career Tasting highlights of Wilderness Trail products, including a high rye bourbon and rye whiskey Perspectives on the future of contract distilling and navigating market trends he balance between personal interests and business success Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff High Note First Decade Bourbon. This 10 year old bourbon is is 120.5 proof and $90 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 3rd 2025. A million dollars worth of whiskey has been stolen from Westland, Diageo has temporarily paused whiskey production at its Balcones and George Dickel, and The Tennessee Whiskey Trail is launching the Tennessee Collective.Show Notes: Willett Distillery Executive Director Even Kulsveen passes away Westland Distillery loses 12,000 bottles (nearly $1M) in sophisticated truck heist Diageo pauses whiskey production and lays off 17 at Balcones and George Dickel Adventure Spirits Distilling partners with Toledo Athletics for game sponsorships Barrelhood launches syndicated investment platform for bourbon barrel portfolios Buffalo Trace celebrates rolling its nine millionth barrel since Prohibition Judge approves class action lawsuit against Sazerac over Fireball malt labeling Give 270 launches 3rd annual "Pappy Palooza" raffle benefiting CASA of the Heartland Dierks Bentley introduces ROW 94 Full Proof, a 120-proof expression Booker’s Bourbon announces "Jerry’s Batch" at 124.7 proof, honoring Jerry Dalton J. Mattingly 1845 Distillery offers custom, double-staved Halloween whiskey bottles Four Roses releases limited OBSK Private Barrel Selection supporting Salt River Cleanup World Whiskey Society expands Doc Holliday collection with a 16-Year Kentucky Straight Bourbon Widow Jane unveils 2025 edition of The Vaults finished in "Mythological Oak" from Greece Town Branch Distillery releases Imperium MMXXV, a 105-proof limited wheated bourbon Baker’s re-releases High-Rye 7-Year-Old Single Barrel Bourbon at 107 proof Tennessee Whiskey Trail launches first "Tennessee Collective" barrel blend Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon world has changed dramatically, and a big part of that is due to social media. It used to be a bunch of faceless names on some message boards but a new wave of creators is at the forefront. Today, we're sitting down with two leaders in the short-form video game, Kevin Carlson and Mike Yates. They give some insight into building a following on platforms like TikTok and Instagram, and how they’re tackling the biggest challenges of creating content today—from the struggle of video editing to audience engagement. Then we get into a lively game of "Over, Under, or Properly Rated," where we debate everything from "hazmat" bottles to the authenticity of influencers. The conversation gets real about home barrel projects and if building a relationship with your local liquor store owner is still the most valuable move you can make. Show Notes: Shifting from audio to video content creation The influence of TikTok and Instagram on bourbon enthusiasts Playing "Over, Under, or Properly Rated" with bourbon trends Examining the hype surrounding hazmat bottles The charm of Buffalo Trace and Wild Turkey: hype or reality? Scrutinizing the legitimacy of home barrel projects in bourbon making Building essential connections with liquor store owners for limited releases Nostalgia versus hype: the campout experience for sought-after bottles Personal growth and stories behind their bourbon content creation Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Star Hill Farm Whisky. This non-age stated wheat whiskey is 114.7 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 26th 2025. Turkey has officially removed its 70% retaliatory tariff on U.S. spirits, Black Button Distillery has been saved from Bankruptcy, and Angel's Envy is releasing Angel’s Envy 10.Show Notes: Türkiye eliminates its 70% retaliatory tariff on U.S. spirits, boosting American exports Blackstar Company saves New York's Black Button Distilling from bankruptcy Kentucky Distillers’ Association welcomes Dark Arts Whiskey House as its newest member HIRSCH introduces a limited-edition cask strength bourbon finished in 30-year-old HINE Cognac barrels Angel's Envy announces its first-ever age-stated release with a 10-year-old Cask Strength bourbon Barton 1792 Distillery debuts its first permanent cask-finished bourbon with 1792 Cognac Cask Finish Oaklore Distilling Co. releases a limited Oloroso Sherry Cask Finished Four Grain Bourbon Good Trouble launches Trouble in Blues, a limited-edition bourbon honoring Chicago Blues music with signed bottles from Buddy Guy Jack Daniel's introduces Distillery Series Selection #15, a Sweet Mash Tennessee Straight Whiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon world can feel like the Wild West sometimes, and right now, there's no part of it wilder than the aged whiskey barrel market. The price of barrels has gone from a skyrocketing asset and back down to a commodity. We're welcoming back Beau Beckman, a name you may remember from past shows, who is with a new venture called Hogshead. In this episode, we get into the challenges faced by both consumers and new brands in this confusing market. Beau is pulling back the curtain on the "gold rush" mentality and showing us how Hogshead aims to use technology to create a transparent, online marketplace for barrels. He's also sharing some powerful reflections on his own deep bourbon heritage and the experience he had running the largest private barrel program while at Buffalo Trace. He shares what's really happening behind the scenes in bourbon sourcing world. Show Notes: The state of bourbon barrel pricing Shifts from a buyer's to a seller's market Hogshead's role in simplifying barrel trading Challenges for new brands in the market The significance of transparency in transactions Personal anecdotes connecting Beau to his bourbon legacy Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Blue Run Flight III Fit & Flair. This non-age stated bourbon is 117 proof and $125 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 19th 2025. Van Winkle 2025 Lineup Is Announced, 2XO has released its first rye, and Penelope Bourbon has partnered with FCancer for two limited-edition whiskeys.Show Notes: Bourbon with Heart hosts a raffle featuring hand-painted barrel heads and Michter's 10 Year to support local artists and nonprofits The Kentucky Bourbon Festival is raffling two exclusive lots of 17 hand-selected single barrel bourbons to benefit its nonprofit mission Old Rip Van Winkle and Buffalo Trace announced the 2025 Van Winkle Whiskey Collection release, including a rare 25-year-old bottle for a charity auction Caleb’s Crossing and Rare Bird 101's David Jennings are releasing a blend of seven-year Kentucky bourbon and twelve-year Indiana rye 2XO Whiskey releases White Oak Rye, its first rye whiskey, featuring blender Dixon Dedman's "double oak" technique Liberty Pole Spirits and Dad's Hat Pennsylvania Rye collaborated on a one-of-a-kind blend of two barrels, available exclusively at their distilleries Brother’s Bond Bourbon launches a new expression and portfolio-wide packaging redesign featuring grains from regenerative agriculture Rolling Fork Spirits releases Bourbon de Luxe Batch 4, a rum cask-finished bourbon blended to be a lighter "summer bourbon." Chattanooga Whiskey introduces Batch 045: Kola Infused, a bourbon liqueur infused with all-natural ingredients including kola nut and citrus Frey Ranch Distillery is releasing its highly-anticipated Harvester Series: Second Harvest, a limited-edition ultra-premium wheat whiskey Penelope Bourbon partners with nonprofit FCancer to release two limited-edition whiskeys with a combined donation goal of $500,000 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The idea of sourcing has been around a very long time but it's a new concept for some while it's old hat for some. Are we at the point where sourcing is more widely accepted? What's it going to take to overcome it? Knowing that we are going to see an abundance of available sources here real soon, will it become more popular? Or even maybe more popular than distilling your own? Show Notes: Introduction of the crew and warm-up music discussion Insights on the changing bourbon landscape and consumer perceptions Has the stigma around sourced whiskey faded The importance of educating consumers on sourcing versus distilling Discussion on the uniqueness of sourced products vs. commodity whiskey The role of flavor profiles in a saturated market Forecasts for innovation in sourcing whiskey Celebrating the contributions of Non-Distilling Producers Potential future trends and the rise of new brands Emphasis on consumer engagement and storytelling in the whiskey industry Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Conviction Double Oak Bourbon. This non-age stated bourbon is 104.8 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 12th 2025. Heaven Hill officially opens its doors at Heaven Hill Springs, Jos. A. Magnus & Co. has announced the return of its Private Cask Program, and Freddie Noe announce the launch of Booker’s, The Reserves 2025.Show Notes: HHS buries report linking alcohol to cancer, drawing criticism from industry watchdogs. Heaven Hill opens $200M Springs Distillery in Bardstown and releases a special commemorative bourbon Purple Toad Winery & Distillery joins the KDA as a new Craft member, using innovative techniques to repurpose winemaking byproducts Speed Art Museum to auction rare whiskeys and custom single barrels to benefit educational programs Von Payne Spirits buys historic Louisville building to create The Von Payne Castle distillery and tasting experience Jos. A. Magnus & Co. brings back its exclusive Private Cask Program with a very limited number of 10-year-old high-rye bourbon barrels Buffalo Trace Distillery to launch a traveling tasting tour featuring rare expressions and city-specific merchandise Blue Note Bourbon re-releases its limited-edition Honey Rye Cask expression. 15 STARS launches its award-winning Artisan Collection, a limited-production blend of 15 and 12-year-old bourbons Ingram Distillery releases Uncharted Kentucky Wheated Bourbon, a new whiskey aged on the Mississippi River in 100% recycled glass New Era Whiskey releases its first three cask-strength, single-barrel bourbons honoring Kentucky landmarks Angel's Envy releases two new limited-edition Distillery Series expressions, a Two-Grain Bourbon and a Peated Cask Rye Middleburg Barrel Company debuts 1787 Provenance Bourbon, a new brand founded by Viyas Sundaram with a unique re-aging process Heaven Hill releases the 2025 edition of its Grain to Glass Wheated Bourbon Whiskey, made with a high-wheat mashbill from local farms Jack Daniel's introduces the 2025 Heroes Selection, a Single Barrel Barrel Proof whiskey chosen by and for military veterans Woodford Reserve unveils Sweet Oak Bourbon, the 21st release in its Master’s Collection, aged in rare Chinkapin oak barrels Booker’s releases its highly-anticipated The Reserves 2025, a limited-edition bourbon finished in tequila barrels for the first time in Beam history Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been a listener for a while, you might remember our next guest who has talked to us about the Kentucky Distillers Association over the years. Adam Johnson from the Kentucky Distillers Association, who for nearly two decades has been at the forefront of the Kentucky bourbon scene. We’re diving into the state of bourbon tourism, and as Adam reveals, visits to the Kentucky Bourbon Trail are absolutely going through the roof, transforming the experience from a day trip into a full-on bucket-list adventure. We also get into the legislative challenges facing our industry, from the battle for Direct-To-Consumer shipping rights to the elephant in the room: the cannabis beverage market, and why Adam believes it needs to play by the same rules. Adam also shares some great insights on how the collaborative nature of the bourbon community is actually fueling collective growth. If you’re planning a trip to Kentucky or just curious about the future of bourbon, you won't want to miss this one. Show Notes: Recollection of Adam Johnson's first podcast experience Examining the booming bourbon tourism landscape Statistics on the surge in Kentucky Bourbon Trail visitors Advocacy for DTC shipping and legislative obstacles for small distillers Discussing the impact of new dietary guidelines on bourbon marketing Competition with cannabis beverages and calls for regulatory parity The collaborative ethos of the bourbon industry and its historical foundations Future outlook for bourbon tourism and KDA's sustainability initiatives Encouraging exploration of the Kentucky Bourbon Trail and KDA updates Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Frank August Small Batch Rye Whiskey. This non-age stated rye is 100 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 5th 2025. An executive order has been revoked that looked into the competition in the U.S. alcohol industry, Heaven Hill Distillery announces two brand new releases, and Rabbit Hole Distillery is releasing Regallier.Show Notes: Johnnie Walker partners with pop star Sabrina Carpenter to promote Black Label on her "Short n’ Sweet" tour A 2021 executive order on U.S. alcohol industry competition has been revoked, a move supported by large brewers but opposed by craft breweries Independent Stave Co., the world's largest bourbon barrel maker, will lay off 112 employees at its Kentucky facility due to market changes Nashville Barrel Company is expanding to Louisville with a new tasting room and bottle shop opening in early 2026 The Frazier History Museum launches a new tasting experience called "Bourbon Through Bluegrass" combining whiskey with live music Sazerac Barrel Select is hosting a charity sweepstakes for St. Jude's offering the chance to select a rare barrel of Elmer T. Lee Barrell Craft Spirits releases a new Foundation Bourbon Single Barrels line that undergoes a secondary maturation process Heaven Hill Distillery launches an Artist Series Collection featuring five unique bottle labels by Kentucky artist Bri Bowers Heaven Hill releases Master Distillers Unity, a limited-edition bourbon blending a 34-year-old barrel with younger whiskeys to commemorate its new distillery Rabbit Hole Distillery introduces Regallier, a new high-rye, double-malt bourbon finished in French oak casks Limestone Branch Distillery releases its 10th-anniversary Yellowstone Limited Edition, a 10-year-old blend from two different distilleries Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In the bourbon world, we often talk about lineage and tradition. But what happens when that tradition is rooted in something a little... less than legal? That's the story we're getting into today with an incredible guest. We're sitting down with Royce Neely, the owner of Neely Family Distillery, whose family has been moonshining for generations. Royce isn't just carrying on a legacy; he's bringing it out of the backwoods. He’s taking us through his fascinating journey, from studying at Transylvania University to building his own distillery from the ground up. He's diving deep into the science and the art behind his craft, explaining his obsession with yeast, the secrets of sweet mashing, and what it takes to produce an award-winning absinthe. We're also getting an exclusive look at what's next for his distillery, including the installation of a one-of-a-kind three-chamber still designed to take his game to a whole new level. Show Notes: The origins and development of Neely Family Distillery Royce's early interactions with moonshining and their influence on his career Key distillation techniques, including sweet mashing and yeast selection Insights into the distillery's acclaimed absinthe and market challenges The anticipated impact of the new three-chamber still on whiskey production The significance of family and collaboration in Royce’s distillation process Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville 8 Year Rye Whiskey. This 8 year old rye is 100 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 29th 2025. Bourbon & Banter is hosting its 12th annual "30 Days of Bourbon Challenge", Castle & Key Distillery has debuted The Key Collective, and Penelope Bourbon announced its 2025 Estate Collection.Show Notes: Diageo's Bulleit launches "Doing Over Dreaming" campaign with Sean Evans KDA celebrates Canada's zero tariffs on Kentucky Bourbon Stoli Group submits revised bankruptcy plan with real estate collateral Bourbon & Banter hosts 12th annual "30 Days of Bourbon Challenge" Limestone Farms Distilling faces over $2M in lawsuits and liens Castle & Key debuts new "The Key Collective" membership program DISCUS disappointed over lack of permanent tariff deal with EU Baker's releases limited edition 13-Year-Old Single Barrel Bourbon Penelope Bourbon announces 2025 Estate Collection with 5 expressions Jack Daniel’s Single Barrel Heritage Barrel to be offered year-round Elijah Craig releases limited-edition Ryder Cup whiskey William Berkele Distillery launches new Burnt Tavern Bourbon Chattanooga Whiskey announces Michigan Maple Syrup Cask Finished whiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Control states have their ups and downs. People that live in control states love to complain about access to rare bottles yet they never complain about pricing. It's one of those can yo have your cake and eat it to kind of moments. On this episode we get the inside scoop on one Ohio’s unique control state system with Anne Dimmick and Kristen Castle of OHLQ. They breaking down everything from why every bottle has the same fixed price across the state to their incredibly efficient real-time inventory tracking system, which, as you'll hear, is a big contrast to a lot of other places. Anne and Kristen also give us the details on the highly sought-after Single Barrel Saturday events and how they create a fair playing field for smaller brands to compete. We’re also getting into the nitty-gritty, discussing how issues like theft and recent cannabis legalization are impacting the spirits market. Whether you live in Ohio or you're just curious about how these systems work, this is a must-listen. Show Notes: Introduction of Anne Demick and Kristen Castle from OHLQ Ohio's control state system and its implications Advantages of fixed pricing for consumers and producers Efficiency of real-time inventory tracking Overview of the Single Barrel Saturday event Challenges related to theft and pricing in control states Effects of cannabis legalization on liquor sales Promotion of the OHLQ app for product tracking and notifications Closing perspectives on Ohio's whiskey market future Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Redemption 18 Year Bourbon. This 18 year old rye is 103.4 proof and $400 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 22th 2025. Four Roses Distillery is releasing its 2025 Limited Edition Small Batch Bourbon, Old Forester is releasing its most anticipated annual whisky: Birthday Bourbon, and The James B. Beam Distilling Co. is releasing a limited-edition Beam Pin Bottle.Show Notes: Evan Williams Bourbon expands its college partnerships with three new schools and ESPN reporter Molly McGrath as its new brand ambassador. The Kentucky Distillers’ Association will host its second annual World Bourbon Toast live from the Bourbon & Beyond Festival. Knob Creek is teaming up with Eli Manning for the return of its Bold Picks campaign, along with a limited-edition single barrel cask strength bourbon. Buzzard’s Roost Distillery is releasing a new 6-year-old, 105-proof Cigar Blend Bourbon just in time for the Kentucky Bourbon Festival. Four Roses Distillery is releasing its 2025 Limited Edition Small Batch Bourbon, a blend of four recipes aged up to 19 years. Single Cask Nation is releasing three new American whiskey expressions from New York Distilling, Balcones, and Cedar Ridge. Woodford Reserve is introducing a new 12-Year-Old American Single Malt Whiskey as part of its limited Distillery Series. Old Forester is releasing its 2025 Birthday Bourbon, a 12-year-old expression created with a sweet mash process for the first time. Chicken Cock Whiskey is launching Miller’s Reserve American Whiskey, a limited-edition blend of four 8-10-year-old whiskeys. Larrikin Bourbon Co. will debut its new “Cigar Lounge” 9-year-old bourbon finished in five different barrels at the Kentucky Bourbon Festival. Old Dominick Distillery is launching its 8-Year Reserve Bourbon, an expression as old as the distillery itself. James B. Beam Distilling Co. is celebrating its 230th Anniversary with a new limited-edition Beam Pin Bottle. Remus Bourbon is releasing Repeal Reserve Series IX, a rare blend of bourbons aged between 10 and 18 years, at the series' highest-ever proof. Blue Run Spirits is releasing Glimmer, a limited-edition Kentucky Straight Bourbon Whiskey finished in gin barrels. Michter’s will release its US*1 Toasted Barrel Finish Sour Mash Whiskey, continuing its series of toasted barrel whiskeys. Maker's Mark announces the 2025 release of Cellar Aged, blending 11-, 13-, and 14-year-old bourbon aged to taste. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Bourbon Pursuit Podcast, we take on the very serious and complex situation surrounding Uncle Nearest. We’re diving headfirst into the new lawsuit from Farm Credit, which alleges Uncle Nearest defaulted on over $100 million in loans, citing financial mismanagement and inflated barrel inventory. The discussion gets real, as our panel unpacks the legal jargon and business strategies, putting a spotlight on how a prior CFO's actions have complicated the entire case. We'll analyze what a federal judge's ruling for receivership could mean for the distillery and its co-founders, Fawn and Keith Weaver. We also reflect on how the rapid growth of the bourbon market post-pandemic might have contributed to this crisis and how a breakdown in communication between the distillery and its lender fueled the fire. Finally, we’ll tackle listener questions and talk about the emotional weight of this case on the people who support the brand, showing why the implications of this go far beyond just one company. This one is a must-listen. Show Notes: Overview of Uncle Nearest's lawsuit from Farm Credit Mid-America Discussion on allegations of financial mismanagement and inflated inventory reporting Implications of the receivership ruling on the distillery’s operations Analysis of financial trends and recklessness in the bourbon industry Insights on the founders’ stories in the context of American whiskey history Speculation about the brand's future and community impact Audience engagement and reflections on the significance of the case Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Balboa Rye Whiskey. This 4 year old rye is 100 proof and $55 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 15th 2025. Pursuit Spirits on Whiskey Row is officially open, Fred Minnick has a new book set to release, and Uncle Nearest is given a gag order.Show Notes: Pursuit Spirits has opened a new two-floor experience on Louisville's Whiskey Row, featuring immersive tastings, a cocktail lounge, and the new Bourbon Pursuit podcast studio. Mellwood Past and Present tasting experience takes you through the history of Louisville's Mellwood Distillery and its resurgence with Pursuit Spirits. Choose Your Own Cocktail Adventure: an expert-led session where you learn to craft custom cocktails, giving you a hands-on education beyond a standard Old Fashioned. Founder Hour: An exclusive tasting with Kenny or Ryan, where you sample unreleased R&D projects and get a behind-the-scenes look at product development. Trial+Error Lounge: The new basement lounge, Trial+Error, is an unpretentious, bourbon-forward cocktail lounge celebrating bold experimentation with signature drinks and a vast whiskey library. The Beverage Program: The Trial+Error lounge offers a curated beverage program with bold, reimagined classic cocktails like the T&E Old Fashioned and the Rye-an Rita, along with small bites. Fred Minnick’s new book, "Bottom Shelf," is now available for pre-order, blending a memoir of his journey from combat veteran to whiskey expert with an investigation into the history of Old Crow. A federal judge is currently deciding on a receivership for Nearest Green Distillery following a lawsuit, as the distillery's attorney has admitted to a cash flow issue and a missed payment. Give 270 is raffling off an ultra-rare bottle of Eagle Rare 25 as the grand prize in their upcoming 20/20 Unicorn raffle, with all proceeds benefiting Central Kentucky non-profits. Barmen 1873 Bourbon is releasing a limited-edition commemorative bottle in partnership with Lainey Wilson for her 2025 Whirlwind World Tour, with a design inspired by her style. Old Fitzgerald has announced its fourth VVS Bottled-in-Bond release, an 11-year-old bourbon with a maroon label, available in limited quantities for a suggested retail price of $169.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

When does a family business take a venture into bourbon? Well, here's one such story. We sit down with Rick and Ricky Johnson, the father-son team behind 15 Stars Bourbon. Their journey begins in an unexpected place—popcorn—where they turned their specialty brand, Black Jewel Popcorn, into a launching pad for their bourbon venture. The conversation delves into how a college project sparked Ricky's interest in creating bourbon from their unique black corn, leading to a partnership with Bardstown Bourbon Company. The Johnsons share their meticulous approach to blending and flavor proofing using older whiskeys, including 14- and 15-year-old blends. They highlight the role of heirloom corn varieties in shaping their bourbon profiles. And yes, we get school again on what 15 Stars means which reflects Kentucky’s bourbon heritage and Americana. Show Notes: Introduction to 15 Stars Bourbon and the Johnsons' background. How a popcorn business spurred their bourbon dream. The role of heirloom corn in bourbon production. Partnership with Bardstown Bourbon Company explained. Insights into blending techniques and flavor proofing. Emphasizing Kentucky’s bourbon heritage in branding. Strategies for sourcing older whiskeys for their blends. Marketing approaches and consumer engagement. Preview of upcoming innovative bourbon releases. Reflections on community ties within the bourbon world. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Rosewater. This non-age stated bourbon is 86 proof and $70 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 8th 2025. Uncle Nearest is being sued for $100M and is publicly fighting back, IW Harper releases a 34 year old bourbon, and Parker’s Heritage #19 details are announced.Show Notes: A multi-million dollar lawsuit against Uncle Nearest alleges the company defaulted on loans and misused funds, claims which the owners are calling "demonstrably false". A trademark dispute between Maker’s Mark and a dog treat company named Wigglewow over the name 'Maker’s Bark' has been settled, with Wigglewow agreeing to retire the product. National Bourbon Week will return to Bardstown, Kentucky, from June 14-21, 2026, featuring tastings, dinners, and a street concert. Proof and Wood released Tumblin’ Dice Single Barrel Rye finished in Laird’s Apple Brandy Barrels, a 7-year rye finished for an additional year. New Riff Distilling's 2025 Headliner is an 11-year anniversary blend of five whiskeys, with a portion of the proceeds benefiting the Brighton Center. Buffalo Trace is releasing two ultra-aged wheat whiskey innovations: Weller 18 Year Old and a new blend of Weller Millennium. Goose Island's 2025 Bourbon County Stout lineup, releasing on Black Friday, features six variants with a strong focus on collaborations with Heaven Hill. World Whiskey Society is highlighting its core offering, a 9-Year-Old Straight Kentucky Bourbon Modern Bottle, aged 9 years and bottled at 54% ABV. I.W. Harper has unveiled its rarest offering, a 34-Year-Old Kentucky Straight Bourbon Whiskey from Stitzel-Weller, with proceeds from a Sotheby's auction benefiting Native Son. Larrikin Bourbon Co. is expanding into Tennessee with the release of Tennessee Barrel One, a 121.5 proof cask strength bourbon. Brother Justus Whiskey Company has released its third annual Founder’s Reserve Whiskey, a single malt crafted from Minnesota malted barley and aged in Minnesota oak. Heaven Hill announced the 19th edition of the Parker’s Heritage Collection, a blend of three different mashbills to support ALS research. Jack Daniel's has launched Tennessee Blackberry, the newest addition to its flavors lineup, blending whiskey with blackberry flavor at 70 proof. A. Smith Bowman Distillery is releasing Abraham Bowman Oak Series: Hungarian Oak, a 12-year-old whiskey and the final experimental whiskey in the series. Blue Note Bourbon is bringing back its limited-edition Honey Bourbon Cask, an unfiltered whiskey finished in honey-infused barrels. Yellowstone Bourbon has launched a new line of ready-to-serve cocktails in three flavors: Gold Rush, Old Fashioned, and Espresso. New Riff Distilling is re-releasing its limited Red Turkey Wheat Kentucky Straight Bourbon, a bottled-in-bond whiskey that was last available four years ago. Penelope Bourbon has released Black Walnut Old Fashioned, a ready-to-pour cocktail made with a blend of bourbon and rye, black walnut bitters, and vanilla demerara. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We are diving back into the fascinating and often frustrating world of direct-to-consumer (DTC) sales. We're thrilled to reconnect with Ari Sussman and welcome Bruce Fougere, co-founder of MASH Networks, a data-driven software company that's truly shaking things up. Ari wastes no time stressing why DTC isn't just an option for distilleries anymore—it's essential. MASH Networks is arming brands with the crucial tools they need to cut through the noise and break those geographic barriers. Bruce then pulls back the curtain on how their tech leverages data and powerful storytelling to turn casual buyers into lifelong fans. We also talk about how all of this has to build on customer loyalty and why consumers are looking meaningful engagement in the brands they support. Show Notes: MASH Networks' impact on craft distilling. The importance of DTC in the evolving market. Effective use of customer data and analytics. Insights from Mammoth Distillery case study. Utilizing QR codes for consumer engagement. Building emotional connections and community. Strategies for tasting experiences and promotions. Exploring subscription models in craft spirits. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's 10 Year Bourbon. This 10 year old bourbon is 94.4 proof and $195 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to ⁠Behind The Pursuit: From Bourbon to Brand⁠ Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, teaches students about marketing and building a spirits brand from the ground up. Both Ryan and Kenny share a connection with Herb, and not long ago he invited Kenny to guest lecture for his class. The session covered a series of insightful questions about the industry, but unfortunately, it wasn’t recorded. In this two-part episode, we revisit those questions and the conversations they sparked from the inception of Bourbon Pursuit, through it’s now 10-year career, and how they’ve built a Spirits brand out of it.  We hit on: The numbers, and how BP has become “The Official Podcast of Bourbon” How and when did you start the podcast? Who have been some of your favorite guests? Any that were total disasters? Where and how do you record and how has this evolved over the years How do you decide topics for discussion? What makes a piece of content newsworthy for BP to talk about? How did you grow BP’s reach and get paced across different platforms like Apple, Pandora, iHeart and Spotify? and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. ⁠⁠⁠⁠⁠⁠⁠⁠Sign up today⁠⁠⁠⁠⁠⁠⁠⁠. Come and see us on Mellwood! Be sure to visit⁠⁠⁠⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠⁠⁠⁠podcast@pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered if whiskey subscriptions are the real deal, or just another trend? Or is it just a way for someone to run through inventory faster? To answer these questions Greg Cohen, the guy behind Pour More joins the show. We set the stage, pulling back the curtain on the rise of these models during covid and how Greg transformed from a marketer to a crucial player in Pour More's journey. I'm geniuonly curious about the business model so we hit on operations, the power of great storytelling, and how landing features in big-name publications put Pour More on the map. Greg breaks down their dual audience – the hardcore connoisseurs and the gift-givers – and how they navigate the maze of alcohol distribution laws. Plus, we pull apart their tiered pricing, and how to balance killer value with exclusive access. Show Notes: Introduction to Greg Cohen and the inception of Pour More. Influence of the COVID-19 pandemic on whiskey subscriptions. Analysis of customer demographics and acquisition methods. Marketing strategies and redefining the whiskey culture. Creating connections with distillers for a unique experience. Challenges in customer retention and innovative solutions. Speculations on the future of whiskey subscriptions and brand storytelling. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Maker's Mark The Keeper's Release. This non-age stated bourbon is 109.2 proof and $75 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 25th 2025. Luca Mariano files for chapter 11, Kentucky’s Attorney General files a lawsuit against Temu, and Sazerac releases Sazerac Rye 100.Show Notes: Luca Mariano Distillery files for Chapter 11 bankruptcy. Kentucky AG sues Temu over privacy, forced labor, and IP theft, naming Buffalo Trace & Churchill Downs. Sazerac sues "John Doe" for impersonating Master Distiller Harlen Wheatley on social media. Whiskey House of Kentucky inks long-term supply deal with Germany's Berentzen-Gruppe. Buffalo Trace launches Sazerac Rye Whiskey 100 Proof. 15 STARS introduces new First West line with Small Batch, Toasted Oak, and 8-Year-Old Bourbons. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you ever just say to yourself, this whiskey needs more proof? Well, if you're already above 140, how much more do you really need? In this episode, we cover the wild world of hazmat bourbon and whiskey. What once started as a rare novelty has turned into constant churn of 140+ high proof releases with everyone running to grab a bottle. We discuss why bourbon should be considered rare while the inclusion of light whiskey is an education problem but it still works for the high proof chasers out there. We talk about the retail end of things but also wonder if this trend will ever die or if it will be on fire forever. Show Notes: Exploration of the hazmat whisky phenomenon and its surge in the market. Historical significance of hazmat spirits and their evolution. Discussion on consumer tendencies towards higher proof and perceived quality. Insights on the novelty effect versus actual taste experiences. Legal and regulatory considerations in the transportation of hazmat whiskies. Predictions on the sustainability of the hazmat trend and potential future shifts in consumer preferences. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Lux Row Albariño Cask Bourbon. This 4 year old bourbon is 105 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 18th 2025. Stitzel-Weller Distillery is up for sale, Brothers Wright Distilling Co. acquires Dueling Barrels Brewery & Distillery, and Buffalo Trace Distillery is releasing Colonel E.H. Taylor, Jr. Distiller’s Council.Show Notes: The historic Stitzel-Weller Distillery property, including 15 barrel warehouses, is currently for sale. World-renowned expert Noah Rothbaum is set to release The Whiskey Bible, a comprehensive guide to whiskey's history, secrets, and cocktails, in September 2025. Brothers Wright Distilling Co. has acquired Dueling Barrels Brewery & Distillery in Pikeville, expanding capacity and adding a restaurant and music venue. Meridian Biotech is partnering with Buffalo Trace Distillery to build a $40 million facility in Franklin County to convert distillery byproducts into alternative proteins. Acclaimed mixologist Molly Wellmann is joining Hidden Barn Whiskey as its Master Taster to enhance their blends and single barrel selections. Wolves has collaborated with Willett Family Estate on a limited-edition 10-year rye whiskey, blending Kentucky and California-aged ryes. Old Forester is bringing back its annual 1910 Extra Extra Old release, a 93-proof double-barreled bourbon aged for an additional 24 months. Bib & Tucker is launching Gold Roast Bourbon, a 6-year Tennessee Bourbon finished with whole roasted Arabica coffee beans using a cold extraction method. Frey Ranch Distillery is introducing its Five Grain Single Barrel Bourbon, made entirely with grains grown on their farm, with limited quantities available. Rebel Bourbon announces the annual release of its 10-Year Single Barrel Bourbon, a 100-proof wheated whiskey with a limited allocation hitting shelves this month. Great Jones Distilling Co. has released a new Wheated Bourbon crafted entirely from New York-grown grains, aged at least four years. Buffalo Trace Distillery is unveiling Colonel E.H. Taylor, Jr. Distiller’s Council, a $1,499.99 ultra-premium, limited-edition bourbon using 19th-century techniques. The James B. Beam Distilling Co. is releasing the annual Old Grand-Dad 7-Year-Old Bonded Bourbon, barreled in spring 2018 at 100 proof. Knob Creek Bourbon x Rye Kentucky Straight Blended Whiskey is returning due to popular demand, combining 9-year bourbon and 7-year rye at 113 proof. Wyoming Whiskey is launching its National Parks: Acadia Edition, expanding its series with a Maine-exclusive bourbon supporting Acadia National Park. Barrell Craft Spirits is releasing Barrell Decade, a Black Label Series blend of whiskeys distilled from 1995-2005 and secondarily matured in Spanish brandy and Hungarian oak casks. Jim Beam has announced Lineage Batch #2, a 15-year-old Kentucky Straight Bourbon crafted by Fred and Freddie Noe, exclusively available at the Beam campus. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the topics I love to dive into on the show is retail. This is where the rubber meets the road because it's the telling sign if a brand or category is alive or dying. I'm excited to welcome Chris Blandford back on the show. He holds the title of Adult Beverage Field Specialist for Kroger. He’s right there on the front lines of consumer trends, and he’s got some amazing insights into the changing landscape of bourbon, and he's also the content development lead for the bourbon and culinary stage at Bourbon & Beyond, a music festival right here in Louisville you've heard us talk about before. We talk about evolving consumer tastes because there is a trend back towards lower proof whiskey and some hilarious stories about those high-potency THC infused drinks that are making waves. Chris also shares his inspiring personal journey of health transformation, which is a fantastic parallel to his work. Plus, you’ll get a sneak peek into the exciting experiences waiting for everyone at Bourbon & Beyond. Show Notes: Who is Chris Blandford and his role at Kroger? Insights on rising trends among bourbon consumers. Discussion on the interest in lower-proof, approachable bourbons. Unique bourbon blend produced for Bourbon & Beyond. Reactions to various bourbons tasted and discussed. Chris's health and fitness transformation journey. Kroger’s partnership significance with Bourbon & Beyond. Resources for aspiring bourbon distillers and entrepreneurs. Humorous exchanges surrounding bourbon experiences. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitz Spring 2025. This 9 year old bourbon is 100 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 11th 2025. New Riff Distilling has availability of 6-Year-Old Single Barrel Bourbon for Selections, Starlight Distillery is releasing its first ever 10-Year Bourbon, and Bardstown Bourbon Company has unveiled Hokkaido Japanese Mizunara Oak Barrel Finish.Show Notes: New Riff Distilling announces the availability of its 6-Year-Old Single Barrel Bourbon and Rye Selections for customer barrel picks. Heaven Hill Brands unveils a refreshed corporate brand identity with the tagline "Thriving Together" and opens a new Louisville office. LifeSciKY partners with New Riff Distilling for a limited-edition single-barrel bourbon, with proceeds funding new lab equipment. Maker's Mark collaborates with the Los Angeles Dodgers Foundation on a custom bourbon to celebrate the 2024 World Series and aid wildfire relief. The World Whiskey Society releases its 108-Proof Kentucky Straight Bourbon Finished in Japanese Mizunara Shochu Barrels, dubbed the "Samurai Edition." Coppercraft Distillery introduces a new 9-Year-Old Straight Bourbon Whiskey, a blend of sourced Indiana bourbons. Three Chord Bourbon launches "Volume 2" featuring new bottle designs with energetic concert photography. Booker’s Bourbon releases 'By The Pond Batch,' its second batch of the year, aged over 7 years at 126.5 proof. Starlight Distillery is set to release its first ever 10-Year Bourbon on July 26th, made with estate-grown grains. Castle & Key Distillery releases its Castle & Key 6-Year-Old Small Batch Bourbon. Bardstown Bourbon Company unveils Hokkaido Japanese Mizunara Oak Barrel Finish as its latest Distillery Reserve release. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

At Bourbon Pursuit, we've had our fair share of industry legends and rising stars, and we get to sit down again with someone who's name is plastered in the bourbon hall of fame. Bruce Russell joins us again to share how he is carving his own path at Wild Turkey but also honoring the incredible legacy of his father Eddie and grandfather Jimmy. Get ready for some great stories as Bruce opens up about growing up in the Wild Turkey family, his shift back from Texas, and how he's embraced product development, bringing exciting new high-proof offerings and their latest eight-year 101 proof bourbon to life. This episode takes a few different twists as we talk about blending blending, barrel selections, and how Wild Turkey's continual packaging changes. Plus, Bruce gives us an honest look at the challenges of being a public figure in the bourbon world, getting noticed wherever he goes, and gives you a list of his favorite Louisville dining spots. Show Notes: Bruce Russell’s family legacy and journey in bourbon. Transition to product development roles at Wild Turkey. Upcoming high-proof releases and their significance. The success of the eight-year-old 101 proof and its impact. Insights into barrel selection and blending practices. Navigating fame and personal life within the industry. Bruce's restaurant recommendations in Louisville. The importance of blending tradition with innovation. Upcoming projects and the future of Wild Turkey. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Silver Grove Bourbon from New Riff. This 4 year old bourbon is 110.3 proof and $56 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s This Week in Bourbon for July 4th 2025. Dark Arts Whiskey House has opened doors to their new brand home, Jackie Zykan is stepping away from Hidden Barn Bourbon, and Chattanooga Whiskey has two new experimental liqueurs.Show Notes: John Little is stepping away from Smooth Ambler to launch a spirits consulting and barrel brokering venture. Dark Arts Whiskey House is set to open its immersive brand home in Lexington on June 28, 2025. Jeff Hopmayer of Brindiamo Group has invested in Four Branches Bourbon. Constellation Brands, Brown-Forman, and Diageo are currently facing lawsuits regarding alleged misleading financial statements and product claims. J. Mattingly 1845's ownership is transferring to Gold Corn & Co., with Cameron Mattingly remaining in his production role. Jefferson's Bourbon partnered with Brooklyn Peltz Beckham's Cloud23 hot sauce to create the "Brooklyn23" rye cocktail, offering home kits. Michael Nanula is the new CEO of Three Chord Bourbon. Give 270 is launching the "Whiskey Wednesdays Round 16 - Colonel & Cash" raffle series from July 2 to Sept. 17. Jackie Zykan has departed Hidden Barn Bourbon, with Neeley Family Distillery continuing its production. The New York State Legislature passed a bill allowing restaurants and bars to purchase limited liquor inventory directly from stores.Matthew Lillard's Find Familiar Spirits is partnering with Manifest Distilling to launch Expansion Pack, a new service for craft spirits brands. Barrell Craft Spirits released Barrell Bourbon Batch 037, a new blended bourbon at 111.38 proof. Chattanooga Whiskey unveiled "Batch alpha": Intergalactic Comet Crusher, a bourbon liqueur, and Experimental Single Batch 044: Bourbon Barreled Limecello. Kentucky Owl is releasing Batch #13 Bourbon, the final blend by John Rhea, at 56.8% ABV. Heaven Hill is launching the Second Edition of its Grain to Glass Kentucky Straight Rye Whiskey, a barrel-proof, non-chill filtered release. Michter’s Distillery will release its 2025 Shenk's Homestead Kentucky Sour Mash and Bomberger’s Declaration Kentucky Straight Bourbon this July. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It takes us a while on the Bourbon Pursuit side to find a craft brand that has great whiskey and a great story. And when we get to bring someone on from the Centennial State, it's even better. We sit down with Al Laws, the guy behind Laws Whiskey House in Colorado. Laws is known for their four-grain bourbon, but Al's journey wasn't always in whiskey and he took some pivots from the world of finance and oil to get there. We dive deep into Al's whiskey-making philosophy and he shares some great stories about sourcing grains right there in Colorado and how they approach their flavor profiles. Of course, we're also going to talk about the business side of things, including the financial hurdles distilleries face, especially in the wake of the pandemic. Colorado was also on the forefront on the rise of cannibis and we talk about how Laws Whiskey House navigated through that boom in his area. Show Notes: Al Laws' transition from finance to whiskey The significance of Colorado's whiskey culture Crafting a unique four-grain bourbon at Laws Whiskey House Insights on flavor profiles and local grain sourcing Navigating the challenges of distillery business in evolving times The impact of new market competitors on whiskey sales Building community support and brand identity over 14 years Aging whiskey in Colorado's distinctive climate Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Fanged Pursuit from Orphan Barrel. This 17 year old bourbon is 92 proof and $200 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to ⁠Behind The Pursuit: From Bourbon to Brand⁠ Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The event includes distillery tours, barrel picks, tastings, and social gatherings from relationships they’ve built over the years of running the podcast. This year, the event featured visits to Angel's Envy, Lux Row, and the new Heaven Hill Springs Distillery. Participants had the opportunity to taste rare and limited-edition whiskies, learn about the distillation process, and connect with fellow bourbon enthusiasts. The event also included a whole lot of Shebanging at the Pursuit HQ, as well as guests having their own Whiskey Quickie for Bourbon Pursuit from blind samples in the building. On today’s episode, we recap it all.  P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. ⁠⁠⁠⁠⁠Sign up today⁠⁠⁠⁠⁠. Come and see us on Mellwood! Be sure to visit⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠podcast@pursuitspirits.com⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this dynamic episode of Bourbon Pursuit, we're pulling up a few extra chairs to the table for a killer panel discussion! Your host Kenny Coleman is wrangling some serious bourbon brains: Fred Minnick, Blake Seelbach, Eric from Breaking Bourbon, and Brian Sipp from Sip and Corn. We kick things off with a little banter about those inevitable tech glitches and distillation woes before diving deep into the real meat and potatoes: what does it really take to launch a bourbon brand today versus five years ago? Blake points out that while getting started might seem easier with more resources available, the true test of survival for any new brand hinges on smart distribution strategies in an ever-consolidating market. The crew digs into critical topics like consumer education, the art of storytelling, and how to even compete against the established giants out there. Fred brings his signature insight, emphasizing that today's consumers have evolving expectations – new brands have to deliver on both quality and effective marketing. The panel also explores how whiskey marketing itself is changing, agreeing that a compelling narrative is absolutely essential to stand out in this saturated market. We chew on the pros and cons of the direct-to-consumer model and even debate whether contract distillation is the smartest play for newcomers. As we wind down, Kenny leaves us with an encouraging thought: building a brand is tough, no doubt, but with the right approach, it can be incredibly rewarding. This episode is packed with insightful discussion, plenty of laughs, and is a must-listen for anyone who loves bourbon or dreams of launching their own brand. Show Notes: Who are the panelists that joined Kenny? Tips for improving tech setups for podcasts. Current challenges and opportunities in starting a bourbon brand. The importance of consumer education in the bourbon space. How to navigate distributor and retailer dynamics. The significance of storytelling for new whiskey brands. The benefits and pitfalls of a strong online presence. Insights on contract distillation as a pathway for newcomers. Future trends and predictions for the bourbon industry. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Wild Turkey 101 8 Year Bourbon. This 8 year old bourbon is 101 proof and $45 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s This Week in Bourbon for June 20th 2025. Whiskey House and The Koetter Group will build 12 state-of-the-art rickhouses, Maker's Mark has announced a new exhibition by contemporary artist Dale Chihuly, and Dierks Bentley is introducing ROW 94 Broken Branches.Show Notes: Bourbon & Beyond announces culinary and spirits lineup for 2025 festival. Whiskey House of Kentucky partners with Koetter Group to build 12 new K-RAX rickhouses. Former Oregon liquor head fined $1,500 for diverting rare bourbon. Give 270 to host Bourbon Strong 50-4-50 raffle featuring Booker's Single Barrel. High West Distillery partners with Luke Grimes for 'Protect the West' initiative. Green River Distilling Co. debuts U.S. Army 250th Anniversary Bourbon with airborne delivery. Maker's Mark announces Dale Chihuly art exhibition and expanded culinary program at Star Hill Farm. Old Forester launches new Bourbon-infused Cocktail Cherries. Blue Note Bourbon introduces its first Single Barrel Straight Rye Whiskey. Dierks Bentley's ROW 94 launches "Broken Branches" bourbon with unique "Branch Aging" process. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You know, there are some people in the bourbon world who aren't just part of the industry, they are the industry. And our guest today absolutely fits that bill. We are incredibly excited to welcome the one and only Bernie Lubbers to the show, the newly appointed Ambassador Emeritus at Heaven Hill! Bernie started his journey with Heaven Hill back in 2005, and since then, he's basically rewritten the book on making bourbon fun and accessible through his incredible storytelling and humor. In this episode, Bernie takes us through his fascinating career, including his pivotal role in bringing bottled-in-bond back into the spotlight, how tasting events have evolved, and the impact of age statements on bourbon production. Get ready for some fantastic anecdotes as Bernie shares his passion for whiskey, why quality always comes first, and his take on current market trends, like the growing demand for older, stronger bourbons. Of course, we couldn't have Bernie without a tasting, so we're pouring Bernheim Barrel Proof and William Heaven Hill – a true celebration of unique whiskeys among friends. As he reflects on his new Ambassador Emeritus role and what "retirement" actually means for Bernie Lubbers, he gives us some amazing insights into the relationships and creativity that truly fuel the bourbon community. Plus, stick around for some exciting teasers of upcoming releases and Bernie's signature blend of whiskey education with a dash of bluegrass! Show Notes: His transition to Ambassador Emeritus at Heaven Hill and the journey that led him there. The revitalization of bottled-in-bond whiskey in modern bourbon culture. Navigating the complexities of age statements and consumer demand in the bourbon industry. The significance of storytelling and tasting events in enhancing whiskey appreciation. The evolution of consumer tastes towards barrel-proof whiskeys. Upcoming releases from Heaven Hill and the harmonious blend of bluegrass with whiskey storytelling. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Frank August Case Study: 05 Wheated Bourbon. This 6-7 year old bourbon is 104.5 proof and $125 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 13th 2025. The Kentucky Bourbon Hall of Fame announced new inductees, Bardstown Bourbon announces their new club program, and Stitzel-Weller Distillery is launching Stitzel Reserve.Show Notes: Rare Pappy Van Winkle 15-Year single barrel sells for $800,000, benefiting California wildfire relief. ASW Distillery expands with new bourbon releases, awards, and a new bar at Hartsfield-Jackson Airport. Kentucky Distillers’ Association announces 2025 Bourbon Hall of Fame inductees and Chris Morris's lifetime achievement award. University of Kentucky launches "Estate Whiskey Certified" program for locally-sourced, estate-produced whiskeys. Bardstown Bourbon Co. introduces "The Reserve," an exclusive whiskey club with curated allocations. Cannella Media DTC launches Wine, Watches & Whiskey, a new FAST channel for luxury lifestyle content. Remus Bourbon releases the ultra-limited 2025 Remus Babe Ruth Reserve at $149.99. Buzzard’s Roost Distillery unveils "Ambuzzadors Select," a new 115-proof, five-year-old single-barrel rye for $85. Buffalo Trace Distillery introduces Eagle Rare 12, a 12-year-old, 95-proof bourbon at $49.99. Mugen Spirit releases the second barrel in its limited Yokai Series, a 141.8-proof expression called Tengu Series. Stitzel-Weller Distillery launches Stitzel Reserve, a new series of rare aged Kentucky Straight Bourbon, with a 24-Year-Old available on-site. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

At Bourbon Pursuit, we always talk about the community aspect of whiskey, but rarely do we get to sit down with someone whose personal journey so deeply intertwines with building that community. That's why I was so excited to welcome Randy Sullivan to the show today. You might know him from Bourbon Real Talk or his brand, Prideful Goat. Randy shares a truly heartfelt story about how personal loss, specifically the passing of his brother, became a catalyst for him to create welcoming spaces for whiskey lovers. This conversation is packed with genuine moments – from hilarious reflections on his early days and the unique connections he's made, including how challenge coins got introduced into the scene! Randy is incredibly open about his own battles with mental health and the powerful impact the whiskey community has had on him. We also touch on the spontaneous journey behind co-founding Prideful Goat, focusing on quality and authenticity. Ultimately, this episode is a powerful reminder from Randy about the warmth and support found in the whiskey community and the simple, yet profound, importance of connection and looking out for one another Show Notes: Randy Sullivan's heartfelt journey in whiskey The impactful role of Jack Daniels in his life Founding Someone Say Whiskey and fostering positivity The concept of "challenge coins" in whiskey networking Navigating mental health dialogues within the whiskey community The inception of Prideful Goat and its core values The power of relationships and cherished memories through whiskey Randy's uplifting message about love and support for the community Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Angel's Envy Cellar Collection Volume 5. This non-age stated rye whiskey is 104.2 proof and $270 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 6th 2025. Lisa Wicker joins Whiskey Thief, Binder’s Stash announced a partnership with Willett Distillery, and Old Fitzgerald 7-Year-Old Bottled-in-Bond is officially releasedShow Notes: Lisa Roper Wicker joins Whiskey Thief Distilling Company as Director of Distilling. "Hitchcocktails: Lethal Libations Inspired by the Master of Suspense" cocktail book by Laurence Maslon available July 29, 2025. Mellow Moments Club Hub launches for member benefits and updates. Sazerac debuts Legacy de Forge, a global e-commerce platform for rare spirits. Republic National Distributing Company to exit California by September 2, 2025. Binder’s Stash partners with Willett Distillery for access to inventory and bottling. Four Roses releases 15yr OBSF for Father's Day. Heaven Hill releases Old Fitzgerald 7-Year-Old Bottled-in-Bond at 100 proof. 15 STARS releases Founders Reserve Fine Aged Rye at 95 proof. Old Forester President’s Choice Bourbon and new President’s Choice Rye now available nationwide. Castle & Key and Kentucky Black Bourbon Guild release "The Untold Story of Kentucky Whiskey Chapter 4" at 104 proof. Derby City Gaming releases The Great Gambit, a 16-year Kentucky Straight Bourbon at 122.22 proof. Lost Lantern announces Summer 2025 Collection of estate blends and single casks. Wyoming Whiskey launches Buffalo Bill Cody, a 6-year, 97 proof, Wyoming-exclusive bourbon. RD1 Spirits introduces Kentucky Straight Whiskey Finished with Japanese Mizunara and French Oak at 102 proof. High West releases The Prisoner’s Share, bourbon and rye finished in red wine barrels. Penelope Bourbon debuts Cigar Sessions Chapter 1 at 101 proof. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk a lot about rarity, allocated bottles, and market prices on this show, but what about the bottles that mean something more? What about the ones that aren't worth a fortune on paper, but hold irreplaceable memories? That's the topic we're diving into today in a really special episode featuring myself, Ryan, and Fred Minnick. Prompted by a listener asking about the significance of bottles beyond their monetary worth, we each opened up our personal collections – not just the unicorns, but the bottles tied to moments in our lives. You'll hear some incredibly personal stories, from Ryan saving a specific bottle for his son's future birthday, to my own reflections on a signed Maker's Mark from my college days, and Fred sharing the significance of a Maker's 46 sample straight from Bill Samuels himself. It's a reminder that while the hunt and the hype are fun, the true value of bourbon often lies in the memories made and the connections shared over a glass. We get into the culture of trading and even touch on the financial side, but ultimately, this conversation is all about the joy, the nostalgia, and the heartfelt connections that make these bottles truly priceless to us. Show Notes: Emotional connections tied to bourbon collections. Personal anecdotes behind treasured bottles. The significance of sharing experiences over rare finds. Fred’s humorous caution about revealing bottle names. Ryan’s Rowan's Creek bottle for his son's future birthday celebration. Kenny’s college memories associated with a signed Maker's Mark. Insights into bourbon trading and its emotional rewards. Celebrating connections formed through memorable bourbon experiences. Candid discussions about the financial aspects of collecting. Reflecting on the joy of bourbon journeys and friendships. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Whiskey JYPSI Tribute Double Barreled Bourbon. This 4 year old whiskey is 86 proof and $45 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to ⁠Behind The Pursuit: From Bourbon to Brand⁠ Six months ago (back on Episode 077) we mentioned an upcoming packaging update, one that not only helps us stand out against other brands on the retails shelves but also simplifies the language we use in an effort to help consumers understand our product better. Today we launch that new packaging, and with it comes new 88 proof and cask strength offerings of our classic United Bourbon and Rye. On today's podcast the guys talk about some of the struggles with the design over the last 18 months, the new products in the collection, and the broader audience we hope the brand may reach with the changes and additions. We hit on: Overview of the New Packaging and Design Launch The Journey of Custom Glass and Cork Design Label Language and Consumer Clarity Bottling Process Challenges and Innovations New Flagship Products and Market Strategy Looking Ahead: Future of Pursuit Spirits and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. ⁠⁠Sign up today⁠⁠. Come and see us on Mellwood! Be sure to visit⁠⁠ pursuitspirits.com⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠podcast@pursuitspirits.com⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

You know, if there's one topic that sparks debate and curiosity among bourbon enthusiasts, it's definitely wheated bourbons. Today, we're doing a deep dive into these unique spirits with an incredible panel: the always insightful Brian Haara, the ever-knowledgeable Blake Riber, and our good friend Nick Beiter. We're exploring the history and the recent surge in popularity of these bourbons, tracing their lineage back to legendary names like Maker's Mark and Stitzel-Weller. But the conversation quickly shifts to a spirited debate: what truly makes a bourbon wheated? Show Notes: Kenny leads a roundtable discussion on the rise of wheated bourbons Brian shares his initial experiences with wheated expressions Blake discusses the historical legacy of Maker's Mark and "poor man's Pappy" A debate on how to define a wheated bourbon, including brands like Penelope Examination of marketing's role in consumer understanding of wheated bourbons Insights into how wheated bourbons compare to rye-based counterparts Speculation on the future evolution of the wheated bourbon category Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Remus Master Distiller Experimental Series No. 1. This 9 year old whiskey is 107 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 23rd. Scotch producer Loch Lomond Group has made its first move into American whiskey with the purchase of New York Distilling Co., ORCA golf has a new bourbon inspired golf bag line, and Milam & Greene Whiskey introduce The Answer.Show Notes: Loch Lomond Group acquires New York Distilling Co., entering American whiskey market. Council of Whiskey Masters welcomes 16 new members, including four Masters of Bourbon. BMW Car Club of America announces "Rendezvous – The Bourbon Trail 2025" in Louisville, June 12-15. ORCA GOLF launches Bourbon Collection golf bags in "Old Oak," "Tawny," and "Burnt Amber" hues, starting at $275. Hard Truth Distilling Co. partners with World Food Championships for "Charred Truth" Live Fire Invitational, June 27-28. New Riff Distilling releases First Decade Kentucky Straight Bourbon and Rye, 10-year-old, 120.5 proof, $90. Frank August releases Small Batch Kentucky Straight Rye Whiskey, 10-15 barrels per batch, $69.99-$74.99. Woodford Reserve releases Tawny Port Finish in Distillery Series, 90.4 proof, $65 for 375ml. Rebel Bourbon and Childress Vineyards release Rebel 100 Cabernet Franc Barrel Finish, 100 proof, $39.99. Milam & Greene Whiskey introduces "The Answer" Straight Bourbon, a two-bottle set comparing Kentucky and Texas aging, $150. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We're back with Day 2 of Between Two Barrels from the 2024 Kentucky Bourbon Festival. Kicking off day 2 is Chris Chapanar of Whiskey Noobs telling us what you should be paying for bottles, then it's Chad and Sara of It's Bourbon Night on how to make cocktails easy at home, next is TJ of Brewzle who says the three tier system is destroying craft distilleries, Frank Dobbins who writes for UPROXX gives insight into how many bourbons are all derived from a single mashbill, and we wrap up the day with Jack Beguedou, the Hood Sommeilier, who will take us on a sensory experience. It was a special moment for us to host this event with everyone at KBF and now the planning has started for a completely new format we're bringing to the 2025 Kentucky Bourbon Fest. Show Notes: Chris Chapanar @whiskey_noobs - The Price is Right… Sometimes Chad and Sara @itsbourbonnight - Making Cocktails Easy TJ Gamble @brewzle - Why are we trying to kill craft whiskey distilleries? Frank Dobbins @bourbyourenthusiasm - From One Mash Bill Many Bourbons Are Born Jack Beguedou @hood_sommelier - SPICES AND WHISKEY: A sensory experience Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's 14 Year Old Tennessee Whiskey. This 14 year old whiskey is 126.3 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 16th, Old Elk has been acquired by Middle West Spirits, Bardstown Bourbon Co has named a Master Blender, and Blue Run releases the Blue Run Flight SeriesShow Notes: Old Elk acquired by Middle West Spirits; tasting room closed. Oregon ethics panel rejects Pappy Van Winkle scandal fine. InvestBev invests eight-figure sum in Registered Distillery One. Smoke & Oak book explores bourbon and cigar history, pairings, out May 28. Lofted Spirits elevates Dan Callaway to Master Blender. Knob Creek Single Barrel Select now cask strength, Bourbon & Rye, $69.99 SRP. Hard Truth releases American Odd Sweet Mash Bourbon, 100 proof, $69.99. Blue Run Spirits releases Flight Series III "micro batch" whiskeys, $124.99 SRP each. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

At the 2024 Kentucky Bourbon Festival, we ran an activation at the Pursuit Spirits area called Between Two Barrels which featured lightening talks from people who you probably already follow on different social media platforms. The topic was up to them and they had anywhere between 5-15 minutes to speak freely on whatever they wanted. We ran this activation for two days with 5 session on each day and have broken this up into two different releases. This first day features Chris Blatner known at the Urban Bourbonist talking about session cocktails, Jacob Kiper from Coming Whiskey with the origins of the three tier system, Mark Rucker of The Bourbon Life discussing how to turn a passion into a way of life, Tyler Zoller of Louisville Bourbon Buzz gives tips on whiskey content creation, and we wrap up day 1 with Heather Wibbels known as the Cocktail Contessa, telling us how to select the perfect bourbon for your cocktail. Show Notes: Chris Blatner @urbanbourbonist - Drinking Less While Still Drinking Jacob Kiper @comingwhiskey - Origins of the 3 tier system of distribution Mark Rucker @the_bourbon_life - Turning A Passion Into a Way of Life Tyler Zoller @louisvillebourbonbuzz - Whiskey Content Creation 101 Heather Wibbels @cocktail_contessa - Selecting the Perfect Bourbon for Your Cocktail Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Town Branch Imperium Bourbon. This 6-8 year old bourbon is 96 proof and $120 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 9th, 2025. E.H. Taylor comes to the BTAC, Pursuit releases 4 new expressions and new packaging, Heaven Hill releases new Grain To Glass and Old Fitz.Show Notes: Wild Turkey's 8-year age statement likely ended around 2002 due to production shifts and industry decline. Documentary "Frankfort, Kentucky: The Heart of Bourbon" screening June 13. Camp Runamok returns for 14th year of bourbon education. Lost Lantern announces Discovery Club, a monthly whiskey subscription. Devils River Whiskey files for Chapter 11 bankruptcy. E.H. Taylor Bottled-in-Bond Bourbon joins Buffalo Trace Antique Collection in 2025. Pursuit Spirits introduces new proof points and packaging for Pursuit United Bourbon and Rye. Frey Ranch releases Harvester Series: 10th Anniversary Edition, 121.14 proof, $249.99. Chattanooga Whiskey releases Spring 2021 Bottled in Bond Vintage Series, $52.99. Green River Whiskey named Official Whiskey of the U.S. Army, commemorative release June 14, 111.1 proof. Heaven Hill launches Family Farms First initiative with Second Edition of Heaven Hill Grain to Glass Bourbon, 105 proof. Heaven Hill releases Spring 2025 Old Fitzgerald Bottled-in-Bond Decanter Series, 9-year-old, $129.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we sit down with Amine Karaoud, the founder behind Old Louisville Whiskey Company. Amine's path is unorthodox, transitioning from a safe career in engineering to living a life behind the counter of a struggling liquor store in Old Louisville. At that store, he learned about the business and how to navigate the three tier system. He also had some foresight where he took profits from the store and started buying barrels at MGP years ago but he didn't know what to do with them. Fast forward a few years, he's got a healthy stock of double digit aged barrels and an idea of creating a new brand. His past life with the retail ingrained a sense of hospitality which is one of the reasons why he has fostered a community that grabs up all his releases. Show Notes: What inspired your move from engineering to the whiskey industry? How did you revitalize the liquor store you took over? What obstacles did you encounter while launching your whiskey brand? Can you elaborate on your barrel sourcing strategy? Why did you choose to build your own distillery instead of using co-packers? What role does community engagement play in your business? Insights into your blending process and the importance of mash bills. How has your retail experience influenced your whiskey offerings? Any tips for budding distillers or liquor store owners? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Heritage Collection 19-Year-Old Kentucky Straight Wheat Whiskey. This 19 year old bourbon is 100 proof and $300 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 2nd, 2025. National Bourbon Week in Bardstown releases event schedule, Derby Week insider announcements from Brown Forman, and Star Trek Spirits and Stellum collaborate on new whiskeys.Show Notes: Brown Forman changes President's Choice and New Woodford Reserve Barrel Strength Rye. Kentucky Bourbon Festival weekend passes are sold out. National Bourbon Week announces full event schedule, June 9-15, 2025. Oaklore Distilling Co. releases Oaklore Four Grain Bourbon nationwide, 92 proof, $69.99. WOODINVILLE WHISKEY releases Tequila Finish Bourbon, 100 proof, $69.99. Quest’s End Whiskey unveils Quest’s End Druid, rum & vermouth finish, $149.99. Star Trek Spirits & Stellum Spirits release limited edition Romulan whiskeys, $79 each. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We're coming together and we're talking about age statements. Wild Turkey 101 is making its 8 year return for the first time since 1992. But I really wanted to pose a question of when do age statements really matter? You see all kinds of brands that are very successful without age statements, namely coming from Brown Forman with the likes of Old Forrester and with Woodford Reserve. Even the most famous bourbon on the planet, Blanton's, doesn't have an age statement. So when do age statements matter? Show Notes: Wild Turkey 101 is making an 8 year return When do age statements matter? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Silk Velvet Whiskey. This 6 year old bourbon is 107 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 25th, 2025. 2 court cases battle over the commerce clause for sprits shipping, Larrakin releases Rosewater Bourbon, and Ducks Unlimited and World Whiskey Society team up for a bourbon release.Show Notes: Kentucky Distillers’ Association welcomes Left Bank Bourbon as newest member. Nearest Green Distillery launches The Fifty-Six Society membership club. California distillery sues New York over out-of-state shipping restrictions. Federal judge rejects New York whiskey maker's challenge to Washington rule. Four Branches Bourbon appoints Gregg Snyder as strategic advisor. Larrikin Bourbon Co. releases Rosewater Bourbon, proofed with rosewater. Ducks Unlimited & World Whiskey Society release limited-edition whiskeys. Kentucky Senator Bourbon releases The John Edwards Release, 107 proof, $119.99. BHAKTA Spirits releases BHAKTA 2011 Bourbon, Armagnac cask finish, 111 proof, $149. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Every year we get to talk to a brand that has started to captivate the market and I can't stop seeing Found North pop up all over my feeds. Founders and brothers Zach and Nick Taylor join the show to talk about how they found a product-market fit. They did it the right way by finding really high quality Canadian whiskey, double digit age statements, and appeal to the cask strength chasers with high proof whiskey. Show Notes: Journey of Zach and Nick Taylor into the whiskey industry Transitioning from tech startups to whiskey entrepreneurship Challenges and milestones in launching Found North Importance of age statements and high-proof Canadian whiskey Insights on blending techniques and flavor innovation Marketing strategies focused on authenticity and consumer engagement Community building and the role of word-of-mouth in whiskey promotion Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bomberger's PFG. This non-age stated bourbon is 100.2 proof and $140 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 18th, 2025. Garrard County Distilling Co. has closed only after 1 year in operation, Cream of Kentucky moves to Kentucky Artisan Distillery, and Angel's Envy launches its newest Cellar Collection Series.Show Notes: Garrard County Distilling Co. closes after a year, faces $2.2M lawsuit. Kentucky River returns to normal, Buffalo Trace begins flood recovery. Cream of Kentucky partners with Kentucky Artisan Distillery as its home place. RD1 Spirits announces May 14, 2025 opening of new Lexington distillery. Graeter’s & New Riff Distilling collaborate on Bourbon Ball Ice Cream. Rolling Fork Spirits re-releases Bourbon de Luxe small batch, 119 proof, $64.99. 2XO releases The Vinyl Blend bourbon, featuring high and moderate rye mash bills, $99.99. ANGEL'S ENVY releases Rye finished in French Oak Extra Añejo Tequila barrels, $269.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we welcome back Elizabeth McCall, who has been appointed Master Distiller of Woodford Reserve since our last conversation with her. From her early days as a Taste Test Technician in the sensory lab to her current role, Elizabeth reflects on her profound bond with Woodford Reserve and its significance in events like the Kentucky Derby. There's a ton of pressure that comes with being the official bourbon of the Derby and it's fitting that we're now releasing this as we come into Derby season once again. The episode explores the evolving bourbon culture and the challenge of connecting with both seasoned enthusiasts and newer consumers. Elizabeth highlights her innovative projects and other collaborations you've likely seen. The we dive into discussions about future releases and the balance between luxury and accessibility where Woodford Reserve plays a delicate balance Show Notes: Significance of Woodford Reserve at the Kentucky Derby Elizabeth McCall’s rise to Master Distiller from sensory lab technician The art of tastings and engaging with diverse bourbon audiences Navigating traditions while appealing to the modern drinker Highlights of innovative Woodford Reserve projects Balancing luxury appeal with bourbon's heritage Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Cathedral French Oak Bourbon. This 9-18 year old bourbon is 110.1 proof and $100 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 11th, 2025. Buffalo Trace stops production from flooding, bourbon is exempt from EU tariffs, Pursuit launches the Mellwood Legacy Collection.Show Notes: Buffalo Trace Distillery temporarily closed due to Kentucky flooding. EU exempts bourbon from new US retaliatory tariffs after lobbying. EU enforces 20-year-old agreement, reclassifying European 'rye whisky'. Heaven Hill fills first barrel at new Bardstown distillery after 29 years. Gigi Burris partners with Woodford Reserve for Kentucky Derby hat collection. Oxmoor Bourbon Co. becomes official partner of the Kentucky Bourbon Trail®. Westward Whiskey maker House Spirits files for bankruptcy protection. Kentucky Bourbon Trail sees record 2.7 million visitors in 2024. Woodford Reserve offers $5,000 Mint Julep Charity Cups for Kentucky Derby. Barrell Craft Spirits releases P.X. Sherry Cask Finish Bourbon, $84.99. Jack Daniel's releases McLaren F1 Team limited edition whiskey, 86 proof. Bluegrass Distillers launches Elkwood Reserve Finished Series, 119 proof, $105. Penelope Bourbon releases Peach Old Fashioned bottled cocktail, 80 proof, $29.99. Keeneland, Maker's Mark honor Lexington with "Greats of the Gate" bottle, $179.99. Dancing Goat releases #8 I Would Rye 4 U, port finished rye, 108 proof, $60. Elijah Craig named "Official Bourbon" of 2025 PGA Championship, commemorative bottle $36.99. Old Dominick releases 7-Year Wheat Whiskey Single Barrel, $60-$70. The Last Drop releases 27 Year Old Buffalo Trace Bourbon, 121.8 proof, $10,500. Maker's Mark debuts Star Hill Farm Whisky, first wheat whisky, 114.7 proof, $100. Wild Turkey 101 8-Year-Old Bourbon becomes permanent US offering, $45 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This is one of my favorite types of episodes because this bourbon world is full of hype, flops, superstitions, and just weird stuff. We return to this beloved format of is something over, under, or properly rated. We ask if the iconic cocktail, the Old Fashioned, whiskey collections, MGP, cigar blends, speakeasies and more as we ask are these over, under, or properly rated? Show Notes: The Old Fashioned vs. Manhattan: cocktail preferences of whiskey enthusiasts Scotch: overrated or properly rated? Discussing MGP’s role in the market: reputation vs. reality The evolution of whiskey collections and wise collecting practices Cigar blends: a trend or a genuine innovation? Light whiskey: its place in the greater whiskey landscape The value of tasting flights and the allure of speakeasy bars Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Penelope Wheated Bourbon. This non-age stated bourbon is 95 proof and $40 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Today on the podcast we introduce you to P.Club - the inner circle of Pursuit Spirits. Ryan has long romanticized about a bourbon version of his beloved Napa Valley wine clubs, and with countless hours behind the scenes he and Kenny have finally unveiled the ultimate all-access pass to all things Pursuit. No secret handshake, just great whiskey. Tune in as we dive into it all. We hit on: Why the name P.Club? what exactly is P.Club? What does P.Club look like from a selection standpoint? In additional to preparations for the doors downtown opening, how do you forecast inventory for both in-person as well as for P.club members? and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. Sign up today. Come and see us on Mellwood! Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

You're probably reading the title to this podcast going, what? a podcast from 2018? Yes, this is a never before aired episode that Ryan and I recorded at Bourbon Bonanza back in 2018. So here's the story. Bourbon Bonanza was an offshoot event that would happen during Kentucky Bourbon Festival but wasn't associated with the festival. It was tied in with Willett so there were a lot of influential people at the time that came to this event. Ryan and I took our equipment, plus our very first release of Pursuit Series, into what was Harrison-Smith House at the time which is now the new Chicken Cock visitor center and we sat down with Bill Thomas of Jack Rose in Washington DC and Mike Miller of Delilah's in Chicago, who still to this day run the most successful whiskey bars in the country. There is also a small appearance by Tatsumi at the very end and you will hear his story as a part of this episode. The sound environment was challenging and I wasn't happy with how the audio turned out. Let's fast forward almost 7 years and audio cleanup software has gotten so good that it's now time to release it. We talk about the festival, barrel picks, community, and trends they were seeing at the time. So here you go, a blast from the past with an unreleased archive episode. Show Notes: Bourbon Bonanza Festival Highlights Bourbon Culture Transformation Community Building in Bourbon Enjoyment vs. Investment in Collecting Personal Whiskey Memories New Distillery Discoveries Insights on Barrel Picks Trends in the Bourbon Market Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Woodford Reserve Double Double Oaked Bourbon. This non-age stated bourbon is 90.4 proof and $200 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 21st, 2025. A brand new auction record hits with a Van Winkle Private selection, Heaven Hill launches the Connoisseur Club, and Booker's releases the first batch of 2025.Show Notes: Holladay Distillery breaks ground on Rickhouse D, ironclad bourbon aging. Old Rip Van Winkle bottle sells for record $125,000 at Sotheby's. Heaven Hill launches Connesuir Club, exclusive bourbon access. Lux Row Distillers releases Blood Oath Pact 11, Tequila barrel finish, $129.99. Michter’s releases 10 Year Bourbon, 94.4 proof, $195. Buzzard’s Roost releases Signature Double Oak Bourbon, 100 proof, $45. Booker's Batch "Barry's Batch" 2025 released, 125.7 proof, $99.99. New Riff releases Silver Grove Bourbon and Rye, 110.3 and 110.2 proof, $55.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Video is the hot new way to share. Social media platforms are way different now that TikTok turned it all upside down. I've always been fascinated with one creator that has great camera work but also good taste and thats Tyler Zoller from Louisville Bourbon Buzz. We explore his journey from portrait photography to bourbon-focused content creation. Since launching his Instagram in 2015, Tyler has navigated the challenges of bourbon photography, blending high-quality images with short-form video trends that go absolutely viral. Tyler shares insights on building client relationships, emphasizing authenticity over flashy marketing, and we also dive into another passion of his which is exploring abandoned places. He also reveals ambitious plans for YouTube to create longer, community-focused content that deepens engagement with his followers. Show Notes: Where did the name Louisville Bourbon Buzz come from? How did you originally get into photography before bourbon? What unique challenges does bourbon photography present? What was the turning point for your content strategy? How does Tyler handle client relationships and build his business? What’s the backstory behind his fascination with abandoned places? How does the dynamic of creating content for various platforms differ? What are Tyler's plans for YouTube and long-form content? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Four Roses Single Barrel Collection. These 7-9 year old bourbons are 100 proof and $50 MSRP each. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 21st, 2025. 2025 Kentucky Bourbon Festival announced tickets on sale, Brewzle announces their first Master Blender Collaboration, and David Jennings launches Caleb’s Crossing.Show Notes: Diageo ends Distill Ventures brand intake, resulting in job losses. InvestBev partners for $100M Kentucky Bourbon barrel acquisition. Lexington man charged with unlicensed whiskey sales, thousands of bottles. Kentucky Bourbon Festival 2025 tickets on sale April 17th. Yellowstone Bourbon Small Batch 107 released, 6-year age statement, $44.99. Old Forester 117 Series Bottled in Bond Rye released, 100 proof, $64.99. Old Potrero Hotaling's Bottled in Bond Rye released, 50% ABV, $199. Max Homa, Elijah Craig release 8-year Toasted Barrel pick, 126.6 proof. Brewzle, Old Dominick release Master Blender Collaboration, $90 bundle. Milam & Greene Gray Wolf Bourbon released, 125.5 proof, $149.99. Stephen Curry releases Gentleman’s Cut Rye, 4,000 days aged, $333. Maker's Mark Keepers Release 2025 announced, 109.2 proof, $74.99. Caleb's Crossing whiskey launched, Bourbon and Rye, $149.99 each. Shaquille O'Neal invests in BeatBox RTDs, releases Blueberry Lemonade. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

What do we have in common with Bob Dylan? Not much except that we enjoy the whiskey brand he's aligned himself with. We're not getting Bob on the show but we wanted to talk to someone who really knows their portfolio and that's going to be Adam Edwards, the National Brand Ambassador for Heaven's Door Whiskey. From the outset, Adam brings humor to his role, setting the tone about his journey from wine aficionado to bourbon ambassador. He shares his development in the spirits industry, beginning in Louisville before making pivotal moves at Trader Joe's and Rabbit Hole Distillery. Adam dives into the origins of Heaven's Door and where music legend Bob Dylan intertwines, detailing its strategic direction, including how they’ve navigated pricing and product offerings to stay competitive. Show Notes: Adam's journey from wine to bourbon and its cultural significance in Kentucky. Career highlights from Kroger to Trader Joe's and Rabbit Hole Distillery. Overview of Heaven's Door Whiskey, its ties to Bob Dylan, and future plans. The dual role of a brand ambassador in sales and consumer education. Personal reflections on alcohol consumption and responsibility in the spirits industry. Insights into the sustainable practices behind Heaven’s Door and their evolving rye offerings. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Double Oaked Sweet Mash Rye Whiskey. This 5 year old rye is 106.9 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 14th, 2025. I can't believe we're still talking about tariffs, the University of Kentucky has a new Estate Whiskey Alliance, and Chattanooga Whiskey releases Experimental Single Batch Series Pre Prohibition Style.Show Notes: Trump delays Mexico, Canada tariffs to April 2nd. EU plans 50% whiskey tariff April 1st, may target other US spirits. Bourbon documentary filmed at Oxmoor Farm, streaming Spring 2025. UK launches Estate Whiskey Certified program for authenticated whiskeys. Larrikin Bourbon Co. appoints Barbara McDonald as Assistant Distiller. Diageo pauses Lebanon distillery production for productivity goals. Tequila regulator sues Additive Free Alliance for misleading consumers. Remus Bourbon launches Master Distiller Experimental Series, 107 proof, $79.99. 15 STARS releases Three Ports Fine-Aged Bourbon, 103 proof, $179. Chattanooga Whiskey Batch 043: Pre Prohibition Style, 110 proof, $69.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time for that three letter acronym we all love to talk about, MGP! This is one episode that has been waiting for us as we always wanted to know if we could tell the difference between multple MGP sources. We set ourselves up for a thrilling blind tasting of six MGP whiskey products. We explore the complexities of MGP’s whiskey production, discussing how craft distillers now wear MGP as a badge of honor that was contridictaory to its past. The tasting becomes a friendly competition as we identify unique flavors and characteristics, emphasizing variations in price and age. We also get a eat a piece of humble pie as well when we reveal the results. Show Notes: The conversation segues into how AI is changing content creation. Insights into MGP’s history and significance in the whiskey world. Details about the specific MGP products being tasted, including flavor notes and individual characteristics. Reflection on the role of sourcing versus crafting whiskey. Highlights from the blind tasting experience and the final rankings. Encouragement for listener engagement and suggestions for future episodes. Closing thoughts on the evolution of distilling practices and the bourbon landscape. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Town Branch 15 Year Bottled-in-Bond Kentucky Single Malt Whiskey Archive Series Vol. 1. This 15 year old whiskey is 100 proof and $400 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 7th, 2025. Willett Artist Series Vol. II goes on sale, there's a new british bourbon, and Woodford Reserve releases the Derby 151 bottle.Show Notes: Willett art-bourbon series launches, charity focused, King Saladeen designs. Trump tariffs impact Mexico, Canada; retaliatory tariffs follow. MGP sales decline 16%, refocusing on branded spirits. Lofted Spirits merges distilleries, emphasizes Kentucky bourbon. Southern Distilling rebrands contract division, Statesville Contract Distilling. Old Carter Whiskey sells for $20.5M+ in global auction. British distillery launches "grain to bottle" bourbon, defying tariffs. High West Bourye 2025: Rye, bourbon blend, 10-year, $124.99 SRP. Penelope Rio: Honey, Amburana oak finish, 98 proof, "carnival in a bottle." Orphan Barrel Fanged Pursuit: 17-year Kentucky bourbon, non-chill filtered, $200 SRP. Buzzard's Roost French Oak Batch 2: Precision-toasted stave finish, $85 SRP. Woodford Reserve 2025 Derby Bottle: Lahera art, Kentucky Derby tribute, $49.99 SRP. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

I hate to be the bearer of bad news, but bourbon isn't dead. Sure the media has spun this to a point where major drinks organizations are groveling for every last bit of marketshare but bourbon isn't going anywhere and we cite why we think so. The second half of the show gets into contract distillation and how that has created more tension in the market than ever before. Show Notes: The impact of recent tariffs and cost implications on consumers. Bourbon market insights: why premium brands continue to thrive even as some larger brands see declines. Perspectives on the misconception that bourbon is dying. Recent formation of Lofted Spirits and the implications for Bardstown Bourbon Company and Green River Distilling. Potential expansion opportunities for distilleries into other spirits. Speculation on the future of contract distillation and the role of heritage distillers in the market. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review 15 Stars Triple Cask 2 Bourbon. This 8-16 year old bourbon is 103 proof and $180 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 28th, 2025. National Bourbon Week is returning to Bardstown, Kentucky, Bardstown Bourbon Company's new Distillery Reserve series, and Jack Daniel’s releases one if it's oldest to date, a 14-Year-Old Tennessee Whiskey.Show Notes: Pappy 15 auction resets to $800K after bidding adjustments National Bourbon Week returns to Bardstown, Kentucky, June 10-15, 2025 Give 270 hosts Bourbon Strong raffle benefiting Kentucky State Police Foundation Bardstown Bourbon Company debuts Distillery Reserve Cathedral French Oak Finish Tincup refreshes portfolio with new six-year whiskey and debut Bourbon offering J. Mattingly 1845 partners with Navy SEAL Foundation for Double Staved whiskey series Chattanooga Whiskey introduces Rye Single Barrels with malt-forward mash bill Michter’s releases US*1 Barrel Strength Rye at an average proof of 110.5 Lost Lantern unveils Spring 2025 Collection of unique single-cask whiskeys Lux Row Distillers debuts Small Batch Albariño Cask Finish Bourbon at 105 proof Rebel Bourbon launches Kyle Busch 108 Single Barrel Bourbon nationwide Woodford Reserve unveils Chocolate Whisper Redux 139, its highest-proof whiskey yet Jack Daniel’s releases 14-Year-Old Tennessee Whiskey as part of its Aged Series Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

At this point, there's no escaping it so it's time to embrace it. Atificial intelligence is sweeping across every industry and bourbon is no different. For that reason I've invited Lynette Green on the show. She is the e-commerce manager for Jack Daniel's at Brown-Forman, and we explore the dynamic intersection of technology and the whiskey industry. I start by reflecting on the impact of rapidly evolving technologies, particularly AI, and how they are reshaping consumer interactions and content creation in bourbon. Lynette shares her impressive journey with Brown-Forman, highlighting the shifts in digital marketing from its early days to the now crucial role of e-commerce in spirits. The conversation also dives into the potential of AI tools in marketing while balancing them with human creativity, and Lynette's forward-looking vision gives us an insight into the futrue of the direct-to-consumer model. Show Notes: Kenny's tech background and how it shaped his perspective on AI Lynette’s career path within Brown-Forman and her entry into the spirits industry How digital marketing has transformed over the years The role of e-commerce and its industry-specific nuances in the spirits market The importance of creating a compelling digital shelf and effective product pages Strategies for using AI in marketing while maintaining authenticity Future trends in DTC channels for premium spirits Insights into regulatory landscapes affecting the spirits industry The transformative potential of AI in shaping brand narratives and customer experience Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Bottled-In-Bond Bourbon. This 8 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel.Show Notes: Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases Frey Ranch partners with the University of Kentucky’s Estate Whiskey Alliance for sustainability Barrel King collaborates with Mash & Drum’s Jason Callori to launch Drum Key Spirits Brother’s Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets Trump and Modi agree to lower India’s tariffs on Bourbon from 150% to 100% Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we welcome back Chef Edward Lee since his first appearance on the show back in 2016. But this time we're here to talk about Chef Lee's new book, *Bourbon Land*. Chef Lee shares his unexpected journey to Louisville and how he transformed his career at 610 Magnolia, highlighting the importance of local ingredients and bourbon in his dishes. We get into the allocation game and he addresses the challenges of dealing with distributors while promoting the spirit's versatility in cooking, especially in Asian cuisines. As social media shifts the culinary landscape, he discusses the balance between authenticity and engagement, on who you can trust and what trends are worthy on TikTok. This conversation take a lot of turns but don't miss Chef Lee's *Bourbon Land*, featuring over 50 recipes now available in bookstores. Show Notes: Chef's Journey into Bourbon The Evolution of 610 Magnolia Culinary Trends and Innovations Chef's New Book: Bourbon Land The Importance of Kentucky Bourbon The Changing Landscape of Bourbon The Art and Science of Bourbon Pairing Bourbon with Global Flavors The Relationship Between Chefs and Bourbon Craftsmanship in Bourbon Production The Business of Bourbon The Role of Chefs in Bourbon Culture Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville Founder's Find Bourbon. This 12 year old bourbon is 107 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 14th, 2025. Kentucky Distillers’ Association is proud to welcome more than a dozen new experiences to its Kentucky Bourbon Trail, Jack Daniel's has reported a partial collapse of a whiskey warehouse, and Green River launches of their Kentucky Straight Wheated Single Barrel Bourbon.Show Notes: The Kentucky Bourbon Trail expands to 60 destinations across 27 Kentucky counties Green River Whiskey sponsors No. 44 Chevrolet for J.J. Yeley’s 2025 Daytona 500 qualifiers Jack Daniel Distillery reports partial collapse of warehouse 2-15, impacting whiskey barrels IWSR forecasts 20% growth in global e-commerce alcohol sales, reaching $36B by 2028 Sazerac launches California wildfire relief fundraiser featuring rare Pappy Van Winkle auction Big Easy Spirits debuts Big Easy Whiskey, a 5-year bourbon mash infused with botanicals Blue Note Bourbon releases Special Reserve Straight Bourbon, a 10-cask blend at 116.3 proof Virginia Distillery Co. unveils Sexual Chocolate Stout Cask Finish American Single Malt Green River launches limited Kentucky Straight Wheated Single Barrel Bourbon at barrel proof Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This is one episode that was requested by dozens of people. I'm so glad Scott Neil, president and co-founder of Horse Soldier Bourbon and a retired Green Beret. Scott shares how his military background and the ethos of camaraderie influenced his journey into the bourbon industry. The conversation delves into whiskey and war stories. There's a lot of context of how these guys went to war and came back heros. That all influences the inception of Horse Soldier Bourbon, born from bonds formed during service and a shared love for whiskey. Scott discusses the challenges faced by emerging brands, the importance of controlling production for quality with their own distillery coming online, and the role of community engagement in building lasting relationships with consumers. Show Notes: Get a glimpse into Scott's military background and how it shaped his viewpoint. Discuss the origins of Horse Soldier Bourbon and the significance of the name. Explore the transition from military service to the world of bourbon. Insights into distillation: crafting a unique bourbon and the logistics behind it. Challenges faced as a new brand in a competitive marketplace. The importance of community engagement and storytelling in building customer relationships. Learn about the philosophy driving the creation of Horse Soldier and their long-term vision. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Distillery Pure Antique Bourbon. This 20 year old bourbon is 114.4 proof and $900 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 7th, 2025. Diageo has announced it will close its bottling operation at the Stitzel-Weller Distillery, A court settles the argument on who gets to say they were the first African American owned bourbon distillery in Kentucky, and Heaven Hill announces the release of Heaven Hill Heritage Collection 19-Year-Old Kentucky Straight Wheat WhiskeyShow Notes: Diageo to close Stitzel-Weller bottling operation in April, relocating jobs and production Diageo announces $415M manufacturing and warehousing facility in Alabama, opening 2025 Castle & Key completes Phase 1 of solar energy project, investing $2M in sustainability Court rules in favor of Fresh Bourbon in dispute over first Black-owned distillery in Kentucky World Whiskey Society launches Green Code Bourbon in eco-friendly packaging for $49.99 Heaven Hill unveils 19-Year-Old Wheat Whiskey in Heritage Collection at $299.99 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's the 500th episode of Bourbon Pursuit! However, this isn't lighthearted and fun because we disucss the impact of tariffs on bourbon. The episode features a pre-recorded interview with Congressman Morgan McGarvey, wherein he shares insights on the political landscape of bourbon tariffs and their wider economic consequences. The discussion highlights bourbon's historical role in trade negotiations and the precarious situation for the industry, especially for smaller distilleries that may struggle to adapt. The short end of this is that consumers and producers alike need to come together in support of bourbon's vibrant culture. Show Notes: Congressman Morgan McGarvey's insights on tariffs affecting bourbon. Historical context of U.S.-Canada trade relations and its influence on bourbon sales. Discussion on the differing impacts of tariffs on large brands vs. craft distilleries. A call for unity and support within the bourbon community facing these challenges. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the 13th Annual Angel's Envy Cask Strength Bourbon. This non-age stated bourbon is 118.8 proof and $230 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 31st, 2025. WhistlePig will open a spot in downtown Louisville, Kentucky Artisan Distillery unveils its new Clubhouse Barrel Tasting Experience, and Michter's announced Bomberger’s PFG.Show Notes: WhistlePig Whiskey to open PiggyBank tasting bar in historic Louisville bank building Sammi Katz and Olivia McGiff release Spirited Women, celebrating 55 women in spirits The Bar at Willett named a James Beard Award semifinalist for Outstanding Bar Kentucky Bourbon Trail wins Best of Business award for innovative brand refresh Kentucky Artisan Distillery launches Clubhouse Barrel Tasting Experience on January 31 Knob Creek partners with Eli Manning for limited-edition 2025 Bold Pick Single Barrel Bourbon Penelope Bourbon adds Wheated Bourbon to its Core Series, launching nationwide in February Buffalo Trace unveils Experimental Collection whiskey infused with hops, aged 11+ years Bomberger’s PFG Kentucky Straight Bourbon debuts with double-barrel finishing at 100.2 proof Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Whiskey YouTube has soared in popularity and there's more content than ever to consume. But there's one channel where two guys take a view that whiskey shouldn't be taken so seriously. In this epsiode, we sit down with the Bourbon Junkies—Sean Paisley and Dan Shook—to explore their remarkable journey from casual bourbon enthusiasts to influential content creators and entrepreneurs. These guys started out as childhood friends and just couldn't leave each other's side. After ditching power lifting they decided to get into the whiskey space and as they put it, their initial lack of experience led to hilariously authentic early videos. We then take spin into their new whiskey brand, Evernorth. They discuss their dissatisfaction with market pricing and their vision for producing whiskeys that resonate with their community, highlighting the challenges and experiences that come with navigating the whiskey market. Show Notes: Origins of the Bourbon Junkies YouTube channel Transitioning from powerlifting talks to whiskey content The impact of consistency and community on brand growth Humorous trials from their initial video-making experiences The significance of live streaming and viewer engagement Launching Evernorth: motivations and long-term vision Challenges in sourcing and distilling whiskey today Insights on consumer pricing and market transparency Future aspirations for Evernorth in quality and volume Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Bottled-in-Bond Bourbon. This 11 year old bourbon is 100 proof and $155 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 24th, 2025. Rebel Bourbon Takes it's spot in NASCAR, Penelope launches a 17yr light whiskey, and Buffalo Trace Distillery has unveiled the second edition of its Prohibition Collection.Show Notes: An Austin-based distillery wins trademark lawsuit against Landry’s Inc. over shared name Woodford Reserve bottles gifted at Donald Trump’s inauguration as the 47th US president Ontario Premier Doug Ford threatens to ban US bourbon if tariffs are imposed on Canada Rebel Bourbon partners with NASCAR champion Kyle Busch as official sponsor for 2025 Penelope Bourbon releases 17-year-aged American Light Whiskey distilled at 189 proof Staghorn relaunches All Nations Kentucky Straight Bourbon with a $39.99 SRP Log Still Distillery crafts America’s 47 to celebrate the 47th Presidential Inaugural Ball New Riff Balboa Rye returns with heirloom grain mash bill at 100 proof for $54.99 Laws Whiskey House debuts SUPER WHEATER high-wheat bourbon for $129.99 Buffalo Trace releases Prohibition Collection #2 featuring five historic whiskey recreations Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Over the years I've been very fortunate to talk to some great minds in this industry. I remember years ago when Pursuit Spirits was very young making some phone calls looking for particular barrels. One of the calls I made was to Richard Wolf. As a general consumer, you have no idea who he is but Richard was at the forefront of the consulting and barrel broker game for decades. Years later, I got to meet his daughter Monica who is putting her own stamp on the whiskey world behind many NDP brands you see on the shelf today. Monica is one of those people that likes to stick behind the scenes and politely turned down my requests to come on the show. However, when I heard about the passing of her dad, I let the dust settle and came to her with the idea that she should come on the show and talk about her dad's legacy and all the influence he had on the industry that not many people knew about. I'm glad she did because this is one of those rare times we get to reflect on days past. Show Notes: Legacy of Richard Wolfe Monica's Journey in the Whiskey Industry The Birth of the Spirits Group Navigating Challenges and Building a Business The Impact of Family and Mentorship The Importance of Connections in Bourbon Navigating the Whiskey Business Landscape Building a Portfolio of Brands Establishing a Bottling and Blending Facility The Journey of Growth and Legacy Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Estate Pot Distilled Wheated Bourbon. This 6 year old bourbon is 114.6 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 17th, 2025. Brown-Forman makes sweeping cuts across the organization and closes its cooperage, The TTB authorizes 13 new additional standard bottle sizes, and Woodford double double oak makes a national debut.Show Notes: Brown-Forman restructures leadership and operations for $70M cost savings Rebecca Jago departs The Last Drop Distillers after 10+ years TTB expands standards of fill for wine and spirits containers Landry’s Inc. files trademark infringement lawsuit against Landry Distillery Kentucky corn farmers receive $2.8M initiative for regenerative practices Silverbelly Whiskey welcomes Mattie Jackson as Master Blender Heritage Distilling launches IPO and embraces Bitcoin for payments Yellowstone Bourbon named official partner of Ragnar Relay 2025 InvestBev and Saga Spirits partner on 8-figure barrel financing deal Scottish Minister highlights whisky trade importance to US President Trump Raconteur Rye launches Miz Kiss Batch 3 featuring Mizunara finish Woodford Reserve Double Double Oaked Bourbon goes national at $199.99 Old Forester releases 1910 Extra Old limited edition for $65 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Tourism is booming in Louisivlle around bourbon. That's why we have our own spot on Whiskey Row opening in April of 2025 but I'm like many of you and I get skeptical because I want to know some of the real numbers. It's a good thing I'm still friends with my former college roommate because my buddy Michael Fetter works with Louisville Tourism who tracks the data of how tourism dollars are spent in this city. WIthout giving away too much, it doesn't look like tourism is slowing down anytime soon. Show Notes: The Bourbon Boom in Louisville Michael Fetter's Journey in Tourism Marketing Louisville as a Bourbon Destination Challenges in Hotel Capacity and Air Travel Future of Bourbon Tourism and Direct Flights \The Birth of Bourbon Country Marketing Bourbon Tourism Funding and Economic Impact of Tourism Balancing Bourbon and Derby Tourism The Role of Influencers in Tourism Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Jack Daniel’s Twice Barreled Heritage Barrel Rye. This non-age stated rye is 100 proof and $75 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 10th, 2025. Redwood Empire Whiskey acquires Savage & Cooke distillery, Glencairn has taken legal action, and Old Forester 1924 is returning to shelves for a second year. Show Notes: InvestBev Credit & Rare Character Whiskey Redwood Empire Acquires Savage & Cooke Glencairn Legal Action Give 270 Charity Raffle Fireball Flo Turns 106 Log Still Trinity Blend WhistlePig Alcohol-Free Cocktail October London Bourbon Collaboration with Mr. and Mrs. Bourbon Jack Daniel’s Distillery Series #14 Old Forester 1924 Returns Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The first Bourbon Community Roundtable of the year means it's time for our 2025 predictions! The first half of the show we talk about everything we got wrong. In fact, we got way more wrong than we got right. I won't give too much of it away but our 2025 predictions span potential new brands, the growing prominence of American single malts, the influence of social media, especially TikTok, the return of age-stated bourbons and how flavored whiskies might entice younger drinkers. Show Notes: Reflection on predictions from 2024 and admissions of mistakes Anticipated impacts of government regulations on the bourbon landscape The trend of flavored whiskies appealing to a younger demographic Expectations for IJW's potential new brand launch Increased scrutiny on alcohol marketing and compliance challenges The influential role of TikTok in bourbon narratives Predictions on a revival of age-stated products and craft distilling innovations Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Watch Hill Batch 02. This 20 year old is 124.1 proof and $900 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand I'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the latest developments at Pursuit Spirits, including their recent bottling adventures, community engagement through the new Pursuit Parlor Facebook group, and significant changes in their packaging and product terminology. They explore the challenges and strategies involved in evolving their brand and products to better connect with consumers and adapt to market trends. We hit on: The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes. Simplifying product terminology can help consumers understand offerings better. The new packaging aims to stand out on shelves and attract attention. Managing product volumes with continually changing target dates. Future product strategies include diversifying proof offerings. More future developments coming in 2025. and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Got any Blanton's in the back? Where are you hiding the Pappy? Those are some things you could say to a store owner and be laughed out the door. And believe me, you can take our word for it because we've been there and spent years of our lives hunting bourbon. Ryan, Fred and myself talk about the cardinal sins of bourbon hunting. What are those things you should never do when bourbon hunting to remain a good spot, stay in the graces of liquor store owners, and the proper etiquette when camping for special releases. Show Notes: The Art of Bourbon Hunting Etiquette Concerns for the Future of Bourbon Cardinal Sins of Bourbon Hunting Building Relationships with Liquor Stores Distillery Release Strategies Building Relationships in Bourbon Hunting Hacking in Bourbon Releases The Changing Landscape of Bourbon Hunting Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Russell's Reserve Single Rickhouse Camp Nelson B. This non-age stated is 120.2 proof and $300 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Jack Daniel’s Twice Barreled Heritage Barrel Rye. This non-age stated rye is 100 proof and $75 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bourbon Pursuit's year-end wrap-up with our Whiskeys of they Year and plans for 2025. Show Notes: Year-End Reflections Podcast Highlights New Studio Excitement Pursuit Spirits Vision Anticipating PursuitPalooza Distillery Visits and Experiences Looking Ahead to 2025 Membership and Engagement Plans Whiskeys of the Year Closing Thoughts and Cheers Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You want to hear about sweet mash whiskey? Well, this is the episode for you. We first got introduced to Hard Truth a few years ago and when we tried their rye, we were floored. It only took a small amount of time for many others to find out and now Hard Truth has become a recognizable name in the world of crafy whiskey. Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey. Show Notes: The Story of Hard Truth Distilling The Sweet Mash Technique Visitor Experience and Brand Growth Diversifying the Product Portfolio Navigating Market Confusion in Whiskey Branding The Origin of the Hard Truth Name Balancing Tradition and Innovation The Importance of Authenticity in Whiskey Challenges of Distribution and Market Penetration The Role of the Master Distiller Future Trends and Market Positioning in Whiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2024 Buffalo Trace Antique Collection. The collection includes: Eagle Rare 17 Year, William Larue Weller, George T. Stagg, Sazerac Rye 18 Year, and Thomas H. Handy. Each bottle has a suggested retail price of $150. What's our favorite this year? Watch to find out. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 20th, 2024. More barrel lending programs are becoming available, The Federal Trade Commission and Southern Wine & Glaziers are headed to court, Heaven Hill releases the Fall 2024 edition of Old Fitzgerald.Show Notes: Bardstown Bourbon Company and Brindiamo Group launch an exclusive barrel leasing program Whiskey House and Whiskey Capital partner to provide non-dilutive, barrel-backed financing solutions for whiskey brands Jim Beam launches the Beam Private Barrel Club The FTC sues Southern Glazer’s for alleged anticompetitive pricing practices Balance Distilling Company resurrects the historic Mammoth Cave Bourbon brand Nordic Bourbon Company introduces direct-to-consumer shipping for American whiskey in Europe Fred Minnick hosts a top-tier whiskey and music event during Super Bowl week The TTB officially recognizes the American Single Malt Whiskey category Old Forester 117 Series Warehouse I Hidden Barn Series One Slow Fade Pendleton 1910 Bourbon Oakley Spirits 20-Year Bourbon High West & Casa Noble Partnership Town Branch Single Malt Archive Series Old Fitzgerald Fall 2024 Release Woodford Reserve Batch Proof Chattanooga Whiskey Vault Series Return Penelope Bourbon Havana Van Winkle Whiskey Collection 2024 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Here's our follow up from last week's ask me anything episode from PursuitPalooza 2024. This is part 2 that was during a live recording where audience members could ask us anything they want. Show Notes: 00:00-Introduction to Bourbon Pursuit and AMA 06:26-The Evolution of Bourbon Ingredients 12:30-The Impact of GMO and Organic Practices 17:40-The Role of NDAs in the Bourbon Industry 28:18-Developing Sensory Skills in Tasting Bourbon 33:36-Whiskey and Memory: The Art of Tasting 37:47-The Future of Distilling: Growth and Expansion 42:56-Jiu-Jitsu Journey: Health and Personal Growth 46:59-Market Trends: The Bourbon Boom and Its Sustainability 54:30-Navigating Regulations: The Challenges of Distribution Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Chattanooga Whiskey Bottled in Bond Fall 2020 Vintage. This 4 year old bourbon is 100 proof and $53 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand In this episode of Behind the Pursuit we reflect on the past year, focusing on both growth and challenges. Kenny and Ryan delve into their goals for 2025, including the opening of our new downtown location, the importance of connecting with consumers, and the strategies for direct-to-consumer sales. The conversation also touches on the emotional rollercoaster of entrepreneurship, the challenges of marketing in the spirits industry, and the need for innovative approaches to stand out in a crowded market. We hit on: As we wind down 2024, what are some goals you are focusing on for 2025 and beyond? What are you thinking about doing in the downtown space to help people relate to the brand, and what is the breakdown of focus on Pursuit Spirits vs. Bourbon Pursuit? What are the pros and cons of focusing on a DTC distribution model? What does scale look like for something like that vs. the existing distribution model? Where have you found success in terms of marketing and how do you see that changing or staying the same in 2025? How do you navigate the importance of being involved as much as possible but hands off as much as possible for healthy growth?  and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

For Bourbon Community Roundtable number 101, where we dive deep into the recent news of Stoli and its subsidiary Kentucky Owl filing for Chapter 11 bankruptcy. This important conversation touches on the implications for the bourbon community, the brand's significant history, and our personal connections to its legacy. The group discusses how Kentucky Owl, once a celebrated brand under Dixon Dedman's careful curation, managed to capture the hearts of bourbon enthusiasts with limited releases that truly stood out. We unpack the challenges leading to Kentucky Owl's current predicament, we examine how Stoli's acquisition strategies may have shifted the brand’s identity. Will Stoli choose to sell the brand as part of its restructuring? Show Notes: Kentucky Owl's Bankruptcy: A Reflection Future of Kentucky Owl: What Lies Ahead? Closing Thoughts on Kentucky Owl's Journey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Angel's Envy Triple Oak Bourbon. This non-age stated bourbon is 92 proof and $75 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 6th, 2024. Stoli Group and Kentucky Owl file for Chapter 11 bankruptcy, signaling shifts in the whiskey landscape. Ohio proposes a bourbon flipping bill, stirring debate among consumers. Hosts Kenny and Ryan share holiday reflections and discuss Jack Daniels’ Barrel Tree Sale for service members. New Riff's bottled in bond is named Whiskey of the Year, while Elijah Craig unveils the festive Craignog cocktail kit. Highlights also include Booker's Bourbon "Jimmy's Batch" honoring industry legends and Bakta Spirits’ Bakta 2005, which raises skepticism with its marketing. Tune in for more bourbon news and discussions next week!Show Notes: Ohio Bill Targets Bourbon “Flippers” with Open-Bottle Rule Jack Daniel’s Barrel Tree Sale Supports Military Families New Riff Bourbon Wins Whisky Exchange’s 2025 Award Ken Lewis Elected Kentucky Distillers’ Association Chair Stoli Group (USA) Files for Chapter 11 Bankruptcy Woodford Reserve Debuts Limited-Edition Chocolate Bourbon Bar McDonald’s Offers Beer in Select International Locations Watch Hill Whiskey Releases 20-Year Bourbon Batch 02 Blue Run Spirits Releases Ember Preservation Distillery Launches Wheated Pot Distilled Bourbon Elijah Craig Introduces “Craig Nog” Eggnog Cocktail Kit Booker’s Bourbon Honors Jimmy Russell with 2024-04 Batch BHAKTA Launches Rare 2005 Bourbon at $1000 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You've heard us talk about PursuitPalooza on the show plenty of times because it's the one time a year we invite our Patreon supporters from around the world to join us for a weekend of insider activiteis that are expertly curated by Ryan and myself. This year, we decided to do a live podcast recording at our distillery where audience members could ask us any questions they want. I'm not going to ruin it for you but here's part 1 and part 2 will be next week. Show Notes: 00:00-Introduction to Bourbon Pursuit and Live Podcast 01:23-Tainted Corks and Whiskey Quality 04:18-First Live Podcast Experience 06:21-Underappreciated Figures in the Bourbon Industry 12:16-The Role of Master Distillers 25:08-Conspiracy Theories in Bourbon 35:06-Innovation in Whiskey Production 35:35-Exploring the Future of Whiskey Malting 42:03-The Changing Landscape of Whiskey Consumption 49:50-Navigating Industry Challenges and Consumer Trends 52:54-Reevaluating Industry Practices and Standards 01:01:38-Reflections on Podcasting and Legacy Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Blood Oath Pact 10 Bourbon. This non-age stated bourbon is 98.6 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 29th 2024. Kentucky will start its first online confiscated alcohol auction this week, New Riff Distilling will deck the halls rerelease of its Winter Whiskey, and we talk a bit about Thanksgiving.Show Notes: Heritage Distilling Co is aiming to raise $6.75 million through an initial public offering (IPO) Proper No Twelve is being pulled from shelves in Ireland The Overholt Chore Coat Kentucky will start its first online confiscated alcohol auction this week New Riff Winter Whiskey Casey Jones Founder’s 10th Anniversary Blend Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Our single malt journey continues. In this episode we discuss the unique aspects of single malt whiskey, the journey of Westward Whiskey, and the blending process with their Master Blender, Miles Monroe. Monroe shares his background in music and how it influenced his path to whiskey, as well as the importance of fermentation and distillation techniques. In this conversation we discusses the intricate process of crafting whiskey, the importance of flavor profiles, and the evolution of consumer perceptions towards American Single Malt. Show Notes: 00:00-Introduction to Bourbon Pursuit and Single Malt Whiskey 04:45-Miles Monroe's Journey from Music to Whiskey 10:00-The Founding Story of Westward Whiskey 15:07-The Craft of Single Malt Distillation 19:55-Blending Methodology and Flavor Profiles 26:09-Crafting the Perfect Whiskey Blend 30:19-The Journey of a Master Blender 32:10-Understanding Aging and Flavor Profiles 34:22-Consumer Perception of American Single Malt 38:57-International Reception and Market Expansion 42:40-Future Plans and Visitor Experience Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the 2024 Parker’s Heritage Collection. This 14 year old finished whiskey is 107 proof and $170 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 22nd 2024. Maker’s Mark appointed a new master distiller and lead blender, Still Austin has a new KentuckyFU campaign, and Four Roses introduces the Single Barrel Collection.Show Notes: Black Diamond and Hocking Valley create the first railroad box car barrel storage Evan Williams announced 15 recipients of the American-Made Heroes Foundation Fund grants Maker’s Mark appointed a new master distiller and lead blender Buffalo Trace Bourbon collaboration with Bettinardi Golf Tariffs on American whiskey exports to Europe could resume in March 2025 Nelson’s Green Brier Distillery has named Brandon O’Daniel as the new head distiller High Basin Brands has reached an agreement for an asset purchase of Treaty Oak Brewing and Distilling An Indiana man was sentenced to 48 months in prison and over $100k in fines for killing 3 people with an unregistered still Still Austin has a new KentuckyFU campaign Remus Gatsby Reserve 2024 Edition Elkwood 15-Year Single Barrel Bourbon Milam & Greene Whiskey Cooper’s Hawk Single Barrel Bourbon Hidden Barn Bourbon 2024 Madeira finished bourbon Laws Whiskey House Honey Cask Finished Straight Bourbon Whiskey and Four Grain Bourbon Whiskey finished in a Cognac Foeder Abraham Bowman Oak Series: American Oak Michter’s 20 Year Four Roses introduces the Single Barrel Collection Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's that time of the year again and you're wondering what you should get that special bourbon lover in your life. There's a lot of gimmicks and bad gifts out there. As somenone who is the receipent of those gifts, I want to make sure the giver isn't wasting their money. Afterall, it's really hard to return bottom shelf bottles back to the liquor store. Show Notes: 00:00-Introduction to Bourbon Gifts 03:06-Understanding Bourbon Characteristics 06:02-Choosing the Right Bourbon Bottle 08:54-Avoiding Common Bourbon Gift Mistakes 12:13-Bourbon Trinkets and Memorabilia 15:07-Unique Bourbon Gift Ideas 17:50-Cocktail Kits and Accessories 20:53-Merchandise and Apparel for Bourbon Lovers 24:11-Subscription Services and Monthly Boxes 27:04-Books and Educational Resources on Bourbon 29:53-Final Thoughts on Bourbon Gifting Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review King of Kentucky Bourbon. This 16 year old bourbon is 130.4 proof and $350 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Building on the history surrounding Mellwood that we dove into on Episode 66, today we are talking about the upcoming Mellwood Legacy Collection release which pays homage to the historic Mellwood Distillery. We recap a bit of the history of the distillery, the creative process behind the new labels, and the unique offerings of the Derby Town and Old Anvil labels. The conversation also touches on the current state of the whiskey market and the opportunities for independent bottlers. While a press release isn't out yet on these, we wanted to give you a peek behind the curtain of what to expect. We hit on: An overview of the Mellwood Distillery history and reasoning behind the Mellwood Legacy Collection The new labels kicking off the Mellwood Legacy Collection How the blending approached is different from Pursuit United The estimated launch date of the Mellwood Legacy Collection and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's BCR100 and we look at how the last decade of bourbon has changed and what we've learned. Then we discuss the implications of MGP rolling back production. We wrap up the show talking about what producers we feel price accordingly but it quickly changes to those that are pricing aggressively. Show Notes: 00:00-The Lamb Diet and Bourbon Rituals 01:46-Celebrating 100 Episodes of Bourbon Pursuit 02:56-Whiskey Experimentation: The Debate on Oak Cubes 05:40-Reflections on a Decade of Bourbon 16:08-The Evolution of Bourbon Consumers 28:18-MGP's Market Shift and Future Directions 40:56-Exploring the Unique Distillery Experience 43:11-The Impact of MGP on the Whiskey Industry 46:01-Brand vs. Whiskey: What Drives Consumer Choices? 57:26-Pricing Strategies in the Whiskey Market 01:10:39-Celebrating Community and Connection in Bourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review SirDavis Whisky. This non-age stated whiskey is 88 proof and $90 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 8th 2024. A brief history of alcohol and Election Day, MGP pulls back on distilling, and Wyoming Whiskey proudly introduces Queen of the Tetons.Show Notes: brief history of alcohol and Election Day MGP pulls back on distilling Old Grand-Dad 16 years Wyoming Whiskey Queen of the Tetons Stock Exchange Club of Los Angeles Saints Alley Nobleman Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

A lot of distributors tell us that brands are built behind the bar. To a degree that is true. These folks are on the front lines making drinks and have to be knowledgeable about what they are creating. Yet, a bartenders job is high stress and they don't get a chance to get immersed in a brand so that's where Camp Runamok comes in. We're joined by Lindsey Johnson who manages this fantasy camp for bartenders. Bartenders from around the country write essays like they are filing a college application to be accepted into a week of events with Camp Runamok. We talk about what benefits there are for both sides when it comes to the campers and the brands who support it. Show Notes: 00:00-Introduction to Camp Runamuck 06:00-The Evolution of Bartending and Industry Relationships 12:02-The Concept and Growth of Camp Runamuck 18:08-Experiential Learning and Community Building 24:10-Mentorship and the Future of Bartending 28:09-Creating Safe Spaces for Sober Campers 32:07-The Evolution of Drinking Culture Among Gen Z 35:21-Navigating a Career in Bartending 40:40-Supporting Small Craft Brands in the Industry 43:47-The Impact of Camp Run Amok on Bartenders 49:34-Building Community and Connections in Bartending Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Collaborative Series with Blackberry Berry Farm Brewery. This 6-14 year old finished bourbon is 107 proof and $160 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 1st 2024. Buffalo Trace Antique Collection has returned for 2024, Rabbit Hole Distillery releases Boxergrail Founder’s Collection, andd Bourbon de Luxe the famous brand from the 1900s makes it triumphant return.Show Notes: Fraser & Thompson launched Uncorked The Buffalo Trace Antique Collection 2024 B. H. James Distillers celebrates their second Anniversary with 3 releases Wheel Horse Whiskey Cigar Blend Bourbon Woodford Reserve annual holiday bourbon bottle. Rabbit Hole Boxergrail Founder’s Collection Blue Note Honey Bourbon Cask Jeptha Creed Red, White & Blue Kentucky Straight Bourbon Whiskey Frank August CASE STUDY: 04 Blade and Bow 22-Year-Old Kentucky Straight Bourbon Rolling Fork Spirits announces Bourbon de Luxe Josh Howes and Tommy Craggs launch Watch Hill Whiskey Company with 20 year bourbons Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you have followed the progress of this show since the beginning, you can see the evolution of what we talk about. In the beginning it was about brands and Master Distillers, then when we started Pursuit Spirits we were introduced into the world of brokers and the middle layer of people who own barrels without brands. That information has made its way to you and now you know more about the market. But that brokered market is heavily guarded. It's a series of handshakes, phone calls, and emails with excel spreadsheets with prices to see what's available. However, Rob Arnold with Barrel Hub is trying to make access easier for everyone. Rob isn't new to this game. He spent his undergraduate in Texas and is the person responsible for the pecan yeast strain used by TX Whiskey to this day. We talk about his background and how that led to the idea of creating a portal where industry folks can buy and sell barrels on the wholesale market. Show Notes: 00:00-Introduction to Bourbon Pursuit and Market Evolution 03:10-The Brokered Whiskey Market and Its Challenges 05:56-Rob Arnold's Background and Innovative Ideas 09:07-The Role of Yeast in Whiskey Production 11:53-The Journey of TX Whiskey and Its Unique Identity 15:08-Navigating the Craft Whiskey Landscape 17:53-The Science Behind TX Whiskey's Yeast 21:09-The Impact of Pernod Ricard's Acquisition 30:07-Navigating Challenges During COVID-19 32:23-The Science of Whiskey: Writing and Education 36:00-Innovative Barrel Financing Solutions 40:40-Introducing Barrel Hub: A Marketplace for Whiskey 46:12-Transparency in the Whiskey Market 52:44-Empowering Entrepreneurs in the Whiskey Industry Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester The 117 Series Rum Cask Finish Bourbon. This non-age stated whiskey is 95 proof and $65 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 25th 2024. A new record breaking sale happend for a private Van Winkle bottling at auction, Old Carter and all its assets go up for auction, Baker's releases a limited edition high rye bourbon.Show Notes: Van Winkle 18 Year Special Reserve Bourbon Binnys Private Barrel Selection Highest Unicorn Auction Green River Distilling moving to Whiskey Row Jackson Purchase Distillery will open a new corporate office in Louisville Old Carter for the entire brand and assets go up for auction Jim Beam Winter Reserve Monk's Road Rye Whiskey Baker’s High-Rye Bourbon Lost Lantern Fall 2024 Collection Buzzard’s Roost Kindred Collaboration Bourbon New Riff Distilling Kentucky Straight Rye Whiskey made with biscuit malt Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk about Penelope a lot on the show because they are a prime example of how to differentiate yourself in the marketplace from a crowded shelf of bottles. Our first episode with Mike Paladini and Danny Polise was back on epsidoe 382. And now this time we catch up with them again but after they were acquired by MGP for $215M. We talk about life after acquisition and what that means to access to whiskey, the life of the brand, and how their roles have changed from running it all to leaning on a large organiztion with a substantial salesforce. Show Notes: 00:00-The Journey Begins: From Mattresses to Bourbon 04:54-The Rise of Penelope Bourbon: Challenges and Innovations 09:57-Acquisition Insights: Life After MGP 19:52-Product Development: The Art of Blending and Finishing 30:04-Future Aspirations: Growth and New Innovations Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Sweet Mash Rye Whiskey Batch #10. This non-age stated whiskey is 120.6 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 18th 2024. The Whiskey Wash relaunches as a price comparison site, Woodford Reserve releases the fall 2024 Master’s Collection release - Madeira Cask Finish, and Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate.Show Notes: The Whiskey Wash relaunches as a price comparison site Log Still Distillery and Against the Grain Brewery return Beetlejuice pop-up Iron City Distilling brand new 3 Chamber Still Milam & Greene Whiskey Barn Owl Single Barrel Bourbon Safai Kentucky Straight Bourbon Brewzle launched Oak Bowery Bourbon Woodford Reserve Madeira Cask Finish Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can't just splash and dash if they want a long standing product. Show Notes: 00:00-Introduction to Bourbon Pursuit and Celebrity Whiskeys 12:15-The Rise of Celebrity Whiskeys 21:44-Challenges and Opportunities in Celebrity Whiskey Brands 28:24-Crafting Celebrity Spirits: The Business Models 31:18-Pricing Strategies: Balancing Quality and Accessibility 35:16-The Importance of Authenticity in Celebrity Brands 39:23-Challenges in the Celebrity Spirits Market 42:44-Consumer Perception: The Connection Between Celebrity and Product 46:37-Building a Portfolio: Beyond One Product 50:33-The Future of Celebrity Brands in Bourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bomberger's Declaration Bourbon (2024). This non-age stated whiskey is 108 proof and $120 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 11th 2024. Bardstown Bourbon Co finished their latest expansion, Barrell Craft Spirits releases a 20-Year Toasted Single Barrel Bourbon, and the return of King of Knetucky for 2024.Show Notes: Alcohol in Space at Whiskey Thief Bardstown Boutbon Co finished their latest expansion Pappy Palooza Pass or Play by Give270 Elijah Craig Bourbon Old Fashioned Week Penelope Bourbon Founders Reserve List Mint Julep Experiences launched Ireland Whiskey Tours Vendome Copper & Brass Works has opened a new manufacturing facility Castle & Key Distillery Cask Strength Wheated Bourbon Old Potrero’s new California Cellar Series Town Branch Imperium MMXXIV High West Midwinter Night’s Dram Act 12 Barrell Craft Spirits 20-Year Toasted Single Barrel Bourbon Chattanooga Whiskey Bottled in Bond Vintage Series: Fall 2020 Booker’s Batch 2024 03 Master Distillers Batch Brother’s Bond 7-Year Old Bottled In Bond Bardstown Bourbon with Blackberry Farm Brewery Westward Whiskey Milestone Edition No. 2 King of Kentucky 2024 Old Overholt Extra Aged Cask Strength 11YR Hard Truth Distilling Co French Oak Harvest Rye Russell’s Reserve Single Rickhouse 2024 Camp Nelson B @whiskeythiefdistilling @bardstownbourbonco @give270 @elijahcraig @penelopebourbon @castleandkey @barrellbourbon @brothersbond @hardtruthdistilling @russellsreserve Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles. Show Notes: 00:00-The Evolution of Premium Whiskey 05:54-Defining Premium: Price, Age, and Quality 11:59-Market Dynamics: The Role of Distillers and Brands 17:45-Consumer Perception: What Makes Whiskey Premium? 24:05-The Impact of Packaging and Marketing on Premium Status 30:08-Future Trends in the Premium Whiskey Market Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Outryder (2024). This non-age stated whiskey is 100 proof and $85 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Ryan tackled these questions back on Episode 068, and with the feedback we got from listeners, we wanted to give Kenny an opportunity to chime in as well. Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.  We hit on: How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that? Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?  Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it? What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan? How do you continue to set the brand up for success with so many other brands continuing to develop around you? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ben Holiday is making some serious waves and it's really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There's a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon. Show Notes: 00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery 05:49-The Rise of Non-Kentucky Bourbon 11:56-Kyle Merkline's Journey to Distilling 17:56-The History of Ben Holiday Distillery 24:06-Prohibition and Its Impact on Distilling 29:47-The Distillation Process and Techniques 36:09-The Importance of Aging and Waiting 42:13-Marketing Strategies and Brand Growth Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Rebel 10 Year Old Single Barrel Bourbon. This 10 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 27th 2024. Wyoming Whiskey has a new Master Blender, 2XO Releases the Sneakerhead Blend and Penelope Bourbon introduces its new Estate CollectionShow Notes: Chicken Cock Whiskey joins the KDA Buffalo Trace Distiller for a Day Contest Brendan Cook is Wyoming Whiskey's new Master Blender True Story Bourbon and Rye Town Branch Overproof 2XO The Sneakerhead Blend Penelope Bourbon Estate Collection @wyomingwhiskey @buffalotracedistillery @chickencockwhiskey @2xowhiskey @truestorywhiskey @penelopebourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

As a listener of Bourbon Pursuit, you already know more than the average bourbon consumer that walks the aisles. We get into tons of different discussions that surround the whiskey industry and you've heard us talk about barrels that aren't owned by distilleries but sit on the books of brokers or middle-men. With the explosion of bourbon over the past few years, the cost to acquire those barrels from brokers has sky rocketed, and whenever there is an opportunity to make money, more people get into the game. Today, there are millions of barrels aging in warehouses that don't belong to brands but are done as investments for anybody willing to take the risk. It's really no different than the stock market and for that reason we have Jeremy Kasler and Sara Havens from Cask X join the show. We talk about the business model and how anyone with the some spare money can put their dollars into barrels of whiskey as an alternative investment. We go through the legal ramifications and the unrealized benefits of being a CaskX customer. We also talk about the current market where we are seeing a decline in prices and if that means all good things come to an end or if the market is still strong and is a good place to think about future investments. Show Notes: 00:00-Introduction to Bourbon Pursuit and Barrel Investment 07:12-The Role of Whiskey Enthusiasts in Brand Success 12:53-The Evolution of Barrel Brokering and Investment 21:24-Understanding the Risks and Returns of Barrel Investments 30:32-Market Trends and the Future of Bourbon 40:15-Investor Profiles and Distillery Partnerships Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review 15 STARS Three Kings Whiskey. This 11 year old whiskey is 107 proof and $180 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 20th 2024. Flaviar has acquired competitor Speakeasy Company, Maker's Mark Releases its 2024 Cellar Aged and Wild Turkey master distiller Jimmy Russell celebrated his 70th anniversary with the company.Show Notes: Heaven Hill opens the Five Brothers Bar & Kitchen Flaviar has acquired competitor Speakeasy Company Premiership Rugby has signed a new partnership with Buffalo Trace Tom Beckbe announces a collaboration with Pappy & Company Brewzle Whiskey Festival in Opelika, taking place on October 12, 2024 Southern Star NFL 30th season with a Special Barrel Release Dierks Bentley ROW 94 Lux Row Small Batch PX Sherry Cask Finish Ole Smoky Distillery is teaming up with Jason Kelce Wyoming Whiskey National Parks No. 4 and Old Faithful Straight Bourbon Whiskies Milam & Greene Whiskey Unabridged Volume 3 Jack Daniel's Single Barrel Special Release Coy Hill Barrelhouse 8 Hidden Barn Organic Wheated Bourbon Whiskey Wolves American Single Malt Cedar Brook Wheated Bourbon Silverbelly Whiskey limited single barrel Hard Truth Distilling Co. announced the release of four limited reserve whiskeys Filmland Spirits QUADRAFORCE Maker’s Mark Cellar Aged 2024 Jimmy Russell’s 70th Anniversary 8 Year Old Bourbon @heavenhilldistillery @buffalotracebourbon @tombeckbe @pappyandco @brewzle @dierksbentley @olesmokey @luxrow @milamandgreenewhiskey @makersmark @wildturkey @hidden_barn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Bourbon Community Roundtable, we discuss the latest that happened at Kentucky Bourbon Festival and how this could resurge and fuel the growth of bourbon. Show Notes: 00:00-Celebrating Milestones in Bourbon Podcasting 01:02-The State of Bourbon Festivals and Industry Health 04:56-Reflections on Regrets in Bourbon and Career Choices 09:59-The Excitement of Bourbon Community Roundtable 19:57-The Role of Festivals in Bourbon Culture 30:06-Consumer Engagement and the Future of Bourbon Festivals 39:45-The Health of the Bourbon Category and Market Trends Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville 8 Year Bourbon Bourbon. This 8 year old bourbon is 100 proof and $140 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza, and we thought they'd made for a great episode for Ryan while Kenny was out. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.  We hit on: How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that? Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?  Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it? What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

One thing I love about what we do in this show is that we continue to explore new and interesting angles of the bourbon world. And one that always gets overlooked is the role of public relations. All major corporations have contracts with PR firms where it's their responsibility to get eyeballs on every new release, get butts in seats at events, and make some kind of commotion about their whiskey. To explore this topic, I've invited Dave Karrakur on the show. He's an industry veteran who has done PR his entire career at places like Sega and Campari but has now ventured off on his own with Raptor Communications. We talk about the stress that PR feels when it comes time to put out a new release, how to get it in front of the right audience and get words in articles like Forbes, and how do you response to a client when something just completely flops. Show Notes: 00:00-Introduction and the Role of PR in the Bourbon Industry 06:28-Exploring a New Angle: Public Relations in the Bourbon World 10:26-Guest's Background in PR and the Drinks Business 18:55-The Need for PR and Creating a Compelling Narrative 25:25-Navigating the Changing Media Landscape 31:39-Rising Above the Clutter: Detail and Engagement 32:35-Building Whiskey Brands through PR 34:02-Measuring the Impact of PR 35:00-The Value of Third-Party Endorsements 37:16-Building Relationships with Journalists and Influencers 39:32-Navigating Social Media Platforms for Whiskey Marketing 44:11-Distribution Challenges and On-Shelf Presence 46:04-Strategies for Sending Samples to Reviewers 48:55-Maintaining a Cadence of PR Activities 50:17-Dealing with Negative Reviews 55:03-The Complex and Stressful Nature of Whiskey PR Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2024 Limited Edition Small Batch Bourbon. This 12-20 year old bourbon is 108.2 proof and $225 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 6th 2024. The Kentucky Castle will transform into a new $92.5 million distillery, Bardstown Bourbon Co. has two new releases, and the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’Show Notes: 5th Annual Whisk(e)y Festival “Premier Drams” at Jack Rose The Kentucky Castle will transform into a new $92.5 million distillery Bardstown Bourbon Co. has two new releases Proof and Wood BlameCanada Truth Straight Rye Whiskey from Hard Truth Booker’s Bourbon ‘The Reserves’. @jackroseindc @bardstownbourbonco @hardtruthspirits @proofandwood @beamgeneration8 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

I've been around bourbon as a more than a light bystander for more than a decade. We talk on the show all the time about how we got to know bourbon at a good time but today we get our reality check. I put a message out on a local facebook group in Louisville asking for anyone who has gotten into bourbon in less than a year to send me a message about coming on the show to give us their perspective because I want to know what goes through the mind of today's new bourbon drinker. Brian Sekelsky and Justin Kingery are two new bourbon enthusiasts and we dive into the factors that have influenced their buying habits. We touch on the variety of bourbons available today, including finishes, and the their openness to trying new things instead of chasing what's popular. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Woodford Double Oak and Blanton's are mentioned as gateway bourbons Cocktails played a role in their bourbon journey, with the Old Fashioned being a favorite. Finding rare bottles and sharing their bourbon experiences with others brings excitement and enjoyment. Personal taste and experimentation are key in the bourbon journey. Intrigue, emotion, and consistency are key factors in the speaker's bourbon collection. We value the experience and emotional connection with bourbon. Social media, YouTube channels, and Facebook groups play a role in shaping the intrigue. We're skeptical about opening expensive bottles and considers price when making purchasing decisions. Label recognition and bottle design influence the speaker's purchasing decisions. The variety of bourbons available today, including finishes, offers new and interesting experiences. We touch on the importance of truth in advertising in the bourbon industry. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Dancing Goat Distillery Release 005: Tommy's Malted Bangdog Blended Bourbon. This 8 year old whiskey is 109.8 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 30th 2024. Whiskey Thief is opening a new spot in NuLu, Alaska Senate Bill 9 goes into effect which allows direct to consumer shipping, Heaven Hill Distillery announced today the release of the 18th edition of the Parker’s Heritage Collection. Show Notes: Mash Maker’s Experience at Casey Jones Distillery Whiskey Thief Plans Location in NuLu LF Heritage Distillery Co joins KDA Alaska Allows DTC Shipping for Spirits Barrel Global partner with Still Austin Whiskey Co Pursuit United Double Oaked Rye Derek Trucks Ass Pocket Whiskey Cream of Kentucky Two New Releases Little Book The Infinite Edition 1 18th edition of the Parker’s Heritage Collection @caseyjonesdistillery @whiskeythiefdistilling @stillatx @pursuitspirits @beamgeneration8 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In the past two years if you've found yourself scrolling on TikTok or YouTube Shorts, then I'm almost certain you've seen a video by the man that goes by Brewzle. TJ Gamble is the man that goes by Brewzle and he's been a media powerhouse. He's grown his following from just a few thousand subscribers to over a million across all his social channels. He takes a different approach to his videos where it's more about entertainment rather than full blown education. TJ happened to be in Louisville picking some Pursuit United barrels so I invited him to sit down and have a chat about his content and what cheat codes he used to grow a following at such a rapid pace. We discuss how he got into whiskey and the types of content that work well for his fans and how he transitioned from short-form videos to doing more full-length content and trying to start a lawn mower with weller full proof. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Where did the name Brewzle originate? What piqued your interest in bourbon? Can you explain the idea of the lawn mower with Weller? How did you decide to approach and build your content? Have you seen more success with a certain type of video? Do people feel like your hunting videos are staged? Is your audience looking for hidden gems or stuff from the big 6? What is your cheat code to amassing your audience? What's the long term strategy to growing further? Do you feel Kentucky bourbon has become boring? Is there a certain price point that people find attractive in your content? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review BBC Collaborative Series Amrut Barrel Finished Whiskey. This 8-14 year old whiskey is 110 proof and $160 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 23rd 2024. American whiskey is gaining market share in the US with the on-premise, New York signs into law direct to consumer shipping for spirits, and Old Forester announces birthday bourbon Show Notes: UK gets $101.8 revenue boost this thanks to Taylor Swift’s The Eras Tour. CGA’s On Premise Measurement data has revealed that American whiskey is gaining market share government lawyers appealed the ruling that allowed at-home distilling New York opens up direct-to-consumer shipping Evan Williams Bourbon announced a new partnership with Learfield Media Beyoncé Knowles-Carter has joined forces with Moët Hennessy to create SirDavis Blood Oath Trilogy – Third Edition Redemption Sur Lee Straight Rye Whiskey Uncle Nearest Lost Chapter 1 - 777’ Baker’s Bourbon 13YO Bardstown Origin High Wheat Penelope Valencia Raconteur Rye Brazen Old Forester Birthday Bourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this roundtable we talk about upcoming fall releases and which ones have always been consistently reliable while others seem to miss. Show Notes: Above the Char with Fred Minnick (@fredminnick) asks if Kenny is a steak, what would it be? What are the fall releases that always hit? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Little Book Chapter 8 “Path Not Taken”. This 4-18 year old whiskey is 118.2 proof and $160 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 16th 2024. Kentucky Distillers’ Association has been inducted into the prestigious World Spirits Alliance. Social media giant TikTok has quietly updated its advertising policy to allow alcohol adverts. Michter’s will is bringin back its US*1 Toasted Barrel Finish BourbonShow Notes: Castle & Key Distillery and GiantMouse Knives Kentucky Distillers’ Association (KDA) has been inducted into the World Spirits Alliance TikTok has updated its advertising policy to allow alcohol adverts Remus Repeal Reserve Series VIII Straight Bourbon Whiskey Milam & Greene Whiskey Roadrunner Single Barrel Bourbon Chattanooga Whiskey Russian River Pinot Cask Finished Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Tennessee Rye Whiskey Blue Note Bourbon Honey Rye Cask Michter’s US*1 Toasted Barrel Finish Bourbon @castleandkey @remusbourbon @milamandgreenewhiskey @chattwhiskey @jackdaniels_us @bluenotebourbon @michterswhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

One of those indulges that we find ourself in with this bourbon hobby is acquiring a few dusty bottles. And if you've never had a dusty bourbon before, then this episode will wet your appetite for one. There's so many aspects of it but can you imagine building a business off of a non-renewable resource like dusty bourbon? That's what we wanted to know so Brad Bonds and Shannon C Smith of Revival Vintage Spirits join the show. We talk about various aspects of the dusty bourbon market and collecting vintage spirits for sale such as strategies for acquiring dusty bottles, managing inventory and cash flow, vetting buyers, and dealing with potential fakes. We also touch on some legal things but also figuring out what brands stand out in the dusty market. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about whiskey going bad with only a small amount remaining. What led you down the dusty bourbon rabbit hole? Were you trying to buy and acquire dusty bourbon when you were at Cork 'n bottle? What was your strategy on acquiring dusty bottles? Are you scared about your inventory coming to an end? How do you manage your cash flow? How do you vet buyers and look for fakes? Why don't you like to resell Van Winkle? What has changed with the Kentucky Vintage law? What is defined as a vintage spirit? Are Beam decanters are good gateway for those getting started? How do you choose what to open for the open tasting bar? What percentage of your revenue is tastings vs full bottle sales? How do you guide someone in buying a bottle if they have a budget? What products today do you think will be great vintages tomorrow? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Russell's Reserve 15 Year Old Bourbon. This 15 year old bourbon is 117.2 proof and $250 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 2nd 2024. AB InBev has sold Master of Malt, Bourbon & Banter will kick off National Bourbon Heritage Month with the 11th annual 30 Days of Bourbon Challenge, and Woodinville Whiskey Co. releases an 8 Year OId Bourbon.Show Notes: Mile High Spirits and World View send a barrel into the stratosphere Bourbon & Banter 30 Days of Bourbon Challenge AB InBev has sold Master of Malt Newly revamped Additive Free Alliance, Inc RD1 Spirits has hired a Research and Development Master Distiller Town Branch Kentucky Straight Rye Whiskey 2XO French Oak Woodinville Whiskey 8 Year OId Straight Bourbon Whiskey Four Roses Distillery 2024 Limited Edition Small Batch Bourbon @milehighspiritsdistillery @bourbonbanter @rd1spirits @townbranchbourbon @2xowhiskey @woodinvillewhiskeyco @fourrosesbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

A few months ago I came across an article on Vinepair that explained even though we are in the midst of a bourbon boom in American with everything feeling a modern day gold rush to collect every new bottle that comes out, it's the complete opposite in europe. Europeans aren't buying the bourbon boom. But why? To help dive into this, I figured we may as well go straight to the source and invite some europeans on the show. Henrik Brandt and Linus Jonsson are from Denmark and Sweden and give us an insight into what the bourbon scene looks like in their part of the world. We discuss the major issues with limited access, minimal marketing, stigma when compared to high age statement scotches, and how importing inflate prices. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about abolishing the three tier system. How did you find bourbon even though you aren't from America? What was the attraction to bourbon? How hard has it been to spread the word of bourbon? Is access the major issue why bourbon isn't proliferating? Is there a stigma that exists about american whiskey? Is the price too high when compared to scotch and how have the tariffs impacted it? Are we ever going to have a culture shift? Would having a celebrity backing help at all? Why is blending more accepted? How is bourbon marketed and how can you get the bottles sold off the shelf? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Penelope Architect Build 10. This non-age stated bourbon is 104 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 2nd 2024. Tickets are almost sold out for Kentucky Bourbon Festival, Yellowstone Bourbon Limited Edition features 7-year and 17-year aged bourbons, and Green River 1885 Kentucky Straight Bourbon Whiskey goes after the on-premise.Show Notes: Tickets are almost sold out for KBF Whiskey House of Kentucky gets a $115 million syndicated credit facility 15 STARS Three Kings Fine-Aged Whiskey Yellowstone Bourbon Limited Edition Green River 1885 Kentucky Straight Bourbon Whiskey @kybourbonfest @ricky_15stars @yellowstonebourbon @greenriverdistillingco Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Bourbon has a rich history but if you're drinking bourbon right now, you're not doing it because you just found out that a new category like single barrel was created. There are many moments that have now defined modern bourbon culture that have exponentially grown the category in the past 20 years. In this episode, Ryan, Fred, and myself come with a list of moments that we dive into and give our thoughts on what this meant. Some things we hit on are the high-end releases of Willett and the Antique Collection that spur super enthusiasts, how Maker's made national headlines from a proof change, and how social media has changed the landscape forever. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the future of Bardstown Bourbon Company. What did Four Roses do to help build bourbon? What started the hyper whiskey geek attitude? What special releases changed the landscape of bourbon? How did Brown Forman take Woodford and Old Forester and resurrect the brands? Did the proof debacle from Maker's make a big moment? When did the bourbon media or message boards start making an impact? How did secondary markets on facebook boost the category? Do we feel something like Mad Men was a pivotal moment? Pappygate took national headlines How was Marianne being named the first woman master distillery play a role? What lawsuits defined it? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Grain to Glass Wheated Bourbon. This 6 year old bourbon is 121 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 26th 2024. A judge in texas agrees that you should be able to distill at home, Austrailia is under fire for labeling some whiskeys as bourbon, and Knob creek releases a bourbon and rye blend.Show Notes: A judge in texas agrees that you should be able to distill at home Australian distillers are misleading consumers by wrongly labelling products as bourbon or whiskey Speyside Bourbon Cooperage will invest $16.85 million to build a new stave mill Larceny announced new packaging Pernod Ricard establishes North American Distillers Buffalo Trace Distillery Paris pop-up shop Extended Stave Warehousing joins KDA Rebel Bourbon sponsorship with the Premier Lacrosse League Penelope’s Straight Rye Whiskey Toasted Series Booker’s The Beam House Batch Knob Creek Bourbon x Rye Buzzard’s Roost bottled-in-bond bourbon Elijah Craig Toasted Rye Jack Daniel Distillery Series Selection #13 @larcenybourbon @buffalotracedistillery @rebelbourbon @penelopebourbon @knobcreek @buzzardsroostwhiskey @elijahcraig @jackdaniels_us Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this roundtable we talk about an article published on Breaking Bourbon and talk about the next era of bourbon. Are finishes over? Is wood experimenting coming next? Or are we looking at beyond the big six? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the types of glasses he uses to drink Are we done with finishes? Are there any left? What is the next era? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Exploration Series 1. This 5 year old finished bourbon is 108 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Our Pursuit Spirits Distillery here on Mellwood Ave sits on hallowed ground, being the original site of the Mellwood Distillery, and later, General Distillers Corporation of Kentucky. The Mellwood Distillery has a rich history dating back to 1865, and with the help of several folks in the industry, we've learned a bit about it and it's various ownership changes over the years. It produced brands like Mellwood Whisky, Kentucky Nectar, Derby Town, and Old Rampart, just to name a few. In today's episode, Kenny discusses the architecture, operations, and historical significance of the distillery, highlighting the importance of preserving and sharing bourbon history as we bring whiskey back to Mellwood Ave. We hit on: The origin of our site at 1700 Mellwood Ave Uncovering the history, maps, & research Mellwood Distillery and it's various labels Preserving and sharing the bourbon history and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Starting a whiskey company is no easy task. And making youself stand out from everyone else, it's even harder. There are a handful of companies that supply most of the bourbon we see on the shelves and many of us fall into the trap of buying based off the packaging. However, with this show, we're able to go and find brands who are finding new fans based off their whiskey. Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you've completely lost a customer. There's a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about eliminating toasted barrels for finishing. What were you doing with a vodka brand and how did it get into whiskey? Where did you see the opportunity to find new types of staves? Do you hate making money? Why was is so important to have a differentiator compared to what has been done already? How does the conversation change when talking to retailers and distributors on being different? What did you learn from Ol Smokey and what they did different? How far can you go before you lose a consumer with brand education? Is there something to a model like yours that can capture consumers of all levels? At what point does differentiation go too far? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review World Whiskey Society 10 Year Straight Bourbon Finished in Port Casks. This 10 year old bourbon is 102 proof and $165 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 12th 2024. Whiskey House of Kentucky begins operations, Kentucky Bourbon Hall of Fame will induct 5 new members, and Buffalo Trace Distillery announces Colonel E. H. Taylor, Jr. Barrel Proof Rye WhiskeyShow Notes: Bespoken Spirits joins The Kentucky Distillers’ Association Tequila Matchmaker founders raided by Consejo Regulador de Tequila Consumers are filing lawsuits against spirits influencers Whiskey House of Kentucky begins operations Eastern Light Distilling breaks ground Kentucky Bourbon Hall of Fame will induct 5 new members Hidden Barn is releasing a seven-year-old double-barreled bourbon Colonel E. H. Taylor, Jr. Barrel Proof Rye Whiskey Old Forester 117 Series: Rum Finish 15 STARS Triple Cask II Fine-Aged Bourbon Chattanooga Whiskey Bottled in Bond Vintage Series Spring 2020 New Riff Distilling's Headliner special edition @bespokenspirits @tequilamatch @easternlightdistilling @hidden_barn @oldforester @ricky_15stars @chattwhiskey @newriff Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're a liquor store owner, there are 3 words you hate to hear, "Got any Blanton's?". For today's modern whiskey consumer, we know about the iconic bottle shape, the collectible letters, and there's a few different expressions. However, Blanton's played a critical role in the history of bourbon and there are a lot of super rare expressions you will never get a chance to see in your lifetime. To tell this history, Dominic Guglielmi who's the author of Warehouse H comes on the show. He has the one of the most renowned collections of Blanton's on the earth and he even refers to himself as the Ultimate Tater. Beyond just collecting the most coveted bottles around, he has taken the knowledge he learned and the complete history of the brand and put it into a fascinating book that will make you respect it's past and what it has done for the current bourbon landscape. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about palletized warehouses. What's your coming of age tale with Blanton's? What was your first rare Blanton's bottle? What's the most limited bottle ever released? Why was Blanton's created as a product? Who owns the brand? Where did the bottle come from? What releases go into different markets? Is the demand as strong internationally vs domestically? Does the price remain at SRP internationally? What are the secondary prices on the most rare bottles of Blanton's? What do you think of today's typical Blanton's releases? Where are the best Blanton's ending up across the world? What is new Blanton's culture like? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Blackened x Rabbit Hole Bourbon Finished in Calvados Casks. This non-age stated whiskey is 106.59 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The event includes distillery tours, barrel picks, tastings, and social gatherings from relationships they’ve built over the years of running the podcast. This year, the event featured visits to Jim Beam, Four Roses, Copper & Kings, and Preservation distilleries. Participants had the opportunity to taste rare and limited-edition whiskies, learn about the distillation process, and connect with fellow bourbon enthusiasts. The event also included a live Q&A podcast recording during a special single barrel selection of Pursuit United Double Oaked. On today’s episode, we recap it all.  Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every year there is a distillery that catches the headlines because they have sold for hundred of millions of dollars. Sounds like a dream for many but to make that dream become a reality, you'll have to know how to value your distillery. For that reason I've invited Kris Bohm on the show. He's the founder of Distillery Now Consulting where he helps folks buy, sell, and install distillery equipment, but he's also found himself in the midst of multiple merger and acquisition conversations. He joins the show to talk about how to value a distillery in the case someone like Diageo or a private equity firm comes knocking. We talk about case sale volumes, the value of aging whiskey in barrels, equipment, brand recognition, and where the trajectory growth curve comes into play. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the rise of AI and being a writer. What made you want to get into distilling as a teenager? What's the difference in distilling alcohol vs ethanol? Why would a client choose pot vs column? How do you gauge consumer demand and look at sales for calculating value? What does the pool of buyers look like? What is the threshold of a case volume to start the discussion? What's the value in the brand vs the equipment and production? Beyond physical assets, what other factors play into a valuation? How are barrels valued? What's the process for selling a business? Any value in having current distribution? What are roadblocks that often kill deals? Does it matter if case volume happens in the market or at the tasting room? If you can't afford Vendome, where do your point people? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review High West Bottled in Bond Rye Whiskey. This 4 year old rye whiskey is 100 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 28th 2024. The world-famous Kentucky Bourbon Trail tour is getting a bold new look. Justin's House of Bourbon is back with unicorns on the shelf. Heaven Hill Distillery announced today the highly-anticipated launch of Heaven Hill Grain to Glass.Show Notes: Kentucky Bourbon Trail tour is getting a bold new look Four Roses will fix a labeling mistake on Father's Day bottles Justin's House of Bourbon is back with unicorns on the shelf Milam & Greene Whiskey has 2 new releases Rolling Fork The Wheated Cask Wonder Michter’s Distillery will be releasing its Legacy Series Remus Babe Ruth Reserve Old Potrero Toasted Barrel Whiskey Wyoming Whiskey Independence Rock Heaven Hill Grain to Glass @kentuckybourbontrail @fourrosesbourbon @houseofbourbonky @milamandgreenewhiskey @rollingforkrum @michterswhiskey @wyomingwhiskey @heavenhilldistillery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this roundtable we talk about the updates to the Kentucky Bourbon Trail with a rebrand and what updates are happening. We discuss how everyone has to change from the standard distillery tour to something more immersive. Then we wrap up the show talking about our hidden gems when you visit Kentucky. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Evan Williams Single Barrel leaving and coming back. What has changed with tourism in KY? What are your favorite hidden gems? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Highline Triple Rye. This 5-10 year old rye whiskey is 97 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 21st 2024. Hard Truth adds Moonshiner’s Experience, Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?, Maker's Mark announced the latest in its Wood Finishing Series.Show Notes: Hard Truth adds Moonshiner’s Experience Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon? Penelope re-releases their Rose cask Silverbelly Whiskey Batch #4 entitled I'd Love You All Over Again Russell’s Reserve 15 Year Old Wyoming Whiskey Outryder Straight American Whiskey Maker's Mark announced the latest in its Wood Finishing Series @hardtruthspirits @heavensdoorwhiskey @penelopebourbon @silverbellywhiskey @russellsreservebourbon @wyomningwhiskey @makersmark Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

I remember the first time I saw a bottle of WM Tarr. I didn't know much about it except that is was from a company in Lexington and there was well-known football coach supporting the brand. Fast forward a few months and that bottle disappeared from the shelves and was replaced with a new brand called RD1 and it specialized in finished bourbon whiskeys. To help share more of this story, we've invited Barry Brinegar on the show. Barry is a Co-Founder and National Brand Ambassador and gives us the scoop on how their business plan that was only going to focus on gift shop sales got completely disrupted by covid and they had to look at new ways of doing business. We talk about their mission as a company and how they are taking a modern approach to whiskey to find new customers and how a that football coach I talked about landed them a premier placement on ESPN's college football gameday coverage. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and the proof change. How did you get started in the whiskey industry? How did you get connected with Mark Stoops? Why release WM Tarr? How did you adapt when covid shut down your business plan? What is the goal of how you are trying to be different? Did your cutover happen overnight and was the plan to switch over already in place? Why go with a modern brand vs traditional? How did you land on your core four products? How involved is Mark Stoops with the brand? Why have so much transparency when it comes to the wood finishing process? Why did you use amburana? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Puncher's Chance The Unified Belt. This non-age stated whiskey is 96 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 13th 2024. James B. Beam Distilling Co. announces several new visitor experiences, Widow Jane releases Baby Jane, and Angel's Envy releases a Cask Strength Bottled in Bond non finished bourbon.Show Notes: Nancy Fraley talks cigar blend fact checks Whiskey & Wealth Club absolved of accusations James B. Beam Distilling Co. announces several new visitor experiences Widow Jane releases Baby Jane Blue Run Flight Series II Old Forester President's Choice Woodford Reserve Father's Day Angel's Envy releases a Cask Strength Bottled in Bond non finished bourbon @nancyfraley @beamdistilling @widowjane @bluerunspirits @oldforester @woodfordreserve @angelsenvy Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The barrel is where the magic happens and it takes years for your whiskey to achieve it's optimal flavor. Most of us are familiar with the standard american white oak barrel with a char 4. Yet, there are hundreds, if not, thousands of combinations that go into creating a barrel from the wood species, stave seasoning, char, toasting and how it ages based on location in a geography or a floor in a warehouse. There's one guy that does all this research and that's Andrew Wiehebrink from Independent Stave. This is his third time on the show and this time he brings different aging experiments for us to taste through. We taste the same whiskey from different levels of a warehouse and even the same american single malt aged in texas and scotland. We also dive into the state of the barrel shortage, our shared distain of amburana, the shift to char 1, and what new innovations are coming from the barrel and oak alternative market. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about will today's bottles be a new dusty. Talk about what stave seasoning does for the whiskey Why does Kentucky have more extraction than Texas? What does elevation from levels on a warehouse do to the aging process? How often do you revisit experiments? Does the mashbill make a difference to your experiments? Would American Single Malt make more sense to use new vs used barrels? What did the location differences for American Single Malt experiments make? Has the barrel shortage been resolved? Do you research the human element and what consumers are looking for in taste? What do you think of Amburana and exotic wood species? How are you smoking barrels? Why is Char 1 creating a darker whiskey and are there diminishing returns? Does pot vs column still play a role? Where are oak alternatives heading? How do you design a barrel correctly for double oaking? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Hayner Path of Totality Bourbon. This 10 year old bourbon is 100 proof and $90 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 7th 2024. A new record for the highest price bourbon bottle ever sold at auction, Chicken Cock Whiskey has announced the grand opening of its brand home, Circa 1856, and Green River Launches Full Proof Kentucky Straight Bourbon Whiskey.Show Notes: Breaking Bourbon turns 10 Camp Runamok for 2024 H.K. Young Bourbon Co launch Peg Leg Porker Spirits blending and bottling facility Ross and Squibb Distillery announced enhancements to their barrel program Tennessee Alcoholic Beverage Commission (TABC) fines 5 retailers for illegal shipping Diageo vs W.J. Deutsch & Sons is over Chicken Cock Whiskey has announced Circa 1856 RECORD BREAKING SALE Curry’s Gentleman’s Cut is releasing a 15-year-old straight bourbon whiskey branded Player Exclusive Heaven Hill B524 of Elijah Craig and Larceny Knob Creek 10 Year Old Kentucky Straight Rye Whiskey Bear Fight Kentucky Reserve Frank August partners with Jane Bowie and Denny Potter Rebel 10-Year Single Barrel Bourbon Buckner’s 17 Lost Lantern is release nine whiskies Barrell Bourbon Batch 036 FEW Smashing Pumpkins Bourbon Green River Full Proof Kentucky Straight Bourbon @breakingbourbon @camp_runamok @h.@k.@youngbourbonco @peglegporker @rossandsquibb @chickencockwhiskey @unicorn_auction @stephencurry30 @heavenhillbrands @elijahcraig @larcenybourbon @knobcreek @bearfightwhiskey @thefrankaugust @rebelbourbon @augustakydistillery @lostlanternwhiskey @barrellbourbon @fewspirits @smashingpumpkins @greenriverdistillingco Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Most of us scoff at celebrity whiskey because let's be honest, most celebrities don't care as much about the product as they do sales. But on a past whiskey quickie we reviewed Whiskey JYPSI and that one changed our mind. It wasn't until we started diving into it that we discovered Ari Sussman. He's a whiskey maker for many brands like Whiskey JYPSI, Three Chord, and Mammoth Distilling, but his history with spirits will fascinate you. He's truly a student of the art where he spent years overseas bartending, discovered vintage cocktail books, and was an integral part of the first ever university distilling program at Michigan State. We talk to Ari about his past and then dive into the Whiskey JYPSI brand and how Eric Church and himself are trying to change the face of celebrity booze. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about finding better bourbon in the Netherlands. How did you get to this point in your career? What old school cocktails and liqueurs fascinated you? Were you trying to use the University of Michigan distilling program to innovate new things? Can you talk about blending 50ml bottles? What brands did you help build? Why would a company want to ghost blend? How did you get hooked up with Whiskey JYPSI? Why is this celebrity brand different than others? How have you added in Canadian whiskey and light whiskey into a blend? What do you feel is more innovative in world whiskey that's not happening in American whiskey? Why are you trying to be different in this celebrity world? Why JYPSI? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Town Branch Straight Rye Whiskey. This non-age stated rye whiskey is 100 proof and $55 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Will consumers become tired of Kentucky bourbon? With the rise of non-Kentucky brands gaining recognition for their quality whiskey, Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance.  While Kentucky will likely continue to hold the cache of consumer preferences, today we debate whether consumers will move past the big six Kentucky brands, or Kentucky in general, and latch on or explore other options. We'd love to hear from you on this! We hit on: Non-Kentucky brands like Ben Holladay, JT Meleck, Still Austin and Frey Ranch gaining recognition for their quality whiskey. Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance Consumers may be hesitant to move past the big six Kentucky brands due to familiarity and brand recognition The cache of Kentucky will likely continue due to marketing and consumer preferences Are there Kentucky Bourbons being made that are still riding the 'Kentucky Badge of Honor' that aren't very good? As a blender, why does Kentucky matter as a point of inclusion if that isn’t a focus of the product (or even on the label)? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're back with Bourbon Community Roundtable #94 and this one takes a single subject but it spins off into another. 2024 has seen the decline in whiskey sales and 2025 forecasts don't look much better. So have we finally eclipsed the peak of bourbon? A few years ago, there was a flourishing secondary market, droves of new people getting into the hobby, more options on the shelf, and massive expansions from all the big player. We've talked about this being a side-effect of the COVID boom but we also saw american whiskey get into more gimmicks and inflated prices. But we all still need the category to grow, so what's it going to take to reinvigorate more people to get into bourbon? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about documentaries on other spirits. Have we eclipsed the bourbon peak? What can be done to make it just as popular again? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review High Bank Distillery Whiskey War Double Double. This 5 year old whiskey is 116 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 24th 2024. The maker of Ozempic is investigating its effect on desire to drink alcohol. Woodford Reserve releases Toasted Bourbon, and the oldest Beam bourbon ever bottled will be an astounding 20 years old.Show Notes: Howler Head continues as the Official Flavored Whiskey of UFC The maker of Ozempic is investigating its effect on desire to drink alcohol US government dietary guidelines may say that there is no safe level of alcohol consumption Uncle Nearest acquires Square One Organic Spirits Burton James Uniquely American Whiskey Single Barrel Selection – Wheated Bourbon Woodford Reserve releases Toasted Bourbon The oldest Beam bourbon ever bottled will be an astounding 20 years old @howlerheadwhiskey @ufc @unclenearest @squareoneorganicspirits @burtonjameswhiskey @woodfordreserve @beamdistilling @jimbeamofficial Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Many of us make pivots in our career. I had my own where I had really was focused on networking in tech early on but then after I did my first presentation to a room of 500 people, I discovered I really liked it and found a new role in technical marketing. Our guest has a similar story where he wanted to get into distilling, made a successful gin brand then tried to build a whiskey brand, but realized how hard it was and thought, how can I get more people to try our products? And that's how Whiskey Riot was born. Bobby Finan is the Founder and Organizer of Whiskey Riot Festivals across the country and we get into his past of getting into the distilling business and how he took on personal debt to hold his position at his first company and launch Whiskey Riot simultaneously. Now Whiskey Riot is expanding to more cities so if you're looking for a new event to attend, put this one on your list. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about distilleries creating music halls. Before there was a festival, you had your own brand and forged your way into spirits early on. When you wanted to start a distillery did you have a business plan? What was it about your Tommy Rotter gin that really took off? Why didn't your whiskey business ever take off? Did you think you could make people come to you instead of going out to stores? How were you funding Whiskey Riot? What was your return on investment for a typical event? How do you evaluate a city for a new festival? Why would a legacy brand vs a new brand want to go to whiskey fest? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bernheim Barrel Proof Wheat Whiskey Batch A224. This 7-9 year old whiskey is 125 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 17th 2024. Four Roses introduces two new bourbon mash bills, New Riff Distilling has announced the dual release of Ol’ New Riff, and Bardstown Bourbon Company’s award-winning Collaborative Series will debut The Amrut Collaborative Series.Show Notes: Chet Zoeller passes away at 83 years old Alex Castle joins Augusta Distillery as Master Distiller Four Roses introduces two new bourbon mash bills Oregon Department of Justice wrapped up Nelson Brothers Honey Cask Finish Spring 2024 edition of Old Fitzgerald 15 STARS Vino de Naranja Whiskey JYPSI Legacy Batch 002 The Alchemist Kentucky Senator Bourbon 5th Release Michter's 10 Year Kentucky Straight Rye Weller Millennium Ol’ New Riff Milam & Greene Bottled in Bond Frey Ranch Wheat Whiskey Single Barrel RD1 Spirits wood-finished bourbon flight Little Book Chapter 8 Path Not Taken Oak & Eden Bourbon and Amburana Bardstown Bourbon Company The Amrut Collaborative Series @fourrosesbourbon @augusta_distiller @augustakydistillery @nelsonsgreenbrier @heavenhillbrands @whiskeyhypsi @michterswhiskey @kentuckysenatorbourbon @newriff @milamandgreene @freyranchdistillery @rd1spirits @beamgeneration8 @oakandeden @bardstownbourbonco @amrutmalt Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you can recall your childhood, you probably remember your Dad being there but you may never have appreciated the life lessons you were taught until you got much older. And when you have kids, maybe that's the reason you start drinking bourbon. Both of these are reasons our guest today decided to call his brand Fathertime Bourbon. Jim Gaffigan needs no introduction because we've all laughed at his jokes throughout the years. Family life is a facet of his standup, and food obviously, but Jim loves to say the things we're all thinking and it's what has made him so successful in his comedic career. Jim Gaffigan joins the show to talk about how he made the switch from beer to bourbon and what drew him in to becoming a bourbon connoisseur or as he likes to call it, a professional alcoholic. From there we dive into his new brand of Fathertime Bourbon and what it meant to incorporate generations of his family and his comedic focus into the story and design. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about proofing whiskey and adding water at home. Can you recall a good college story with Stu Pollard? What made you want to go down the path of being a professional alcoholic? Did you find any correlation between picking barrels and your comedic routines? Did you have the natural progression from mixing to neat? Did you try and buy the rarest stuff right away or look for everyday items? How is bourbon perceived in your circles? Were there anything obvious or strange about bourbon that you discovered? Are you finding yourself traveling to whiskey bars now? How involved were you with the bottle design? What tips do you have for signing bottles and not letting your hands get tired? How did you script the social media launch for the brand? What easter eggs did you hide in the label? Is there a statement or impact you want to make with this brand? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Whiskey JYPSI Explorer. This 6 year old bourbon is 103 proof and $70 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 10th 2024. Wild Turkey is back open for visitors, Maker's Mark and TravisMathew collab on new golf gear. Prairie, American Solera, and Pursuit drop Not Subtle.Show Notes: WhiskeyLand S01 May 14th AARP pours Jammin' at Jeptha Creed Distillery Wild Turkey is back open for visitors Man fired a gun outside Buffalo Trace Distillery Derby Day Party at Hartman's Distilling Co Guilty plea from one of the original indicted nine suspects from Pappygate Maker's Mark and TravisMathew collab on new golf gear Stephen B. Beam Tasting Lodge George Dickel bottled-in-bond 12 year Liberty Pole Spirits Old Monongahela Full Proof Rye Whiskey Stonestreet Kentucky Straight Bourbon Founder's Edition Templeton Midnight Rye Prairie Artisan Ales, American Solera, and Pursuit Spirits drop a 3 Way Beer Collab called Not Subtle @whiskeylandtv @jepthacreed @wildturkey @buffalotracedistillery @hartmans_distilling @makersmark @travismathew @stephen.@beam.@7 @georgedickel @yellowstonebourbon @libertypolespirits @stonestreetwhiskey @templetondistillery @prairieales @pursuitspirits @americansolera Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We've had the very cool opportunity to have lots of famous names on this show, and today we get to hear the story of another brand that has been in bourbon for a very long time. In fact, in this episode you get a chance to hear from someone who's family once owned the Old Grandad label. Turner Wathen has a deep family lineage rooted in bourbon, and that originally piqued my interest because I used to own a bottle of Wathen's bourbon. Turner dives deep into his family history and how when he wanted to get into the whiskey business, he couldn't even use his family name. Turner shares his wild decision in 2014 by analyzing the whiskey market and feeling there is too much saturation so he dove into rum. But not just any rum, but he set himself on a mission to become the upmost recognizable independent bottler of amazing, high age stated rum, that is now Rolling Fork Spirits Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about NDPs and bottled in bond. Can you give a background into how you found out your name was famous in bourbon? At what point did you decide to revive the family legacy? Are you still balancing your day job with all this? When did you decide that bourbon was crowded and looked at other spirits? Why is sorghum a bad grain to use? How important is it to find rum with no additives and why is that important? Was Fortuitous Union a mistake or the on purpose? Why was there a legal battle for Fortuitous Union? How much of an educational hurdle did you have to overcome? When did you switch from the Fortuitous Union brand back to a rum focus? Any reason why you haven't worked with any American rum producers? What is going on with all the rum taxes? Are we looking at the rare days of rum that would be equivalent to Van Winkle or early Jeffersons? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review JT Meleck Distillers Louisiana Rice Whiskey. This 4 year old whiskey is 96 proof and $45 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 4th 2024. Beam Suntory is now Suntory Global Spirits, Blue Note Bourbon has announced a multi-year partnership as the official bourbon of Major League Pickleball, and Whiskeyland Season 1 premiers on May 14th.Show Notes: Beam Suntory is now Suntory Global Spirits Blue Note Bourbon has announced a multi-year partnership as the official bourbon of Major League Pickleball Bulleit launches Don't Trash Glass Elijah Craig's Official Bourbon Cocktail of the 2024 PGA Championship at Valhalla, The Elijah Craig Mulligan Whiskeyland Season 1 premiers on May 14th @suntoryglobalspirits @bluenotebourbon @majorleaguepb @bulleit @elijahcraig @pgatour @whiskeylandtv Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's Bourbon Community Roundtable #93 and this time we're talking about vintage labels. We've seen a resurgence of them over the past few years and there are more coming out from big distillers and smaller lesser known brands. I wanted to ask if there is any value in doing this before focusing on something more modern. There is a feeling of nostalgia but it also made me think about movie reboots and if all the good ideas are taken. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about used barrels with rye whiskey. What value is there in reviving old labels? NDPs or small craft producers taking something from a family lineage NDP or craft just to have a story azerac doing the Pre-Pro bottle labels Big names like Beam now doing 16yr OGD Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Frey Ranch Single Grain Series 100% Wheat Whiskey. This 3 year old whiskey is 100 proof and $55 MSRP (375mL). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 26th 2024. Master Distiller Alex Castle will be leaving Old Dominick, the bourbon spirits market size to rise up to US$12 billion by 2030, The WoodWork Collective and David Jennings announce Raconteur Rye.Show Notes: Master Distiller Alex Castle will be leaving Old Dominick Give 270 has a new giveaway Three Chord Bourbon x Allman Brothers Band Shelter Distilling expands to Montrose, Colorado ourbon Spirits Market Size to Rise up to US$12 Billion by 2030 A ransomware attack on a Swedish logistics company London Marathon runner tasted a different glass of wine each mile of the race. Garrison Brothers Lady Bird J. Mattingly 1845 Distillery Combat Infantry Badge (CIB) Bourbon Bulleit 12-Year-Old Rye Whiskey Derby City Gaming and Hotel “Thoroughbred Collection” New Riff Silver Grove Bourbon and Silver Grove Rye Basil Hayden Subtle Smoke LuxRow Blood Oath Pact 10 Chattanooga Whiskey Founder’s 12th Anniversary Blend Two Souls Spirits Spring 2024 release The WoodWork Collective and David Jennings Raconteur Rye @olddominick @give270 @threechordbourbon @shelterdistilling @garrisonbros @jmattingly1845 @bulleit @newriff @basilhayden @luxrowdistillers @chattwhiskey @rarebird101 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn't when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There's probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here's the thing, there's no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that's in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and their role in bourbon resurgence. Where do you spend your first initial investment? Does the liquid even matter? Does having special distillation, heirloom grains, or anything else really matter? Can a big distiller be considered a marketing company? When a big distiller creates the same label with different colors and proofs, is that about the whiskey? How do you transition from being a marketing company to a whiskey company? Does it matter if you're getting it from one source like everyone else? Do you need to cater to the neophytes or the mass consumer market? If Fred Minnick starts a brand would you put your money in marketing or the whiskey? Can you be a whiskey company if you are using MGP? Is a lack of marketing considered marketing? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review High N' Wicked Kentucky Straight Rye Whiskey. This 5 year old whiskey is 98.2 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 19th 2024. Maker's Mark, Ed Lee, and Messermeister come out with a knife collaboration, Bourbon Women announces the 2024 SIP Scholarship Program, and Keeneland Race Course and Maker’s Mark launch Greats of the Gate.Show Notes: Woodford Reserve Distillery has unfairly influenced a 2022 unionization vote Maker's Mark, Ed Lee, and Messermeister come out with a knife collaboration Bargo 459 joins The Kentucky Distillers’ Association Bourbon Women is pleased to announce the 2024 SIP Scholarship Program Hard Truth Distilling Co. to break ground on its third rackhouse Old Line Spirits 51 Rye Whiskey Keeneland Race Course and Maker’s Mark launch Greats of the Gate @woodfordreserve @makersmark @chefedwardlee @messer_meister @bourbonwomen @hardtruthspirits @oldlinespirits @keeneland Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Whenever you get into a hobby that involved enthusiasts and collecting, there are trends that begin to appear. Allocations, raffles, lotteries, fakes, these are things that become common. One of those hobbies that has quite a few parallels is sneakers. Matt Kusek is a certified whiskey enthusiasts as a write for Malt Review but he's also the host of the Swoosh Life podcast that focuses on sneaker heads. He joins the show to give us an insight into how the shoe game and bourbon have so many similarities that, in Matt's words, sneakers are 20 years ahead of bourbon. We dive into the types of collectors, brands, sales, allocation, and so much more. If sneakers are really 20 years ahead of bourbon, who knows what the next few years has in store for us. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Buffalo Trace expansion. What's the similarity between Jordan's and bourbon releases? Are there raffles, lotteries, or hunts for sneakers? Who is the distributor and how do they own the retail store? If Nike is number one, who would they be compared to and who's the next biggest? Mom and pop stores vs chains and how are they getting pushed out of the market? What about saving and storing vs wearing or drinking? Is it Jordan and then everyone else? What is the Heaven Hill or Weller of sneakers? Are there people that only collect one type of shoe? Bourbon hits all walks of life or does the sneaker enthusiasts hit all walks of life? Are there sneakers that don't need marketing? Do you look differently at people who are rookies and buy stuff just because they want every color? Are there any value brands that hold up over time? Are there some LTOs that flop? Are replicas or fakes a big problem? Has the market gone down because everything became a limited edition? Was Blue Run able to sneakerize the industry in your opinion? @mattkusek Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's 12 Year Batch 2 Tennessee Whiskey. This 12 year old whiskey is 107 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 12th 2024. Derby season is abuzz in Louisville with lots of events, Jeff Hopmayer joins the board for Staghorn, and 18 new whiskey releases.Show Notes: A21 Wine & Spirits has agreed to purchase the Noble Oak American Whiskey brand from Edrington Slow Pass Bourbon Co. LLC is considering opening a $70 million distillery in Springfield, Ky Three limited-time Derby experiences for booking on Buzzard's Roost The Woodford Reserve $1,000 and $5,000 Mint Julep cups charity program Staghorn has appointed Brindiamo Group founder Jeff Hopmayer to serve on the advisory board Chef Edward Lee recently released a cookbook called Bourbon Land Michter’s 10 Year Kentucky Straight Bourbon 2XO The Kiawah Blend High n’ Wicked cask strength rye and bourbon High West Bourye Jim Gaffigan launches Fathertime Bourbon Ezra Brooks 99 Port Wine Cask Finish Ole Smoky Tennessee Straight Bourbon Whiskey Booker’s Springfield Batch BHAKTA 2014 Bourbon A. Overholt Chicken Cock Double Oak Single Barrel BLACKENED Whiskey 2024 edition of Rye the Lighting Savage & Cooke Distillery Howling Mob Bourbon Whiskey and Bloody Butcher Bourbon Whiskey Still Austin Ruby Red Port Barrel Finished Straight Rye Whiskey Old Fitzgerald Bottled-in-Bond 25th Anniversary Edition Orphan Barrel Indigo’s Hour Straight Bourbon Whiskey Milam & Greene Whiskey 2024 Wildlife Collection: Mockingbird Single Barrel Bourbon @nobleoak @buzzardsroostwhiskey @woodfordreserve @brindiamogroup @chefedwardlee @michterswhiskey @2xowhiskey @dixon_dedman @highnwicked @drinkhighwest @jimgaffigan @fathertimebourbon @ezrabrooksbourbon @olesmokey @bhaktaspirits @chickencockwhiskey @blackenedamericanwhiskey @savageandcooke @stillatx @heavenhilldistillery @milamandgreenewhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You hear us talk about dusty bourbon on the show too often. We keep beating that dead horse because it's a chance to drink history and have a completely different whiskey than what's in the bottle today. Vintage spirits are on the rise and have gone from an underground enthusiast crowd into the mainstream. Aaron Goldfarb is a distinguished author and he joins the show to talk about his new book titled Dusty Booze. This books has a storyline with finding a dusty goldmine but goes into the story of decanters, minis, and the hunt for rare bottles. It's now available on Amazon and lots of different outlets. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about bourbon with malted barely with the highest secondary grain. What made you want to write a book on vintage whiskey? What were some of those iconic decanters that were made? What was the story you saw form out of the glut era? Did you ever talk to store owners and ask why they would sit on inventory for this long? Why did decanters become so popular or unpopular? What makes a dusty spirit different from today's current releases? Did anyone come up with a better term other than dusty funk? Why was there a bigger market for minis back in the day? Talk about the storyline and how Kevin came across this goldmine and any legal implications. How many bar owners did you talk to about running a business on vintage spirits? What do you think has to be considered vintage? Was there any information in the book that teaches you how to date code vintage whiskey? Is there a chance that any store is left with any dusty bottles? Do you need dusty cocktail ingredients? @aarongoldfarb Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Heritage Collection 18 Year. This 18 year old bourbon is 120 proof and $300 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Stemming from the episode of the Bourbon Pursuit podcast with John Foster of Ragged Branch, today's episode comes from a few listeners of the show, Todd and David, as Kenny discusses the process of choosing distributors specifically for Pursuit Spirits. We touch on topics such as the three-tier distribution system, the role of distributors in the industry, and the challenges of market launches and incentives. We also share experiences with different distributors and the importance of building relationships in the industry. Kenny discusses the challenges of managing skew sprawl and UPCs in the bourbon industry. He explains how Pursuit Spirits aims to strike a balance between batch uniqueness and consumer familiarity. He also shares advice for those starting in the industry, emphasizing the importance of education and consulting. He explores different distribution models and the goals brands may have, whether it's long-term brand building or rapid expansion... but where is Pursuit in all of this? We hit on: Choosing the right distributor being crucial for a brand's success in the spirits industry. The three-tier distribution system presenting both challenges and opportunities for brands. Market launches, market support, and building relationships with distributors and retailers. Different distributors strengths and capabilities, and the importance of finding the right one for each market. Brand consideration of their goals and a distribution model that aligns with their long-term plans, whether it's slow brand building or rapid expansion. Pursuit Spirits' own business model. and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The past few weeks there have been lots of speculation about non distilling producers, or known as NDPs, being able to survive. The market has shifted and there are images of sourced brands that have prices slashed on shelves along with others having their facilities up for sale. This makes us wonder what is in store for the remainder of the year. We talk about what makes NDPs special and how every big distillery was also a NDP at one point as well. There's also a message coming directly from Barrell Bourbon about their current listings. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about hot sauce and bourbon. What will happen to NDPs in 2024? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Chattanooga Whiskey White Port Cask Finished. This 5 year old whiskey is 95 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 29th 2024. A new service is launching dubbed the Kentucky Bourbon Retreat, Hard Truth Distilling Co. announced the introduction of Farmer’s Reserve, and Woodford Reserve drops a $15,000 bottle for the 150th Kentucky Derby.Show Notes: A new service is launching dubbed the Kentucky Bourbon Retreat Indiana has new liquor laws West Virginia's legislature has approved a bill that would allow individuals to distill Better Business Bureau warns of scam bourbon retail sites and social media accounts 50 Cent has filed a $6 million embezzlement case against Beam Suntory A vintage Perone beer can has sold for an astounding $62,830 Hard Truth Distilling Co. Farmer’s Reserve 15 STARS First West Bourbon Woodford Reserve 150th Kentucky Derby @50cent @barrelglobal @hardtruthspirits @woodfordreserve Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding how the bourbon geek thinks has been something that has dumbfounded us for years. We talk about it all the time on roundtables and other episodes where we try to guess why consumers purchase in certain ways. And for the longest time, you all have asked why don't we get someone on the show that can talk about the psychology of a bourbon drinker. Well, ask and you shall receive. In this very special episode, Jim White, the Founder and President of Reality Check consulting who has a background in bourbon advertising and psychology joins the show to talk about how people think and how brands can develop a story. This episode will dive into the psychology of scarcity, pricing, limited editions, repeat purchases, and so much more. During different segments you're going to come away realizing a reason why you chase and hunt bottles as well. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about enforcement of bottled in bond. Can you give a background about Reality Check Consulting? What research methods do you use to get consumer feedback? What things in our psychology trigger us to look at certain brands? How does a brand like Weller go from zero to hero in such a short time? Why should brands create limited edition offerings from a psychology perspective? Is there another type of consumer that just isn't worried about status? How does a brand focused on volume market differently? Why would someone purchase the same bottle over and over again? Do other categories have fans that want their own hobby to fail? Is brand loyalty dead? How do you attract a customer to look beyond what's safe? Does FOMO play a big role? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Broken Barrel Honey Smoke Reserva American Whiskey. This 6 year old whiskey is 110 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 22nd 2024. MGP is getting ready to battle two cities in court, more partnerships in golf are coming from Elijah Craig and Blade & Bow, and Rabbit Hole released the newest member of its Distillery Series, Heretofore.Show Notes: MGP is getting ready to battle two cities in court Thieves got away with bourbon that was inside a parked truck Bespoken Spirits new headquarters in Lexington, Kentucky Flying Ace announced an educational scholarship program with Folds of Honor Barmen 1873 Bourbon is rolling out its first-ever celebrity partnership with Lainey Wilson Blade and Bow Kentucky partners with golf champion Wyndham Clark Elijah Craig welcomes the 2024 PGA Championship Jack & Ginger Ale Knob Creek collaborates on a limited release with LL Cool J Penelope Rio is set to arrive on shelves in March Maker’s Mark has now launched the London edition of its Wood Finishing City Series Rabbit Hole Distillery released the newest member of its Distillery Series “Heretofore“ @bespokenspirits @flyingacespirits @foldsofhonor @barmen1873 @bladeandbowwhiskey @elijahcraig @jackdaniels_us @knobcreek @peneoplebourbon @makersmark @rabbithole @raekwon @llcoolj Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Before there were Instagram and TikTok influencers, YouTubers, and even podcasters, there were writers. I'm not talking about bloggers. But esteemed authors and journalists who dug into a story and took it to magazines and other trade publications. The times have changed, our attention spans have gotten much shorter, and now running a story is much different. To help gives more insight into whiskey journalism we've invited Maggie Kimberl back on the show. She's the Content Editor of American Whiskey Magazine and writes some of the most intriguing stories in bourbon today. We all evaluate how access to distilleries have gotten harder through PR firms and how there may be a dilution of valuable content and talent because the barrier to entry is much lower through social media. It's not all doom and gloom though. We are now in a time when there is more to talk about than ever in bourbon. There is going to be no shortage of new stories with the boom of so many new distilleries and entrants into the market. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the lobbying groups for whiskey and bourbon. How small was the community in whiskey journalism? Has the access to the distillers and the people changed over the years? How many more events are there now? At what point in time did you start seeing a shift happen from deep articles vs click bait? If writing isn't a means to have a successful career did judging whiskey awards feel like a next step? What are the types of stories in magazines that people really latch on to and engage? Do stories on bourbon tourism do well? Do you see a problem with short-form content and those content creators? Do big brands even need bourbon media any longer? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Widow Jane Paradigm Rye. This non-age stated rye is 93 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 15th 2024. A brewer in Ohio is suing the federal government saying he should be able to distil as a hobby, Chattanooga is releasing DISCOVER EXPERIMENTAL BATCH 037: ANCIENT WHEAT!, and Limestone Branch Distillery has announced the second release in its Yellowstone Special Finishes Collection: Yellowstone Rum Cask FinishShow Notes: Should the government be able to stop you from making whiskey? Buzzard’s Roost Ambuzzador Rebel 100 6-Year Bourbon Chattanooga is releasing Discover Experimental Batch 037: Ancient Wheat Yellowstone Rum Cask Finish @buzzardsroostwhiskey @chattwhiskey @rebelbourbon @yellowstonebourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The platform of this podcast was to help connect listeners to the brands they see on the store shelves. As time has gone on, sometimes we discover there really isn't much substance to a brand. But today's guest is the very opposite. I found myself enthralled with our guests history in the culinary world and what he's doing to make his whiskey be one that many can appreciate from the liquid to the blending. Sean Josephs is the Co-Founder & Master Blender behind Pinhook. You know all those bottles with race horses on the label and different colored wax. Sean talks about getting his start in restaurants, grinding it out, and eventually working at some of the world's premier establishments and becoming such a decorated wine sommelier that he would be considered famous by those standards. Consider me a bit star struck by the time this episode is over. Then he finds a new passion in bourbon and opens up one of the first ever whiskey bars in Brooklyn and eventually left to start Pinkhook bourbon. Sean's passion comes through and we learn the secret decoder ring to knowing more about all his Pinhook bottles and what's in store for the future. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about adding water to high proof whiskey. What's your background and how did you get into bourbon? As a somm, do you remember the most epic wine? Was starting a whiskey bar in 2008 in Brooklyn a bold move? Were barrel selections becoming popular for restaurants in 2016? What made you want to stop doing bars and restaurants and start the whiskey brand? Can you explain the packaging and colors and how they work? What makes your whiskey special and what are you doing there? How long do you think you'll have enough whiskey to keep your projects going? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Bohemian Wheat Bourbon. This 8 year old bourbon is 117.9 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 8th 2024. National Buzzard's Day is a thing, Old Forester releases High Angel's Share, and Pursuit Spirits finally releases their long awaited United Double Oaked Bourbon.Show Notes: March 15 is National Buzzards Day Ohio Liquor Goes Irish Old Forester High Angels’ Share Milam & Greene 2024 Wildlife Collection, the Golden Eagle Single Barrel Bourbon New Riff Distilling 8-Year-Old Kentucky Straight Bourbon Whiskey Woodford Reserve 2024 commemorative Derby bottle 15 STARS First West Rye Whiskey and 8&15 YO Private Stock Fine Aged Bourbon The Perfect Fifth 14-year-old American Whiskey Michter’s US*1 Barrel Strength Kentucky Straight Rye Peerless Toasted Bourbon - Batch 1 @buzzardsroostwhiskey @ohioliquor @oldforester @milamandgreenewhiskey @newriff @woodfordreserve @15starsbourbon @michterswhiskey @kentuckypeerless @theperfectfifth @bourbon_colonel86 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the bourbon boom really over? Some people think it may. Fred Minnick recently touched on this subject and people began talking about their ideas and buying habits. We wanted to tackle that by touching on publicly traded companies, heresay from our own experience, and if we truly think craft and NDPs are in trouble. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about international market not working. Publicly traded companies like Diego and Brown Forman. Consumers buying mainstays. Retailers are cautious about new brands. International markets. Economic impacts Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Fireside Hazmat Proof Bourbon. This 6 year old bourbon is 141.2 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 1st 2024. Brown‑Forman Corporation has sold its Jack Daniel Cooperage to Independent Stave Company, Wine & Spirits Wholesalers of America say that premiumization is dead, and Lost Lantern releases their Spring 2024 collection.Show Notes: Brown‑Forman Corporation has sold its Jack Daniel Cooperage The Ripken Experience Maker's Mark labels for inspirational woman Stranahan’s Colorado Whiskey has opened a whiskey lodge in Aspen Wine & Spirits Wholesalers of America say that premiumization is dead Justins’ has sued Kentucky ABC Kentucky lawmakers are moving to close loopholes in the Vintage Distilled Spirits law FC Dallas partnership with Campari America Kentucky Bourbon Festival ticket sale dates Jaywalk Straight Rye Maker’s Mark Wood Finishing City Series Singapore Edition Lost Lantern Spring 2024 collection Evan Williams Single Barrel Bourbon with a commemorative 52nd Edition Gold Pegasus Pin Still Austin Whiskey Co Bottled in Bond Straight Rye Whiskey Total Eclipse Kentucky Straight Bourbon McConnell’s Fine Ice Creams and Garrison Bros Whiskey Pecan & Pralines @jackdaniels_us @brownforman @makersmark @stranahans @fcdallas @campariusa @wildturkey @longbranchbourbon @kybourbonfest @lostlanternwhiskey @evanwilliamsbourbon @ewbourbonexperience @stillatx @caseyjonesdistillery @garrisonbros @mcconnellsicecreams Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The barrel is a magical component to the creation of bourbon and nearly 95% of all bourbon goes into white oak. But what's the problem with this? Bourbon can only be used in a charred barrel once. After that, it needs to find a new home. Now that may sound wasteful but the bourbon market is only a very small contributor to the current white oak problem. To help us better understand about forestry and the white oak supply I've invited Daana Baxley from the Nature Conservancy in Kentucky to join the show. She gives some great insight into the current state of white oak trees and what is currently being done to protect our forests. I've never known what it takes to manage forests and this episode will give you an insight into grading and how invasive species of trees continue to decline the white oak population. But more so, Daana gives us some insight if we will ever experience a white oak shortage in the future and what we can do to help protect it. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about running out of old bourbon. What took you on a path to nature preservation? How are you able to achieve your mission without using scare tactics? Why is Appalachia so important? What does "protection" mean in the sense of a nature conservancy? What is the current status of the white oak species? What is the proper way to manage these forests? What does high grading mean? How has ash or maple impacted the population? How many years into the future are we looking at when we will see a big white oak problem? Is the bourbon industry a problem or is there another industry to blame? Do bourbon drinkers even care if there is sustainability practices happening? Do other industries join in conversation practices like the white oak initiative? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Distillery Series #12 Tennessee Whiskey Finished in Oloroso Sherry Casks. This non-age stated whiskey is 90 proof and $42 MSRP (375mL). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand On today’s show we discuss the topic of innovation in the bourbon industry and explore the different ways brands differentiate their products. We question whether there is anything left to innovate and the reasons consumers are drawn to finished whiskeys. The conversation touches on the marketing strategies of brands and the perception of American finished whiskeys compared to other products such as Scotch whisky. We also discuss the potential for future innovations and trends in the industry. We hit on: The bourbon industry has seen a proliferation of finished whiskeys as a way for brands to differentiate their products. Consumers are drawn to finished whiskeys because they are marketed as unique and innovative. Do you think brands see these as products missing in the market, or is it a way to grab new consumers? There is still room for innovation in the use of different types of oak and wood influences in bourbon production. The perception and marketing of finished whiskeys differ between bourbon and Scotch whisky. Future innovations in the industry may involve exploring new flavors and blending techniques. and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

There's a few things we talk about from time to time on the show. Sometimes it's RTDs, sometimes it's tequlia, and one spirit that seems to make it's way into more conversations is American Single Malt whiskey. However, I told myself that if we're going to talk about American Single Malt whiskey then we need a person that can really go indepth. What better person than Steve Hawley who is the President of the American Single Malt Whiskey Commission. Steve joins the show to talk about his background starting Westland Distillery and then formed the commission. We talk about the growth of the category, production methods, exports, and it's current journey to being recognized by the rest of the world. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the effect of climate change. How did you get into the whiskey business? If barley grows so well then why isn't there a history of it? What is the importance of trying to make American Single Malt an approved category? How did you become the president of the commission? How have case sales grown from 2010 till today? Is the SMWC analogous to DISCUS or KDA? What is the proposed definition of American Single Malt and what's the current status of it? What rules were valid versus ones that seemed really weird? Why do people prefer pot still for single malt production? When a heritage brand creates a single malt like Jim Beam and Heaven Hill, does this hurt or help? Are American Single Malt producers starting to look at exports instead of domestic education? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Hemingway Rye Signature Edition. This non-age stated rye is 102 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 16th 2024. Bulleit and Redemption whiskey brands are back at it in court, MGP is suing the city of Williamstown, Kentucky, and Woodford Reserve has released its annual limited-edition, high-proof expression Woodford Reserve Batch Proof.Show Notes: Woodford Reserve teams up with Sergio Hudson and Anifa Mvuemb for fashion Bulleit and Redemption whiskey brand are back at it in court Staghorn has named Lisa Wicker as the first Master Distiller MGP is suing the city of Williamstown, Kentucky Woodford Reserve Batch Proof Bulleit American Single Malt High n’ Wicked Kentucky Straight Rye Whiskey Chattanooga Whiskey Barrel Finishing Series: White Port Cask Finished Gin & Juice By Dre and Snoop @woodfordreserve @bulleit @redemptionwhiskey @chattwhiskey @drdre @snoopdogg Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Like a phoenix rising from the ashes, we finally see the re-emergence of Ed Bley. Ed has been a previous guest on the podcast that was from way back in 2018. So if you just started listening to Bourbon Pursuit, then you probably have no idea of the impact Ed had on the bourbon world during that time. Ed went into hiding and went on a mission to bring some new whiskey to the world and he's now back presenting his new line called Old Stubborn. We talk about his background in blending and the journey he took from working at Cork N Bottle, picking barrels, and being a big influence in the larger bourbon community to losing hope on building a distillery and then quickly pivoting to find whiskey that wasn't available on the open market. This is one of the most anticipated interviews for many of you long-time listeners so enjoy this episode with Ed Bley. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about sustainability and new oak barrels. What is your background and what were you doing on the retail side? How often do you reject barrels during a barrel selection? Can you give some background on Old Baldy? Why would you want to leave a comfortable position to do your own thing? Why would you want to start a distillery versus sourcing barrels? How did you search for whiskey to use? Why did you call the whiskey Old Stubborn? Is there a reason why you put the word "old" on your bottles? Can you talk about how you ended up on the bottle? What went into this first release? How did the conversations start to acquire your whiskey stocks? Is this high price a sustainable business model? What does your product strategy look like? What is your plan for distribution and expansion? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Heart of Mystic Bourbon. This 3 year old bourbon is 114.6 proof and $40 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 9th 2024. 2023 Bourbon Economic Impact Study is out, Bardstown Bourbon Company introduces the “House of Bardstown," and Heaven Hill releases Heritage Collection 18-Year-Old Bourbon.Show Notes: 2023 Bourbon Economnic Impact Study is out. Bardstown Bourbon Company introduces the “House of Bardstown" Old Forester named Caleb Trigo as Assistant Master Distiller Distilled Living is an Official Sponsor of the Kentucky Bourbon Trail Bourbon Strong 50-4-50 charity raffle Distilled in Washington, A History new book Will the Apple Vision Pro change the drinks industry forever? The Fielder’s Choice Collection Four Gate Triple Oak Puncher’s Chance THE UNIFIED BELT Jack Daniel's Batch 2 of its 12-Year-Old Tennessee Whiskey and Batch 3 of its 10-Year-Old Tennessee Whiskey Path of Totality Bourbon Whiskey Elijah Craig Barrel Proof A124 Penelope Bourbon Tokaji Cask Finish Kentucky Old Fashioned Bourbon Barrel Ale Heaven Hill releases Heritage Collection 18-Year-Old Bourbon @bardstownbourbonco @oldforester @distilledliving @give270 @jriegerco @fourgatewhiskey @puncherschancebourbon @jackdaniels_us @haynerdistilling @elijahcraig @penelopebourbon @heavenhilldistillery @heavenhillbrands @alltechbrews Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether it's 2 or 12 years old, the age statement on a bottle seems to be an attractor to many. But as we start diving more into our bourbon journey we start realizing that age is just a number. I've had some really great bourbons at 4 years old and some really great at 14. With all that being said, at what point should you proudly display that age statement on the bottle? In this roundtable, we dive into this topic and look at the history of age statements and when we started paying attention to them. There's also brands that have a lot of success without an age statement like Maker's Mark and most of the Buffalo Trace portfolio. And now that the modern bourbon consumer has been accustom to seeing age statements, would you pass on a bottle just because it said 4 years old on it? Show Notes: bove the Char with Fred Minnick (@fredminnick) talks about people hating Buffalo Trace products. When Does An Age Statement Matter? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Nelson Brothers Rye. This non-age stated rye is 92.5 proof and $37 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 2nd 2024. Eijah Craig returns as the Official Bourbon of the AT&T Pebble Beach Pro-Am, Southern Glazer’s is being sued by online platform Provi, and Buzzard’s Roost introduces their American Whiskey.Show Notes: ReserveBar partners with delivery.com Old Forester featured in Argylle Southern Glazer’s is being sued by online platform Provi Elijah Craig is the Official Bourbon of the AT&T Pebble Beach Pro-Am Buzzard’s Roost introduces their American Whiskey @reservebarspirits @oldforester @deliverdotcom @oldforester @elijahcraig @buzzardsroostwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We're all too familiar with the barrel and it's impact on whiskey but what about it's life after whiskey? Actually, there's quite a lot. These barrels can be used for aging other spirits, beer, furniture, bbq smoking chips, the list is endless. But did you ever stop to think how those used barrels go from one man's trash to another man's treasure? Well, there's one company that has made a name for themselves and that's Midwest Barrel Company. Ben and Jessica Loseke join the show to talk about how Ben got into the used barrel business and the economics behind it. If you ever find yourself glued to an episode of Storage Wars or Pawn Stars, you'll love to hear how Ben stumbled into used barrels and everything else he tried to flip in the process. Today, Midwest Barrel Company is brokering tons of used bourbon barrels and talks about how he develops his sales pipeline and acquires new customers. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about price and quality opinions. How did you discover a business in used barrels? Do you remember for you first big score? Did you ever get in legal trouble buying and flipping stuff? What year did you buy your first barrels? How many empty barrels can you fit on a full truck? Who were your main customers? How did you figure out how to scale this business? How hard was it to let go of certain aspects of the business? How do you find new suppliers and new customers? Is this considered commodity trading? Is this a cutthroat industry where you are overbidding others? How fast can you turn around a barrel once you receive it? What are you doing when you steam a barrel? What other things are people making with barrels? How do you know what your pipeline looks like for sales and purchasing? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Man Winter Bourbon. This non-age stated bourbon is 109.8 proof and $160 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 26th 2024. Craft Spirits Data Project has released is 2023 data, New Riff Distilling announces a master distiller, and Green River Distilling will release its highly anticipated Kentucky Straight Rye Whiskey.Show Notes: Craft Spirits Data Project has released is 2023 data New Riff has named a master distiller Diageo has lost its appeal to dismiss a lawsuit Lexington beams messages to outer space Green River Kentucky Straight Rye Whiskey Multifarious and Purple Karma Pinnacle from Patty Green Whiskey Distillers Nelson Brothers Maple Cask Finish Woodford Reserve Double Double Oaked Bourbon @newriff @woodfordreserve @greenriverdistillingco @nelsonsgreenbrier Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Cracking the can on a warm day sounds like something out of commercial. Over the past year we talked about the RTD or ready-to-drink category beginning to explode because of High Noon and now major bourbon brands are moving into the ready-to-drink space since the canned cocktails' accessibility, lower alcohol content, and mixability make them an appealing gateway for newcomers while still leveraging whiskey's premium status. Though launching requires significant investment, the potential for brand awareness and category growth is alluring. In this episode, Ryan, Fred, and Kenny sip on 5 different bourbon-based RTDs and give our theories on canned cocktail popularity, health concerns, ingredients, and where the category could expect to go. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the best rickhouse in the industry. Drinking Jim Beam Highball Why do brands decide to get into the RTD category? Drinking Jack Daniel's Honey Lemonade How important is sugar content in the RTD? Can RTDs be a gateway to more bourbon drinkers? Is it better to have brand recognition before starting a RTD? Drinking Home School Blood Orange Manhattan Is it too expensive to get into the RTD game? What is the shelf life of a RTD? How do you define a RTD? Drinking CANVAS Bourbon Lemon Spice Is Bourbon Cream a RTD? Do prefer carbonation or no carbonation? Drinking Thomas Ashborn Classic Old Fashion Does it matter what kind of bourbon you put into it? Where is this category going to go? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Ironroot Harbinger Tribarrel Blend Bourbon. This bourbon is 132.8 proof and $86 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 19th 2024. Uber is shuttering alcohol delivery service Drizly, Woodford Reserve has partnered with award-winning gourmet chocolate brand for Valentines Day, and Old Forester® announces the newest release in its Whiskey Row Series 1924.Show Notes: Woodford Reserve partners with Compartés for Valentines Day RD1 Spirits has unveiled plans for its $4.8 million brand destination Uber Technologies is shuttering alcohol delivery service Drizly The States That Drink the Most Alcohol in America Diageo and Sean ‘Diddy’ Combs have settled their legal disputes Staghorn is opening its first distillery, Garrard County Distilling Co. Old Forester 1924 Garrison Brothers 2024 Guadalupe six-year-old Rabble Rouser Bottled-in-Bond Rye Whisky from Catoctin Creek @woodfordreserve @rd1spirits @compartes @vinepair @oldforester @garrisonbros @catoctincreek Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Now that we have our own bourbon with Pursuit Spirits, we're learning first hand how distributors can make or break your brand. There's a huge learning curve to understanding the lingo and just being able to communicate on the same page. But this can be maddening if you choose the wrong distributor that doesn't give you any attention and let's your brand go stale. We invited Johnny Foster to come back on the show to give us insights on how to work best with distributors. Johnny was a guest back on Episode 227 when he was a part of Smooth Ambler but now he's at Ragged Branch and leads their sales and distribution. He gives the pros and cons of selecting large versus boutique distributors, how to spend smartly on incentives, and targeted marketing funds. Ultimately though, motivating partners comes down to building authentic relationships through regular visits and communication. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the export market. What are you doing today at Ragged Branch? How do you motivate distributors without losing your damn mind? How do you tell a story and justify a higher price tag versus the big 6 staples? What can smaller distillers do to appeal to distributors? How do you guide people on choosing a distributor that is big or small? How do you spend money with a distributor through incentives and programs? What does it cost to get in-store displays? What dollar amount per case do you put towards programming? What makes a company look attractive for acquisition? What are successful methods for marketing and getting product off the shelf? Where do you put focus on chains vs independent stores? How do you protect yourself from contracts? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Bootleg Volume V Bourbon. This 18-year-old bourbon is 114 proof and $600 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 12th 2024. A new bourbon documentary comes out today called Bourbon Blaze, Rebel Bourbon has signed a sponsorship agreement with Richard Childress Racing, and Templeton Whiskey Unveils their Templeton Straight Bourbon.Show Notes: Spec's had their massive drop. So camping is alive and well. Bourbon Blaze: The Night That Tested America’s Spirit Banks Festival demonstrates its commitment to community impact Artisanal Spirits Company (ASC), owner of the Scotch Malt Whisky Society (SMWS), has acquired US-based independent bottler Single Cask Nation Middle West Spirits has completed a new world-class distillery in Columbus, Ohio Rebel Bourbon has signed a sponsorship agreement with Richard Childress Racing Traveller Whiskey Templeton Straight Bourbon @specs1962 @bourbononthebanks @singlecasknation @middlewestspirits @rebelbourbon @templetondistillery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the first roundtable of 2024 and, as usual, we want to pack it with our best 2024 predictions of the year. Some may seem obvious, some may seem way out of left field, and some are even dreary. Yet, the current landscape of bourbon has changed so we're in for another wild ride in 2024! Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about drinking too much water. Our 2024 Predictions. Sorry, no spoilers. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Little Book Chapter 7: In Retrospect Whiskey. This non-age stated whiskey is 118.1 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand We’ve talked for awhile now that as we’ve been bringing people in for tastings and experiences at the distillery, and it has been an amazing time to bring people in, that Kenny and Ryan have lead all those experiences. As fun as that is, it isn’t scalable to the business for that to always take place and we needed people to be an extension of Kenny and Ryan. People who can speak on their behalf, know the product, and can show folks a great time when they visit.  As a fan suggestion to the podcast, today we are going to meet the new additions to the crew: Joe, Sarah, and Tim. There are so many directions we went with this episode, so don’t miss a minute of it.  We hit on: What is everyone’s back story?  How did everyone get into the industry?  What led you to bourbon specifically?  What does it look like to go through the University of Louisville’s Distilled Spirits program? How does Joe feel about being the most advanced Cicerone in Kentucky?  Is there something about the brand, the guys, or the whiskey that surprised you about Pursuit Spirits?  and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

There was a huge buying frenzy during the pandemic, but where is the secondary market of bourbon headed? We saw a huge boom and that bubble is starting to deflate a bit. Nata Gana originally started as a whiskey-focused Instagram account and worked directly with brands, but has since evolved into a writer covering the entire spirits industry and has also began curating his own sample packs out in the market called Bevridge. As secondary whiskey market values skyrocketed the past decade, iconic bottles like Pappy Van Winkle became difficult to obtain, yet seem poised to stall. Nate gives his opinion on the state of collecting and what allocated bottles are worth the chase and where he sees the bottom falling out. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about present day prohibition on our economy. How did you initially monetize your Instagram account? Are the guidelines changing for how brands have to interact with influencers? When did the transition change from Instagram to bring a writer? What is your philosophy on collecting and holding to sell versus flipping? What is the current state of the secondary market and will it rebound to where it was? Will Pappy Van Winkle sustain its current value? What whiskey category do you think has room to grow in value? Talk about your Bevridge sample packs. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's Toasted Barrel Finish Rye Whiskey. This non-age stated rye is 108.9 proof and $120 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 29th 2023. Marianne Eaves is suing Castle & Key, RD1 Spirits in Lexington has announced plans to build a new location, and a look back on 2023.Show Notes: Anthony Dias Blue, founder of the San Francisco World Spirits Competition, has passed Marianne Eaves is suing Castle & Key Algoma Capital has closed a strategic transaction with Off Hours Bourbon Lawrenceburg Bourbon Company joins the KDA A new lawsuit against the federal ban on at-home distilling Federal tobacco regulators ban Luckee Vape Daniels branded products RD1 Spirits in Lexington has announced plans to build a new location. Chattanooga Whiskey Experimental Single Batch Series: Batch 035: Centenary Cask Very Olde St. Nick Winter Maple Look back on our biggest accomplishments this year @mariannebmd @castleandkey @drinkoffhours @lawrenceburgbourbon @rd1spirits @chattwhiskey @preservationdistillery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Becoming a global brand ambassador for a major spirits company like Jim Beam involves building close relationships throughout the three-tier distribution system and constantly adapting branding and marketing as consumer tastes evolve. We invited Tim Heuiseler on the show. He's gone from the behind the bar to traveling globe as a Brand Ambassador to preach the gospel of Jim Beam's small batch portfolio. We talk about how their offerings span everything from lower-proof introductory with Basil Hayden to the powerhouse that is Booker's and how to deliver that message consistently. In addition, he takes note of competitor innovations and emerging drink trends so they can launch new marquee expressions like Hardin's Creek to stay ahead of the game. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the length of decanted whiskey. How does one become a global brand ambassador? How much is involved in building relationships in the three tier system? Does the branding strategy change as consumer habits change? At what point does a brand have enough steam and you have to pivot and focus on a certain product? When you go international, how do you change a culture to adopt bourbon when they focus on other spirits? Is Basil Hayden your introductory whiskey for everyone? How do you replicate Fred and Freddie Noe into your own presentation? What does "small batch" mean to Jim Beam? Why get into single malt? When is the next Booker's Rye coming? If you see a competitor coming out with something new how do you report that back? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Twice Barreled Special Release Heritage Tennessee Rye. This non-age stated rye is 100 proof and $75 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 22nd 2023. There's almost 3 barrels for every 1 person aging in Kentucky, the EU suspends the tariffs on American whiskey, and a new record has been set for unicorn whiskeys.Show Notes: There's almost 3 barrels for every 1 person aging in Kentucky Les Fugate earns Esprit de Corps Award Jack Daniel’s Country Cocktails moves production facilities The EU suspends the tariffs on American whiskey The Paddock Bourbon Club opens in Lexington A new record has been set for unicorn whiskeys Lazy K Bar Whiskey with Cole Hauser @kentuckybourbontrail @brownforman @jackdaniels_us @paddockbarlex @lazykbarwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We've all been driving through bourbon country and been amazed at the rickhouses that paint the country side. But what goes into building and engineering those? Buzick Construction has a long family history in the whiskey business, with their family building multiple rickhouses for Jack Daniel's. Today, the average size of a rickhouse is 50,000 barrels, presenting engineering challenges compared to older 20,000 barrel ones in terms of weight load, airflow, and temperature control. We brought their President, Donald Blincoe, and chief engineer, Kevin Aldred, on the show to talk about what goes into building a rickhouse. We talk about different wood types, exterior materials, precise airflow design needs and humidity considerations. We also dive into the costs because a rickhouse run into the millions these days. Overall, Buzick has been the name in construction around Bardstown and has a reputation in these time-honored warehouses. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about food and whiskey pairing Talk about the history of Buzick Construction How many rickhouses did your great grandfather build for Jack Daniel's? Do you have a patent on the ricking system? What's the average size of rickhouse today? How did the engineering change when going from 20,000 to 50,000 barrel rickhouses? Do you have to defend your plans to local governments and municipalities? What options do you have when building such as wood types? What's the usual cost for building a rickhouse? How do you design for airflow? Do you have to go into older buildings and modernize them? What is the preferred exterior material to use now? Does creating a heat controlled warehouse interfere with natural flow? Have there been any crazy requests for rickhouses like a smart rickhouse? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Southern Star Paragon Single Barrel Cask Strength Wheated Bourbon. This non-age stated bourbon is 113.3 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 15th 2023. Pursuit Spirits is officially open for public tours, Heaven’s Door joins the Kentucky Distillers Association and Old Forester is releasing the newest 117 series Scotch Cask Finish.Show Notes: TikTok Live Featuring Kevin of Bourbon Notes and Pursuit United Give 270 launches 20/20 Unicorn Matt Porter becomes Master Blender at Barrel King Heaven’s Door Distillery joins KDA Pursuit Spirits is officially open for public tours Old Forester 117 Scotch Cask Finish Milam and Greene White-Tailed Buck Single Barrel Bourbon A. Smith Bowman Distillery Cask Strength Virginia Straight Bourbon Whiskey Empirical x Doritos Nacho Cheese Spirit @pursuitspirits @adhdwhiskey @barrelkingbourbon @heavensdoorwhiskey @oldforster @milamandgreenewhiskey @a.@smithbowman @empiricalph @doritos Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's the final Bourbon Community Roundtable of the year it's number 88. In typical fashion we have two topics. First is wondering why there isn't a consumer blowback when a brand gets acquired. It happens all the time in beer when a small craft brand is gobbled up by a large corporation and there is a small piece that dies. In the second half of the show we revisit our 2023 predictions to see who got it right and who got it wrong. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the expiration date of whiskey Why is there never consumer blowback when a bourbon brand get acquired? Let's review our 2023 predictions Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Angel's Envy Cask Strength Straight Rye Whiskey Finished in Sauternes and Toasted Oak Barrels. This finished rye is 114.4 proof and $270 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 8th 2023. Maker's Mark has filled its first Certified Regenified barrel of whisky, Blue Run is back with it's 12 Days of Bourbon series, and Pursuit United Bourbon Batch 11CD.Show Notes: American whiskey is staring down a 50 percent tax when sent to Europe Maker's Mark has filled its first Certified Regenified barrel of whisky Woodford Reserve is creating a sensorial experience at Istanbul International Airport Rabbit Hole Distillery announced the release of Amburana Chattanooga Whiskey is INTRODUCING: THE VAULT SERIES Pursuit United Bourbon Batch 11CD Milam & Greene Whiskey releases The Castle Hill Batch Three Wheel Horse Cigar Blend Bourbon Two limited distillery-only offerings of Very Olde St. Nick whiskeys Samuel Maverick Straight Triticale Whiskey Bottled-In-Bond Puncher’s Chance THE UNIFIED BELT Wilderness Trail Distillery’s 10th Anniversary limited-edition 10-Year-Old Wheated Bourbon Blue Run is back with it's 12 Days of Bourbon series Rebel Small Batch Reserve Kentucky Straight Bourbon Whiskey Three Chord Bourbon Backstage Series @makersmark @woodfordreserve @rabbithole @chattwhiskey @milamandgreenewhiskey @wheelhorsewhiskey @veryoldestnick @maverickdistilling @wildernesstrail @bluerunspirits @rebelbourbon @threechordbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Seagrass, Dovetail, Vantage, these are all names that we immediately associate to Barrell Bourbon. I'm excited to bring back two guests on the show, Joe Beatrice and Tripp Stimson, to talk about hitting their 10 year anniversary. Joe and Tripp reflect on their early vision for the company and how it's evolved from figuring out budgets and spending, learning from early batches, and how their decision to not follow the bourbon playbook of building a brand has been a success for them. We talk about expanding their facilities with a new rickhouse, reading consumer habits and trends, where the company will be next, and even Amburana. It's a fascinating look at the past decade and future vision of this fast-growing brand. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the difference between sourcing and contract distilling? 10 years ago, what was your vision for the company and how has that changed? What was your budget and figuring out where to spend the money? What the early feedback with those initial pitches and sourcing? Has the consumer switched from chasing states to chasing flavor? Did anyone tell you that going with cask strength was a bad idea? What have you learned from Batch 001 and do you feel the product has gotten better over time? How do you look at consumer habits and plan accordingly? Why did you come up with the derived mash bill? What is it about Amburana that you like or that can benefit in your blends? What are your new facilities like? Talk about the Yellowstone rickhouse you purchased? What does the next 10 years look like for you all? Do you feel like like your model is a hard target for an acquisition? @barrellbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Discovery Series #11. This blend of 6, 10 and 13 year old bourbon is 118.1 proof and $140 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 1st 2023. Potential site for ‘bourbon complex’ hits the market in Shively, the Frazier History Museum is opening a special holiday exhibition Spirited Design featuring Old Forester’s Mid-Century Decanters, and Heaven Hill Distillery announced the release of the Fall 2023 edition of Old Fitzgerald.Show Notes: Owensboro 21 pallets of bourbon that were reported missing have been located Potential site for ‘bourbon complex’ hits the market in Shively The Frazier History Museum is opening a special holiday exhibition called Spirited Design: Old Forester’s Mid-Century Decanters Buzzard’s Roost Repeal Day Event Four Roses bourbon has launched its first-ever consumer advertising campaign The Pennsylvania Liquor Control Board warns about fakes Commissioners of the Oregon Liquor and Cannabis Commission reviewed changes to the agency's Chance to Purchase program Heaven Hill Brands announces two company facilities received the EPA’s first-ever ENERGY STAR certification The Kentucky Bourbon Trail received a Gold Traverse for its "Book Now, Bourbon Later" digital marketing campaign Old Forester is releasing the rarest bottle it has ever produced – a decanter to honor the brand’s 150th anniversary Castle & Key Distillery and Kentucky Black Bourbon Guild (KBBG release of The Untold Story of Kentucky Whiskey, Chapter 3 Broken Barrel Whiskey Co. has introduced Honey Smoke Reserva Jack Harlow joined forces with Knob Creek Jack Daniel Distillery introduces Distillery Series Selection #12, a Straight Tennessee Whiskey Finished in Oloroso Sherry Casks Fall 2023 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey at 8 years old @frazierhistorymuseum @oldforester @buzzardsroostwhiskey @heavenhillbrands @heavenhilldistillery @kentuckybourbontrail @castleandkey @_kbbg_ @brokenbarrelwhiskey @jackharlow @knobcreek @jackdaniels_us Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We rate bourbons all the time. But we've never really rated things that surround the product and the bourbon culture. In this episode, Ryan, Fred, and myself look at a bunch of subjects and ask whether it's under rated, over rated, or properly rated. From single barrel picks to bourbon-themed weddings, there's a lot to cover. We'll break down whether booker's boxes and wax dipping are gimmicks or genuinely enhance the experience. And what about all those whiskey influencers on YouTube, Instagram and Tiktok - are they spreading valuable knowledge or just hype? We'll also discuss whether tasting notes and bottled-in-bond really mean anything and if the Fred Minnick effect is real. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about taters and hype around allocated products. Under rated? Over Rated? Or Properly Rated? Single Barrel picks A single barrel bottle from a brand Spirit awards Booker's boxes Wax Whiskey YouTube'rs Instagram and TikTok Bourbon tattoos Distillery weddings Bourbon barrel furniture Cooking with bourbon bottled in bond Tasting notes The Fred Minnick Effect Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review King of Kentucky. This 16 year old bourbon is 125.8 proof and $300 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand We’ve been up and running at the distillery for several weeks now. We’ve processed barrels, worked on blends, we’ve had friends and family and Patreon members in to help us iron out the experience that will soon be open to the public. While we recently had Kenny talk with us about the process to getting the distillery open, now we want to talk the fun part: what we have to show everyone.  Join us today as we talk with the guys about what to expect from the soon-to-open bottle your own experience here at Pursuit HQ. We hit on: Will the experience always be led by Kenny and/or Ryan? Will it be a walk up location, or reservation only? What are you wanting guests to be able to experience here that may be unlike other distillery experiences?  How has the experience been shaped with early practice? What have you learned in those first pilot tours? What has been the most common feedback you’ve received so far?  and much more. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's say you want to start a new bourbon brand but you don't have generations of family heritage or an existing legacy to promote. So how do you get consumers to try something new instead of reverting to something like putting horses or barns on the labels? Branding today seems to require more storytelling than focusing just on the whiskey. One modern brand trying to break that mold is Frank August. I invited their CEO and Co-Founder, Johnathan Crocker on the show to talk about navigating this challenge and how they are reinventing branding in a crowded bourbon market without relying on a legacy. They're focused on creating an authentic modern brand that resonates with consumers. It's an interesting case study on building a bourbon brand from scratch in today's industry. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about will the bourbon boom ever end? How did you get tied into whiskey and with Drew at Willett? Why create a new bourbon brand during COVID? How do you see yourself and brand fitting into this industry? What does the name Frank August mean? At what point does it feel like overthinking vs simple strategy? Would a consumer just like to buy a bottle with a horse on it instead of new labels? Does a brand have to speak directly to a specific demographic or can brands adapt? Historical brands like Old Forester and Heaven Hill sourced their whiskey at first so how did they adapt? Can you change the mindset of a whiskey drinker away from the staples like a horse or a barn? Do you have to talk about the story instead of the whiskey? Are any legacy brands that have successfully pivoted to tell a new story? @thefrankaugust Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2023 Buffalo Trace Antique Collection. The collection includes: Sazerac Rye 18 Year, Thomas H. Handy, Eagle Rare 17 Year, William Larue Weller, and George T. Stagg. Each bottle has a suggested retail price of $125. What's our favorite this year? Watch to find out. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 17th 2023. There was an attempt to reroute 21 pallets of bourbon from the Glenmore Distillery, Dixon Dedman releases Gem of Kentucky, and Michter’s is dropping a 25 Year Old Kentucky Straight Bourbon.Show Notes: Allied Market Research new report on bourbon growth Owensboro Police Department says there was an attempt to reroute 21 pallets of bourbon from the Glenmore Distillery 10th Anniversary of the Evan Williams Bourbon Experience J. Mattingly 1845 Distillery opened its distillery in Frankfort Lost Lantern opens a tasting room 15 recipients of the American-Made Heroes Foundation Fund grants Conecuh Ridge Distillery is planning for a May 2024 opening KY state lawmakers being pushed for self-distribution Dread River Distilling Co. is releasing Master Series Batch 2 Dixon Dedman proudly presents Gem of Kentucky 291 Colorado Whiskey’s three new limited releases Westward Whiskey Milestone Great Lakes Distillery will be releasing its Still & Oak Black Friday Bourbon Frey Ranch American Single Malt Smoked Whiskey HIRSCH Selected Whiskeys debuts the third edition of The Single Barrel and the second edition of The Single Barrel Double Oak Dickel Bourbon Aged 18 Years Michter’s 25 Year Old Kentucky Straight Bourbon @alliedmarketresearch @evanwilliamsbourbon @jmattingly1845 @lostlantern @westwardwhiskey @greatlakesdistillery @freyranch @michterswhiskey @lostlanternwhiskey @clydemayswhiskey @2xowhiskey @dixon_dedman Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's Bourbon Community Roundtable #87 and this one dives into a single topic that has perplexed me over the past few months. It seems that there are only a handful of brands people talk about yet there are over 2000 distilleries across the US. I would like to think the stigma of craft is changing but my newsfeed is always talking about the same select few. What makes us always gravitate to the big 6 or perhaps we should refer to as the big 7 now? Is it accessibility because it's on the shelf or could be on your shelf pending allocation? Is it marketing and the big brands can throw their weight around at the distributor level? Or is Big Bourbon just better than craft? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about mocktails Is big bourbon just better than everything else? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Still Austin Red Corn Bourbon Whiskey. This 4 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Pursuit United Private Selection is here. We previously talked with Kenny about turning the warehouse into a functioning distillery, but now that we’re up and running it is time to get liquid to lips. On today’s episode both Kenny and Ryan are on discussing what the PUPS program looks like for stores and groups as well as in-person experiences and what you may expect.  We hit on: What was the genesis in how you started thinking about a private selection process? With your model of sourcing for Pursuit United with the different states and mash bills, how did that fold into the PUPS concept?  We initially talked about doing a micro batch program for barrel selection, what were some of the flaws in this system which made you pivot to something different? Will there be offerings for both full barrel selection as well as a bottle-your-own experience?  After your first in-person selection/tasting, did you identify things that you know you’ll need to change or do differently in the future?  and much more. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The trend of cask finished whiskey is here to stay. It's run rampant over the past few years to the point that every single company has one. But how are barrels sourced? How many times can a barrel be used before it longer gives off those different flavors? To answer these questions and a lot more, I've invited Jessica Ann from H&A Barrel Management on the show. We've had the pleasure of knowing Jessica for many years. She recently got herself into the market of brokering barrels for different cask finishes. Jessica gives us the low-down on wine and exotic oak finishes and how difficult they can be to attain. There's a lot to break down such as types of oak, toast level, and if cooperage reputation has any prestige. With the wide variety available, we're going to see even more trends hit the market soon. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks if Pappy is a NDP. How did you and Fred connect? How many times can a barrel be used for wine aging? Why is French Oak the preferred type for wine? If I need barrels, what do you have readily available? What does STR mean? How are different barrels valued? How many times can those barrels be re-used? In the used barrel market are there cooperages that have more prestige? What are some of the newest barrels people want that aren't common? Do customer's ever request different toast and char levels? How do you properly read a wine barrel? Talk about your barrel leasing program. How do you find out about the various oak species available? @bourboninsider Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Dragon's Milk Origin Bourbon. This 5 year old bourbon is 95 proof and $45 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 11th 2023. A new distillery is coming that is aging barrels in coal mines, Rabbit Hole Distillery announced the release of Seasong, and Buffalo Trace Distillery today announces the release of Eagle Rare 25.Show Notes: A new distillery is coming that is aging barrels in coal mines Rabbit Hole Distillery announced the release of Seasong Hard Truth Distilling Co.  announced the release of Barrel Finished Reserve Wild Turkey has released a new whiskey that combines three generations of Bourbon making. The launch of Generations Proof & Wood Ventures has launched The Cabinet Buffalo Trace Distillery today announces the release of Eagle Rare 25 @rabbithole @hardtruthspirits @wildturkey @proofandwood @buffalotrace @buffalotracedistillery @brotherswrightdistillingco Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Bourbon and charity go hand-in-hand. There has been millions of dollars raised thanks to donations and the willingness of others to purchase for a good cause. However, doing it legally is not an easy task. I invited Eric Clements and Kenny Rambo of Give 270 on the show to talk about being legit. They started Give270 by raffling rare bourbons in Elizabethtown, Kentucky to raise money for local charities. Their mission is to make participation affordable and fun through bourbon raffles. This model has proven successful, but required getting licensed for charitable gaming. The founders discuss how they transitioned from a 501C3 nonprofit to operating legally, as well as how they source rare bourbons, select beneficiary charities, do real paper raffles, and handle taxes. While rewarding, they note challenges in navigating regulations and finding inventory amidst secondary market demand. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about single barrels not being regulated. Why did you all want to start doing alcohol reform in Elizabethtown, KY? What was the mission behind Give270? Do you feel the success of raffles are because of the secondary market? How did you move from a 501C3 to getting a charitable gaming license? Does the pool get bigger by having a raffle versus an auction? Do you really cut up names on a piece of paper and put them in a tumbler? Has there ever been a situation where you are underwater on a raffle? How do you discover and choose the charities you work with? What are the biggest challenges of trying to do all this the legal way? Are people letting you buy from their private collections? What sort of taxes are involved? Is there anything about the current system you would change? @give270 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Thirteenth Colony Southern Bourbon. This 4-6 year old bourbon is 95 proof and $45 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 27th 2023. Bardstown Bourbon Company’s new tasting experience is now open in Louisville, Frank August has two new releases, and Knob Creek releases a skillet collaborationShow Notes: The Federal Trade Commission brings Total Wine & More into the Southern Glazer’s Wine & Spirits investigation Ky ABC threatens Doc Crow’s Southern Smokehouse & Raw Bar Bardstown Bourbon Company’s new tasting experience is now open in Louisville 2023 DtC Report shows more people want craft spirits shipped Flag Hill Distillery Releases New Hampshire’s First 10-Year-Old Bourbon Frank August has two new releases Michael Buble announces the launch of Fraser & Thompson Knob Creek partners with Smithey Ironware The Hardin’s Creek Kentucky Series @@totalwine @@doccrows @@bardstownbourbonco @@flag_hill @@fraserandthompson @@knobcreek @@thefrankaugust Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is no stranger to the show. We've had the privelege of knowing Blake Riber of Seelbach's for many years. However, before he had Seelbach's he was a past guest on episode 007 when he was running one of the premier bourbon blogs on the internet called bourbonr. I wanted to invite Blake on the show to talk about the past few years because building an e-commerce business on bourbon, is no easy task. We talk about legal licensing, his first Purchase orders, and being scrappy by growing into his warehouses. Now he helps kickstart brands' success by giving them an online presence. He finds new customers through content marketing and builds loyalty through customer service. It's a story about passion, knowledge, and a little bit of luck. Show Notes: Above the Char with Fred Minnick (@fredminnick) asks if barrel proof will last in the bottle over time Are you going to give us an updated shirtless picture we can use on our website? What opportunity presented itself to go from a blogger to a whiskey e-commerce business? What was some of those early hurdle of getting people to order online? How are you finding new customers? What legal hurdles have been the toughest to overcome? Can you share what your warehousing situation was like versus today? Is it gratifying to look back and think about what's like to help kickstart some brand's success? How do you figure out inventory management and the challenges of doing this on e-commerce versus brick and morter? Were you searching for brands or are brands coming to you now to have that online retail presence? How are you trying to connect the brands and the consumers? How are you building customer loyalty? Can you share your initial investment to get your licenses and first POs to get your first sales? Are you see a trade down with de-premiumization and how consumers are shifting? What does growth look like now? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Rare Hare Lucky Bastard Whiskey. This 30 year old Canadian whiskey is 89 proof and $600 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 20th 2023. The Whiskey House announces its operation date, American Whiskey exports could face a 50% tariff soon, and King of Kentucky is returning this year with the release of its sixth edition.Show Notes: The Whiskey House announces its operation date The 10 most-consumed alcoholic drinks in the world Burglars used tractor trailers to steal more than $1.6 million worth of alcohol from Republic National Distributing Company BAXUS has announced the launch of its whiskey and wines marketplace It's Bourbon Night announces the first ever BIG Bourbon Night American Whiskey Exports Could face a 50% tariff soon Pinhook Artist Series No. 3 Double Blended Bourbon Laws Whiskey House Special Finish Series release: Honey Cask Finished Bourbon Barrell Foundation Bourbon Booker’s Batch 2023-03 Mighty Fine Batch New Riff dual release of two 8-year-old whiskeys Woodford Reserve 2023 Master’s Collection release - Sonoma Triple Finish King of Kentucky is returning this year with the release of its sixth edition @rndcusa @baxus.@co @itsbourbonnight @pinhook_bourbon @lawswhiskey @barrellbourbon @newriff @woodfordreserve Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the daily drinker dead? I take this roundtable into the direction of deep thoughts once again. At some point in our bourbon journey, someone has asked you "what's your go to?" and maybe you had an answer, but today you may be uncertain about it. I ask everyone on the roundtable if we're living in the golden age of american whiskey and if they feel there's too many options on the shelf to be living in the bubble of only a few bottles. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about bourbon legislation. Is the daily drinker dead? Are we living in the golden age of American Whiskey? How do you break away from the daily drinker? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Ryder Cup Toasted Barrel Bourbon. This non-age state bourbon is 94 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 13th 2023. The Buffalo Trace Antique Collection details have been announced, a new world record has been set for the most bourbon bottles at a bar , and you can spend the night in a bourbon barrelShow Notes: Warehouse H: The Story of Blanton’s Bourbon Prohibition Bourbon Bar at Newberry Bros. Coffee in Newport, Kentucky has set the world record Uncle Nearest will launch a Cognac brand Diageo countersued Sean Combs in New York state Whiskey Riot expands 2024 tour Devils River Whiskey partners with Dave Bautista Catoctin Creek Distilling Company reacquires its interest from Constellation Brands Bourbon Barrel Retreats in Lawrenceburg WIDOW JANE’S THE VAULTS 2023 WOODFORD RESERVE 2023 HOLIDAY BOTTLE Philadelphia Eagles launch Bird Gang Spirits Heaven’s Door Spirits launches “Homesick Blues” Minnesota Wheated Bourbon Never Say Die Rye Whiskey Nelson Brothers Rye Whiskey WhistlePig 12 Rye Whiskey Yellowstone Kentucky Straight Bourbon Whiskey Finished in Toasted Staves. A Midwinter Night’s Dram Act 11 Milam & Greene Whiskey Free-Tailed Bat Single Barrel Bourbon Blue Run 8-Year-Old Single Barrel The Buffalo Trace Antique Collection @warehousehinfo @newbery_prohibition @unclenearest @diageo @whiskeyriotfestival @devilsrwhiskey @davebautista @catoctincreeks @bourbonbarrelretreats @widowjane @woodfordreserve @heavensdoor @whistlepigwhiskey @yellowstonebourbon @drinkhighwest @milamandgreenewhiskey @bluerunspirits @buffalotrace Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

New Riff has been a brand that many whiskey enthusiasts have followed for many years. I was excited to have Jay Erisman on the show, once again, to talk about his vision for New Riff. Jay came into the industry with no production experience but learned the ropes quickly. Under the guise of Ken Lewis, New Riff put a focus on unique grain experimentation over finishes. Over time, that itch for curiosity has built famous releases based on heirloom grains and a brand new vision for single malt. Through collaborations with farmers and consumers, New Riff has charted its own adventure in the spirits world Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about nosing high proof spirits. Can you tell everyone again about how you got started at The Party Source and New Riff? Do you remember doing private Van Winkle picks? How did Ken Lewis impact today's retail of beverage alcohol? How did you get smart real quick on running a distillery with no background? What brands inspired you to figure out what your whiskey was going to be? Did you make a bet on grain experimentation vs finishes? Have your batches been all luck or have there been some duds? Does New Riff have a higher educated consumer fanbase? Did you all try to embrace the single barrel fad? What's the thought process behind the single malt project? Did you learn anything from the Kentucky regimine of heirloom varieties? @newriff Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Very Olde St. Nick Immaculata. This non-age state bourbon is 118.1 proof and $260 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand There can be a lot of confusion when it comes to the term 'NDP' or Non-Distilling Producer and a producer who makes contract distilling purchases. Both are, in essence, buying whiskey instead of making whiskey, but what other factors are at play to separate these two?  We hit on: What does the sourced market inventory pool generally look like? What is the largest hurdle for brands at the mercy of the sourced market? What does it look like for a brand to use either model long-term? What has it looked like for brands that have started in the sourced market and pivoted to their own distilling or contract distilling? For someone who does rely on contract distillation, are there concerns with expansions, buyouts, brands going in different directions etc. from those who are producing whiskey for them and those implications to your brand?  How do you differentiate your brand from others when so many have access to, essentially, the same base product? and much more. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

At this point, if you've been listening to the show then you know there is a whole world of investor barrels and there is plenty of talk about a bourbon bubble burst and market saturation. For that reason, I've invited Jeremy Dever on the show. I've known Jeremy for a few years and he's a wealth of knowledge and has a pulse on the market. He got his start working with Steve Thompson at Kentucky Artisan Distillery and transitioned to brokering barrels for investors without brands. We discuss barrel values, overproduction issues, and if now is a good time to launch a new brand or if it's too late. It's a reality check for many people because the modern day bourbon glut may have arrived. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about leading a quick bourbon tasting. How did you meet Steve Thompson and get into the spirits business? What was your role at Kentucky Artisan Distillery? At what point did you get into the barrel brokering market? What do investors with barrels do when they don't have brands? What is the benchmark for barrels when figuring out the value? Should investors think about acquiring brands to sell the barrels? Now are investor barrels being held on to wait for higher ages? What are we going to do with overproduction and all the stillage? Is the best time or the worst time to start a bourbon brand? When will see the open barrel market start to level out? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 2023 Birthday Bourbon. This 12 year old bourbon is 96 proof and $170 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 29th 2023. Buffalo Trace unveils the Prohibition Collection, Wyoming Whiskey has two new releases, and Chattanooga Whiskey releases their Bottled in Bond Vintage Series Fall 2019Show Notes: River Roots Barrel Company opens for business Avalon Spirits has acquired Whiskey Row Bourbon Are you passionate about distillation and looking for a new role? Check out the ADI Job Board Buffalo Trace unveiled the Prohibition Collection Wyoming Whiskey has two new releases FEW Spirits and Alice In Chains announce All Secrets Known Bourbon RY3 Cask Strength Cigar Series Still Austin Whiskey Co. Bottled in Bond spirit: High Rye Bourbon TINCUP Fourteener Bourbon Whiskey Chattanooga Whiskey Bottled in Bond Vintage Series: Fall 2019 @riverrootsbarrelco @buffalotracedistillery @wyomingwhiskey @fewspirits @stillatx @tincupwhiskey @chattwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon boom has sparked intense interest in America's native spirit, but has also raised complex questions for longtime aficionados and novices alike. With so many new releases and labeling tactics, it can be difficult to discern what defines a quality bourbon. Producers walk a fine line between innovation and tradition, while consumers struggle to separate marketing hype from honest craftsmanship. To help me dive into a bunch of topics I've invited Kris Hart to be on the show. He's the co-creator of The Prideful Goat, an organizer for the Houston Whiskey Social, a contributing member of the Houston Bourbon Society and former guest on the show. We talk about balancing innovation with integrity because that are signs of disenchanting consumers in an increasingly crowded market. We touch on more fun TTB loopholes that I'm sure you will find interesting as well. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about getting the first sample to review. Have you memorized the entire TTB manual? How do you promote education without coming off critical? Do you feel like today's new whiskey connoisseur doesn't know what good bourbon tastes like? Why doesn't Four Roses do more special releases? What happens to experiments that don't make it to market? Is it possible to turn aged whiskey into bourbon? How do we keep companies honest with the labels they are filing to match the whiskey? How far have the rules been bent on bourbon? Do you feel as a producer that you have to put names to your releases for differentiation? Is adding coloring in scotch pretty common? What's on the horizon for the prideful goat? Have we seen more consumer burnout? @whiskypete Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 135th Anniversary Limited Edition Small Batch. This blend of 12-25 year old bourbon is 108 proof and $200 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 22nd 2023. Rare Character Finds Itself In A Legal Battle, Buffalo Trace Opens A New Visitor Experience in London, and Russell's Reserve introduces Single Rickhouse Camp Nelson F.Show Notes: Rare Character Finds Itself In A Legal Battle Tennessee Whiskey Trail is a top tourism destination Illva Saronno Holding has purchased a majority of Sagamore Spirit Chris Stapleton and Buffalo Traces will release Traveller Whiskey Buffalo Trace Distillery announces the forthcoming opening of Buffalo Trace Distillery London Medicinal Whiskey Charity is auctioning off a Willett barrel. Lexington is an Official Gateway sponsor to the Kentucky Bourbon Trail Rebel Bourbon finished in Cabernet Sauvignon barrels Russell's Reserve Single Rickhouse Camp Nelson F Four Gate Whiskey Company and Kelvin Cooperage 60th anniversary BLACKENED x Rabbit Hole Remus Gatsby Reserve 2023 Edition Basil Hayden Malted Rye @rarecharacterwhiskey @fortunabourbon @sagamorespirit @illvasaronno_holding @chrisstapleton @buffalotracedistillery @rebelbourbon @russellsreservebourbon @fourgatewhiskey @kelvin_cooperage @blackenedamericanwhiskey @rabbithole @kzrabbithole @whiskeyrob @remusbourbon @basilhayden Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This is another installment of bourbon community roundtable but digging deep into the psychology realm. I posed this question a few weeks ago to our Patreon community to get some initial feedback and I asked them, when is it enough? Not enough of buying bourbon, I'm completely cool with that. But at what point do you have enough of the same thing? It's pretty common to see people talking about and chasing the same bottles. Every day there is a load of comments on every picture of Blanton's or there's a line outside of a store with people waiting for Eagle Rare or Weller. And now we're getting to the point where I'm seeing pictures with nothing except one type of bottle lined up 10 deep on the shelf of the same thing. So if you see an Eagle Rare and you grab it, and you have had it plenty of times, why do you continue to pull it off the shelf instead of thinking "maybe I should put my resources into something different?". When is it enough? Are you looking for value? Are you looking for status? Are you afraid of change? I want to go deep once again to understand more of the bourbon buyer mentality. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about ex-bourbon barrels. When is it enough of the same bottle? Why have 10 of the same thing? Is it all for status? Has your taste changed? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the 2023 Parker’s Heritage Collection. This 10 year old cask strength rye whiskey is 128.8 proof and $185 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 15th 2023. Kentucky Owl gets a new Master Blender, Pursuit Spirits is unveiling the Pursuit United Private Select (PUPS) program, and more bourbon releases than you can handle.Show Notes: Southern Distilling Company partnership agreement with the Carolina Panthers The Supreme Court of New York has denied Diageo’s motion to dismiss the lawsuit by Sean ‘Diddy’ Combs Maureen Robinson has taken over blending duties from John Rhea for Kentucky Owl The Speed Art Museum unveiled a stunning lineup for its Art of Bourbon Pursuit Spirits is unveiling the Pursuit United Private Select (PUPS) program Jack Daniel’s Bonded Rye Whiskey Buzzard’s Roost 6 - Year Old Single Barrel Cask Strength Bourbon Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey Copper & Kings Kentucky Straight Bourbon Whiskey Lost Lantern Fall 2023 Single Cask Collection 2XO American Oak and The Tribute Blend Joe Montana announced a new partnership with The Gold Bar Spirits Company Chattanooga Whiskey Experimental Single Batch Series: Batch 033: Triple Peat Hardin’s Creek Boston Blue Run Spirits Reflection II Barrell Bourbon Cask Finish Series Barrell Craft Spirits' 10th Anniversary Bourbon Bardstown Bourbon Company Collaborative Series finished in Goose Island Bourbon County Brand Stout barrels @southerndistilling @kentuckyowl @speedartmuseum @pursuitspirits @jackdaniels_us @buzzardsroostwhiskey @bladeandbowwhiskey @copperandkings @lostlanternwhiskey @2xowhiskey @joemontana @goldbarwhiskey @chattwhiskey @bluerunspirits @barrellbourbon @bardstownbourbonco @gooseisland Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon landscape has evolved dramatically over the past century, shaped by changing tastes, technologies, and regulations. In the 1970s and 80s, barrel proof options were limited due to higher taxes on high-proof spirits. Bourbon trends have ebbed and flowed, with favorites like maple finishes and honey cask maturation rising and falling in popularity. As innovation marches on, questions remain about what's next. Ryan, Fred, and myself discuss the nuanced offerings like cigar blends and amburana barrel-aged bourbons and if they will be fleeting fads or establish themselves as mainstays and if rye whiskeys and light whiskies already peaked in popularity. While some trends fade fast, broader consumer excitement for bourbons finished in unique barrels suggests the underlying whiskey geek curiosity for new flavors won't disappear anytime soon. However, core classic bourbon may regain flourish with consumers. With so many aging experiments underway, it's impossible to predict exactly how tastes will evolve. But one thing is clear - the bourbon landscape will continue its dynamic change. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the same bottle of bourbon tasting different. Why wasn't there barrel proof options in the 70's and 80s? Was bourbon taxed differently in the past? Were there bourbon trends back in the 40s and 50s? What does the lifecycle look like for finished whiskeys? Will the honey cask finish trend continue? Will whiskey geeks go back to drinking normal bourbon or is the everyday bourbon dead? When do trends become mainstays? What will happen to cigar blends? Will Amburana barrels experience a quick death? Will maple finish continue to be used? Will American Single Malt have a long life? Have we seen the end of light whiskey? Has rye whiskey peaked? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Wilderness Trail 8 Year Wheated Bourbon. This 8 year old finished bourbon is 100 proof and $89 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 8th 2023. A $1M bottle of bourbon goes up for auction, Lawrenceburg Bourbon Company has announced a multi-million-dollar distillery, and Pursuit Spirits unleashes batch 8CD.Show Notes: Wenzel Whiskey joins the The Kentucky Distillers’ Association A $1M bottle of bourbon goes up for auction from Frigg N’ Digg N’ Antiques in Bowling Green Lawrenceburg Bourbon Company has announced a multi-million-dollar distillery project Holy City Brewing and Lewis Barbecue are partnering up to host the first annual MashFest Exposing counterfeit techniques using Top Swaps Filmland Spirits announces Town at the End of Tomorrow and Ryes of the Robots Extended Cut Barrell Craft Spirits launches a gift box containing 100ml samples of its core Barrell products Pursuit Spirits releases batch 8CD @wenzel_whiskey @lawrenceburgbourbon @holycitybrewing @filmlandspirits @barrellbourbon @pursuitspirits Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

At some point you will find yourself going to a bourbon festival. And rightly you should. It's where people like us gather to try new things and meet a like-minded community. On today's show, I've invited Diane Strong of Bourbon on the Banks and Drew Chostner of the St. Louis Bourbon Festival to come on the show to talk about throwing a bourbon festival that isn't always the same. The goal is to make this a truly engaging event for bourbon lovers by bringing together an exciting mix of upstart distilleries and big brands for tastings. We talk about including educational seminars and the overall format. But then we dive into the nitty gritty of things like city permitting, access to water, and how to calculate ticket prices for attendees. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about operations after a master distiller leaves. What was your bourbon journey like? Was the reason for the festival to cash flow other projects? What are you trying to do to make your festival different than anything else? What types or permits do you need? Has the ABC ever showed up to one of your events? What approach do you take to get brands to sponsor the festival? Do you see attendees start venturing toward the startups vs the traditional distilleries? How do you make sure the distilleries are engaged with attendees? How do you promote responsibility? Why would you want to include educational seminars? How do you determine ticket prices for attendees? @stlbourbonsociety @bourbononthebanks Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Traverse City Port Barrel Finish Bourbon. This 5 year old finished bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 1st 2023. The Koetter Group and The Spirits Group announce The Blending House, we have all the announcements for Four Roses, Old Forester, Parker's Heritage and more, and even a few food collabs that will have you shaking your head. Show Notes: The Koetter Group and The Spirits Group collaborate on The Blending House Algoma Capital launches $100M credit fund for the bourbon business B.H. James Distillers joins the Kentucky Distillers’ Association Survey released about harassment with women in whisky Shaun White and High West collaborate Budget airlines serving top shelf whiskey Old Forester’s Birthday Bourbon Rossville Union Bottled in Bond Straight Rye Whiskey Michter’s Distillery will be releasing its US*1 Toasted Barrel Finish Rye Westward x Ken's Artisan Sourdough Whiskey - 2023 Vintage Blend Blue Run Spirits  announced Trifecta Little Book Chapter 7: "In Retrospect." Wilderness Trail is releasing an 8YR wheated bourbon Four Roses Bourbon announces it will launch its 135th Anniversary Limited Edition Small Batch Good Girls star Matthew Lillard and more launch Find Familiar Spirits Old Dominick will be releasing a series of Small Batch Bourbons Remus Repeal Reserve Series VII Straight Bourbon Whiskey Parker’s Heritage Collection Eggo Waffles and Sugarlands Distilling Co Dunkin’ Donuts is planning to launch a range of alcoholic ‘spiked’ iced teas and coffees KFC and Dead Man’s Fingers release a spiced rum @thekoettergroup @thespiritsgroup @burtonjameswhiskey @beckypaskin @shaunwhite @drinkhighwest @allegiant @oldforester @rossvilleunion @michterswhiskey @westwardwhiskey @kensartisan @bluerunspirits @beamgeneration8 @wildernesstraildistillery @fourrosesbourbon @matthewlillard @olddominick @remusbourbon @eggo_us @sugarlandshine @dunkin @kfc Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

After an impactful career at Brown-Forman, Marianne Eaves was ready for a new challenge which led her to join an exciting startup at Castle & Key. She departed ways with Castle & Key and focused on brand consulting but now her current focus is their new Forbidden release. I invited Marianne to come on the show to talk about her new projects. If you may recall from a previous This Week in Bourbon, we were confused about Forbidden because the press release left many questions unanswered. She takes the hot seat and provides some context and clarity around the name and even the price. We also talk about some malting and other distillation stuff as well because Fred is enamored with it. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about refreshing bourbon cocktails. What have you been up to the past few years? Why would you leave Brown Forman to go to a startup? How has social media influenced who you are? What are the challenges that women face in the industry? How do you maintain confidence through criticism? Why not get away from marketing being female-focused to just being a peer? What blending projects do you currently have going on? Why was the Forbidden press release so confusing? What year did you start distilling at Bardstown Bourbon Company? How did you all come up with the price point since it's so high? What did you do to distill at Bardstown Bourbon Co when there is a whole team there? @mariannebmd @eavesblind @forbiddenbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's 10 Year Old Single Barrel Bourbon #23A0276 (2023). This 10 year old bourbon is 94.4 proof and $185 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to Brand Ryan is back from Redneck Riviera and his mind is burning wondering how or if whiskey brands can break into a lifestyle brand like we’ve seen brands like Yeti, High Noon, Stanley, etc. Is there still a place today for newer brands to break into that, or has Jack Daniels taken the only spot there is? We hit on: How do brands today make people feel? Is Pappy simply a status symbol, or a lifestyle?  Does accessibility of a product come in to play to whether or not a brand could become a lifestyle brand? What pushes the current brands into a lifestyle? Does the effect of premiumization stunt the ability to be a lifestyle brand, or catapult it?  and much more. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's Roundtable will take a deeper look into a trend I've been noticing and trying to figure out why, as influencers and a community, people keep talking about bottom shelf bourbon like it's something special. If you are in this hobby, most of us would give it a C rating and consider anything in the sub $20 or $25 category as average. Why do we keep doing this? Who are we trying to convince to drink these bourbons? The people that listen to this show, pay attention to blogs or YouTube'rs, or take whiskey seriously probably aren't buying $20 bottles and don't drink just average whiskey. I feel it's time to elevate the discussion and kill the bottom shelf promotion. If they aren't average bourbons, then let's figure out why and talk about criteria to be considered average. If it is a game of dollars, then is it a race to the bottom for the big 6 and why should this audience care if it's just average whiskey? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about his parents. Why do we keep promoting bottom shelf bourbons? Who are we trying to convince to drink these bourbons? What makes an average whiskey? Should this audience care if it's just average whiskey? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel's Single Barrel Barrel Proof Rye. This non-age stated rye is 137.3 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 18th 2023. Elijah Craig release of its Toasted Barrel finished in European Toasted Oak Barrels. Pernod launches the Mary Dowling Whiskey Company, and Maker’s Mark brings out the double digit age statement with Maker’s Mark Cellar Aged Bourbon.Show Notes: Ukraine’s included Bacardi in the list of “Official sponsors of War” Woodson Bourbon Whiskey announced a partnership with the Las Vegas Raiders and Allegiant Stadium Nelson’s Green Brier Distillery completes its renovation at the Marathon Village whiskey distillery Buffalo Wild Wings is introducing Bulleit Bourbon BBQ sauce Elijah Craig is releases Limited-Edition Toasted Barrel finished in European Toasted Oak Barrels for the 2023 Ryder Cup Graham McTavish has launched a new company called McTavish Spirits Pernod launches the Mary Dowling Whiskey Company WhistlePig FarmStock Beyond Bonded announced a wheat whiskey Jack Daniel’s Twice Barreled Special Release Heritage Barrel Rye The return of Baker’s 13 Year Old Single Barrel Bourbon Wolves announces a limited allocation of Lot Two Garrison Brothers Distillery releases the Laguna Madre 2023 Heaven Hill releases the Spring 2023 edition of Old Fitzgerald Bottled-in-Bond Maker’s Mark debuts Maker’s Mark Cellar Aged Bourbon Jefferson's releases Jefferson’s Tropics Aged in Humidity @bacardi @woodsonwhiskey @nelsongreenbrier @bwwings @bulleit @elijahcraig @grahammctavish @pernodricard @marydowlingwhiskey @whistlepigwhiskey @jackdaniels_us, @wolveswhiskeyca @garrisonbros @heavenhilldistillery @makersmark @jeffersonsbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon boom of the last decade has seen many distilleries trying to create a consumer frenzy around their brands. But few have succeeded like Buffalo Trace. This cult-like following seemed to come out of nowhere, taking Buffalo Trace from a solid but unremarkable distillery to a whiskey giant. So I ask the question that was so graciously given to us by a former Above The Char submitter, would bourbon be popular without Buffalo Trace? Other Sazerac-owned brands like Eagle Rare and E.H. Taylor have also benefitted from the company's popularity. But is it all manufactured hype? Buffalo Trace insists they simply can't keep up with demand, yet they continually make headlines for holding back new releases. And all this frenzy has been created with minimal advertising. Whether it's real scarcity or strategic rationing, Buffalo Trace has created a thirst that no other bourbon company can match. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the end of bourbon hunting What other bourbon companies were trying to get a consumer ground swell? Why has the entire Buffalo Trace portfolio turned into something people chase? Was Buffalo Trace ever on your radar? Is this attributed to tying Weller to Pappy? Did Buffalo Trace create a FOMO line to draw people in? Are other brands benefiting from the Sazerac popularity? Is there a scarcity play or do they really not have the stocks? How are they making national headlines for not releasing bottles? Where has Buffalo Trace advertised because it hasn't been much? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Belfour Bourbon Finished in Texas Pecan Wood. This non-age stated finished bourbon is 92 proof and $85 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 11th 2023. Molson Coors Beverage Company will acquire Blue Run Spirits, Marussia Beverages acquires Watershed Distillery, and Maker's Mark puts out a 10 year teaser.Show Notes: Molson Coors Beverage Company will acquire Blue Run Spirits Heaven Hill Brands and Log Still Distilling have finalized a mutually agreeable resolution Ross and Squibb Distillery announce enhancements to its barrel programs for 2023 Marussia Beverages acquires Watershed Distillery UK cut the ribbon on the James B Beam Institute for Kentucky Spirits Hemingway Whiskey Company announced the debut of its core expression Hemingway Rye Whiskey Signature Edition James B. Beam Distilling Co. is launching the second installment  called Hardin’s Creek Frankfort Widow Jane Distillery is launching Paradigm Rye Still Austin Whiskey Co. announced the release of Cask Strength Rye Whiskey Goose Island has unveiled the 2023 lineup of their annual Bourbon County Stout series Maker's Mark put out a new teaser...Something old is something new @coorswhiskeyco @dcoors @bluerunspirits @heavenhilldistillery @logstilldistillery @watersheddistillery @universityofky @beamdistilling @hemingwaywhiskeys @widowjane @stillatx @gooseisland @makersmark Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Every once in a while you run across a brand that has captured lightening in a bottle. For me, I see that as Old Carter. Mark and Sherri Carter join the show to talk about their extensive background in the wine industry, but how bourbon eventually captured his interest and became a new passion. Though he knew how to build a highly-rated wine brand, entering the bourbon world brought fresh challenges. Mark and Sherri connected with Dixon Dedman and launched Kentucky Owl until it sold. After the sale, they stayed focused on super premium bourbons to target whiskey aficionados. If a barrel didn't suit their ideal flavor profile, they would put it back in the rick rather than compromise quality. But it's not a complete story without a bit of legal trouble and the Carter name has been no stranger to lawsuits so stick around to hear that one. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about infinity blends You had a big background in wine but when did bourbon come into your life? Did you know how to build a wine brand and what attributes to a 100 point wine? How did you end up getting connected with Dixon Dedman? How do you compete in the wine world? What happens when you have a bad vintage? After Kentucky Owl sold to Stoli, when did you want to start your own brand? Why did you continue going with the super premium route? If a barrel doesn't fit your profile and blend, what do you do with it? What was your marketing approach and how did you capture the whiskey geek? What's your sweet spot for your releases and how you choose your whiskeys? How many times have you been sued with the Carter name? @oldcarterwhiskeyco @oldsherricarter @markcarter52 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Whiskey JYPSI Legacy Batch 001 The Journey. This non-age stated whiskey is 115 proof and $200 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 4th 2023. Heaven Hill fills its 10 millionth barrel, the Charlois Group acquires Kelvin Cooperage, and The House of Suntory announces the launch of Legent Yamazaki Cask Finish Blend.Show Notes: Heaven Hill fills its 10 millionth barrel The Charlois Group acquires Kelvin Cooperage Woodford Reserve and Joshua Kissi release The Spirits of Style Maker's Mark launched a new global brand campaign Make Your Mark Barrels & Billets joins the Kentucky Bourbon Trail Pennyroyal Barrel Company locates a bourbon incubator Lycoming College and Four Birds Distilling Co. are looking to speed up the process of aging bourbon From the TTB - Can individuals produce distilled spirits at home with a small still? Jack Daniel introduces Distillery Series selection #11, a Tennessee Whiskey finished in añejo tequila barrels Barrell Craft Spirits (BCS) launched Barrell Bourbon Batch 035 and Rye Batch 004 The House of Suntory announces the launch of Legent Yamazaki Cask Finish Blend @heavenhilldistillery @groupecharlois @kelvin_cooperage @woodfordreserve @joshuakissi @makersmark @barrelsandbillets @pennyroyalbarrelco @lycomingcollege @fourbirdsdistilling @jackdaniels_us @barrellbourbon @legentbourbon @suntorywhisky @beamsuntory @houseofsuntory_uk Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You might be wondering if we've hit peak bourbon. Bottles are everywhere and people are flocking to Kentucky in droves trying to get a Napa Valley kind of experience. Sean Higgins joins the show once again to talk about the growth of tourism, and he should know. He started Mint Julep Tours back in 2008 after noticing a gap in tourism offerings surrounding the bourbon trail. At the time, Kentucky was not yet booming in tourism like it is today. Fast forward to 2023, and bourbon tourism has exploded, with Kentucky now being a hot spot and destination as it tops the AirBNB travel charts every week. Sean shares how his business has adapted and grown through the bourbon boom, what the pandemic did for tourism in the state. We also touch on the changing demographic of visitors and innovation he sees within the sector. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about dusty bourbon What was the background of Mint Julep tours? What state is now the highest for visiting the bourbon trail? Have you seen an increase in bachelor and bachelorette parties? Do you see smaller or larger groups trending? What did COVID do to your business? Are we back to pre-COVID tourism numbers or higher? What's the demographic of people coming to visit now? Have you established the relationships at distilleries so spots are reserved? What innovation have you noticed in the tourism sector? Have we even hit mainstream yet for bourbon tourism? @mintjulepexperiences Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Dancing Goat Distillery #003 A Quirky & Humble Blend Whiskey. This 7 year old whiskey is 105.5 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 28th 2023. Pursuit Spirits will open new visitor experience located on Whiskey Row, the Kentucky Bourbon Trail Craft Tour welcomes four new distilleries , and Milam & Greene Whiskey is unveiling the third release in the Wildlife Collection.Show Notes: Pursuit Spirits will open new visitor experience located on Whiskey Row The Kentucky Bourbon Trail Craft Tour  welcomes four new distilleries TPSA, BAT, WSWT, and TDSA enact new Texas Distillery laws The classic Casio G-Shock 5600 series gets a bourbon look Ross & Squibb Distillery announce Remus Highest Rye Straight Bourbon Whiskey Milam & Greene Whiskey is unveiling the third release in the Wildlife Collection, Rattlesnake Single Barrel Bourbon @pursuitspirits @casio_us @milamandgreenwhiskey @rossandsquibb Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's everyone's favorite, Bourbon Community Roundtable, and this is the 83rd edition. This episode gets, we'll say passionate at times because this is tackling the craze of finishes. The first topic is the seemingly abundance of "cigar" blend or batch bourbons. Why is this so attractive? Can't anything be called a cigar blend? I thought the whole point of a good cigar and a good bourbon is because they already naturally pair well. That of course spins into some amburana talk and you know how that ends up. In the second half of the show, I turn my attention to the major distilleries who are putting out finishes as limited or special releases. These distilleries have an abundance of really good bourbon, so why play the game of finished when you can rely on something like a special release with a double digit age statement? Show Notes: Above the Char with Fred Minnick (@fredminnick) having a whiskey trust. What does "cigar blend" really mean? Who here likes amburana? Why do the major distilleries release finished bourbon when they have a bunch of really good inventory? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bluebird Days Whiskey. This 6 1/2 year old whiskey is 86 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 21st 2023. Buzzard’s Roost wants you to name their new still, MGP Ingredients will close its GNS distillery in Kansas, and Green River will release its first publicly available Green River Full Proof Single Barrel.Show Notes: Buzzard’s Roost wants you to name their new still Wu-Tang Clan's RZA has partnered with Scotch whisky Ballantine’s Chivas Brothers has made its carbon-reducing technology available to everyone Kentucky Distillers’ Association announced Southern Kentucky Distillery as the newest member MGP Ingredients will close its GNS distillery in Kansas Tennessee Attorney General filed a lawsuit against six online liquor stores accused of illegally selling booze from out-of-state Marvel uses Pappy 23 in it's latest series and fans are chasing after it 291 Colorado Whiskey announces the release of 291 Colorado Whiskey Batch 12 15 STARS expands its whiskey portfolio with the limited release of Platinum expression Lux Row Distillers introduces Lux Row Four Grain Double Single Barrel Bourbon Old Forester announces the newest release in its 117 series – Bottled in Bond Uncle Nearest will begin distribution of its Single Barrel Whiskey and kickoff Single Barrel Showdown: America's Choice Green River Distilling Co. will release Green River Full Proof Single Barrel Log Still Distillery announces the second release of Fifth District Series Heaven's Door announces the addition of “Ascension” Kentucky Straight Bourbon @buzzardsroostwhiskey @wutangclan @rza @ballantines @chivasbrothersscotch @marvel @distillery291 @15starsbourbon @luxrowdistillers @oldforester @unclenearest @greenriverdistilling @logstilldistillery @heavensdoorwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been to Kentucky, then you've probably stopped at one of the many Liquor Barn locations. It's been a cornerstone for bourbon buyers such as myself for many years. But now Liquor Barn has been acquired by GoPuff and we get a chance to sit down with Brad Williams, the Sr Category Manager for American Whiskey of GoPuff Brands, to talk about what it's like to manage American Whiskey brands and barrel picks across geographies for the brand family of Liquor Barn, BevMo, and 400 other regional locations. Needless to say, it's a lot of whiskey math and choosing barrels to go in the right markets. Brad gives us insight into keeping customers excited, what happens when a barrel pick flops, and where he sees buying trends happening. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about preference of small batch over single barrles Why is your title so long and what does it encompass? How did GoPuff start? How did competition in the market make you change strategies? Since GoPuff is across many states, does allocation go across states? How are you able to devote your time to the mass amount of single barrels selected? With your leverage can you make distilleries do special things that no one else can do? What happens when a barrel pick flops? How do you keep customers excited about more barrel picks? Do you try to have the largest bourbon selection across the state? What bourbon buying trends are you seeing? How do you deal with the haters that don't like your barrel picks? What's your criteria on judging whiskey for different markets? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Blackened x Wes Henderson Bourbon Finished in White Port Wine Casks. This 6 year old finished bourbon is 116.2 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 14th 2023. Sazerac wins a no contest lawsuit for miniature gift sets of Weller, Evan Williams Bourbon Experience has a new experience called Bourbon Bootcamp, and New Riff Distilling is announcing its Sour Mash Single Malt ProjectShow Notes: Liberty Pole Spirits opens their Whiskey Campus Sazerac wins a no contest lawsuit for miniature gift sets of Weller Jackie Zykan launches Oduoak Evan Williams Bourbon Experience has a new experience called Bourbon Bootcamp Preservation Distillery launches Very Olde St. Nick Immaculata Limestone Branch Distillery announces 2023 release of Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey New Riff Distilling is announcing its Sour Mash Single Malt project @libertypolespirits @jackiezykan @oduoak @evanwilliamsbourbon @preservationdistillery @limestonebranch @yellowstonebourbon @newriff Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

What attracts you to a brand? It's that unexplainable underpinning called Brand Mysticism. I'm joined by author, Aaron Goldfarb and brand icon builder Steve Grasse to talk about this very subject they happened to publish a book on called Brand Mysticism. Steve has a lot of feathers in his cap such as being the brains behind Hendrix gin and Sailor Jerry rum. These aren't typical brands like we see in bourbon but this book is how to brand almost anything. It's a teaser into figuring out how to transform an idea into a brand, evolve an existing brand, and even some of the best lessons to take away in the book. Plus, we even dive into the brand mysticism behind Pappy Van Winkle. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about other spirits to be curious about Give an update to your backgrounds and how you got into spirits How do you transform an idea, such as a tshirt, into a brand? Can you just make up a brand today without a deep story? Do we need celebrities in the alcohol industry? What was the basis of the book? How do you constantly evolve a brand and adapt to lifestyle changes? What are some of those great lessons you've learned from Steve? How does Pappy fall into Brand Mysticism? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Yellowstone American Single Malt Whiskey. This 4 year old whiskey is 108 proof and $55 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 7th 2023. 2 Kentucky Peerless Employees Leave to start Eastern Light Distilling, A new partnership between Woodford Reserve and Emirates, and Wild Turkey announces the release of Master’s Keep Voyage. Show Notes: 2 Kentucky Peerless Employees Leave to start Eastern Light Distilling a new partnership between Woodford Reserve and Emirates Speyside Bourbon Cooperage invests $7.5M Social Hour Bourbon Smash made with Dickel Bourbon Wild Turkey announces the release of Master’s Keep Voyage @kentuckypeerless @caleb_kilburn @woodfordreserve @emirates @speysidecooperage @socialhourcocktails @gergedickel @wildturkey @appletonrumuk Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Back on episode 397 we talked about whiskey being an investment but now we are reevaluating the current landscape and if collectible whiskey, namely bourbon, is on the decline. We consider changes in the bourbon market, including the increased interest from the high net worth community. There is a nostalgia for the past when information about whiskey was more accessible but we recognize that changes are happening. After all, there is the other notion about the legality of selling alcohol without a license and the penalties of investing in whiskey. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about celebrity whiskey Discussion on the decreasing pool of people buying rare bottles Scotch Drinkers Switch to Bourbon Due to High Prices New Buyers in the Bourbon Market High Net Worth Community's Bourbon Value Proposition High-end Whiskeys: Investment Potential and NFTs Selling Rare Bottles and the Investment Game Sean Brock, Bourbon and Bigfoot Bourbon's Future with Newbies and the Economy Pandemic Impact on Bourbon Market and the Glass Case Buying from the Glass Case The Investment Value of Glass Case Bourbons The Future of Whiskey as an Investment The Value of Rare Bottles as an Investment The Future of Rare Bottles as an Investment: Branding and Market Trends Effects of Interest Rates on Banking and Real Estate Industries Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Maker’s Mark Wood Finishing Series 2023 BEP Bourbon. This non-age stated bourbon is 110.7 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 30th 2023. Premiumization is now losing steam, The Kentucky Bourbon Hall of Fame will induct eight new people, Booker’s Bourbon is releasing the second batch of the 2023 Collection called Apprentice Batch.Show Notes: Diageo has now severed ties with Sean Diddy Combs Casey Jones Distillery has entered into its first contract as a bourbon producer for B. H. James Distillers The premiumization trend is now losing steam The Kentucky Bourbon Hall of Fame will induct eight new people Hudson Whiskey introduces New York Straight Bourbon Whiskey 5 Year Old New collaboration between Ireland’s Clonakilty Distillery and Texas’ Garrison Brothers Distillery Booker’s Bourbon is releasing the second batch of the 2023 Collection called Apprentice Batch Whiskey Myers launches Uncle Chicken’s Sippin’ Whiskey Playboy Spirits’ Rare Hare presents Lucky Bastard Still Austin Whiskey Co. launches Bottled in Bond @diageo @caseyjonesdistillery @bhjamesdistillers @garrisonbros @hudsonwhiskey @clonakiltydistillery @whiskeymyers @playboy @stillatx Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's another great episode of The Bourbon Community Roundtable and this is the 82nd edition. Over the past few weeks Jack Daniel's has made its case against a dog toy manufacturer all the way to the Supreme Court. There's no better time than the present to have Brian Harra of Sipp'n Corn break it down into what this means for parody law and for anyone else trying to infringe on a trademark. Then we dive in with our first topic with expensive bottles of bourbon. I'm not talking secondary, I'm talking like $500 bottles. The idea came to me when I saw lots of people dismissing the new Daniel Weller release because it's 11 years old and only 4 proof points higher than Weller 12, but Buffalo Trace is putting a price tag that is 900% higher. Does bourbon need $500 bottles? In the second half we look at distillery tasting kits. Four Roses recently announced theirs and people are already getting amped up for it. However, many distilleries have done this in the past and failed. Has the time come when we could see this trend start to take off? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about what distillery could overtake Buffalo Trace's Antique Collection. Talk about the Jack Daniel's case against the dog toy manufacturer. Does bourbon need $500 bottles? Do you think distillery tasting kits will take off? Why have tasting kits failed in the past? @breakingbourbon @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jefferson's Marian McLain Whiskey. This non-age stated whiskey is 102 proof and $300 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 23rd 2023. A new bill has been introduced that will refund duties and taxes to export bourbon, Four Roses will sell a limited supply of 10 recipe tasting kits, and Heaven's Door releases their next Decade Series.Show Notes: Brown-Forman sells Finladia Vodka to Coca-Cola HBC for $220M and exits Vodka completely. A new bill has been introduced that will refund duties and taxes to export bourbon five new bourbon-centric stops have been added to The B-Line Four roses will sell a limited supply of 10 recipe tasting kits Heaven's Door unveiled its Decade Series Rye release Frey Ranch Distillery announced Frey Ranch Farm Strength Uncut Bourbon @brownforman @_the_b_line_ @cocacola @fourrosesbourbon @heavensdoorwhiskey @freyranchdistillery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're looking for a bourbon that has been crafted by arguably the best distiller of wheated bourbon and blended by the most respected nose in the industry, then you're looking for Wyoming Whiskey. The story of how Wyoming Whiskey got started is fascinating and that's why I invited David DeFazio, one of the original Co-Founders, to come on the show and share how an idea of starting a winery turned into a distillery that failed on their first release, crawled its way back to greatness. David shares the story of buying a Vendome still but not having a distiller and took Steve Nally, the man responsible for decades of wheated bourbon production at Maker's Mark and now serving as the Master Distiller at Bardstown bourbon Company, out of retirement to be the person who would set them up for amazing whiskey for years to come. But, that's not all, David and his team also got Nancy Fraley to come in and be the person who would take their releases to the next level. Plus, stick around to the end to hear about some rye distillation fun. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about stonefruit What got you into whiskey and how did you carve your path in this industry? What did you want to come away with when you visited the Kentucky Bourbon Festival trying to start this business? What did you think Wyoming could offer to the whiskey landscape? How did you get connected to Steve Nally? When you started did you feel there was going to be a demand for bourbon? Did you tell Steve Nally what kind of bourbon to create? What's the climate like for aging? Where did the relationship with Nancy Fraley start? What was your sales plan? How did you win people back when you failed in your first release? Did Edrington try to make things super luxury after the acquisition? Was there a reason that the backstory and founders haven't been on the forefront of the brand story? @wyomingwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Yellow Leaming Bourbon. This 5 year old bourbon is 100 proof and $56 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 16th 2023. The U.S. Supreme Court sides with Jack Daniel's in the dog toy dispute, a new whiskey documentary is now available called "Fire, Water & Grain: The Story of Empire Rye", and Buffalo Trace launches Daniel Weller, an experimental line exploring different strains of wheat.Show Notes: Ken Lewis of New Riff has announced his upcoming retirement The U.S. Supreme Court sides with Jack Daniel's in the dog toy dispute Virginia law to keep traditional soft drinks separate from crossover beverages on store shelves A new whiskey documentary is now available called "Fire, Water & Grain: The Story of Empire Rye" Research from Yale University suggests that drinking in moderation might be a life-saver Rabbit Hole presents Dareringer Founder’s Collection Kentucky Straight Bourbon Whiskey Finished in PX Sherry Casks Heaven Hill announced the launch of Square 6 Wheated Bourbon Buffalo Trace launches Daniel Weller, an experimental line exploring different strains of wheat Fireball Dragon Reserve, limited-edition bourbon barrel-aged whisky from Fireball @newriff @jackdaniels_us @empirerye @thebalasbrothers @rabbithole @heavenhilldistillery @bufalotracedistillery @fireballwhisky Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

What goes hand-in-hand with bourbon? That's law and taxes. Over the past few years we have seen incredible changes to Kentucky's bourbon laws when it comes to vintage spirits, the three-tier system, and the bourbon barrel tax being removed. All of these are done in an effort to make Kentucky's signature industry thrive. There's been one person behind the scenes with all of this, and that is Chad McCoy. Chad is a Former Kentucky State Representative that took care of Bardstown and wanted to see change happen. He dives into how he got into politics and he gives us an idea how many lobbyists there are vying for attention. It's a fantastic episode that covers the political landscape and how it's really hard to make everyone from producers, distributors, and consumers equally happy. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about bottled-in-bond rye. Where did you grow up and how did you get into politics? At what point did bourbon law become more of a focus? How often would you be hit up by lobbyists? How does a lobbyist influence your decisions? Who presented the vintage spirits law bill and what was the motivation behind it? Is a laser code from a prior year considered vintage? Can you talk about the bill that bypassed distributors so distilleries to can sell bottles at a gift shop? Why are trade bodies against NDPs? Why did you want to get rid of the bourbon barrel tax? How can consumers make a change? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Wolves Lot One Single Malt Whiskey. This 7 year old single malt is 110 proof and $290 MSRP (correction). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for Jue 9th 2023. Virginia liquor officials said they're taking steps to automate the random lottery process, the third annual release of Russell's Reserve 13-Year-Old Bourbon , and the launch of Hardin’s Creek The Kentucky Series, 3 different 17-year-old Bourbons.Show Notes: Virginia liquor officials said they're taking steps to automate the random lottery process Two comedians who named their Scotch whisky after their on-screen characters have won a trademark dispute against Jack Daniel’s Sean "Diddy" Combs sues Diageo Sean 'Diddy' Combs has launched Diddy Direct Barrel Global announces the launch of its new barrel ownership service Independent Stave Company has purchased 8,016 forested acres near Somerset KY Mystic Galactic Bourbon has announced the selection of an orbiter vendor The release of Bib & Tucker Double Char Bourbon Dancing Goat Presents series, “Quirky & Humble.” Bardstown Bourbon Company will soon release Discovery Series #10 That Boutique-y Whisky Company is shining a light on American whiskey in its latest collection Woodford Reserve has released Woodford Reserve Batch Proof Third annual release of Russell's Reserve 13-Year-Old Bourbon Launch of Hardin’s Creek The Kentucky Series, 3 different 17-year-old Bourbons @barrelglobal @independentstavecompany @mysticfarmdistillery @bibandtuckerbourbon @dancinggoatdistillery @bardstownbourbonco @boutiqueywhisky @woodfordreserve @russellsreservebourbon @hardinscreek Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You hear Ryan and I talk about RTDs or Ready To Drink canned cocktails on This Week in Bourbon all the time and here's the reason why. Most of us got our start into bourbon by mixing it with coke or ginger ale. The modern day drinker is finding their path through cocktails. And now that the seltzer craze has hit, getting your first taste of bourbon through a RTD can be the new gateway. There is one company based in Louisville that has been the go-to company for every drinks company across the country for creating flavored whiskeys, energy drinks, and even RTDs, and that's Flavorman. Brad Nichols and Jordan Plappert from Flavorman join the show as we get a deep-dive into how flavors are developed and how do we begin creating a bourbon-based RTD. It's a fascinating show about conception of ideas, how we can keep sugar volume in check, and how big your pocket book needs to be to get started. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about growing older and your senses. How did you progress into the drinks business? What's the general overview of Flavorman? How do you create or discover new flavors? Where do you start when creating a spirit-based RTD? What does conception look like for a bourbon-based RTD? What difference goes into creating a RTD vs a flavored whiskey? Can explain the difference in the type of can used based on the metal or material? Why are whiskey based RTDs higher in alcohol versus seltzer based? Is malt based cheaper versus spirit based? How do you reduce sugar volume for those that are health conscious? How do you choose a product that is ready to pour in a bottle versus in a can? How do you stabilize an ingredient so it doesn't separate and the shelf life? What can you offer to customers to get products on shelves sooner? What's the initial cost to just start the conversation? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester Bourbon 117 Series Warehouse H. This non-age stated bourbon is 98 proof and $60 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon industry has this fascinating thing where “The Big Six” can hold such a monopoly of the industry - regardless of price category, and regardless of consumer profile. Is there room for other players to continue to penetrate the market, and how do they break the standard “value” scale that is so often set by Big Bourbon?  We hit on: What draws a consumer to Big Bourbon over a similar cost smaller brand? How does the consumer deal with a value scale that is constantly changing? Do the flavor profiles of smaller brands hit the flavor profiles of the larger brands? and much more. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Here we are again with another Bourbon Community Roundtable. This one started off pretty tame, but towards the end we start digging deep so here is what's on the menu for this one. A few weeks ago, it was announced that Penelope would be acquired by MGP, but notably its subsidiary Luxco for $215M. We all know this is a great move for the brand, but I posed a question to the group that intrigued me and that is if we will see more MGP brands be purchased as a result? I also follow it up with other powerhouse contract distillers and if we can see them copycat this acquisition in hopes of taking a brand to a new level. That quickly transitioned into the idea that brands can come out of nowhere. One of the most famous, or infamous, brands of all time was Ezra Brooks. A brand that was created out of thin air. Since consumers know more now than they ever have before, could we see another Ezra Brooks emerge in our lifetime? That tends to go into a few different directions but I won't ruin the fun for you. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about if you could only drink one bourbon. Will Penelope's acquisition lead to MGP buying more brands to build their portfolio? Consumers are as smart as ever, so could a phantom brand like Ezra Brooks work today? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Still Austin The Artist Straight Rye Whiskey. This 2 year old rye is 99.6 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 26th 2023. Airbnb predicts a busy summer for Louisville as its top trending U.S. destination, Virginia ABC lottery chose multiple BTAC winners and fans aren't happy, and Rabbit Hole’s launches TennielShow Notes: Update on Forbidden that it actually uses Castle & Key barrels RTD cocktails see more stratospheric growth Amazon is launching a way for drinkers to buy alcohol with a simple swipe of their hand Airbnb summer picks Louisville as its top trending U.S. destination Virginia ABC lottery chose multiple BTAC winners and fans aren't happy Ireland will become the world's first country to label alcoholic drinks with comprehensive health warnings Brother’s Bond introduces two new expressions, Brother’s Bond American Blended Rye and Brother’s Bond Cask Strength Steph Curry announced the launch of Gentleman’s Cut Kentucky Straight Bourbon Whiskey Rabbit Hole’s launches Tenniel @forbiddenbourbon @airbnb @abc_va @brothersbondbourbon @rabbithole Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

How many distillery tours have you been on? 2? 5? Maybe 20? Well, you can't even touch our guest today. Drew Hannush is the author of multiple books including Experiencing Kentucky Bourbon, Experiencing Irish Whiskey, and new one coming soon on Tennessee. He has his own whiskey podcast called Whiskey Lore but, he has also visited over 250 distilleries across the world. That's a ton of miles traveled. We dig into his passion and why he continues to visit distilleries and even re-visit some. Then we discuss how he doesn't get fatigued because sometimes it's a lot of the same process and story told over and over again. Then we dive into some hidden gems across Kentucky and even talk about the boom of craft distilleries and if he plans on hitting every single one. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about barrel shortage. What got you into the deep-dive of whiskey? How do you not get fatigued listening to a similar story every time? Did you find out where the name bourbon came from? What stands out when visiting Kentucky distilleries? How are some distilleries rewarding drivers versus those who are traveling to try a bunch of whiskey? How are you approaching all the different whiskeys with an open mind? How many brands outside of American Whiskey are sourcing whiskey? What keeps you interested to keep going back and revisiting distilleries? What are the hidden gems that people don't know about? Now that all these craft distilleries are popping up across the US is the goal to hit them all? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Hirsch The Cask Strength Bourbon Finished in Cognac Casks. This 7 year old finished bourbon is 127 proof and $200 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 19th 2023. Justins' House of Bourbon has had all charges in Washington DC dropped, Log Still Distillery launches their own single barrel program, and Jim beam enters the American Single Malt Category with Clermont Steep.Show Notes: The Michelin Guide US has named Basil Hayden its official American whiskey partner Justins' House of Bourbon has had all charges in Washington DC dropped Log Still Distillery launches their own single barrel program Frankfort, KY offers bourbon incentives for remote workers to relocate Ezra Brooks 99 Straight Rye Whiskey and a newly reformulated Ezra Brooks Bourbon Cream The Jack Daniel Distillery introduces Jack Daniel’s Single Barrel Barrel Proof Rye Whiskey Kentucky Senator Bourbon is set to unveil its fourth release Marianne Eaves introduces Forbidden Jim beam enters the American Single Malt Category with Clermont Steep @basilhayden @houseofbourbonlou @houseofbourbonlex @logstilldistillery @ezrabrooksbourbon @jackdaniels_us @mariannebmd @jimbeamofficial Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The dream of owning a bourbon bar. That sounds pretty awesome doesn't it? In this episode, we get to hear Watch Hill Proper's journey. Joshua Howes and Tommy Craggs join the show to talk about the initial concept of the bar and the challenges they faced not coming from a restaurant background. We dive into the finer details of the business such as staff training, retainment, and revenue between food and beverage. But for us whiskey geeks, we talk about building a collection of unicorns that are proudly on display but also available by the pour. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about why Maker's Mark doesn't use age statements. How did you get into bourbon and what's your bourbon journey? Did you know what the concept of the bar was going to be before you started? What challenges did you face since you don't come from a restaurant background? How did you come to the design and the feel of the space? What percentage of your revenue is food vs beverage? How did you procure the unicorns in the collection? How do you train the staff on how to be knowledgable on all the whiskeys? What was your business plan and how many drinks you have to sell to keep the doors open? Can you talk about how membership communication backfired? How did the name Watch Hill Proper come to be? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Double Oak Whiskey. This 8 year old whiskey is 92 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 12th 2023. MGP and Luxco will acquire Penelope Bourbon for up to $215M, Elijah Craig Barrel Proof moves to variable age stated releases, and Mark Brown will step down as CEO and president of Sazerac in July.Show Notes: MGP and Luxco will acquire Penelope Bourbon for up to $215M B.R. Distilling Company now offers tours at the distillery Elijah Craig Barrel Proof moves to variable age stated releases Wenzel Whiskey has acquired assets and an inventory of aged spirits from Ghost Coast Distillery Mark Brown will step down as CEO and president of Sazerac in July Scientists Have Discovered the Perfect Amount of Water to Add to Your Whiskey HIRSCH Selected Whiskeys announces The Single Barrel Double Oak Chattanooga Whiskey announced Experimental Batch 031: Red, White and Blue Grist @penelopebourbon @bluenotebourbon @elijahcraig @wenzel_whiskeyhirschwhiskey @chattwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Where did it all go wrong? Or maybe it's not even wrong, but secondary cask finished bourbons seems to all the rage. What used to be a means of innovation has turned into a chase to find the most exotic woods and multi-cask finishes to keep fans asking, what's next? In this episode, Ryan, Fred, and myself dive into the history of cask finishes and question whether double oaked bourbons are still considered pure bourbon. We wonder why don't consumers ask more questions to hold companies responsible about the finishing processes and potential quality drops. Lastly, I drop a bomb about SKU sprawl and what will happen when larger companies create more finishes that will squeeze out shelf space for smaller brands. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about buying dusty bourbon What's your fascination with Liquid Death? Where did cask finishes really begin? How can you trust what a brand does with their whiskey behind the scenes? Why don't consumers question the process? Are double oaked bourbons still considered pure bourbon? Is it the producer or the consumer problem because there is a chase for the next thing? Is barrel finishing the only way to differentiate yourself from other brands? Is the quality going to drop soon because of the distillate being used? What happens when companies with large stocks create more SKUs and take over more shelf space? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Kentucky Owl Bourbon Batch 12. This non-age stated bourbon is 115.8 proof and $400 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 5th 2023. New Riff Distilling has announced the dual release of two new heirloom grain bourbons, Buffalo Trace Distillery is thrilled to release Buffalo Trace Experimental Peated Bourbon, and Blue Run Spirits announces its first ever Single Barrel Rye WhiskeyShow Notes: Bardstown Bourbon Co. kicks off their summer patio concert series Diesel Cigars and Rabbit Hole are marking their third collaboration New Riff Distilling has announced the dual release of two new heirloom grain bourbons American Mash & Grain releases Borrowed Page Volume 2 Chattanooga Whiskey releases Founder’s 11th Anniversary Blend Buffalo Trace Distillery releases Buffalo Trace Experimental Peated Bourbon Blue Run Spirits announces its first ever Single Barrel Rye Whiskey @bardstownbourbonco @rabbithole @dieselcigars @newriff @mashngrain @chattwhiskey @buffalotracedistillery @bluerunspirits @thatoneduderyan Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We've got two juicy topics to tackle so here's what we've got. Last year we saw the release of Russell's Reserve Single Rickhouse limited edition offering. That sparked a Vine Pair article that asked if single rickhouse bottlings will be the next big thing? I wanted to challenge that a bit and figure out if we really think there are varied flavor profiles based on rickhouses or are they cherry-picking barrels to make another marketing angle. In the second half of the show we discuss the current state of single barrels. They are flooded on shelves across the nation and they aren't selling like they used to. How will this get fixed or is this a side-effect of the COVID buying frenzy? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about entry proof. Are single rickhouse bottlings going to be the next big thing? Do different rickhouses provide different flavor profiles or is this a marketing angle? How will we fix the abundance of single barrel offerings on the shelves across the nation? Is this a side effect of the covid buying frenzy? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bernheim Barrel Proof Original Wheat Whiskey Batch A223. This 7-9 year old wheat whiskey is 118.8 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 28th 2023. Heaven’s Door Spirits plans to open a new distillery in Pleasureville, Kentucky, Buzzard’s Roost Sipping Whiskeys announces the opening of the Buzzard’s Roost Whiskey Row Experience in downtown Louisville, and Barrell Craft Spirits will add Rye to its already expansive Private Release offerings.Show Notes: Heaven’s Door Spirits plans to open a new distillery in Pleasureville, Kentucky DISCUS backs 2 bills in California and Maine The Mexican navy has seized almost 10 tons of liquid methamphetamine hidden in 11,520 bottles of tequila O.H. Ingram River Aged has doubled its operations and moved to a larger facility in Columbus, KY. Buzzard’s Roost Sipping Whiskeys announces the opening of the Buzzard’s Roost Whiskey Row Experience in downtown Louisville Buffalo Trace releases in its Old Charter Oak collection, Spanish Oak Bourbon Nelson’s Green Brier Distillery has announced the return of the Nelson Brothers Honey Cask Finish Southern Distilling Company launches Hunting Creek Straight Rye Jack Daniel’s commemorates its partnership with McLaren Racing Blood Oath Pact 9 Kentucky Straight Bourbon Whiskey finished in Oloroso Sherry casks Barrell Craft Spirits® (BCS) will add Rye to its already expansive Private Release offerings @heavensdoorwhiskey @distilledspiritscouncil @ingramwhiskey @buzzardsroostwhiskey @buffalotracedistillery @nelsonsgreenbrier @southerndistilling @jackdaniels_us @luxrowdistillers @barrellbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

How much influence does the barrel have on the whiskey you drink? If you talk to a lot of people in the industry you will get a rough estimate of 70% or more flavor gets extracted from the barrel. We've had a few coopers on the show to talk about process, and even today's guest was back on Episode 346. We were so amazed at some of his research we wanted him to come back on the show to talk about more mind blowing stave science. Andrew Wiehebrink is the Director of Spirits Research and Innovation for Independent Stave Company. That means he leads up all the cool advancements on where barrel trends are heading. We talk about the current barrel shortage and if toasted products are the reason to blame, where the future of oak alternatives are heading, and why there is a trend of distilleries moving tog Char 1 vs Char 4. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about warming up your palate. Can you give us a refreshed on how you got into whiskey? How is ISC looking at the current barrel shortage crisis? Is wood growth a problem in getting new barrels? Is there a labor shortage in cooperages? How much has toasted barrels lead to a barrel shortage? Can you explain the seasoning process once again and how that effects the overall flavor? Are you all experimenting with oak alternatives? Why does French Oak have more peaks and valleys for the maturation process? Maker's really pioneered the custom staves but is anyone else doing anything to that level? Why is there a trend of moving towards Char 1 vs Char 4? Does your research show an optimal time of the year to pull barrels? Is there a trend of using smoked barrels? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review New Riff Malted Rye Whiskey. This 6 year old rye whiskey is 100 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 21st 2023. The city of Bardstown fights back and stops new distillery construction, Old Elk Distillery announced its 2023 Single Barrel Program, and Booker’s Bourbon is releasing the first batch of the 2023 Collection.Show Notes: The city of Bardstown fights back and stops new distillery construction The Woodford Reserve $1,000 Mint Julep Woodford Reserve is creating a sensorial experience at John F. Kennedy’s Internal Airport Global bourbon market value cap by Allied Market Research Sotheby's has sold a five-bottle set of American whiskeys from closed distilleries for US$187,245 Old Elk Distillery announced its 2023 Single Barrel Program Jefferson's Bourbon launches the Marian McLain and Entrepreneurial Fund with Shark Tank's Barbara Corcoran Bardstown Bourbon Company will release its latest in the Collaborative Series with Foursquare Barbados Rum barrels Milam & Greene Whiskey is proud to unveil Bobcat Single Barrel Bourbon American rapper Nelly has entered the spirits industry with the launch of a moonshine brand, called MoShine RD1 Spirits announces two new line extensions Dixon Dedman releases The Innkeeper’s Blend 15 STARS releases Triple Cask and First West Rye Sagamore Spirit's national release of its Orange Crush Craft Canned Cocktail Booker’s Bourbon first batch of the 2023 called Charlie’s Batch Furman University launched a straight bourbon whiskey, named FU All The Time @woodfordreserve @alliedmarketresearch @sothebys @oldelkbourbon @jeffersonsbourbon @barbaracorcoran @bardstownbourbonco @milamandgreenewhiskey @nelly @rd1spirits @dixon_dedman @15starsbourbon @sagamorespirit @furmanuniversity Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you google for anything BBQ related on YouTube, I can guarantee you will see a video pop-up of our guest. Matt Pittman is the founder of Meat Church, he's one of the most well-known BBQ personalities in the industry. But Matt wasn't always talking about brisket and ribs with his infamous Holy Cow rub, that was his passion project. In this episode we talk about his career and what it took to make a pivot from a comfy position in IT to going all-in with Meat Church. But this isn't all about BBQ. Matt is turning his sights into another discovered passion, bourbon. He discusses how is eyes were opened during a bottle share and with the help of the Dallas Bourbon Club, he is starting to build out his very own collection. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about tasting mats. Where did you grow up and how did you get into tech? Did you have any pit master idols or people you looked up to? Were you accepted by people in the industry or did they just look at you as a YouTuber? Why did you choose to not open a restaurant? Did the product or the media and education come first? What was the tipping point when you could leave your career to chase after BBQ? What tactics did you use to grow the business when you went full time? How did the idea of cooking classes start? Where did the name Meat Church come from? At what point did bourbon start making an influence on you? Bourbon producers have generations of distillers, does that exist in BBQ as well? Who bestowed upon you the title of pit master? @meatchurch Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Heritage Collection 20-Year-Old Corn Whiskey. This 20 year old corn whiskey is 115 proof and $290 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 14th 2023. Campari Group plans to add a second distillery at its Wild Turkey campus in Lawrenceburg, Sotheby's unveiled The Rare American Whiskey Selection , and Father Jim Sichko marks the 10-year anniversary of the election of Pope Francis with a rare release of 10-year Willet.Show Notes: Federal Trade Commission (FTC) has begun an antitrust investigation into Southern Glazer's Wine and Spirits Heaven’s Door plans to open The Last Refuge, a whiskey bar and live music venue, in downtown Louisville Campari Group plans to add a second distillery at its Wild Turkey campus in Lawrenceburg Castle & Key 502 is officially opening within the Fall City Market in the Omni Hotel Edrington has increased its shareholding in the Wyoming Whiskey brand Bourbon with HeART announces Bowtied Together Give 270 has announced the kickoff of its latest series of charity whiskey raffles Sotheby's unveiled The Rare American Whiskey Selection The two Virginia men won't face any active jail time Jennifer Lopez has launched her own line of ready-to-drink bottled cocktails a new app called The Kentucky Hug The Dancing Goat Distillery releases a 21-year-old light whiskey Lawrenceburg Bourbon Company releases the Ten x Ten Small Batch Rye Whiskey Knob Creek Rye brings back a 7 year age statement Wilderness Trail releases a 7 year rye Maker’s Mark Keeneland commemorative bottles Proof & Wood Ventures launched The Globe Father Jim Sichko marks the 10-year anniversary of the election of Pope Francis with a rare release of 10-year Willet @heavensdoorwhiskey @wildturkey @castleandkey @wyomingwhiskey @bourbonwithheart @give270 @sothebys @jlo @dancinggoatdistillery @lawrenceburgbourbon @knobcreek @wildernesstraildistillery @makersmark @proofandwood @jimsichko Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Master Taster. It just sounds like a really cool job. But what does it take to become a Master Taster? Old Forester is a brand that has a history of hiring people for this role and their newest is Melissa Rift. Ryan and I have had the pleasure of getting to know Melissa over the years but it was in different roles she held in the industry. Yet, thanks to notifications on indeed.com, she was able to apply and land this role. We talk about her history and career in the industry and then we dive into the position and what it takes to be a Master Taster. We also dive into consumer demand and where she sees trends changing over time. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about water contamination. What is your background and how you got into the industry? How do you stay invigorated when you have to give the same tour over and over again? Do you feel tours are an entry point into the industry? Tell the story of the stolen catalytic converters How involved were you with quality control and single barrels at Bulliet? How did you find out about the Master Taster position after Jackie left? What were the pre-requisites for this position? Did you feel confident going into this role or was it scary when it became real? When the press release was announced it highlighted your personal life being openly gay. Was this your idea? Did you taste through all product offerings so you can pick them all out? Do you think consumers will change their opinion on proof? Do you have some ideas on how you will change things to meet consumer demand? How does your wife feel about the amount of travel that will now be involved? @oldfomastertaster Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester King Ranch Bourbon. This non-age stated bourbon is 105 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Having a variety of SKUs or choices in a brand’s portfolio is a great thing, right? You can reach a multitude of customers with multiple entry points or stepping blocks for them to learn more about you. However, the biggest challenges folks don’t really see come after the product development: continuously communicating with distributors why a new SKU should be carried, shelf space competition, ongoing marketing material about the new SKUs. The behind-the-scenes work can really add up, and is it worth it? Today, we dive in to the topic of expanding the portfolio.  We hit on: Is there a life cycle or cadence to how long to carry a set of SKUs before adding new ones?  Does having too many SKUs dilute the attention for your core products?  Are there certain SKU expansions that are necessary to reach more mass consumption?  How has the reception been in markets since the release of Oak Collection? Do distributors give you more attention because you have more products in your lineup?  and much more. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Subscribe to Behind the Pursuit on: Apple Podcasts Spotify iHeartRadio Amazon Music Google Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

It's everyone's monthly favorite, the bourbon community roundtable where we invite some of the brightest minds in bourbon media to come on and go deep on some topics. And up first is the story that keeps on giving. Earlier this year Sazerac came out of the gate putting a $38.6M lawsuit in front of Republic National Distributing Company (known as RNDC). Now here we are a few weeks later and we get RNDC's response where they are countersuing for Sazerac's attempts at undermining the three-tier system and claiming over $10M in damages. In the second half of the show we dig into the increase of counterfeit bourbon bottles on the market and these bottles aren't even super rare. We're talking Four Roses Single Barrels and Weller Full Proof. Should distilleries step up and have more tamper-proof seals or is this a buyer beware type of situation? We've said it a million times on the show before, if you want to help combat the spread of these fakes, throw away your bottles by putting sharpie on the label or even go as far as breaking them. Don't be that person selling empties on eBay. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about single barrel programs. What impact will the Sazerac/RNDC lawsuit have on the bourbon industry? When will we see more anti-counterfeit seals? Who is responsible for preventing counterfeits? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review A. Smith Bowman Cask Strength Bourbon #2. This 10 year old bourbon is 144.5 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 31st 2023. Elijah Craig is the Official Bourbon and whiskey supplier of the PGA, Chicken Cock Whiskey has released a Double Oak Kentucky Whiskey, Rock Town introduces the Column Still Collection.Show Notes: Wine & Spirits Wholesalers of America (WSWA) urges Congress to legalize cannabis at the federal level Regenified Certification to Star Hill Farm New York wine and spirits shop owners traveled to Albany, New York to challenge Amazon Elijah Craig is the “Official Bourbon” and whiskey supplier of the PGA Traverse City Whiskey Co unveiled The Finishing Series Coors Whiskey Co. has unveiled Barmen 1873 Bourbon Rock Town introduces the Column Still Collection Chicken Cock Whiskey has released a Double Oak Kentucky Whiskey @starhillprovisions @makersmark @elijahcraig @tcwhiskey @coorswhiskeyco @rocktowndistill @chickencockwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've listened to our show long enough you would know that it's Kenny versus Fred and Ryan when it comes to coffee. Kenny isn't not much of a coffee drinker but those guys can't live without. But I'm sure there are lots of other coffee and bourbon drinkers out there and you see things like "barrel aged" coffee and immediately gravitate towards it. I mean, how could you not? We should be barrel-aging everything! But there are more correlations between coffee and bourbon that I never knew of so that's why we invited Brian Beyke on the show. He's the Director of Coffee for Quills in Louisville and has been all-in on coffee and bourbon for a long time. In this episode, we scratch an itch to ask all the questions about coffee that we've always wanted to know such as the difference in beans from small versus large scale producers, the "rare" coffee scene, buzzwords to watch out for, and Brian gives us the low-down if barrel-aging is a gimmick. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about palette fatigue. How did you find your path into coffee? Do you need to spit coffee while tasting? What notes in coffee are you looking for when tasting? Is there a three-tier system with coffee? What's the difference in the beans that you get versus the big name brands? Is there a "rare" coffee scene? What are the buzzwords in coffee that you need to watch out for? If bourbon is synonymous to Kentucky then what is the coffee equivalent? What's the professional consensus of Keurig? Does roasting line up with toasting or charring of barrels? What's best method for barrel-aging coffee? How do you adapt the coffee for a cold brew or nitro? Is there a secondary market for rare coffee? Is the coffee flavor wheel different than the bourbon flavor wheel? @abandoncoffee @abandonbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Elk 2022 Infinity Blend Bourbon. This non-age stated bourbon is 114.1 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 17th 2023. RNDC fights back against the Sazerac lawsuit. Blue Run Spirits today revealed the first look at its planned whiskey distillery and headquarters in Georgetown, Kentucky.Pinhook Bourbon has debuted their Vertical Series Rye 7-Year.Show Notes: RNDC fights back against the Sazerac lawsuit Fermenting Change has launched outlining the various ways Three-Tier System harms the alcohol industry direct-to-consumer shipping become a reality in Illinois at ShipMySpirits.org Coors Light introduced Coors-icles Pernod Ricard has buys majority stake in Skrewball Blue Run Spirits today revealed the first look at its planned whiskey distillery New Riff Distilling will begin a US$3 million renovation of its public areas Lux Row Distillers announce Rebel 100 Straight Rye Whiskey Wolves announces its first-ever American Single Malt whiskeys Ragged Branch Distillery announces a special bourbon celebrating the fiftieth anniversary of Secretariat's Triple Crown win Pinhook Bourbon has debuted their Vertical Series Rye 7-Year @rndcusa @shipmyspirits @buffalotracedistillery @coorslight @skrewballwhiskey @pernodricard @bluerunspirits @newriff @luxrowdistillers @raggedbranch @pinhook_bourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Bourbon's rise in popularity has been a monumental shift in consumer behavior, but the reality is that it could all come crashing down really quick. Ryan, Fred, and Kenny spend some time on this episode and think about what are those threats to bourbon? We all have ideas on why it became so popular but what are those outside influences that we have no control over? Fred gives a brief history on the bourbon glut era and that starts spurring other ideas that could hurt bourbon's popularity such as overzealous health advocates, new spirits on the rise, government taxes, or the next generation of consumers? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about heritage brands. Is there an issue with grains, raw material, and barrel shortages? How has the lack of staffing in the service industry impacted bourbon? What caused the first glut and what can we do to prevent that? Did tariffs make an impact on bourbon or was it not really hindered? Are health reports becoming a scare tactic to reduce alcohol consumption? Is there any spirits that could be the next rise of vodka and kill whiskey? Could taxes be a big burden on stifling bourbon? Could the next generation just not like bourbon and kill it off? What happens if bourbon producers have too much greed or there is consumer fatigue? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel’s Twice Barreled American Single Malt. This non-age stated single malt is 105.7 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 17th 2023. Kentucky lawmakers passed House Bill 5 phasing out a state tax on aging bourbon barrels. Jack Daniel's announced the release of its new 12-Year-Old Tennessee Whiskey along with Batch 2 of its 10-Year-Old Tennessee Whiskey. This month, Green River will introduce two brand new expressions.Show Notes: New bottle tracking app called Whiskey Shelf Humble Baron, home to the world's longest bar, opening at Nearest Green Chattanooga Whiskey named Tiana Saul as Head Distiller Ship my Spirits coalition calls for spirits shipping laws in New York Data shows how much people are spending while intoxicated Kentucky lawmakers passed House Bill 5 phasing out a state tax on aging bourbon barrels ChatGPT has passed the Master Sommelier theory examinations Jack Daniel's announced the release of its new 12-Year-Old Tennessee Whiskey along with Batch 2 of its 10-Year-Old Tennessee Whiskey Puncher’s Chance The UNDISPUTED New Bhakta 2013 Bourbon finished in Armagnac casks Four Gate Whiskey Company announced the very limited Majestic Wood series Jim Beam has launched Kentucky Coolers Green River will introduce two brand new expressions @unclenearest @chattwhiskey @shipmyspirits @jackdaniels_us @puncherschancebourbon @bhaktaspirits @fourgatewhiskey @jimbeamofficial @greenriverdistillingco Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The stock market and the bourbon market share one thing in common. They are both impossible to time. If you get in at the right time, maybe you don't have to wait tens of years to make a return on your investment, but if you're too late then you could see a decline. However, in bourbon, there seems to be one person that has time working in his favor, and that's Dixon Dedman. We invite Dixon to come on the show for a third appearance to talk about a few things because it seems like his timing is always perfect. He sold Kentucky Owl to Stoli after being on the market a short period of time, but now that he is officially done with Kentucky Owl we ask him about how he feels and what he learned through the process. After leaving Stoli, he worked with The Brindiamo Group, who we also had on the podcast back on episode 182, and he worked for them for a short period of time where he got an inside glimpse into brand and investment consulting. And now, he's launching his own brand called 2XO which is perfect in this current climate when bourbon is hot and double barreling might be even hotter. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about rubbing whiskey on your hands to nose. Are you still making fried chicken on the weekends? Do you have any regrets after selling Kentucky Owl to Stoli? What did you take away and learn from working with Stoli? How did your relationship with Brindiamo begin? How many barrels are there on the open market where people are flipping them? What profiles or types of bourbon do you like to work with? Is 2XO and Kentucky Owl going to be similar or different? Is there a healthy pipeline of barrels to continue building the brand? @dixon_dedman Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Origin Series Bottled-in-Bond Bourbon. This 6 year old wheated bourbon is 100 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 10th 2023. The whiskey fungus at Jack Daniel's makes national headlines. A leaked document from Amazon show's they are trying to change liquor laws. Laws Whiskey House announced the 2023 release of their Bottled in Bond Four Grain Bourbon.Show Notes: The whiskey fungus at Jack Daniel's makes national headlines A German brewery is set to release the world's first 'complete' beer in powdered form A leaked document from Amazon show's they are trying to change liquor laws Bourbon:30 from Kentucky Bourbon Fest is available on YouTube Laws Whiskey House announced the 2023 release of their Bottled in Bond Four Grain Bourbon Stranahan’s Colorado Whiskey has unveiled its second annual release of Diamond Peak Former Rutgers football player recently launched LeGrand Whiskey @jackdaniels_us @brownforman @lawswhiskey @stranahans @ericlegrand52 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is another Bourbon Pursuit milestone. It's episode 400! Well, it's technically number 668 if we include Whiskey Quickie and This Week in Bourbon, but let's not get into the details. On this Bourbon Community Roundtable we cover two topics in depth. First is the news blitz of the whiskey fungus articles focused on Jack Daniel's. If you've driven past any distillery in the past 100 or so year, you would have seen this everywhere. It also pops up in the news every year, but why is it just now making national headlines? I also ask the group if there is anything the distilleries can do to get in front of this to avoid any negative PR. The second half of the show dives into House Bill 5 that attacks the Kentucky Ad Valorem tax, in which Kentucky is the only state that taxes barrels aging and resting. We look at what this means for citizens that benefit from the tax and if we feel distilleries are already taxed enough. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about teeth staining. Why is the whiskey fungus just now making national news even though it's been around for years? What can distilleries do to make sure this argument of bad PR doesn't happen next year? What could the distilleries provide to residents to make them more comfortable? What do you think of the Ad Valorem tax on aging barrels? What would the removal of the tax mean for citizens? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Doc Holliday 8 Year Old Straight Bourbon Whiskey from the World Whiskey Society. This 8 year old bourbon is 131 proof and $134 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 3rd 2023. Washtucky is suing Wilderness trail for failing to make contract barrels. Acker Wines has agreed to pay a maximum fine for selling counterfeit bottles. Two new Kentucky Derby bottles are being released.Show Notes: March 3rd 1897 is when the The Bottled-in-Bond Act changed the bourbon world forever Washtucky is suing Wilderness trail for failing to make contract barrels Statement from Kentucky’s Bourbon Industry on House Bill 5 The St. Louis Bourbon Society will host the 2nd Annual Bourbon and Brews Festival on June 10th Yellowstone will donate $250,000 to National Parks Conservation Association Acker Wines has agreed to pay a maximum fine for selling counterfeit bottles Evan Williams Single Barrel Bourbon with a commemorative 51st Edition Gold Pegasus Pin sealed in teal wax Woodford Reserve will release its 2023 commemorative Derby bottle @wildernesstraildistillery @stlbourbonsociety @yellowstonebourbon @ackerwines @evanwilliamsbourbon @woodordreserve Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Love it or hate it, spirit competitions are here to stay. They have such an important impact on marketing and can put a small shimmer of light on a new and upcoming brand, or it changes the course and turns a brand such as Henry McKenna into an unobtainable. In this episode, Fred Minnick and Kenny Coleman talk about multiple facets of spirits competitions because we have now lived it. We're both enthusiasts like you so we care what bourbons come out on top, Fred has been a judge forever and now has his own competition called the ASCOTs, and we have our own brand with Pursuit United that has been entered and done favorably in many competitions. Fred and I analyze all these angle about talk about the "pay to play" scenario and how people are selected to be judges along with the best way to enter a competition as a brand owner. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the meaning of allocation. Fred, how long have you been a part of spirit competitions? Why weren't media members typically invited to be judges? Why is this considered "pay to play"? Why is there so much confusion based on what category to submit when it's straight bourbon vs small batch? Why would a bourbon society enter a spirits competition? What makes someone worthy enough to be a judge at a competition? Should you put batch numbers on your competition entry or just the brand? Why does MGP always perform well in competitions? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Fall 2022 Edition. This 19 year old bourbon is 100 proof and $240 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 24th 2023. Tourism at distilleries is bigger than ever. Old Forester launches its inaugural Sleepeasy. Michter’s Distillery will begin releasing its 10 Year Kentucky Straight BourbonShow Notes: HB 2200 will modernize Texas laws to provide fair treatment for spirits-based ready-to-drink (RTD) cocktails Tourism at distilleries is bigger than ever Old Forester launches its inaugural Sleepeasy Lost Lantern announces the release of their ninth single cask collection Michter’s Distillery will begin releasing its 10 Year Kentucky Straight Bourbon @oldforester @lostlanternwhiskey @michterswhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Wild Turkey is one of the premier bourbon brands. We've had the pleasure of having all the Russell's on the show in previous years and it's always heartwarming to have any member of this family on to share stories. It's fun to hear the generational changes and how bourbon has developed. We had Bruce Russell on the show for the first time in 2019 on episode 199 with his cousin, JoAnn Street, but this time Bruce joins the show to talk about his journey in these last few years. Bruce has shown tremendous growth in a short period of time and we get to know more about him and how his time as a global brand ambassador really immersed him into the company and the culture. We ask Bruce about the current whiskey market and how he is carrying on a legacy and how he thinks he will leave his everlasting stamp on Wild Turkey. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about oxidation in the bottle. Did you know as a child you were going to get into whiskey? How is it different for you all being the face of the brand but not the owners of it? When you started as a global brand ambassador was that a way to get an immersive learning experience? Did Jimmy or Eddie ever tell you about being on the road before bourbon was cool? What have you seen change since you started in 2011? Why do you keep changing your packaging? What international markets is Wild Turkey getting entrenched into? Have you thought about how you are going to put your own stamp on the Wild Turkey brand? If you have ideas to implement, how do you go through your creative process? Do you think the market is ready for blending to start making more traction? Why do you keep making me hammer out bungs during single barrel picks? @russellsryeguy Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the 16th Edition of the Parker's Heritage Collection. This 13 and 15 year old bourbon blend is 132.2 proof and $175 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 17h 2023. Sazerac responds to the raid on Justin’s House of Bourbon. Oregon officials get fired over allocating Pappy to themselves. Yellowstone launches its own American Single Malt Whiskey.Show Notes: Sazerac responds to the raid on Justin’s House of Bourbon Oregon officials get fired over allocating Pappy to themselves Bluegrass Distillers will build a new US$8 million distillery Buffalo Trace Distillery's new still house has officially been commissioned Sunday sales of distilled spirits has been passed in the Mississippi House Yellowstone launches its own American Single Malt Whiskey Barrell Craft Spirits has launched Barrell Bourbon Batch 34 Bluebird Distilling and country music star Jordan Davis collaborate on Bluebird Days Straight American Whiskey Woodford Reserve announces the winter 2022 Master’s Collection release - Historic Barrel Entry @houseofbourbonlex @houseofbourbonlou @houseofbourbonky @woodfordreserve @bluegrassdistillers @buffalotracedistillery @yellowstonebourbon @barrellbourbon @bluebirddistilling @jordandavisofficial Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people get into bourbon because we enjoy it. There is a story behind every bottle and that captivates us. But then there are times we get our hands on a bottle and start thinking twice before opening it. The secondary market for scotch has been around a while but bourbon is relatively new in comparison. There has been an increase of rare bourbons hitting high dollars at auctions and even more auction houses are starting to become legal. In this episode, Ryan, Fred, and Kenny analyze the bourbon market and give our opinions on why whiskey isn't just for drinking anymore. We also gaze into our crystal ball and try to guess on some brands that have potential future value and then we talk about moving on from flipping bottles to flipping barrels. Show Notes: Is whiskey really made for drinking and not collecting? Why is the value of the current whiskey market starting to decline? Is there a lack of marketing to get people into more higher end bottles? What are we drinking now that could be valuable in the future? People have moved on from bottles to starting to own barrels, is that a safe investment? Do you need to worry about the source of the barrels if you're buying on the open market? For real, this is not financial advice. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Wolves Rye Whiskey & Hop Flavored Whiskey Batch No. 1. This non-age stated whiskey is 103 proof and $145 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 10th 2023. Woodford Reserve Names A New Master Distiller. Blue Run Innovates The Private Barrel Program. Heaven Hill Releases A 20-year Corn Whiskey.Show Notes: Kentucky Bourbon Trail eclipsed two million visits California has introduced a bill that allows spirits-based RTDs to be sold in more retailers Shortbarrel announced the acquisition of the famous Old Fourth Distillery Woodford Reserve named Elizabeth McCall as Master Distiller Blue Run puts a new spin on the launch of their private barrel program Heaven Hill Heritage Collection 20-Year-Old Kentucky Straight Corn Whiskey The first national Barrel Proof expression of Bernheim Original Kentucky Straight Wheat Whiskey A release known as Blanton’s Char No. 4 2022 Limited Edition is popping up @kentuckybourbontrail @shortbarrelwhiskey @oldfourthdistillery @woodfordreserve @heavenhillbrands @heavenhilldistillery @bluerunspirits Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This is BCR #77 and its always a fan favorite so here's what we have tonight. Like bad hair and skinny jeans, trends come and go. But the same thing happens in the bourbon world. I pose a question to the group, if we see any trends fading. We start talking about stickers and barrel picks, but there are more we see happening. In the next section of the show, I ask everyone if the in-store buying experience is changing. There have been a lot of partnerships and acquisitions by Drizly, GoPuff, ReserveBar, and even Seelbachs. Are online and on-demand outlets such as these making consumers less likely to try new things? In the last part of the show, it's a question from Brian and he wants to know are there just too many bourbon festivals? Show Notes: Above the Char with Fred Minnick (@fredminnick) cigars. What bourbon trends are fading? Will Drizly/GoPuff/Seelbachs/ReserveBar kill the in-store experience? How can brands get people to try new things when many people will choose what's comfortable? Are there too many bourbon festivals? It seems like every festival is now BLANK + Bourbon. @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Chanticleer Cognac Barrel Finish Bourbon. This non-age stated bourbon is 112 proof and $500 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 27th 2023. Fireball drinkers are suing Sazerac for misleading labels. Drizly and GoPuff announce a new partnership to provide immediate, on-demand delivery of drinks. Sagamore Spirit releases of its limited-edition Reserve Series 8-Year-Old Rye Whiskey.Show Notes: Fireball drinkers are suing Sazerac for misleading labels CeeLo Green joins forces with the Black-owned Victor George Spirits Grain & Barrel Spirits has announced a multi-year partnership with PGA TOUR Pro Golfer Kevin Kisner Elijah Craig announced a new multi-year partnership with sports broadcaster Amanda Balionis Renner Drizly and GoPuff announce a new partnership to provide immediate, on-demand delivery of drinks Midway University’s online MBA in Tourism and Event Management program A new Israeli bourbon called Dew of B’Dolah by Thinkers Distillery Chattanooga Whiskey announced Silver Oak Cabernet Cask Finished and Batch XXIX: Centenary Cask Boondocks 18 Year Old Straight Bourbon Whiskey Sagamore Spirit releases of its limited-edition Reserve Series 8-Year-Old Rye Whiskey @fireballwhiskey @ceelogreen @vgvodka @chickencockwhiskey @kevin_kisner @elijahcraig @balionisrenner @drizlyinc @gopuff @midwayuniv @thinkers.@distillery @chattwhiskey @sagamorespirit Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

There seems to be a growing trend in the whiskey world and that is when you start seeing the accustom faces you know and trust in a brand leave to go and start their own venture. Can you blame them? There is more opportunity to own a piece of the pie. But could we see a growing problem where we see those brands struggle to take off? To help dive into this conversation we invite Jason Callori of the Mash and Drum on the show. We kick off the show to learn more about Jason and how he built one of the largest whiskey YouTube channels. Then we talk about Master Distillers and other faces leaving their respected brands and what motivates such a move. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks the frustration of secondary prices and not finding bottles How did you get into bourbon? What channels influenced you to start your own channel? What wins, content or production value? Did you ever have a sensation of burnout? Who are some of the favorite guests that you have had on the show? Are you master distillers and faces of the brand leaving for more money? Has the Master Distiller title been diluted? How fair is it for blenders to be criticized when they only have access to what's on the open market vs what they had at their disposal at a previous company? If you have a small brand and one batch bombs, how long can you rely on your reputation? Will a whiskey geek give someone a second chance? If someone is leaving from being a face of a brand, how long should they wait until they announce they are starting a new brand? @the_mash_and_drum Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Remus Repeal Reserve VI 2022. This non-age stated bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 27th 2023. Traverse City Whiskey Co. has officially broke ground on a $20M distillery. Old Elk Distillery launches its first Rye Whiskey finished in Barbados Rum Casks. Michter’s Distillery will begin shipping the 2022 Edition of its Celebration Sour Mash.Show Notes: Elijah Craig Bourbon and AT&T Pebble Beach Pro-Am announced a multi-year partnership A new bill introduced to the Ohio Senate would allow Ohioans to make moonshine Bourbon with HeART is launching Barrels of HeART Buffalo Trace Distillery is offering one lucky bourbon lover the trip of a lifetime ReserveBar launched its new website Get Stocked Traverse City Whiskey Co. has officially broke ground on a $20M distillery Old Elk Distillery launches its first Rye Whiskey finished in Barbados Rum Casks Hercules Mulligan Eyr & Rye, a limited-edition Irish-American Manhattan Lawrenceburg Bourbon Company. ’L.B.Co.’s Kentucky Straight Bourbon “One Cask Series” Heaven’s Door Spirits releases Bootleg Series Vol. IV, an 11-Year-Old Wheated Bourbon finished in Islay Scotch Casks Michter’s Distillery will begin shipping the 2022 Edition of its Celebration Sour Mash @elijahcraig @bourbonwithheart @buffalotracedistillery @reservebar @tcwhiskey @oldelkbourbon @herculesmulligancompany @lawrenceburgbourbon @heavensdoorwhiskey @michterswhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You listen to this show because you want to be a better educated bourbon consumer. Or maybe you just went off the deep-end and started buying too many bottles and now you're on the hunt for the next great bottle. Either way, I'm glad you're here. But there are all sorts of new opportunities that foster deeper knowledge with some of the premier distilleries in Kentucky, most notably, in Bardstown. Sam Lacy joins the show to talk about everything from the Bourbon Capital Community Alliance. It's an initiative from the city of Bardstown to bring in-depth and tailored educational experiences to distilleries around Bardstown along with their brand new Brindiamo Penthouse that can provide a 101-level primer for people before they hit the distilleries. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks bottles as an investment How did you get into bourbon? Why was there an initiative to form an alliance? How many partner distilleries are a part of the alliance? Is the Bourbon Capital Guild a private bourbon society? What are the distilleries asking of the city to help promote bourbon tourism? Is the Bourbon Capital Academy a proprietary education course that anyone can take? What is the Brindiamo Penthouse? How often are the courses being offered at the partner distilleries? How much does a custom distillery course cost? @bourboncapitalguild @bourboncapitalacademy @brindiamogroup Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Brothers of the Leaf Bourbon Finished in Toasted French Oak. This non-age stated bourbon is 115.4 proof and $90 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 20th 2023. Sazerac is suing Republic National Distributing Company in excess of $86M. Kentucky ABC seized undisclosed amounts of bourbon from Justins’ House of Bourbon. Woodford Reserve releases its Double Double Oaked Bourbon for 2023.Show Notes: Sazerac is suing Republic National Distributing Company in excess of $86M Kentucky ABC seized undisclosed amounts of bourbon from Justins’ House of Bourbon Pennsylvania Liquor Control Board (PLCB) implements a price increase of 4% on more than 3,500 brands Playboy Spirits has raised more than US$13 million in funding Greg Hughes, Beam Suntory chief growth and brands officer, talks RTD growth Woodford Reserve releases its Double Double Oaked Bourbon for 2023 Mystic Farm & Distillery announces the launch of Mystic Galactic, a bourbon whiskey aged for one year in space @houseofbourbonlex @houseofbourbonlou @houseofbourbonky @playboy @woodfordreserve @mysticfarmdistillery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you think there is a lot of bourbon on the shelf now, wait just a few more years. The news over the past year has been flooded with a couple million upwards to a billion dollars in capital investments from everyone in the bourbon industry. When the news dropped that Heaven Hill was going to open a new $135M distillery that will produce 150,000 barrels a year, in addition to their existing Bernheim distillery that already produces 1,500 a day, many of us scratched our heads and thought, "who is going to drink all this whiskey?". That's when I reached out to Heaven Hill and invited Susan Wahl to come on the show. She has a long, 20 plus year history working in the whiskey portfolio at Heaven Hill. She's literally seen it all. We talk about what drove the decision to build a second distillery, the threats, and how they are planning for everything in the supply chain, including barrels and labor. We also talk about data trends and where they see the international market heading. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks when barrel proof became common. What were your whiskey initiatives and marketing plan for bourbon in the early days? How did you take Evan Williams into one of the largest whiskey brands? What trends or data have you learned from the visitor center? What factors did you take into account when thinking that you need another $135M distillery that can produce 150k barrels a year? How much of your sales is domestic vs international? What threats did you see about potentially not building another distillery? Did the removal of European tariffs have an impact on your forecast? Did barrels or other supply chain factors play an important role in your forecast? What data helps you push pass the fears of a 20-year lifecycle on trends? How have you worked with the city to build new warehouses? Does Bardstown have the workforce to take care of the labor requirements? What makes you bullish about tourism for bourbon? @heavenhilldistillery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Uncle Nearest Uncut/Unfiltered Rye Whiskey. This non-age stated uncut rye whiskey is 119.7 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 13th 2023. Barrell Craft Spirits purchases a historic rickhouse in Shively, Kentucky. The Bourbon Capital Alliance has announced the establishment of the Brindiamo Penthouse. A New Bourbon release called '78 Legends featuring a 50 year old bourbon.Show Notes: The bourbon capital alliance has announced the establishment of the Brindiamo Penthouse Neuroscientists have created a new category of non-alcoholic ‘spirit’ designed to mimic the feel-good effects of alcohol President Joe Biden pardoned a man who was convicted 60 years ago for a single instance of selling whiskey without a tax stamp Barrell Craft Spirits purchases a historic rickhouse in Shively, Kentucky Stanford University has released a study about distilleries and appearing authentic Four Roses and OSMO Salt release Toasted Vanilla Bourbon Salt Kentucky Owl has announced the release of its Batch #12 Bourbon Larceny and Elijah Craig Barrel Proof A123 are released A New Bourbon release called '78 Legends featuring a 50 year old bourbon @barrellbourbon @joebiden @bourboncapitalguild @bourboncapitalacademy @stanford @fourrosesbourbon @osmosalt @kentuckyowl Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's Bourbon Community Roundtable #76 and this is one I'm excited to talk about because as you're well aware, building a brand requires choosing the right distribution partners. The big shake up of the past few weeks is that Sazerac is pulling out of Republic National Distributing Company in favor of smaller, more mid-tier, and beer focused distributors in around 30 different states. So, we want to ask the roundtable a few questions. First, what would motivate Sazerac to break up this long-standing relationship? If you are a distributor that got selected, what problems are you going to experience. And lastly, as a consumer are we going to see any change like finding Pappy on the shelf at MSRP. Spoiler alert... the answer is no. Since it's the first roundtable of 2023, we all put in our predictions and see what the future holds for bourbon this year. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about dry January. Sazerac is leaving RNDC. What does this mean for Sazerac? Sazerac goes with mid-tier distributors. How do distirbutors adapt and what happens to other brands? Does Sazerac leaving RNDC mean anything for the end consumer? What are your 2023 predictions? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Frey Ranch Single Barrel Rye. This non-age stated rye is 131.8 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 6th 2023. Lisa Wicker takes on the new role as CEO & Master Distiller of Lyons Brewing & Distilling Co. A new record was set at auction for Pappy Van Winkle. Hard Truth Distillery Co. announced the 2022 Hard Truth Master Distiller’s Reserve Collection.Show Notes: Lisa Wicker takes on the new role as CEO & Master Distiller of Lyons Brewing & Distilling Co The partnership between Matthew McConaughey and Wild Turkey has ended Sazerac is moving away from Republic National Distributing Company A new record was set at auction for Pappy Van Winkle Wilderness Trail set to double its bottling production Hard Truth Distillery Co. announced the 2022 Hard Truth Master Distiller’s Reserve Collection @lbwicker @alltechinc @wildturkey @officiallymcconaughey @sothebys @wildernesstraildistillery @hardtruthspirits Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you listen to our Friday show called This Week in Bourbon, you would hear us talking about tequila being the next rising spirit. I mean, who doesn't like a good margarita? Much like bourbon, there is a lot to know about what goes into making the spirit. To help explain all that, we've invited Alfonso Esquivias, the Founder and Owner of Drinks with Fonz. Alfonso sent Ryan and I 12 different tequilas to sample them as we go through to know more about them. It was a lot of tequila but I promise you that I have a much deeper appreciation for tequila after this. Alfonso talks about the laws to be called a tequila and we dive into the process of harvesting agave and distilling it. We then tackle the touchy subject of how many tequilas on the market are full of additives like sugar and how you shouldn't trust many celebrity brands as well. Listen closely to the brands we talk about during the show so you know which ones are additive-free and legit. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the popularity of Buffalo Trace How did you get into spirits in general? What restrictions are in place to be called a tequila? Can you describe an agave plant? Can you explain the differences between blanco, reposado, and anejo? In bourbon you will never see anyone claim they like un-aged bourbon but why is that with tequila? How do you know which brands have additives? What are all tequilas in the 80-90 proof range? What is the typical proof off the still? Who is the MGP of tequila? So what makes something like Jose Cuervo mass-market or bottom shelf? Is saying "using tequila as a mixer" considered blasphemy? Does a particular agave field have different effect on the flavor like grapes with wine? How do you know when an agave plant is ready for harvesting? Does price point increase when proof increases? Do all celebrity tequilas have additives or are considered crap? @drinks.@with.@fonz Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Hirsch "The Bivouac" Kentucky Bourbon. Yes, we still didn't pronounce it right. This non-age stated bourbon is 100 proof and $55 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, we're back again with a double header episode where you get to know more about Ryan and I. This is a long episode because we both have our own dedicated episodes on Behind The Pursuit. In the first half you will hear Episode 19 with Ryan. You will get to hear about his morning rituals and the businesses he runs and manages outside of bourbon. The second half of the show in Episode 20 with me and talks about my career progression and how I take a very data-centric and analytical approach to everything we are doing with Pursuit Spirits. Remember, if you like these episodes, then search for Behind The Pursuit on your podcast player and hit subscribe. It's a fantastic way to hear more about the inside of the industry and we talk about building a brand, glass shortages, distribution hurdles, and so much more. Subscribe to Behind the Pursuit on: Apple Podcasts Spotify iHeartRadio Amazon Music Google Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been around bourbon long enough, then you know the name JW Dant. That's because the Dant name is equivalent to bourbon royalty as it is steeped in history. But there is another Dant that is wanting to bring his family name back into the distilling business and that's JW Dant, or better known as Wally Dant from Log Still Distillery. Wally joins the show to talk about his upbringing and how some early career choices he made early on put him in the fortunate position to revive life into Gesthamane Kentucky where he is building his own legacy in the bourbon business. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the American single malt category Was there ever a moment where you realized bourbon was a part of your DNA? What have you discovered about understanding about your heritage? Who was the last person, in your family tree, to work at a distillery? What was your focus of study at Purdue? How did you progress in your career and businesses that you sold? How do you transition from selling your business to figuring out what to do next? When did you decide to make the investment from sourcing Tennessee whiskey to breaking ground on a distillery? What was the inspiration for putting a focus on rebuilding the community in Gethsemane? Did the lawsuit with Heaven Hill over your name come into play early on? What does 5th district mean on your Monk's Road label? What's your plan on having your whiskey be different than anyone else's? @logstilldistillery @jwwallydant Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review King of Kentucky 18 Year. This 18 year old bourbon is 130.3 proof and $350 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, at the end of the year we typically like to post some episodes that aren't our normal types and end up being fun. However, this past year we launched a second podcast called Behind The Pursuit. This new podcast releases every 2 weeks that covers topics of sourcing, forecasting, brand loyalty, raw materials, work/life balance, and more. This is a creative outlet for us to talk to you all about what it takes to build a bourbon brand. This is episode 22 of Behind The Pursuit where we talk about our journeys visiting multiple states and brand loyalty. Do bourbon geeks have brand loyalty? And how do you build brand loyalty to a general consumer? Make sure you subscribe to Behind The Pursuit on your podcast player and hit subscribe to listen to more of these episodes.  Subscribe to Behind the Pursuit on: Apple Podcasts Spotify iHeartRadio Amazon Music Google Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

For the longest time, celebrities have been getting into the spirits industry. It first started off as being a spokesperson and putting a recognizable face to a brand. Now, many celebrities are coming out with their own bottles, and bourbon is no exception. In this episode, we look at many of the celebrity bourbon brands that have emerged over the past few years and analyze them. Does a celebrity care about the quality of the whiskey? Are they just in it for an added revenue stream? Are there any good ones? But we ultimately want to know if celebrities will help bourbon or hurt bourbon. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about his favorite 4th grain used in American Whiskey Do distilleries need a celebrity spokesperson anymore? If a celebrity comes out with a young bourbon does that hurt the category? Are celebrities just getting into it for another revenue stream? Should be skeptical of having a celebrity attached to a bourbon distillery? If a celebrity bourbon brand blows up, will unassuming people think that's what bourbon is supposed to taste like? Is there an example of any celebrity bourbon that is actually really good or high quality? What are the good things that come from having a celebrity whiskey? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the inaugural release of the Heaven’s Door Decade Series. This 10 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 16th 2022. Pernod Ricard will invest $250 million for a state-of-the-art distillery for Jefferson’s. Willett will invest nearly $93 million for the construction of a new distillery. Booker's Bourbon has released its fourth and final batch of the 2022 collection.Show Notes: An update on BOTLD Buffalo Trace rolled out its 8M barrel on December 15th Pernod Ricard will invest $250 million for a state-of-the-art distillery for Jefferson’s Willett will invest nearly $93 million for the construction of a new distillery A holiday raffle where tickets can be purchased by visiting give270.org All Nations Distillery is the newest member of the KDA DISCUS is granted $1.12M to promote whiskey exports Chattanooga Whiskey introduces BATCH 028: CACAO INFUSED 117 Series: Old Forester Extra Extra Old Booker's Bourbon has released its fourth and final batch of the 2022 collection @botldpa @buffalotracedistillery @jeffersonsbourbon @willettdistillery @give270 @distilledspiritscouncil @chattwhiskey @oldforester @jimbeamofficial Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Its Bourbon Community Roundtable #75 and in this episode we focus on one major topic and then end the show looking back at this year in bourbon. Last week, the team at Breaking bourbon came out with an article called Does Bourbon Have A Small Brand Problem. It was a fascinating article because it talks about many of the interesting things we see about craft brands. Are people only interested interested in heritage brands? Is there a big knowledge gap? Is this a problem because of the unfair playing field with the three tier system? Are there too many choices or do brands just lack hype? In the last part of the show, I revisit all of our 2022 predictions to see who got it right and who got it wrong. Show Notes: Does bourbon have a small brand problem? Are small brands at an inherit disadvantage? Do brands need a level of hype to survive? Is there a lack of trust or knowledge? What was your 2022 prediction and did you get it right? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel’s Distillery Series Tennessee Rye Finished in High Toast Maple Barrels. This non-age stated rye is 101 proof and $42 MSRP for 375ml. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 9th 2022. Single Barrel Select moves to a new points-based system. Bardstown Bourbon Company announces it's Origin Series. Pursuit Spirits debuts the Oak Collection.Show Notes: BOTLD is a new way for Pennsylvanians to discover spirits Single Barrel Select moves to a new points based system Brindiamo Group has a new rick house located on the grounds of Log Still Distillery UK Assistant Professor Tyler Barzee has created bourbon shrooms to help with stillage Hayner Distilling announced a new whiskey experience called Whiskey Webcam American Craft Spirits Association (ACSA) and Park Street presented highlights from the 2022 Craft Spirits Data Project Wyoming Whiskey releases a 10 Year Anniversary Edition Straight Bourbon Whiskey Broken Barrel Whiskey Co. has collaborated with Los Angeles Distillery (LAD) on Broken Barrel’s first distillery Collaboration Collection Barrell Craft Spirits has announced Barrell Bourbon New Year 2023 A. Smith Bowman Distillery unveils A. Smith Bowman Cask Strength Bourbon Batch #2 The Macallan has extended its Red Collection with the release of a 77-year-old bottling Vermont distillery WhistlePig Whiskey unveiled its latest limited-edition whiskey: 10-year-old PiggyBank Rye Bardstown Bourbon Company Announces it's Origin Series Pursuit Spirits debuts the Oak Collection @botldpa @buffalotracedistillery @brindiamogroup @logstilldistillery @haynerdistilling @craftspiritsus @wyomingwhiskey @brokenbarrelwhiskey @losangelesdistillery @barrellbourbon @a.@smithbowman @the_macallan @whistlepigwhiskey @bardstownbourbonco @pursuitspirits Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The idea of owning a liquor store sounds great, doesn't it? It sounds like you get to play around with booze all day and you never have to worry about allocation ever again because you get to keep all the Pappy and Blanton's for yourself. That couldn't be further from the truth. It's a business that relies on margin to keep the doors open. And when those doors are open, you don't really know what can happen next. Tony Konja is the owner of Keg N Bottle. We've talked about Keg N Bottle a few times because that's our partner store for our barrel selections. But the real reason we have Tony on the show is talk about a deeper subject of the retail liquor business and that is theft. No matter what you get into, you have to assume there are terrible humans out there that will take advantage of any situation. Tony gives us an introspective look into how he combats theft from brick and mortar locations as well as online retail and how this business has even had him being held a gun point saying his last prayer. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the end of the bourbon boom Can you share your background and how you got into owning a liquor store? Do you remember about theft at the grocery store? Can you describe the setup in your store with walls of liquor? Is there a magic formula for knowing the amount of theft to account for? What measures do you take to minimize theft? What products typically have a higher theft rate? Have you ever been held at gun point? Is there a bourbon stolen pretty regularly? How do you thwart illegitimate activity with online orders? Is there a reason to keep stores open later than 10pm? Can you talk about how private barrel picks can get stolen in California? How do you deal with customers that say they never received a package from a carrier? @kegnbottleusa Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review The Last Drop Release No. 28. This non-age stated whiskey is 121.4 proof and $4,000 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 2nd 2022. Kentucky Distillers’ Association is seeking proposals to refresh branding assets for the Kentucky Bourbon Trail. Blue Run Spirits announces its final whiskey release of the year with the Blue Run Winter Solstice Collection. Heaven Hill Distillery announced the 16th edition of the Parker’s Heritage CollectionShow Notes: Bourbon & Benevolence Charity Auction & Bourbon by Kentucky’s Original Black Bourbon Enthusiasts (KOBBE) Kentucky Distillers’ Association is seeking proposals to refresh branding assets for the Kentucky Bourbon Trail Still Austin Whiskey Co introduces “The Artist,” a 100% Straight Rye Whiskey from Texas grains Blue Run Spirits announces its final whiskey release of the year with the Blue Run Winter Solstice Collection Heaven Hill Distillery announced the 16th edition of the Parker’s Heritage Collection @502kobbe @kentuckybourbontrail @stillatx @bluerunspirits @heavenhilldistillery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest today carved a path that may seem unlikely, but in the end, seems almost fitting. Jason Brauner joined us back on Episode 057 where he talked about building the first bourbon focused restaurant in Louisville, which you all know as Bourbon's Bistro. That concept has stood the test of time and now people from all over flock to his restaurant for dinner and drinks. One particular patron of his is Andrew Wiehebrink of Independant Stave Company, who was on episode 346 talking about stave science. They began talking and came up with some proprietary barrels that will enhance a whiskey based on its original profile whether it was nutty, sweet, or floral. And that's how Buzzard's Roost bourbon was born. You will get to hear more about this journey and their process and how Jason is also moving into a brick and mortar location on West Main Street in the heart of downtown Louisville. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about combining barrels together because of angel's share Give us a refresher about how you got into bourbon When did you start collecting dusties? Do you remember your biggest dusty score? Were you one of the original restaurants that did barrel picks? What was the motivation behind Buzzard's Roost? Do you remember the first phone call when you wanted to start the brand? How did you decide what type of whiskey to use? How many proprietary barrels do you have? How do you categorize the whiskey to go into different finishing barrels? How does your blending process change when you go from 3 to 40 barrels? Are you continuing with MGP or going to work with other distilleries? When is your location in downtown Louisville going to open? Did moving from a restaurant to brand owner feel like a natural progression? What was the origin of the name Buzzard's Roost? @buzzardsroostwhiskey @bourbonsbistro Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Michter's Toasted Sour Mash Whiskey 2022 Release. This non-age stated whiskey is 86 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 25th 2022. Pursuit Spirits raises $8M for future whiskey purchases. Jack Daniel’s takes a dog toy manufacturer to the Supreme Court. Old Elk Distillery is proud to announce the second annual release of Master Distiller Greg Metze’s Infinity Blend Series.Show Notes: Pursuit Spirits has financed $8 million in future bourbon and rye whiskey barrel purchases American Rye: A Guide to the Nation’s First Spirit by Clay Risen Jack Daniel’s takes a dog toy manufacturer to the Supreme Court Frank August announces two expressions: the first single barrel releases and ‘Case Study’ series Rabbit Hole re-releasing Raceking Founder’s Collection Jack Daniel Distillery introduces Distillery Series selection #10 WhistlePig PiggyBack Legends Series: Brothers Osborne Barrel Hidden Barn Kentucky Straight Bourbon Whiskey Series Two Two new Stellum Black specialty blends Old Elk Distillery is proud to announce the second annual release of Master Distiller Greg Metze’s Infinity Blend Series @pursuitspirits @risenc @jackdaniels_us @thefrankaugust @rabbithole @whistlepigwhiskey @brothersosborne @hidden_barn @stellumspirits @oldelkbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Sherry, port, honey, sauternes, french, tokaji, toasted, and so much more. The world of cask finishing has exploded. It's what many consider to be the current wave of innovation for today's bourbon market. I mean, is there a bourbon brand that hasn't done a secondary cask finishing yet? However, this world is still a bit like the wild west. Companies are dumping bourbon into casks, there's stave additions, and there are other oak alternatives. So how do you know if your port finished bourbon is actually finished instead of blended? Unless there is a level of transparency, it's really hard to know. That's why Lee Tatum and Cody Ewars of Innerstave are joining the show. They give a history of how Innerstave had traditionally been used in wine for ages and now there is a desire for their products to be used with bourbon. We discuss what makes their oak finishing products different and how they can replicate a process time and time again versus pressing your luck on a barrel that came over from another country on a container ship. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about aging rye vs wheated bourbons Lee, what did you invent as part of the innovation team at Brown Forman? Cody did you see journalism on the decline? What did you mean when you thought that the wine space needed to change? Can you give a background of Innerstave? Can you explain what these oak alternatives are? How would someone go about using your product? How have we not seen bourbon aged on a pirate ship yet? Is this repeatable and consistent vs cask finishing? What does the menu look like for types of oak alternatives? @innerstave Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the 2022 Old Forester Birthday Bourbon. This 11 year old bourbon is 96 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 18th 2022. Redemption loses its lawsuit with Diageo and must change bottles. Sagamore spirit releases their own 5 year bottled in bond. Kentucky Owl and Barrell Bourbon are both releasing $500 bottles Show Notes: Bardstown Bourbon Co will have a new experience in downtown Louisville Pernod Ricard has invested US$22 million to install its first RTD canning line Redemption has been forced to stop bottles after it failed to get Diageo’s injunction order thrown out Nearest Green Distillery has announced that it will add three permanent expressions Sagamore Spirit has released its second annual Sagamore Spirit Bottled in Bond Straight Rye Whiskey Hemingway Rye Whiskey First Edition with the release of the inaugural 972 bottles Blue Run Spirits announces Blue Run Emerald Rye Whiskey Puncher’s Chance announces its oldest whiskey to date with the release of Puncher’s Chance Bourbon: THE LEFT CROSS Stoli Group announces Kentucky Owl Batch #12 and Kentucky Owl Mardi Gras XO Cask Limited Edition Barrell Craft Spirits Announces BCS Gold Label Dovetail @bardstownbourbonco @pernodricard @redemptionwhiskey @diageo @builleit @unclenearest @sagamorespirit @bluerunspirits @puncherschancebourbon @kentuckyowl @barrellbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's Bourbon Community Roundtable #74 and here are the topics we chose for today's show. American Single Malts. The media is a buzz talking about them and traditional heritage distilleries are starting to release some in small numbers. Is this a trend that we need to pay attention to? It's safe to say that over half the bottles on the shelf are sourced product. Has sourcing been embraced finally? Or do people not care and don't know? Every year we will see Wild Turkey pictures flood social media on Thanksgiving. What should you bring to your Thanksgiving get togethers? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Beam decanters. American Single Malts have their own designation and legal wording. Is this a trend worth watching for us bourbon geeks? It's safe to say that over half the bottles on the shelf are sourced product. Has sourcing been embraced finally? Or do people not care and don't know? Every year we will see Wild Turkey pictures flood social media on Thanksgiving. What should you bring to your Thanksgiving get togethers? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Knob Creek 18 Year. This 18 year old bourbon is 100 proof and $170 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 11th 2022. Western Kentucky Distilling Co. announced a $30 million Distillery in Beaver Dam, Kentucky. Kroger’s third annual Ultimate Bourbon Auction to End Hunger has started. Heaven Hill Distillery announced the Fall 2022 edition of Old Fitzgerald 19 YR.Show Notes: Wilderness Trail update from Shane Baker Diageo announced it has acquired Balcones Distilling Western Kentucky Distilling Co. announced a $30 million Distillery in Beaver Dam, Kentucky Longbranch teamed up with Walden Retreats to bring a bourbon-centric, luxury ranch-style stay Jack Daniel’s has again been named the most valuable spirits brand in the world New TTB Director Stepping Up on Enforcement Kroger’s third annual Ultimate Bourbon Auction to End Hunger has started Teamsters Local 651 is leading the effort to organize Woodford Reserve IRS and the TTB raided the offices of Southern Glazer's Wine & Spirits in California Castle & Key announces The Untold Story of Kentucky Whiskey, Chapter 2 in partnership with The Kentucky Black Bourbon Guild Broken Barrel Whiskey Co introduces Americana Jack Daniel’s Twice Barreled Special Release American Single Malt Finished in Oloroso Sherry Casks Dixon Dedman releases 2XO The Phoenix Blend Maker's Mark introduces Wood Finishing Series – the City Series Heaven Hill Distillery announced the Fall 2022 edition of Old Fitzgerald 19 YR @wildernesstraildistillery @balconesdistilling @longbranchbourbon @officiallymcconaughey @jackdaniels_us @krogerco @krogerchrispicks @sgwinespirits @castleandkey @_kbbg_ @brokenbarrelwhiskey @dixon_dedman @2xowhiskey @makersmark @heavenhilldistillery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Our typical guests range from Master Distillers to other industry experts and pundits, but on the rare occasion I find a guest that breaks our norm and gives another view into the world of bourbon. Andy Baxter and Kyle Jahnke make up the folk music duo Penny & Sparrow. Their original appearance on the show was on Episode 228 where we got to know the guys and their love of bourbon. This time I caught them on their post-pandemic tour through Louisville and had them do their first ever Pursuit Series barrel selection. We talk about lyrical inspiration and video games and I lead them through five whiskey samples as they narrow down their choice. Without giving too much of it away, if you are interested in a bottle from this selection it's available on Seelbachs.com for a limited time until it's sold out. It is a single barrel after all! Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about why bourbon is called bourbon How did your project go with Oak and Eden? Do you get a good mix of bourbon and rye in the green room before a show? Talk about Need You on your latest album Do you record a riff or write down a lyric and then find a match between the two? Why did you choose to use claymation for your Cheyenne music video? Did you take the pandemic as a time to reconnect with music or decompress? How does video game soundtracks inspire you? What's the best video game console ever created? How do you narrow down a barrel selection? @pennyandsparrow Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2022 Buffalo Trace Antique Collection. The collection includes: Sazerac Rye 18 Year, Eagle Rare 17 Year, Thomas H. Handy, William Larue Weller, and George T. Stagg. Each bottle has a suggested retail price of $99. What's our favorite this year? Watch to find out. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 4th 2022. Campari Group has agreed to acquire a 70% stake in Kentucky-based Wilderness Trail Distillery for $420 million. Old Forester and King Ranch are releasing a limited-edition whisky called Old Forester King Ranch Edition. Lux Row Distillers announced the newest variant in the Ezra Brooks brand family: Old Ezra 7-Year Straight Rye Whiskey.Show Notes: Campari Group has agreed to acquire a 70% stake in Kentucky-based Wilderness Trail Distillery for US$420 million Jane Bowie and Denny Potter are announcing a new distillery in Washington County, Kentucky Pol Roger Portfolio is acquiring Leiper’s Fork Distillery Old Forester and King Ranch are releasing a limited-edition whisky called Old Forester King Ranch Edition The return of the George Dickel x Leopold Bros Collaboration Blend Log Still Distillery is introducing Monk’s Road Wheated Bourbon Wyoming Whiskey announces this year’s annual and limited release offerings of Barrel Strength Bourbon, Outryder Straight American Whiskey and Single Barrel Angel's Envy is releasing their annual cask strength edition Booker’s Bourbon Releases Third Batch of 2022 Collection "Kentucky Tea" HIRSCH Selected Whiskeys announces The Cask Strength Finished in Cognac Barrels Lux Row Distillers announces Old Ezra 7-Year Straight Rye Whiskey @campariofficial @wildernesstraildistillery @lfdistillery @oldforester @kingranchinc @georgedickel @leopoldbros @logstilldistillery @monksroad @wyomingwhiskey @angelsenvy @hirschwhiskey @luxrowdistillers Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Starting a brand is no easy task. There will be a lot of fails before you ever see your first success and there's a lot to the industry that have to be taken into account from a regulatory aspect, supply chain, sales, and distribution. Mike Paladini and Danny Polise from Penelope Bourbon join the show to talk about how a wild idea to start a whiskey company grew into one of the hottest new brands on the market. They traveled to MGP after reading an article about how that craft whiskey you like is actually from a factory in Indiana. From there it's been a roller coaster of emotions and now they are working on new projects to reach more bourbon enthusiasts. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the aging climate of Texas Can you talk about your wildest high school party that you threw? What started you down the path of drinking bourbon? Are more people in New Jersey finding bourbon and becoming drinkers? What were you doing before Penelope? What made you want to quit your day jobs and pursue a whiskey career? What research did you do for starting a brand and sourcing? Talk about that first day at MGP? Did MGP help you with creating your proprietary blend? Were you trying to maintain consistency or try different blends? How are you figuring out how to scale the business with bottles in 29 states and 4 countries? Are you finding it harder to buy directly from MGP with the explosion? Why go into the light whiskey category? Do you have any finished whiskey horror stories? @penelopebourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Elijah Craig Barrel Proof C922. This 12 year old bourbon is 124.8 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 28th 2022. Master Distiller Lisa Wicker is leaving Widow Jane. The National Association of Wine Retailers is taking another shipping case to the Supreme Court. The details have finally been released for this year's Buffalo Trace Antique CollectionShow Notes: Whiskey Thief Distilling Co joins The Kentucky Bourbon Trail Craft Tour B. H. James Distillers announces the opening date in Adairville, Kentucky The FTC has ordered Drizly to destroy unnecessary data Skrewball's social media posts have violated the DISCUS Code The Bourbon Barrel Taxation Task Force is looking to remove barrel aging taxes Frazier Museum announced Bourbon Limited, an online Bourbon subscription membership service Widow Jane announces that Master Distiller Lisa Wicker will leave the company The National Association of Wine Retailers is taking another shipping case to the Supreme Court Jackson Purchase Distillery will increase its distilling operation investment nearly $26 million Kings of Leon has partnered with Willett to launch Kiamichi Whiskey Chattanooga Whiskey releases Experimental Batch 027: Moscatel + Sauternes Barrel Finished Penelope Bourbon announces the limited-release of Valencia The details have finally been released for this year's Buffalo Trace Antique Collection @whiskeythiefdistilling @drizlyinc @skrewballwhiskey @frazierhistorymuseum @widowjane @lbwicker @kingsofleon @willettdistillery @chattwhiskey @penelopebourbon @buffalotracedistillery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's quite apparent that cask finished bourbons are continuing to push the envelope. Every company and producer is utilizing different barrels to create new flavors and new SKUs. We sit down to analyze secondary cask finished bourbons from a legal and producer perspective. Why isn't there legal wording for recharging barrels? What are the various wine types that create better taste profiles? Is finishing a whiskey an excuse for covering up bad barrels? Can brands hide behind a whiskey speciality and do consumers even care? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about today's market growth and the bourbon boom From a judging standpoint, should secondary cask finished bourbons not be in the bourbon category? Do most consumers know Angel's Envy is not a bourbon or do they even care? Is there a label sprawl problem with every brand coming out with different finishes? What are the best types of barrels to finish a bourbon? What are the differences between the types of barrels used for various wine types? Is finishing a whiskey an excuse for covering up bad barrels? What level of risk can you take with finishing whiskey that could turn our terrible? Should there be a definition of recharging a barrel? Does age of the whiskey matter when secondary finishing? Should producers try to disclose the winery where the barrels are sourced? Do you ever get bourbon fatigue and feel like changing things up with a finished whiskey? Are barrel finishes added-value and should charge more per bottle? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Russell’s Reserve Single Rickhouse. This 10 year old bourbon is 112.4 proof and $250 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 21st 2022. Old Forester announced that Melissa Rift has been named Master Taster. New Riff debuts two new malted whiskeys. Blue Run announces  a biannual series of “micro batch” whiskeys.Show Notes: Fred Minnick To Host Blind Bourbon Live In Washington D.C. For The Uso On November 10 Wolverine and Old Rip Van Winkle Distillery unveils the Wolverine 1000 Mile x Old Rip Van Winkle Cap-Toe Batch III boot Old Forester announces Melissa Rift has been named Brand Ambassador/Master Taster Arcane Distilling introduces its second flagship whiskey, Arcane Imperial New Riff debuts the Maltster T50 Crystal Malt Kentucky Straight Bourbon Whiskey and Aroostook Malted Rye Whiskey Michter's 20 Year Kentucky Straight Bourbon The Garrison Brothers Cowboy Bourbon 2022 release Alberta Premium announces the Alberta Premium Cask Strength Rye Blue Run Flight Series is a six-whiskey micro batch collection Chicken Cock Whiskey has released Chicken Cock Chanticleer Ross & Squibb releases Remus Gatsby Reserve Old Dominick launches Straight Tennessee Whiskey Wyoming Whiskey announces 1872 9-year-old straight bourbon whiskey Dr Pepper Bourbon Flavored Fansville Reserve Arby's and BrainBrew announce Arby’s Smoked Bourbon @fredminnick @theuso @wolverine @oldforester @newriff @michterswhiskey @garrisonbros @albertadistillers @bluerunspirits @chickencockwhiskey @olddominick @wyomingwhiskey @drpepper @arbys @brainbrewwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's another month and another Bourbon Community Roundtable and we've got a great list of topics in #73. The first is stickers. I know, it seems like we talk about them all the time but now it's gotten serious. A Louisville bourbon club and liquor store chain was sued by Bob Baffert for almost $70k over a sticker, and yes, they paid up. So now, have we gone too far with stickers? Every year it seems like there are a few acquisitions that happen. Recently, we've seen Heaven Hill acquire Samson & Surrey, Pritzker buy Bardstown Bourbon, and last year MGP purchased LuxCo. These were all strategically different plays. So what do we think makes a good acquisition target in today's market? Following on that last question, those were all very high dollar buys. Is this a trend that we will see continue or is there a chance that smaller brands on the upswing could be gobbled up? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about storing bottles. Bob Baffert sued a Louisville liquor retailer for almost $70k over a sticker. Have we gone too far with stickers? What do we think makes a good acquisition target in today's market? Is there a chance that smaller brands on the upswing could be gobbled up? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey. This 17 year old bourbon is 100 proof and $185 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 14th 2022. Evergreen Liquors gets sued $50k over a Bob Baffert sticker. The nation's only bourbon boat tour is expanding. Britain’s first bourbon caller Never Say Die makes its debut.Show Notes: Liquor Store Gets Sued $50k Over Bob Baffert Sticker Brown Forman purchases the Diplomático Rum brand The nations only bourbon boat tour is expanding Black Button Distilling has broken ground on a new US$5 million distillery Cystic Fibrosis Foundation Bourbon Raffle Jack Daniel Distillery introduces the latest expressions in its Distillery Series Brown-Forman has unveiled a Jack Daniel’s American Single Malt Whiskey Company Distilling re-releases its Cask Strength Bourbon Sierra Nevada releases Colonel E.H. Taylor Bourbon Barrel-Aged Bigfoot Basil Hayden Red Wine Cask Finish Britain’s first bourbon called Never Say Die makes its debut @coxs_evergreen_liquors @brownforman @diplomaticorum @blackbuttondistilling @houseofbourbonky @jackdaniels @company_distilling @sierranevada @basilhayden Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We all have our favorite people and brands we follow on social media. I hope it's Bourbon Pursuit, but there are a lot of people that get categorized as influencers on every platform like Instagram and TikTok but every brand also needs to be on social media. Since alcohol is a heavily regulated product, there are ton of rules in place to keep the industry compliant. And for the most part, many are breaking these rules on a daily basis and could potentially face legal action from government bodies like the FTC. To help get us all more educated on the subject, we're joined by Nichole Shustack who's the Counsel at McDermott Will & Emery law firm. I ask Nichole a bunch of questions about the things I see on social media everyday when it comes to influencers getting free bottles, disclosing brand connections, bourbon charity raffles, and the legal implications that follow. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about wine for the american whiskey drinker How did you get into the legal space with alcohol? Do you scroll through TikTok and say "that's not compliant!"? Are there government regulations involved with social media and alcohol promotion? How are brands breaking the rules of social media promotion without knowing? If a bottle was sent to an influencer, can an influencer or brand get fined from the FTC without disclosing it? Who is going to come after influencers if they don't disclose their relationships or free bottles? What is the maturity level or different social media platforms? Does a whiskey influencer need to be cautious about having children, pets, or Santa Claus in their posts? Is it legal for influencers or companies to give away alcohol as a part of a promotion to gain followers? What are the legal implications for people that hold bourbon charity raffles? @mcdermott_law Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Old Potrero Straight Rye Whiskey. This 6 year old whiskey is 97 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 7th 2022. Widow Jane Distillery announces The Vaults 2022. Knob Creek officially announces Knob Creek 18 Year Old. Buffalo Trace Distillery is announcing the upcoming annual release of all six Van Winkle whiskey expressionsShow Notes: Casey Jones Distillery creates a square still to accompany a $1.9M expansion Berlin Packaging acquires Discoglass The Cincinnati Association for the Blind and Visually Impaired (CABVI) is partnering with Northside Distilling Co. to release Braille Bourbon Whiskey Widow Jane Distillery announces The Vaults 2022 Knob Creek officially announces Knob Creek 18 Year Old Buffalo Trace Distillery announces the upcoming annual release of all six Van Winkle whiskey expressions @caseyjonesdistillery @berlinpackaging @northsidedistillingco @widow_jane @knobcreek @buffalotrace @buffalotracedistillery @jvanwinkle7 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We're not in the business of consulting to brands or distilleries, but a few months ago we asked you to submit your questions about brand building to give our honest feedback and advice. In this episode we take questions from entrepreneurs that are looking to start their own brand and what types of spirits to offer based on their location and our thoughts on unconventional grains like oats, buckwheat, and rice. We also analyze labels. How important is it see stuff like "rare", "super premium", "hand crafted", or "non chill filtered" on the label? Lastly, as a brand begins to scale or potentially halts growth when is it the right time to add a new state for distribution? If you want to ask us a question about brand consultation, nothing related to the distillation process because we're not chemical engineers, shoot us a message to info@bourbonpursuit.com and we may read your question next time we record a show like this. Show Notes: Above the Char with Fred Minnick (@fredminnick) asks about falisfying information about bourbon history From Alen: As a craft distillery, would you recommend to start with a product that is popular on local level or to focus on already established type of spirit? From Alen: I'm also very dedicated to the bottle and label design. I'm planning to have my custom bottle and label that I designed by myself. Is that right way? What is your thought on additional text on a label such as "non-chill filtered", "rare", "hand crafted" and is it distracting? From Nick: What’s your opinion on the potential of whiskies made from unconventional grains such as oat, sorghum, buckwheat, etc? How does a new brand analyze when it's time to add a new state in which to sell? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Rare Hare 1953 Bourbon finished in an XXO Cognac cask. This 17 year old bourbon is 111 proof and $589 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 30th 2022. The number of bourbon barrels in Kentucky reached a record and so have the taxes. Barrell Craft Spirits is releasing their 2022 Gray Label Bourbon. Wild Turkey Master's Keep Unforgotten, the newest release in the annual limited-edition series. Show Notes: CarbonBetter announced the certification of the world’s first carbon-negative bourbon distilled by Fierce Whiskers Distillery Diageo is not renewing its membership with the Distilled Spirits Council of the United States Evan Williams Bourbon Experience will introduce Square 6 High-Rye Rye Whiskey Sotheby’s in London, bidding opened on The Macallan The Reach 81 Years Old single malt The number of Bourbon barrels in Kentucky reached a new record and so have the taxes Chattanooga Whiskey announced the next release of their Bottled in Bond Series: Fall 2018 Vintage FEW Spirits introduces today FEW Rye Whiskey Bottled-In-Bond Uncle Nearest to release first ever rye whiskey High West Releases A Midwinter Night’s Dram Act 10 and Encore Barrell Craft Spirits is releasing their 2022 Gray Label Bourbon Wild Turkey Master's Keep Unforgotten, the newest release in the annual limited-edition series @carbonbetter @fiercewhiskers @diageo @evanwilliamsbourbon @sothebys @themacallan @chattwhiskey @fewspirits @unclenearest @drinkhighwest @barrellbourbon @wildturkey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You may remember back on Episode 334 we talked about the engineering that goes into a distillery, but we forgot to start off with a key component, and that's the architecture. A quick google search for distillery architects will lead you to one place, Joseph, & Joseph + Bravura. This architecture firm is synonymous with creating the most iconic distillery and visitor center experiences across Kentucky. They got their start by designing Four Roses back in 1909 and have since then been the lead architects on places like Old Forester in downtown Louisville, Bardstown Bourbon Co, Michter's, LuxRow, Angel's Envy and so many more. We're joined by Cash Moter and Eric Huelsman who are both partners in the firm. We discuss the history of the firm and then we dive into what it takes to architect a distillery. Where to start and how do you design around constraints. Show Notes: Above the Char with Fred Minnick (@fredminnick) ask what would happen if prohibition never happened How did you all become the premier place to go for architecting distilleries? How did the two firms come together? What other focuses did Joseph and Joseph have when bourbon was slow? Would you rather rehab something old or have a blank canvas? How does a conversation start about where to begin the process of architecting a distillery? How do you determine placement and arranging the tasting bar vs the still vs the bathrooms? How much influence does the customer have vs creative ideas you all have? What are some bad architectural ideas that haven't seen the light of day? Who's idea was it to start building rickhouse walls out of glass? What constraints do you typically have to work with? What was your initial reaction to the bourbon pyramids? How do you blend in old world and new world architecture? Do you have all the blueprints from the early 1900s for some distilleries? Do you envision being the one stop for having a distillery architect team? Can you have an AirBNB inside of a distillery? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Castle & Key Bourbon. This 4 year old bourbon is 98 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 23rd 2022. Former VA ABC employee pleads guilty on embezzling information regarding bourbon releases. Bardstown Bourbon Co retires the Fusion series. Maker's Mark releases the barrel rotation wood finishing seriesShow Notes: Beam Suntory will produce more bourbon while cutting back on its greenhouse-gas emissions Former VA ABC employee pleads guilt on embezzling information regarding bourbon releases Bluegrass Bottling will construct a new 50,000 square foot bottling facility Bardstown Bourbon Co retires the Fusion series Castle & Key's new experience, Walk the Ruins Mini Spirits Bottles Are On The Chopping Block In Massachusetts And Rhode Island Makers Mark releases the barrel rotation wood finishing series O.H. Ingram announced the second-ever release of its Flagship Bourbon HIRSCH announces The Bivouac Kentucky Straight Bourbon Redwood Empire Whiskey announced the release of Batch No. 002 Woodford Reserve releases Honey Barrel Finish Redemption Sur Lee Straight Rye Whiskey Chicken Cock Whiskey will release 15 barrels of limited-release Private Cask Blade and Bow has re-released its highly sought-after 22-Year-Old Kentucky Straight Bourbon Whiskey Historic whiskey brand Fortuna Bourbon is set to re-enter the market The Last Drop announces Release No 28: The Last Drop Signature Blend of Kentucky Straight Whiskeys @beamsuntory @jimbeamofficial @abc_va @blugrass_bottling @bardstownbourbonco @castleandkey @makersmark @ingramwhiskey @hirschwhiskey @woodfordreserve @redemptionwhiskey @chickencockwhiskey @bladeandbowwhiskey @fortunabourbon @lastdropdistillers @redwoodempirewhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

There are new investments made into multi-million dollar distilleries every week it seems. There are more brands and product extensions popping up everyday. Yet, there's a shortage of barrels that are putting a strain on existing production. But when all this evens out and everything gets produced as planned, are we going to see an overproduction and what could be the result? Russell's Reserve is coming out with their new limited edition Single Rickhouse line extension. Sure, it features barrels that are selected from the former Camp Nelson C, but does it warrant a price tag of $250? Lastly, we look at the announcement of Angel's Envy hiring Owen Martin to be their next Master Distiller. Angel's Envy hasn't had a Master Distiller since the passing of Lincoln Henderson in 2013 who co-founded the brand. Is this an attempt to fill a void that is missing after Wes Henderson announced his retirement? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about who might be the next Dave Pickerell. There are more brands and product extensions popping up every day. This is a side effect of the boom but what will happen when everything evens out, production goes as planned, and then we see an overproduction? Russell’s Reserve has debuted an all-new, annual limited-edition collection: Russell’s Reserve Single Rickhouse. However, the price tag is $250. Is this deserving of that premium price tag? Angel's Envy hasn't had a Master Distiller since the passing of Lincoln Henderson in 2013 who co-founded the brand. Is this an attempt to fill a void that is missing after Wes Henderson announced his retirement? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Island Rooster Rye. This non-age stated bourbon is 95 proof and $200 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 16th 2022. Angel's Envy announced that Owen Martin will be joining the company as Master Distiller. Independent Stave Company has agreed to purchase two stave mill facilities from Brown-Forman. Diageo has been granted an injunction to stop the sale of Redemption whiskey after it was found to dilute the Bulleit trademark.Show Notes: Four Roses Distillery has appointed Abby Martinie as its new national brand ambassador and mixologist Angel's Envy and the University of Louisville Athletic Association open the Angel’s Envy Bourbon Club Angel's Envy announced that Owen Martin will be joining the company as Master Distiller Independent Stave Company has agreed to purchase two stave mill facilities from Brown-Forman Diageo has been granted an injunction to stop the sale of Redemption whiskey after it was found to dilute the Bulleit trademark Jack Daniel’s and McLaren Racing announced today a multi-year partnership Lost Lantern announces their Fall 2022 collection Cascade Hollow Distilling Co. announces George Dickel Bottled in Bond Fall 2008, Aged 13 Years Kings County Distillery is releasing a new flagship blended bourbon Creek Water and American Rapper, Yelawolf, announce a limited edition 18-Year-Old Rye Whiskey called Sometimes Y Woodinville Whiskey will release its Special Limited Release Woodinville Moscatel Finished Straight Bourbon in 23 markets Log Still Distillery has released a new Tennessee whiskey product line called Rattle & Snap @fourrosesbourbon @angelsenvy @independentstavecompany @brownforman @bulleit @bulleitwhiskey @diageo @redemptionwhiskey @jackdaniels_us @lostlanternwhiskey @kingscountydistillery @creekwaterwhiskey @yelawolf @woodinvillewhiskeyco @logstilldistillery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Whiskey is an amazing product. It's a testament of blending science and nature to create something that didn't exist naturally. And during that process from grain to bottle, you can manipulate a multitude of variables to create a brand new type of whiskey or some flavor nuance that hasn't been discovered. TX Whiskey is a growing brand and they have some strong pedigree of people working to shape their whiskey profile. We're joined by Ale Ochoa who is their whiskey scientist. She analyzes, studies, and makes suggestions on what to do with finished whiskey at TX but also has an influence during every step of the process. We talk about how she landed her dream job after college at TX what how she is learning about particular barrel placements in the warehouses and finishes. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks cocktail culture of the spirits industry Was there ever an influence of whiskey in your family? What was it about whiskey that made you focus your college studies on it? Did you choose the title of Whiskey Scientist? Have you had any discoveries or big takeaways with aging in Texas? Does the fermentation process have a different effect in Texas? Can you talk about the wood and cooperage you're using? How are you determining when to pull sample lots? Do you have a hypothesis of what will happen to barrels and oak aging in different locations? Why did you decided to get into the finished barrel category? So what barrel finishes did not work? Are you blending both of your warehouse locations together or keeping them separate? @txwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review O.K.I. Reserve Blended Bourbon Whiskey. This 3-10 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 9th 2022. Pursuit Spirits announces a thirteen-city road trip tour. Adam Herz, the whiskey investigator, found another faker based in Omaha. Bardstown Bourbon Co. will release another Collaborative Series with leading French Armagnac house Chateau de LaubadeShow Notes: Pursuit Spirits Announces a thirteen-city road trip tour St. Louis Bourbon Festival on October 21st 2022 The Nelson Distillery warehouse has been demolished in Louisville Wilderness Trail announces Barrel picks offered to Family Tree members New Riff Distilling extends distribution to DC, MD, and DE Speyside Bourbon Cooperage will opens its first Pennsylvania facility Adam Herz, the whiskey investigator, found another faker based in Omaha Nebraska Legislators tackle the bourbon barrel tax Filmland Spirits announces its world premiere Stoli Group releases the Kentucky Owl Takumi Edition Wenzel Whiskey marks its debut Bardstown Bourbon Co. releases Chateau de Laubade Collaborative Series @pursuitspirits @stlbourbonsociety @wildernesstraildistillery @newriff @speysidecooperage @filmlandspirits @kentuckyowl @wenzel_whiskey @bardstownbourbonco Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Every few years there is a technology that will revolutionize society. I've personally grown up with the invention of social media when you had to have a university email address to sign up for facebook. Social media trends shift over time. Twitter came on strong by cramming as much information as possible into 140 characters, sharing images wasn't new but filters is what took Instagram to new heights. But now short form video with TikTok is the new craze. I've been a fan of this platform but I wanted to invite Logan and Mac Hanes of Basement Rickhouse on the show because they are one of my favorite bourbon TikTok accounts. There's no shortage of people doing whiskey reviews or top 10s on TikTok but Logan and Mac will speak to this audience because their key to success is story telling with bourbon history. We talk about their account and success but we also touch on why this is no longer a platform for dancing teenager, but it's time that brands need to start paying attention to TikTok. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about gift ideas What was your bourbon journey like that got you to this point? As a Buffalo Trace tour guide, how do you keep learning new information? How did you train yourself be on the tasting panel at Buffalo Trace? Why did you make TikTok your platform of choice? Why do we not see more brands try TikTok? What have you found that helps videos go a bit viral? Are you diving into more bourbon history to create your content? How often do distilleries ask you to not share a TikTok? @basementrickhouse Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Frank August Bourbon. This non-age stated bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for September 2nd 2022. Denny Potter and Jane Bowie both leave Maker's Mark at the same time. Blue Run Spirits will invest almost US$51 million into building a 35,000-square-foot distillery in Georgetown KY. Russell’s Reserve announces the debut of Russell’s Reserve Single RickhouseShow Notes: Modelo is celebrating college football fans by giving them the chance to win a $100,000 “salary” prize The global cannabis drinks market is set to grow by a value of $8.3 billion in 2032 The Frazier History Museum is launching an online bourbon subscription membership Denny Potter and Jane Bowie both leave Maker's Mark at the same time Fresh Bourbon Distilling Co. announces the opening of their bourbon and cocktail tasting experience Brown-Forman Corporation reported financial results for its first quarter of fiscal 2023 Buffalo Trace increases whiskey making at the distillery of 50 percent Blue Run Spirits will invest almost US$51 million into building a new distillery Whistlepig has launched its Piggyback 100 Proof Bourbon The Louisville Orchestra, in partnership with Woodford Reserve, “A Spectacle for the Senses” is a full-orchestral concert Russell’s Reserve announces the debut of Russell’s Reserve Single Rickhouse @modelo @makersmark @dppotterjanetthomasbowie @freshbourbon @brownforman @jackdaniels_us @woodfordreserve @buffalotracedistillery @bluerunspirits @whistlepigwhiskey @russellsreservebourbon @louisvilleorchestra Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's only been in the past 10 years that we have seen bourbon go through true innovation. Barrel finishes and blending different distillates weren't as common as they are now. Barrell Craft Spirits has been a pioneer in this space. In this episode we're joined by Will Schragis the Chief Product Innovation Officer for Barrel Craft Sprits. Will has been around since the beginning of Barrell and he tells how they approach innovating new products and the stories behind some of their most highly acclaimed and in-demand product extensions like Dovetail and Seagrass. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about blending subpar whiskey What were the early days like trying to establish the Barrell Bourbon brand? How do you deal with UPC code sprawl? What challenges do you experience with this business model of doing so many unique things? How do you scale Seagrass from a finishing standpoint? How do you determine what factors go into process innovation? Does constant customer education play a role with innovation? How can American whiskey move beyond blend being a dirty word? How can you be transparent when barrels need to be reconditioned? Do the micro-blends serve as a training ground for new products? Why has there not been a specifically toasted product yet? Can you explain why $500 gold label demanded the price? Was Stellum a way to introduce a lower price tag into the line? @barrellbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Hardin’s Creek Colonel James B. Beam Whiskey. This 2 year old bourbon is 108 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 26th 2022. The Kentucky Bourbon Benefit raises $1.4M. Freddie Noe has released the sixth chapter in his acclaimed Little Book Whiskey series, “To The Finish.” Four Roses Distillery has announced its 2022 Limited Edition Small Batch Bourbon.Show Notes: The Kentucky Bourbon Benefit raises $1.4M Woodford Reserve is creating a sensory experience at Charles De Gaulle Airport in Paris, France The Macallan partners with luxury automotive Bentley Motors in new release Buffalo Trace Distillery announces the Buffalo Trace Bourbon Heritage Month Collection Kentucky’s Original Black Bourbon Enthusiasts are bringing back their 5th Annual Bourbon & Benevolence Tasting & Charity Auction Campari Group buys a 15% minority stake in Howler Head Uncle Nearest Premium Whiskey has been ranked among the top 1,000 companies honored on the 2022 Inc. 5000 list Louisville Bourbon Transit Co releases the fifth batch of Bedtime Bourbon Freddie Noe has released the sixth chapter in his acclaimed Little Book Whiskey series, “To The Finish.” Michter’s Distillery will release its US*1 Toasted Barrel Sour Mash Whiskey Shirakawa 1958 Single Malt, believed to be ‘the world’s rarest Japanese whisky’, will be distributed worldwide Barrell Craft Spirits will introduce Barrell Vantage Four Roses to releases 16-year-old OESV barrels Four Roses Distillery has announced its 2022 Limited Edition Small Batch Bourbon @woodfordreserve @the_macallan @bentleymotors @buffalotracedistillery @buffalotrace @502kobbe @campariofficial @campariusa @howlerheadwhiskey @uncleanearest @beamgeneration8 @michterswhiskey @barrellbourbon @fourrosesbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s Bourbon Community Roundtable #71 where we are joined by the likes of all of our friends to talk about some hot topics in the recent bourbon news. Up first, we discuss lotteries vs lines. Now that Old Forester and Four Roses have announced they are no longer going to sell their limited birthday bourbon and small batch editions in the gift shop to local Kentuckians from people camping out, it has moved to a nationwide sweepstakes where anyone can enter. So, is this the beginning of the end for waiting in lines for bourbon? The Kentucky Bourbon Hall of Fame is inducting six new people. There is criteria to make it, but what criteria would we consider to be in our hall of fame? Lastly, we look at an old topic which is what is the cheapest bottle you need to own? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about whiskey for medicinal purposes Is Waiting in Line Dead? What's the criteria for the Bourbon Hall of Fame? What is the cheapest bottle worth having? @oldforester @fourrosesbourbon @kentuckybourbontrail @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices